Emerging Digital Issues Assignment Sample

Uncovering Emerging Digital Concerns: Assignment Exploration

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Introduction of Emerging Digital Issues Assignment

  • Since the beginning of February 2020, the COVID-19 has created a huge effect on the long-term operations of Higher Education sector in the UK.
  • During this struggling period, it was clarified that the habitual technique of on-campus teaching were not supportable on its own (Crick al. 2020).
  • The period of the pandemic, human contacts and frontal meetings become very risky, while some schools and universities tries to teach students by applying all appropriate measures but that facility was not so successful regarding the safety of the students as well as the teachers.
  • Universities moved in direction of minimizing the risk by providing and developing a hybrid model of teaching in which all the lectures and seminars are all moved to online mode in almost every university in the UK.
  • A budding part of teaching and learning activities and various supporting services are available online.
  • The key objective of this report is to develop a critical analysis of the COVID-19 in the education area especially in higher education.
  • The report also discusses the present concept that illustrates the use of digital tools in post-Covid.

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Note: The changes have been primarily generated by external factors and the online expansion which has developed incredible opportunities for higher education in the UK. Converting teaching into a knowledge-gaining and sharing and interactive source of educating students helps the students to keep continuing their studies during the situation of a pandemic.

Analysis of the current situation

  • The impact of the pandemic on the education institution in the UK is severe. The UK's universities have recognized that are going to face critical financial challenges and the London economy also indicated a potential sector-wise loss in tuition fees which was estimated at around £2.6 billion in the upcoming year (Gray and Sanders, 2020).
  • In the current situation of higher education in the UK, further pressure was likely to apply to the research funding from public, charitable, and commercial sources to support education in the circumstances of a pandemic.
  • The recent COVID-19 has institutionalized the practice of digital technologies in higher education in the UK (Watermeyer al. 2021).

Note: With the help of these digital technologies in the education system in the UK entire educational system is shifted toward digitalization.

Understanding of contemporary issues

  • Digital technologies are becoming a big change in the higher education system by impacting every area from learning to teaching, to the administrative business process.
  • Digital transformation has already taken place in educational sectors but there are a few which are left behind which creates a negative impact on the student's education as well their retention (Hornby and Blackwell, 2018).
  • In the current situation, digital adaptations in higher education are motivated by the increasing cost of tuition fees, expanded competitiveness among various universities, and digital learning channels.
  • The most important contemporary issues which help in building awareness are technological changes, social changes, and business changes.

Note: The current situation of education sectors adopting digital platforms is necessary for institutions, digitalization which provides a better experience for students, helps in meeting institutional challenges, and most important flexibility to raise the expectations of faculty, staff, and students (Moriña, 2017).

Awareness of new technology

  • It helps in reducing the workload of faculty and staff
  • Digital education provides various facilities that help increase efficiency
  • It helps in improving inclusion and accessibility
  • The technological change in education supports several excellent teaching techniques
  • The major effect of this technological change was on students and the results were very good and students were satisfied with the changes.

Note: Technologies help to handle the major challenges faced by the education sectors mentioned above. The education sector often faces various barriers which further prevent teachers and staff from benefiting from technological changes (Spante et. al. 2018)

Awareness of social issues

  • Digitalization has bought a ray of improvement in the lives of every single person from communication to socialization and most importantly education.
  • By use of digital platforms, students can find the topics and lectures they are not familiar with.
  • Students can save and review the lectures more than one time which provides the benefit of revision.

Note: Technology has brought significant changes all around the world specializing in the education sector. Social change refers to the change that occurs in behaviors, relationships, and interactions with each other. Technology has a great impact on society.

Sustainable business successes

  • Sustainable development in the case of education includes the social well-being that depends on the higher education of students.
  • Digitalization has a very huge role in the spread of sharing knowledge and is also a primary driving force behind educational reforms.
  • The introduction of digital marketing assists the learning tools like tables, laptops, mobile phones, virtual laboratories, etc (Chaffey and Ellis-Chadwick, 2019).
  • Sustainability in the education business is bought by digital marketing as it has introduced education to new levels with technological advancements.
  • The Internet plays an important role in digitalization which is proven to be the most cost-effective source of higher education mostly after the Covid-19 pandemic.
  • Educational technology businesses are on the continuous verge of creating novel solutions to expand access to education for every student who is not able to use educational facilities.
  • In today's world, all teachers and students use social media which is also an essential part of the overall digital learning experience; the sustainability of the digital marketing business is very effective and increasing with the growth in the use of technology in education.

Note: Sustainability in business denotes to the impacts which companies have on the society or environment. A sustainable business approach aims at positive result on all parts and helps address the world's utmost insistent problems (Diez-Martin et. al. 2019). The global issues that a sustainable business strategies includes are: income inequality, climate change, , education, human rights issues.

Long-term development for the use of digital tools/services

Digital technologies support the development of capabilities that are required for students' performance improvement, in the present day various digital tools and services help students to study (Bond et. al. 2020). These educational tools help to improve the classroom environment and teaching and learning techniques. There are various tools and services used in digital educational marketing which are as follows:

  • The use of projectors, computers, and other technical gear helps in making studying attractive, innovative, entertaining, and fascinating for students as well as the teacher.
  • These tools also help in the long-term development of students as with the help of the digital education system students get the chance to do presentations and group activities on the online platform which is good for their future development.
  • Using tools like computers allows students to play a more active role.
  • New technology like 2.0 technology which includes wikis, blogs, and podcasts facilitate learners to create content and also collaborate with other and move towards co-learning service (Abid al. 2022)
  • The digital classroom is also the most used digital tool which helps students to learn from their homes.

Note: Digitalization in higher education has fully changed the perspective of education in the UK. The online platforms are available for conducting classes, doing assignments, finding sources, and management of day-to-day activities for the higher education university. The COVID-19 pandemic has put on great pressure on universities to adopt the digital education mode to encourage the education system. Developed countries like the UK are well equipped with digital marketing facilities and their universities also have all facilities that provide students all they need and all these changes have taken place after COVID-19 pandemic.


  • The presentation states the effect of digitalization on higher education in the UK. The presentation provides an excellent level of analysis with the key social, technological, and educational issues implanted in an appropriate academic, social, and also business context.
  • Education has changed a lot after the COVID-19 pandemic, post-pandemic the classroom is using electronic devices and software to instruct students and involve technology and digitalization in higher education in the UK.

Note: These digital marketing tools and techniques help in innovation and development of students as well as the staff, they all get to learn a lot.


  • Abid, Haleem., Mohd, Javaid., Mohd, Asim., Rajiv, Suman., 2022. present areas of long-term development for the use of digital tools/services/solutions in this field.
  • Understanding the role of digital technologies in education: A review [Online]. Available through :<https://www.sciencedirect.com/science/article/pii/S2666412722000137>. [Assessed on 7/11/2022].
  • Bond, M., Buntins, K., Bedenlier, S., Zawacki-Richter, O. and Kerres, M., 2020. Mapping research in student engagement and educational technology in higher education: A systematic evidence map. International journal of educational technology in higher education, 17(1), pp.1-30.
  • Chaffey, D. and Ellis-Chadwick, F., 2019. Digital marketing: strategy, implementation & practice. Pearson uk.
  • Crick, T., Knight, C., Watermeyer, R. and Goodall, J., 2020, September. The impact of COVID-19 and “Emergency Remote Teaching” on the UK computer science education community. In United Kingdom & Ireland Computing Education Research conference. (pp. 31-37).
  • Diez-Martin, F., Blanco-Gonzalez, A. and Prado-Roman, C., 2019. Research challenges in digital marketing: sustainability. Sustainability, 11(10), p.2839.
  • Gray, R. and Sanders, C., 2020. A reflection on the impact of COVID-19 on primary care in the United Kingdom. Journal of Interprofessional Care, 34(5), pp.672-678.
  • Hornby, G. and Blackwell, I., 2018. Barriers to parental involvement in education: An update. Educational review, 70(1), pp.109-119.
  • Moriña, A., 2017. Inclusive education in higher education: challenges and opportunities. European Journal of Special Needs Education, 32(1), pp.3-17.
  • Spante, M., Hashemi, S.S., Lundin, M. and Algers, A., 2018. Digital competence and digital literacy in higher education research: Systematic review of concept use. Cogent Education, 5(1), p.1519143.
  • Watermeyer, R., Crick, T., Knight, C. and Goodall, J., 2021. COVID-19 and digital disruption in UK universities: Afflictions and affordances of emergency online migration. Higher Education, 81(3), pp.623-641.
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