Organization Change Question And Answer Sample

Introduction

A company can use organizational change administration as an outline to control the impact of novel company procedures, emerging technologies, altering economic conditions, and adjustments to organizational structures and customs. OCM focuses on the human aspect of shift, putting it. This paper offers a thorough examination of the planned organizational transformation at EMPRESS, concentrating on the adoption of electronic technologies to revamp internal processes and improve client satisfaction. It discusses the many types of changes, their traits, both inside and outside causes, theoretical structures, psychological reactions to changes, and method development methods. The purpose of the study is to offer advice and perspectives on the change's effective adoption.

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Q.1 Stating the type of change which is being proposed

EMPRESS's business and client interaction are to be transformed by using digital technology, according to the main shift being suggested in the area of modernization. With the use of online structures and procedures, this transformation seeks to improve effectiveness, flexibility, as well as the general visitor experience (Elsantiland Hamza, 2021). Thus, emphasis will be placed on using technological advances for some things, which include bookings via the Internet, arrivals as well as check-outs. Along with customized visitor services delivered via Smartphone applicationsand virtual assistants. Referring this, it can be entailed that proposed change would be primary in nature. Knowledgeable choice-making and constant enhancement will be made possible by digitization which allows gathering and analyzinginformationfor obtaining knowledge about client tastes as well as operational efficacy. The objective is to build an increasingly efficient, cutting-edge, and customer-focused hotel operation which promotes the CEO's objective of giving visitors a first-rate, fully immersed visit.

Q.2 Presenting key characteristics of the type of change

The following are the main traits associated with the intended transformation, that of digitization in the light of an empress:

• Tech Merger- The modification calls for the incorporation of digital technology into many hotel functions, such as data visualization, booking structures, as well services for tourists. Performance, adaptability, and client satisfaction are all intended to be improved by this connection.
• Operational optimization- The digital age makes it possible to automate and streamline operations, cutting waste and minimising labour costs. The hotel may enhance operating procedures, boost efficiency, and reduce mistakes or inefficiencies by integrating online solutions (Joshua, 2020).
• A focus on the client- The planned modification emphasises giving visitors a specialized and ethnically immersed experience. Customizing is made possible by technology, like personalised suggestions and engaging mobile applications, to cater to different interests and increase customer happiness.
• Agility andVersatility- The suggested transformation necessitates the hotel's agility and versatility in adopting cutting-edge technology, keeping abreast of market developments, and consistently evolving to satisfy shifting clientele demands.

Q.3 Please look at the diagram below –identify the key factors in the external business world in which EMPRESS operates that are driving the proposed change.

Many significant elements in the outside industry are what is driving the suggested shift within EMPRESS. They consist of economic power, governmental and legal power, population power, sociological power, as well as forces related to technology.

Technology developments especially have decreased executive trip planning, which has hurt the company's operational profitability. The hotel must adjust to marketplace realities that are shifting due to automation. The necessity for reform at EMPRESS is driven by social and cultural factors and shifting client demands for true hospitality (Susanty, et.al, 2022). The chief executive officer's objective is to cater to their interests by providing local cuisine and customs. To keep up with neighborhood lodgings offers must also be repositioned to appeal to travelers and businessmen with restricted funds. The suggested modification for Hotel may be motivated by laws and politics, such as deteriorating economic conditions as well as altered laws. Due to the organizations' loss of revenue in the effect of the economy on buying habits, it is necessary to make changes to operations and increase productivity and client satisfaction to survive in a difficult fiscal climate.

Q.4 Identify the micro drivers of change for EMPRESS.

By looking at insider variables like rivals, distributors, consumers, and vendors, one may determine the small-scale causes of shifts for EMPRESS.

Rivals or competitors are recognized as one of the main micro element which has greater influence on business aspects. To keep up with regionally operated hotels providing excellent amenities at an affordable price, the chief executive officer sees a requirement to maintain market competitiveness. To stand out from the competition and draw in consumers, EMPRESS seeks opportunities for development by examining the cost, strategy, and ratings by clients of its rivals.

The small causes of shifts are influenced by distributors as well. Online travel agenciesor OTAs travel agents are examples of distributors in the hospitality business since they make reservations easier and advertise hotels to prospective guests. The field of distribution has changed as a result of the growth of websites including the expanding importance of OTAs as well (Legimai, 2022). To increase awareness and appeal to a larger client base, theHotel could be forced to modify the way it distributes items, work with important retailers, or investigate online booking options.

With their input and demands for better service effectiveness, adaptability, and productivity, guests who stay at the Hotel inspire transformation. To pinpoint particular spots for improvement, the organization ought to pay close attention to visitor comments, conduct research, and examine evaluations (Parviainen, 2023). Additionally, suppliers influence purchases and joint ventures in response to developments.

Q.5 Presenting the key theoretical explanations to state the current position

The following are two different theoretical justifications that may be advanced for EMPRESS utilizingBridges Transition Frames for Transformation as well as the McKinsey 7-S Approach:

The frameworks developed by Bridges offer light on the mental and sentimental components of organisational change. The frameworks may be used to assist understand why EMPRESS'stradition is reluctant to shift in response to shifts in the global economy and why staff members are concerned about forthcoming shifts. Before adopting novel practices and attitudes, people and organisations must let goof outdated ones, according to the finishing, losing, and letting go concepts. According to this concept, the company's past strategy of using guides and standardized processes might have gotten established in society and made it difficult to evolve (Noussan, 2020). The Neutral Zone concept emphasizes the ambiguous and unclear phase that occurs throughout a change, which might account for the firm's present delayed adaption and staff worries.

A complete structure for comprehending the present status of the organization and its efficacy is provided by the McKinsey 7-S Approach. Seven interrelated components of the model Strategy, Organization, Systems that use, Unified Morals, abilities, Design, and Staff offer explanations for how EMPRESS is organized the way it is. The CEO's aim of delivering a distinctive and localized user experience wouldn't have been aligned with the prior focus on standardized operational processes, for instance, which might have had an impact on the organization's present scenario (Jones, 2022). The framework may also assist in identifying development opportunities, including the requirement for revisiting processes and guidelines for tackling subpar and ineffective offerings, and also the significance of common goals and employee expertise in providing superior amenities that satisfy customers.

Q.6 Stating sort of emotions which individuals might experience on hearing about the proposed change?

People may feel a variety of feelings whenever they learn of suggested modifications at an organizationsuch as EMPRESS. These feelings can differ based on someone's function, amount of work stability, sentimental commitment to the status quo, and assessment of the shift's possible effects. People may feel an array of feelings including the following:

• Risk-People can become apprehensive about what's to come as a result of the expected shift, particularly their responsibilities and potential jobs.
• Anxiety-Afraid regarding the unresolved comprising worries over job stability, workplace policies, and acquiring new abilities, is triggered by transition.
• Resistance- People who are attached to their present methods of operation or who worries about forfeiting charges may fight transformation (Jones, 2022).
• Enthusiasm- People may welcome the suggested alteration with confidence, viewing it as a chance for development in their lives and careers. They may also anticipate benefits and higher levels of fulfillmentat work.
• Discontent- People who are unhappy with the way things are now may feel relieved and hopeful about the upcoming alteration as they excitedly look forward to advancements ina workplace that is more efficient.
• Overwhelm- People who are dealing with an abundance of data, additional obligations, and worries regarding their capacity to adjust might become overpowered by the scale of this shift.

Q.7 Defining model/approach would you use to illustrate and explain how individuals are feeling about the proposed change

Howpeople react regarding the suggested modification at EMPRESS may be shown and explained using the Kubler Rose Transformation Curve Concept. The framework describes the mental phases people often experience while dealing with a major shift. These stages may be recognized in the setting with the firm's projected shifts:

• Shock as well as Denial- Whenever presented with the planned shift, people immediately exhibit opposition and rejection.
• Anger- Within business, people might feel frustration and resentment, showing opposition and wondering why a shift is being made (Williams and Braddock, 2019).
• Acceptance- People begin to investigate and comprehend the suggested alteration, acknowledging its need and possible advantages.
• Experimentation- In the business unit, personnel constantly test out novel tactics and behaviours connected to the shift, picking up cutting-edge information and adjusting to the changing workplace.
• Integration- Individuals actively embraces the shift, coordinating their attempts to comply with the newly established company's purpose and objectives, showing dedication and cooperation.

Q. 8 Stating the type of process is.

A transformation management technique, as employed in Lewin's Change Administration Approach, is a systematic method for moving people, groups, and organizations beyond their present condition to a targeted prospective one.

• Unfreezing- Raise consciousness and inspire transformation by questioning ingrained views, behaviours, and assumptions.
• Changing- Execute the real shift via assistance, education, and engagement.
• Refreezing- Stabilize the modifications as modern standards by integrating and reinforcing them.

The EMPRESS is considering a shift that would use digitization to improve business and client satisfaction. The company may boosts productivity and visitor comfort by using online registration and booking platforms (Datta, 2023). With mobile applications as well as mobile gadgets, websites provide personalized suggestions and complete immersion. Teamwork and knowledgeable making choices are supported by operational analytical and messaging systems. The CEO's goal of building a world-class hotel network is in alignment with current market conditions and the digitization program.

9 Please identify the type of processes that the proposed change will bring about and why.

TheHotel isgoing into procedures characterizedby substantial traffic and limited diversity as a result of the projected conversion digitalization. EMPRESS may simplify and optimize these operations by putting in place online application and reservation systems, which will enable it to manage a large number of activities effectively. The firmprovides its customers withan unforgettable trips that is catered to their specific interests by using smart phone apps and personalised recommendations. This emphasis on raising client happiness is in support of the objective of creating an association of top-notch hotels. The digitalization programmakes practical analytic as well as communication devices possible, promoting cooperation and enabling well-informed choices. Procedures inside the company are being streamlined by digital transformation, which will also enable customized visitor encounters.

10 Recommending process improvement approach/initiative to EMPRESS

• EMPRESS is advised to use the Lean Six Sigma methodology as an effort to improve processes according to the data presented in the scenario research. Incorporating the concepts of manufacturing with Lean and Six Sigma, thisprovides an approach centeredon decreasing waste, boosting productivity, and bettering the entire product. The EMPRESS is dealing with issues including rising operational expenses, declining operational revenue, negative client input, and ineffective business practices (Galli, 2019).
• Further, company should lay focus on simplifying processes, getting rid of non-value-added tasks, and improving client fulfillment, Lean Six Sigma may deal with these problems. A hotel may save expenses, increase productivity, and get rid of waste by using Lean Six Sigma. The EMPRESS may increase its image as an outstanding hospitality supplier, resulting in greater revenue and repeat business, by putting a strong emphasis on client fulfillmentand connecting procedures with client demands.

Lean Six Sigma uses dependent-on-data-making choices and issue-solving approaches to cultivate an environment of constant enhancement and motivate people (Abebe, 2023). To gain an edge with nearby accommodations, it may be implemented at EMPRESS to optimize activities, cut expenses, and improve the level of service. For Lean Six Sigma efforts to be adopted and sustained, leadership backing, worker engagement, and appropriate learning are crucial.

Q.11 Assessing whether CEO has appropriate power base from which to give effect to the change they are proposing

The French and Raven framework (1959) outlines the various types of authority that people might have to persuade another. It is critical to determine if the CEO of a company like EMPRESS holds the necessary influence to implement the suggested adjustment.

Authentic power is the kind of control that comes from a person's legal title or title of responsibility inside a company. The chief executive officer of the firm has legal authority since they are the Director of the company, thus they may decide what to do, how to do it, and how to modify things. The chief executive is empowered by this basis of control to suggest and carry out organisational reform.

As a past CEO of a production facility, the CEO might have significant experience in advancing organizationaland procedural changes, which would boost their capacity to successfully execute the suggested modification (Ratana, 2020).

Although the scenario in the report does not specifically discuss the CEO's power of referral, certain workers could feel inspired and trusted by their goals as well as resolve, which could help to foster the growth of referent authority. The situation analysis makes no specific reference tothe CEO's power of reference. The development of referent authority and gaining acceptance of the suggested modification might be aided by forging solid ties and exhibiting inspirational management.

Q.12 Which stages are a team likely to go through when they are given the new task of streamlining and being involved in this proposed change?

A group of people will probably proceed via numerous phases of the modification procedure once they receive the novel duty of simplifying and participating in the suggested modification inside EMPRESS. The traditional change administration approach put forward byKurt Lewin may be used to understand these phases.

Unfreezing- the group participants' knowledge of and preparedness to adapt are being developed at this point. They might face rejection or anxiety from the unfamiliar when they grow conscious of their desire for transformation. They must now comprehend the causes of the shift, and its possible advantages, including the effects of staying the same. This is essential to inform everyone of the necessity for simplifying and including them in the approach to win their cooperation.

The teammates move into the evolution phase after acknowledging their desire for transformation (Lewin's 3-Stage Model of Change Theory, 2023). They take part in the simplification procedure by offering their knowledge and suggestions there. The group is going to assess current procedures, spot ineffectiveness, and create fresh ideas for enhancing efficiency. Cooperation, solving issues, as well as open interaction,are all part of this period. Throughout this phase, teammates could face difficulties and restrictions, therefore it's critical to offer assistance and tools that can assist them get beyond these hurdles.

Refreezing- To stabilize and institutionalise the modifications, the entire group engages. They incorporate the reduced procedures within the organisational structure as well as society, making sure that the modifications remain the norm. To maintain the enhancements and guarantee longevity, this step comprises instruction, encouragement, and constant evaluation. Those on the team must be active in defining new methods, revising SOPs, and imparting information to individuals inside the company.

To successfully navigate the phases of shift, successful management, open interaction, and teamwork are essential. Team involvement and inspiration are enhanced by attending to issues, offering assistance, and applauding accomplishments. The group is more likely to embrace and support the suggested adjustments and their CEO's sight if they are included and valued for their efforts.

13 Which factors mitigate against change being successful and Why?

The following variables from the case analysis might hinder EMPRESS from successfully implementing shifts-

• Long-term workers may oppose alterations because of anxiety, unpredictability, and worries about their safety at work, which prevents the implementation of novel procedures.
• The resort's ethos limits adaptability and has difficulty adjusting to macroeconomic transitions, making it difficult to execute adjustments successfully.
• An absence of consistency results in a mismatch between the intended consumers' demand for excellent assistance at an affordable price and the former CEO's concentration on lavish interiors and regional products, which causes uncertainty and opposition among staff.
• Poor as well as unproductive offerings, such as an absence of response and punctuality, are indicated by input from clients. User discontent is sustained and enhanced services are hampered by slow procedures and poor resource utilization.
• Worker worries and absence are signs of dissatisfaction and reluctance to adjust, which hinders dedication and staff involvement in the transformation phase and hinders optimal results.

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Conclusion

The digitalization of company activities, that is the planned organisational shift at EMPRESS, has a lot of possibilities to improve efficiency, adaptability, and client satisfaction. By integrating digital tools with a number of the operations, including online reservations, individualised hotel amenities, as well as information research, EMPRESS is better able to adjust to evolving market conditions along with satisfying evolving needs of clients. By adopting technology and successfully handling the transformation procedure, EMPRESS intends to establish itself as an innovator in the hospitality sector and deliver top-notch client interactions.

References

Books and Journals

• Elsantil, Y.G. and Hamza, E.G.A., 2021. A review of internal and external factors underlying the purchase of counterfeit products.Academy of Strategic Management Journal.20(1).pp.1-13.
• Joshua, U., Adedoyin, F.F. and Sarkodie, S.A., 2020. Examining the external-factors-led growth hypothesis for the South African economy.Heliyon.6(5).
• Susanty, A., Puspitasari, N.B., Jati, S. and Selvina, O., 2022. Impact of internal and external factors on halal logistics implementation.Journal of Islamic Marketing.13(5).pp.1143-1170.
• Legimai, N.M.C., Saldanha, E.S. and Graciana, B., 2022. The Mediation Effect of Business Strategy on the Relations between External Factors, Internal Factors and Business Performance.Timor Leste Journal of Business and Management.4. pp.34-47.
• Parviainen, K., 2023. Portugal Market entry plan for Empress Wood Co. and screening for potential partners.
• Noussan, M., Hafner, M. and Tagliapietra, S., 2020.The future of transport between digitalization and decarbonization: Trends, strategies and effects on energy consumption(p. 112). Springer Nature.
• Jones, M.L., Butler, D. and Plenert, G., 2022.Transform Behaviors, Transform Results!: Identifying and Using Behavioral Indicators to Drive Sustainable Change and Improvement. CRC Press.
• Williams, M. and Braddock, M., 2019. AI case studies: potential for human health, space exploration and colonization and a proposed superimposition of the kubler-ross change curve on the hype cycle.Studia Humana.8(1).pp.3-18.
• Ratana, S., Raksmey, C. and Danut, D., 2020. Conceptualizing a framework: A critical review of the development of change management theories.Studies in Business and Economics.15(2).pp.205-214.
• Datta, R., Hurlbert, M. and Marion, W., 2023.Northern Indigenous Community-Led Disaster Management and Sustainable Energy. Taylor & Francis.
• Galli, B.J., 2019. Comparison of change management models: similarities, differences, and which is most effective?.R&D Management in the Knowledge Era: Challenges of Emerging Technologies.pp.605-624.
• Abebe, R.G., Bakombo, S. and Konkle, A.T., 2023. Understanding the Response of Canadians to the COVID-19 Pandemic Using the Kübler-Ross Model: Twitter Data Analysis.International Journal of Environmental Research and Public Health.20(4). p.3197.

Online

• Lewin's 3-Stage Model of Change Theory. 2023. Online. Available through: < https://whatfix.com/blog/lewins-change-model/ >