This report will contain a brief discussion about the Toyota multinational automotive manufacturing company that what process design they are currently using for the manufacturing of their new cars. How the 4 Vs model is linked or aligned with their process design will be discussed. With the help of the flow chart, the operational process of the Toyota Company will be defined. The importance of the implementation of the Lean principles and Just-in-Time manufacturing system for the Toyota Company will be defined and how it will help the company in the achieving best and more efficient and flexible process design for them will be defined with the help of the 5 performance model which will describe its achievement in the company and how it is used in the company through the help of the Lean and Just-in-Time systems will be defined.
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The process design of the Toyota go through the 5 steps which they follow for the manufacturing of their cars and this is the Concept making, Idea Development, Colour Development, Mock-up, Decision Hall and after all these steps are linked with the 4 Vs models which are the Variety, Volume, Visibility, and Variation.
Concept Design- Toyota company first build up the concept design of their new car or new design for their old variant in which they want to do any variation in it. As in this step, they find out the new ideas and the thoughts by properly researching the market that what new trend is going in the market and what their target market group wants in their new car and also analyzing their competitors that how they are thinking and what they launch or planning to launch in the market. By properly analyzing this they made up their new concept of the car by making the sketches of their new car designs and through this, they have a visual review of their decided concept which helps them in taking them to their next process design step (Morgan & Liker, 2020).
Idea development- As in the early stage they make the designs through pencil and pastels and this stage the company digital modelers take that sketches into the virtual space through dimensional as with the help of this they will be able to develop their idea of the new car with new features in a good possible way that transferring their thoughts into the reality of the buildable approach. In this stage what new variations which they want to make in their new car they also decide in this and what visibility of their product can be. As the visibility of their product is very less to their customer as all their product is made directly in the factory where the customer doesn't access it. They decide the number of varieties they have to make in this.
Colour development- This process design step includes the decision making of the Toyota company that what new colors they will introduce in their cars and what best color will suit their this new model of the car in the market. This is a very critical process in the design process of the company as color plays a very important role in attracting the customers for their product as to how much which color will suit their car. The Toyota company focuses more on the research about the interior and fashion design of their car and coordinate varieties of the color on their car and all the other parts of the cars and deciding which suits the best to it. They bring a variety of models in it as they bring out a variety of color designs of their cars according to the needs and wants of their customer's demand in the current market (Martins & Enes, 2020).
Mock-up – In this process design, the Toyota company make a three-dimensional mode of their car in the clay model form which helps the designer to understand perfectly the proportions and shapes of the car new model in the physical form so that they can find out if there any issues there and in this, they will also decide the number of varieties they want to launch in this car.
Decision Hall- This is the final step in the design process of the Toyota Company as the new car is already they have seen in the artificial format and now they have to decide for the final car making from viewing their customer thoughts for it. They have a large penthouse in which they have special lighting which allows them in testing their model in different conditions. In this stage after deciding the manufacturing of the car, they also decide how much volume they have to make for this new car by properly analyzing the demand in the market as the decision of volume is very important for the Toyota Company to decide to make in first.
As all the process design steps are directly linked with the 4 Vs model as in every step of the process design they make the decisions with taking how much volume, how many varieties, how it is visible, and what variations they have to make in their new car all this help the Toyota Company to build perfectly (Katic et al, 2019).
Figure 1 Operational process Flow chart
Source: Toyota Motor Europe, 2019.
From the above flow the operational process of the Toyota Company can be easily seen and understand as it goes through various steps or procedures which are:
From the above report, it can be concluded that the process design of the Toyota Company is more effective and good as with the help of that they can go through five stages and able to properly design their concept and develop a good idea for their product and then properly analysis its durability and success in the real world. The flow chart of the operational process of the company shows that they first take the order from the dealers and then plan their production and then they manufacture it and delivers it to their dealers and then the dealers send it to their end customers. The Lean principles and Just-in-Time will play a very important role in the company if they implement it in their operation as with the help of this they will be able to reduce their wastage of the material and save the cost and improve the quality of the product and increase the speed of their production and have more flexibility in their operation.
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