BTM0FYT Foundation Year Tourism Project Assignment Sample

Introduction - BTM0FYT Foundation Year Tourism Project Assignment Sample

The tourism industry within Australia is well developed and significantly contributes to the GDP and national employment. The industry revenue consists of the domestic and international expenditure on the services and products of tourism. The country appeals to millions of tourists yearly, providing different attractions, from cultural heritage sites to pristine beaches. Tourism faced different challenges at the time of the COVID-19 pandemic. The increasing demand for adventure tourism within the industry focuses on different activities. It includes trekking, scuba diving and skydiving within the areas of remote wilderness. The report will shed light on the area “Adventure tourism in Australia”. Moreover, it will delve into the forecast for the development within the tourism industry of Australia.

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MAIN BODY 1

Examining the regulatory framework that govern adventure tourism in Australia

Australia has one of the established and developed regulatory frameworks which make sure about the safety within the adventure tourism. The different activities such as diving, bungee jumping and skydiving with the state and national specific regulations plays a major role (Adventure Tourism 2023). For example, the scuba diving within the Great Barrier of Queensland needs to align with the work health and safety Act (2011). The effective standards set by the companies such as PADI (Diving instruction of the professional association) (The Ultimate Great Barrier Reef Dive & Snorkel Adventure, 2024). The Australian adventure activity standard (AAAS) and about the Good Practice Guides (GPGs) offer the voluntary good practice framework for the responsible as well as safe delivery & planning of the outdoor adventure activities (Australian Adventure Activity Standard, 2023).

The different measures make focus on reducing the risks which mainly associated with the activities of the high adrenaline. On the other hand, the safety measures efficiency questioned occasionally. Apart from the guidelines, the different incidents develop due to the lack of awareness and non-compliance. However, the operators of the smaller firm may face issues in fulfilling the stringent regulations due to the lack of resources and financial constraints. This might lead to practices which are inconsistent across the service industry. Moreover, the effective adventure tourism has the places within the extreme and remote environments in which the enforcing regulations might be difficult as well.

In order to boost the compliance and safety, the government of Australia has developed the industry which focuses on the accreditation programs. This includes the Eco-certification via the Australian ecotourism which enables the operators to effectively work for the safety and sustainability (Adventure Tourism Australia, 2023). The campaigns of the public awareness and initiatives of the training can support the safety protocols implementation.

Overall, the regulatory framework mainly challenging and robust be within the making sure about the uniform compliance within the different operators. The small businesses support, stricter enforcement and ongoing developments are important to manage the reputation of the Australia as the safe destination of the adventure tourism.

Discussing the popularity of the adventure tourism

The overall adventure tourism has rushed within the popularity internationally; the global tourism market valued USD 347.24 billion in the year of 2023. This is particularly anticipated to grow at the 17.56% CAGR from the year 2024 to 2033 (Adventure Tourism Market, 2024).

The whole market of the adventure tourist is forecasted to boost steadily as result of both expansion within the economic growth and travel trend. This is popular because it provides opportunity to the individuals to connect with the nature and also challenge mentally and physically, experience exciting and new adventure. This permits people to take break free from the day to day routines with the memorable and thrilling experiences. The beautiful and wild outback the regions promise about the unmatched adventure, rugged landscapes and breath taking wildlife of the Australia. The abundance of the outdoor adventures and natural beauty offerings make Australia as an attractive adventure destination. From the jungle coated islands to the wilderness frontiers and breathtaking outback plains, the Australia’s otherworldly landscape developed the adventures menu.

Diverse landscapes: The Australia provides the terrains mix which involves the vast coastlines, lush rainforests and rugged outback.

Unique Wildlife: This is mainly encounters with the marine life, koalas and kangaroos like as whales & sharks appeals to the adventure enthusiasts (Morrison and Buhalis, 2023). The wildlife of Australia fauna consists of the different variety of animals; there are 83% of mammals as well 89% of other animals (Australian fauna, 2023). The Australian animals are wombats, wallabies, dingos and kangaroos.

Cultural heritage: The different indigenous experiences, like as aboriginal guides with the guided bushwalks, add the various cultural elements within the adventure tourism.

The adventure tourist’s motivation majorly involves the needs for opportunity, personal challenge and thrill seeking to align with the nature (Fletcher et al, 2018). The GenZ and millennial travel form the major demographic within the overall adventure tourism. This developed the activities such as Blue Mountains exploration and bondi beach within the surfing. The global reputation of Australia is safe; the destinations English speaking along with the effective infrastructure boosts the appeal to the tourist based on internationally. The different marketing campaigns like as “there is nothing likes the Australia” contributes in promoting destination to the significant level.

Assessing challenges that adventure tour operators in Australia face

The Australian adventure tourist market faces major uncertainties and seasonal constraints because of the weather conditions. Australia is an island continent, most of the country experiences dry and hot weather for the major part of the year along with the extreme heat waves common within the time of summer. Different popular adventure activities like water sports, camping and hiking can be undertaken safely in the spring seasons and milder winter. The weather unpredictability introduces different challenges for tourists and tour operators. The major challenge is related to safety standards and regulatory compliance. Adventure tourism mainly includes activities related to the high risk like trekking, scuba diving and skydiving; these are particularly subject to government regulations within the Adventure Standards as well as the Work Safety and Health Act 2011 (Australia’s Tourism Policy, 2023).

The different regulations are important for making sure that compliance and participants' safety might not be time-consuming and costly. This is mainly for medium and small-sized operators due to the lack of resources based on financial to fulfill the different regulatory needs. Another challenge is related to environmental sustainability. The different activities related to the adventure can focus on the areas based on ecological sensitivity like remote wilderness, coastal regions and national parks areas. The operations might manage the reducing environmental impacts with thrilling experiences (Holloway and Humphreys, 2022). This needs the decrease the carbon footprint, maintain waste, and adopt eco-friendly practices. Environmental regulations compliance and adopting the sustainability might add to the prices of operations.

Market saturation and competition can pose a challenge. The growth of market in the adventure tourism is high, and the operators majorly focus to enter the Australian market.

MAIN BODY 2: FUTURE OUTLOOK

Identifying the specific aspect or niche within tourism industry of Australia

The future of the Australia’s adventure tourism is majorly promising; this is develop via increasing sustainability focus, emerging consumer preferences and technological development. As the technology is regularly shaping the whole industry of tourism, the innovations like as AI powered consumer service, AR navigation and VR previews are forecasted to boost the whole experience of the adventure tourism. AR and VR will permit for the major tourist to experience preview of adventure tour before final booking, while the customised recommendations and chatbots of AI will boost the consumer satisfaction and engagement (Potential of VR technology – Tourism Australia, 2023). The indication of the future trends is developing the needs for the wellness and eco-conscious based adventure tourism. The customers are looking for the low impact and sustainable experiences and environmentally aware (Sustainable Tourism in Australia, 2023). This includes the expeditions of the wildlife conservation, carbon neutral tours an eco-trekking. The initiatives of the government like as tourism strategy of the national sustainability of the Australia will motivate the operators of the adventure tour to promote the sustainable certification and adopt practices related to greener business.

Moreover, the developing trend related to the digital detox tourism, in this the travellers focus on the different remote locations along with the effective connectivity with the digitalisation (Page and Connel, 2020). This is mainly expected to boost the needs of the experiences related to the off the grid like as remote hiking expeditions and programs of the wilderness survival. The trend is line up with the increasing needs related to the immersive and authentic experiences which permit the tourist to effectively escape the stressors and connect with the nature. On the other hand, the operators would require resolving the different challenges like as adaptations of climate change and major impact of the sites related to the adventure tourism.

CONCLUSION

Conclusively, it states that the Australia’s adventure tourism is majorly developing sector which is mainly supported by the developing international interest, effectively regulatory framework and diverse landscapes. On the other hand, the different challenges like as market competition, environmental sustainability and regulatory compliance needs the effective management to makes sure about the regular growth. The sustainable practices, technological development and looking ahead will play a major role in developing the future of adventure tourism. A recommended novel type of business within the sector is sustainable adventure retreat. This is providing the eco-friendly accommodations along with the different activities of the adventure. This includes the wellness programs, experiences of the organic farms and eco-hikes.

REFERENCES

Books and journals

• Fletcher, J., Fyall, A., Gilbert, D. and Wanhill, S. (2018) Tourism: Principles and Practice. 6th edn. Harlow: Pearson Education Limited.
• Holloway, J. C. and Humphreys, C. (2022) The Business of Tourism. 12th edn. London: Sage Publications Ltd.
• Morrison, A. M. and Buhalis, D. (eds) (2023) Routledge Handbook of Trends and Issues in Tourism Sustainability, Planning and Development, Management, and Technology. London: Routledge.
• Page, S. J. and Connel, J. (2020) Tourism: A Modern Synthesis. 5th edn. London: Routledge.