This report comprised two parts that were crucial for the completion of Assessment 2. The part one covered the ‘venue design analysis’, wherein various design principles were discussed in the context of a small cruise ship company- Magistic Cruises. In addition to this, the stakeholders’ interests were also analysed. The second part discussed the venue condition assessment. Based on certain references from a research paper, the basis for such conditions was prepared.
This executive report will focus on the venue design analysis and venue consideration assessment of Magistic Cruises which is a small cruise ship operating in Australia. As it is currently focusing on a luxury restaurant in the Sydney Harbour with a seating of 350 people, the company will carry out the facility condition analysis (Tripadvisor.com., 2018). The whole dining area will be analysed in two parts. The first one will cover the venue design and the second will talk about the facility conditions. Both of them will be assessed based on the data collected from the supporting literature.
The Magistic cruise ships are well-designed ships due to their modern and picturesque looks. The luxury restaurant which has the seating capacity of 350 people. In addition to this, the restaurant has special areas for bar and buffet system. The social facilities offered at the restaurant comprises food ordering area, bar, buffet area, store, toilet, live sports entertainment area, dining area, etc. The buffet area is at the end of the restaurant area near to the exits. The dining area covers the largest portion of the total area (Bartley, 2018). The bar is located at the entry gate. Therefore, if a person comes only to enjoy a few drinks instead of having dinner, then he/she does not need to walk through the whole dining area. This would reduce the congestion.
The bar counter is large with two service areas. The counter is made up of marble that matches with the scattered and sleek tile design. The drinks are showcased in the counter, thereby making it easier for the customers to select their choice of brand. To get the liquor served, the minimum age of the patron must be 18 years or more. To add more to the comfort and make the experience of the customer more happening, the cruise hold live music sessions from some of the best singers in Australia.
To elaborate more on venue design analysis, the whole process is divided into two categories i.e., internal and external design analysis.
External Design Analysis
Internal Design Analysis
The reason for carrying out venue condition assessment is to establish and analyse the current existing conditions. In simple words, VCA enables the owners to have a better understanding of the company's assets and their health. There are two important objectives of carrying out the venue condition assessment in the cruise industry:-
In addition to this, it also aims at setting up the benchmarks for future evaluation. It involves the following deliverables:
This consists of an evaluation of the following elements of the cruise ship (Hosany and Witham, 2012):-
The venue condition assessment is based on a certain set of questions and the evaluator should assess on their basis only:-
To answer all these questions, a regular assessment of the venue conditions are needed. The facility managers are hired in order to maintain the necessary Facility Condition Index (FCI) for every facility provided. But, the major challenge that the manager faces is tracking and managing the historical data related to FCI.
Here, the condition of Magistic Cruises venue has been assessed.
Identified Problems in Design Features
Effects of the Problem
Alternative Solutions to the problem
Strengths of Suggested Solution
Weaknesses of the suggested solutions
Setting up the priority of the suggested solution in the report
Maintenance of the venue
Repainting the ceiling, structural elements, and walls.
This will help in making the venue visually appealing.
The overall cost of this alternative is quite high.
Looking into the priority list, the following solution should be ranked 4th in the list as it is seen only from the inside, not from the outside of the cruise.
Damaged structural elements
The revitalisation and re-concreting the structural parts.
This solution will add more strength to the overall stability of the venue
This is a very expensive solution as the company has to hire a contractor and purchase concrete.
Impacts the customers’ experience due to traffic congestion, parking problem, accessibility, and safety.
The venue should be operating where the locality is safe for the passengers, proper accessibility is provided. In addition to this, the venue should have a picturesque location (Bowen, et.al, 2014).
Properly managed traffic caused by the arrival of the passengers won’t create any congestion on the road at the time when the cruise is about to sail.
Nearby residents may get annoyed due to the disturbances triggered at the time when the cruise is about to sail.
It is placed at the 5th position in the priority list as shifting the location is not an easier task.
The wet tile floor is risky
Lay down some rougher alternative.
It will increase the movability even in the wet conditions.
Cost of labour and material is high
Looking into the safety aspect, it is placed on the 3rd position
The interior does not complement the essence of the venue.
Repainting the walls and purchasing the contrasting carpet and furniture.
It will increase the overall appearance of the venue (Camille92blog., 2018).
It is also a costly option
Looking into the importance of the theming factor, it is placed at the 2nd position.
Venue Resources (glass washer, freezers, crockeries, store room, AC, TVs, etc.)
The life expectancy of certain resources is low.
Purchasing the long-lasting resources.
It will increase the long-term profits.
These long-lasting material are costlier than the existing resources.
Looking into the importance of the theming factor, it is placed at the 1st position.
In this report, two important aspects of venue management were discussed. The part one covered the venue design analysis in which various design principles were discussed in the context of a small cruise ship company- Magistic Cruises. In addition to this, the stakeholders' interests were also analysed. The second part discussed the venue condition assessment. Based on certain references from a research paper, the basis for such conditions was prepared.
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