This report is based on the idea generated for the problem discussed in the previous report. As the Travelshoot Australia Pvt. Ltd., is aiming to improve the customer experience by connecting them with the regional photographers, the implementation of the cloud computing can be really helpful. In addition to this, the company faces system failure due to excessive seasonal demand. Therefore, it can be a major breakthrough technology for the company. This report will discuss this idea thoroughly along with its benefits for the organisation. Based on the usage of cloud computing, a discussion on the proposed business model will be done. In addition to this, critical success factors during the execution of the idea will also be elaborated. An analysis of feasibility will also be done here.
Cloud computing delivers the computing services by sharing information, resources, and important software over a network (Internet). Cloud computing is the fastest growing technology that is impacting every sector and hospitality industry is no exception (Alshamaila, et.al, 2013). In fact, one can observe that travel industry is the ideal business to implement the cloud solution. Travelshoot is planning to improvise the travel experience of the clients. Therefore, it is developing linkage with the regional photographers in order to provide customers with high-quality pictures of their whole trip. This may require a large data storage device as the files are heavy and transferring them to the clients can be very time-consuming and troublesome. The company aims at delivering the pictures to the customers within a week. This is quite difficult for the company and may consume a large number of resources of the organisation. Apart from this, the company focuses on tourists of various age groups with different demands. Therefore, satisfying their needs may be very challenging for the company. Furthermore, the company often faces system failure issues, especially in peak demand seasons. This is due to storing a large amount of data on the primary server of the company. To all the aforementioned issues of Travelshoot, there is only one solution which is called "Cloud Computing" solutions. This can provide an online extra storage that is accessible from everywhere. Thus, making it simple for the clients, customers, and organisation to access or store information on to it (Alshamaila, et.al, 2013).
Benefits of Cloud Computing in the Travel Industry
In today’s time and age, cloud computing has a high demand in travel and tourism industry. In other words, the travel sector is one of the leading sectors that has adopted cloud storage and solutions in almost every aspect of the business. There many benefits for TravelShoot if it completely implement the cloud computing:-
The business model has been changed so as to adopt the cloud computing solutions in the organisation. The proposed business model of Travelshoot is given below:-
Travelshoot is not an IT firm but a travel firm. Therefore, it has to outsource IT and that’s why it eagerly seeks the benefits that cloud computing has to offer. The initial journey with the cloud computing can be a bit rough as one has to make changes in the existing organisational structure. Some of the factors that are important for the smoother path of the execution are discussed in here (González-Martínez, et.al, 2015).
Low Potential (-1)
Moderate Potential (0)
High Potential (+1)
The strength of Business Idea
· The extent to which idea solves the problem
· Timeliness of implementing the idea
· The extent to which the idea generates value for the end user.
· The degree to which cloud computing makes changes in the customer's behaviour
· Initial Capital Investment
· The time required to reach breakeven
· Financial performances of rival firms.
· Ability to fund the new idea
One to two years (0)
Target Market Issues
Determination of the target audience
Abilities to create market entry barriers for rival firms
Ease of customer awareness
Growth potential of the target market
Overall Potential of the idea
Strength of business idea
Ability to overcome financial issues
Ability to overcome target Market issues
From the feasibility analysis of the business idea, it can be seen that the strength of cloud computing is very high in the travel industry. It can be seen here that the financial risks are moderate and can be overcome easily by taking proper measures. In addition to this, the abilities of Travelshoot to overcome the target market issues are very high. Hence, it can be concluded that the overall idea of implementing the cloud computing solutions in business by Travelshoot is very feasible.
In this report, the idea of using cloud computing to connect the regional photographers so as to increase the travel experience of clients of TravelShoot was discussed. For that purpose, this idea thoroughly along with its benefits for the organisation. Based on the usage of cloud computing, a discussion on the proposed business model was done. In addition to this, critical success factors during the execution of the idea were also elaborated. An analysis of feasibility was also done here.
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