Propose a research idea related to international tourism management Assignment Sample

Introduction - Propose a research idea related to international tourism management.

Responsible tourism is defined as the concept that emphasises making places better so that people can live well and also that better places attract more people to visit. Thus, for the promotion of any destination or place responsible tourism must be made so that the place gets popularised. The current study will evaluate how the tourism industry can try to become carbon-neutral and attract more consumers. Along with this the holiday destination Thailand will be evaluated based on the environmental, economic and social aspects and suggestions will be provided for better improvement.

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MAIN BODY

Steps the tourism industry needs to take to become carbon neutral by 2039

Carbon neutrality is defined as a concept which states that the CO2 released within the environment by the company activities is balanced out by removing the same amount of CO2. This simply means that if the company is emitting carbon into the environment then it can try to reduce the similar amount of carbon by indulging in other climate-friendly activities. It includes indulging in activities which assist in reducing carbon and trying to control the negative effects which are generated by carbon emissions (Chen et al, 2022). With tourism activities there is an increase in carbon emission and other greenhouse gases as well. Thus, for this, the companies must try to reduce the effects of carbon emissions. Approximately 8 % of the global carbon emissions are released by the tourism industry. This is not good for the environment as when the emissions will be more then it will result in increasing global warming. Thus, as a result of this the environment, the working is impacted and other industries and people also face the negative effects of the increased carbon emission.

Hence, for the tourism industry of the UK, they must try to reduce carbon emissions. In case they are not able to control the emission of the carbon then in exchange they must try to use strategies and steps which are assistive in controlling the carbon emission. Thus, by balancing the emission of carbon the industry can become carbon neutral. This neutral means that the carbon emission is controlled well (Gössling et al, 2023). For instance, a travel company is emitting 3 % of carbon which cannot be controlled or reduced. Then in such a situation, the company can try to implement strategies which are sustainable and help to control the carbon emitted by other companies. Thus, with this, the emission of carbon is offset by managing and implementing other CSR and sustainability strategies. This is necessary as it will assist the companies and businesses within the tourism industry to manage the environment protection and improve the working well.

Thus, the first step for the tourism industry to become carbon neutral by 2039 is to account for all the areas from where the greenhouse gas is emitted. This is essential for the reason that when the sources of the greenhouse gas are known then it will be assistive to the company in analysing the ways to reduce emissions (Filimonau et al, 2021). Hence, it is very crucial for the companies working in the tourism industry they effectively try to manage and maintain the sources from where the gas is emitted. In contrast to this, Steiger et al, (2024) stated that this will help in finding the ways of reducing the carbon. Thus, the listing of the sources of greenhouse gas will assist and help the company in managing the work and finding the areas which can be reduced so that it results in carbon reduction. Thus, the first method of working to become carbon neutral is carbon reduction. When companies try to reduce carbon generation then automatically they will become carbon neutral. Hence, it is necessary for the companies they effectively try to work on reducing carbon.

Further, another method identified for becoming carbon neutral is to emphasise carbon offsetting. Carbon offsetting is a type of process through which the company try to compensate for the carbon footprint by investing in projects which aim to reduce the CO2 emission somewhere else. This strategy includes the fact that in case the company is not capable of reducing its carbon emission then it must support the projects and companies which aim to reduce the CO2 emission within the environment. In support of this, Wu, Tian and Guo, (2022) the companies involved in carbon emissions can directly invest in the projects which work for the improvement of the environment and other green projects. It is necessary as when the investment within the green projects is done then it will improve the overall working capability and ultimately carbon neutrality can be implemented.

Moreover, another strategy for the management of carbon neutrality is the implementation of Direct Air Capture (DAC). This DAC is a type of technology which is specifically designed for removing the CO2 directly from the environment. This technology is prepared to directly capture the CO2 from the environment and fight against climate change (What Does Carbon Neutral Mean? 2024). Hence, this DAC will be working to reduce greenhouse gas and try to attain net-zero emissions. This DAC is a result of advancement of the technology and as a result, it is assistive to the companies in trying to reduce the working well protect the environment and improve the working well.

Further, with the research it was also analysed that the major step for reducing the carbon footprint is that travellers must try to avoid taking airways to travel to nearby destinations. This is due to the reason that air travel and other forms of transportation include a large part of carbon emissions (How to Reduce the Carbon Footprint of Your Travels. 2024). Although, tourism is a major driver of economic growth many of the destinations can be reached through airways only. But this includes the emission of high carbon and it creates a lot many negative impacts on the environment. Moreover, the travellers must also work to support sustainable tourism projects and initiatives. This is necessary for the reason that when the consumers or the travellers are working sustainably and are promoting sustainability while travelling then it will assist in reducing the effects of the carbon emission. For instance, the travellers are focusing on using electric vehicles or any kind of other energy-efficient transportation system then it will assist in reducing carbon emissions. Thus, as a result, the tourism industry can become carbon neutral till 2039.

In addition to this, the step taken for becoming carbon neutral is to switch to the use of more renewable energy sources and procure with responsible supply chain. Also, when the companies go to sustainable supply chain management then it is helpful for the companies to manage and maintain the low carbon emission (Abbasi et al, 2021). Moreover, the low-carbon transport while supply chain management will assist the company in managing better sustainability and resultantly the sustainability will be improved and better working will be implemented (Climate Action Planning in the Tourism Industry, 2016). Further, the compliance with protection of the ecosystem and natural resources helps offset the effects of carbon emissions. Thus, as a result of this, the tourism companies can try to minimise the working capability and ultimately this improves overall environmental protection as a result of this the capability of the businesses in the tourism industry will be improving. When the natural and cultural assets of the environment are protected and regenerated then the effects of the carbon emissions will be reduced and as a result of this the overall efficiency of the tourism sector will be improved and better working can be ensured.

Evaluation of Thailand Holiday plan

In the current modern world, there is a great increase in travel and tourism. People are highly attracted towards travelling and as a result of this the overall tourism industry is getting popular and working is increased well. Thus, as a result of this, the overall efficiency is improved and the tourism sector grows eventually and ultimately it adds to the economic development and income of the whole country as well. Hence, the current trends highlight that currently the travelling trends are increasing and Thailand is a very good and most liked place to visit. The country Thailand is the heart of Southeast Asia and is a middle power country and a founding member of ASEAN. It is famous for its stunning beaches, Buddhist monks, muay and pad Thai, Wat Arun and many other different royal palaces along with around 100 national parks. Hence, for the effective evaluation of the country, the different services must be evaluated to assess whether the country is worth travelling to or not (Uddin et al, 2024). This is necessary for the reason that when the country is effectively evaluated then the pros and cons of the country will be highlighted and recommendations for improving the working can be provided to Thailand to foster the working.

Economic- this is the most essential aspect for the country to be able to attract more tourists. It is due to the reason that when the country is economic that is better services will be available at the minimum and affordable prices then it attract more consumers. It is because of the reason that when the effective type of cost benefit is provided to the people coming then it will be helpful to the country and travellers (Muthuta and Laoswatchaikul, 2023). Hence, the cost of living within Thailand is manageable and very low as compared to other countries and travel places. The cost of living within Thailand is quite affordable and it is less than in other countries like the UK, Japan, Australia, most of Europe and many other countries. Further, the utility bills are also lower as compared to other countries. For instance, the electricity bill includes a range of ฿500- 4000, gas cost includes ฿ 300-500 and water includes ฿ 100-200 (The cost of living in Thailand, 2025). This simply means that the living cost in Thailand is effective and also accommodation provided here for travellers is cost-effective. It is due to the reason that when the effective type of accommodation is provided at cheaper rates then people will tend to spend their holidays here and will not go to other countries. In addition to this, the restaurant and food is also very affordable. Thailand has a wide range of incredible food culture and has a wide range of food and local cuisine and also includes international fine-dining restaurants. On average a meal at a casual street-side food outlet costs approximately ฿45- 200 for two people which is very low and affordable for people who are planning to travel to Thailand. Further, public transport is also a good and effective system in Thailand which assists the travellers to travel within the country. It includes different travelling systems like BTS Skytrains, taxis, metro system, buses, songthaew and many other different aspects. With a pay of around ฿10- 50, the person can travel on a one-way trip and can also have a monthly pass for ฿600- 2000 depending on the type of transport chosen (The cost of living in Thailand, 2025).

Social- the social aspects include the taste and preferences, of the culture prevailing in Thailand. To better attract the travellers and tourists towards the country many social initiatives and campaigns are held in Thailand. To maintain a good social aspect in the country, Thailand is working effectively on the UN Sustainable Development Goals (SDG) and all the goals have been utilised and implemented by the company into practice (Chulaphan and Barahona, 2021). According to SDG 1.3 Thailand is putting efforts to promote social protection for all the people in the country whether they are residents of Thailand or not. In addition to this, the country also promotes SDG 4.1 which emphasises inclusive education for all even migrant students. This promotes a better working environment and the country's environment is good. Further, Thailand is also working on SDG 5.5 which aims to improve and advocate women's participation in politics (Our Work on the Sustainable Development Goals in Thailand, 2025). Thus, this improves societal development and as a result of this, the society and environment of the country are good. This includes and attracts more travellers towards the country and ultimately the overall tourism within Thailand. Moreover, complying with SDG 10.7 works for providing and promoting a safe and good environment for the migrants as well. This assists in attracting people to come and stay in Thailand only as they are providing better and better services to the people coming and staying in Thailand. Along with this, the cultural heritage includes wide-ranging aspects like archaeological sites, temples, buildings and many other different types of aspects. Thus, this improves the societal involvement of the country and ultimately it enhances the working capability of the country and is a nice place for the people and travellers to visit.

Environmentally sustainable- this is also promoted well by Thailand to attract more of the traveller and to protect the local people as well. It is due to the reason that when the country will not be working sustainably then it will not attract more of the consumers. Hence, for this, an effective type of sustainable tourism development must be promoted. For this, Thailand is focusing on improving the environmental viability, economic stability and long-term social and cultural viability (Iamtrakul et al, 2024). This is very necessary for the reason that when all these three elements are included in practice then Thailand is capable of improving the working and attracting more consumers. For ensuring environmental sustainability Thailand is conducting it with the help of strategic investment and partnership and aims to mitigate the environmental impacts. This also includes promoting the use of renewable resources and trying to foster resilient communities so that better environmental protection can be ensured (Prasongthan, Phob-Udom and Yaiyong, 2024). Hence, environmentally Thailand is very viable for travelling and as a result of this overall efficiency will also be impacted. Further, Thailand is also working on waste-to-energy initiatives, green building and sustainable infrastructure, adoption of electric vehicles, water management and conservation, circular economy, forest conservation and restoration and many other different initiatives (Green Economy in Thailand: There's No Shortcut for Sustainability, 2025).

Recommendations

With the above analysis, it is clear that Thailand needs to work more on the marketing of the different sets of places to visit in Thailand. There are many different good places to visit in Thailand and all these need to be promoted well.

Also, it is recommended to the government and other regulatory bodies of Thailand that they must effectively try to take initiatives to promote tourism (Sangchumnong and Kozak, 2021). It is necessary as when better tourism is promoted then it will help the country in improving the tourism well.

CONCLUSION

At last, it is concluded that following the concept of responsible tourism is very necessary for the reason that this is a main contributor to the economy of the country. To become carbon neutral, the UK tourism industry is taking many different measures like carbon reduction, compliance with renewable energy, carbon offsetting and many others. Lastly, it included the fact that Thailand is a very nice country for holidays and it includes benefits like a very low cost of living, better environment-friendly projects and others.

REFERENCES

Books and Journals

• Abbasi, K.R., Hussain, K., Radulescu, M. and Ozturk, I., 2021. Does natural resources depletion and economic growth achieve the carbon neutrality target of the UK? A way forward towards sustainable development. Resources Policy, 74, p.102341.
• Chen, L., Msigwa, G., Yang, M., Osman, A.I., Fawzy, S., Rooney, D.W. and Yap, P.S., 2022. Strategies to achieve a carbon neutral society: a review. Environmental Chemistry Letters, 20(4), pp.2277-2310.
• Chulaphan, W. and Barahona, J.F., 2021. The Determinants of Tourist Expenditure Per Capita in Thailand: Potential Implications for Sustainable Tourism. Sustainability, 13(12), p.6550.
• Filimonau, V., Archer, D., Bellamy, L., Smith, N. and Wintrip, R., 2021. The carbon footprint of a UK University during the COVID-19 lockdown. Science of the Total Environment, 756, p.143964.
• Gössling, S., Balas, M., Mayer, M. and Sun, Y.Y., 2023. A review of tourism and climate change mitigation: The scales, scopes, stakeholders and strategies of carbon management. Tourism Management, 95, p.104681.
• Iamtrakul, P., Chayphong, S., Seo, D. and Trinh, T.A., 2024. Geo-spatial analysis of transit planning for sustainable tourism development in Bangkok, Thailand. Journal of Asian Architecture and Building Engineering, pp.1-12.
• Muthuta, M. and Laoswatchaikul, P., 2023. Determinants Influencing the Demand for International Tourism in Thailand. Przestrzeń Społeczna (Social Space), 23(2), pp.326-349.
• Prasongthan, S., Phob-Udom, P. and Yaiyong, A., 2024. Tourism Impacts and Tourism-Related Stress: The Rural Tourism Destinations in Thailand. Pakistan Journal of Life and Social Sciences, 22(2).
• Sangchumnong, A. and Kozak, M., 2021. Impacts of tourism on cultural infiltration at a spiritual destination: a study of Ban Wangka, Thailand. International Journal of Culture, Tourism and Hospitality Research, 15(4), pp.477-493.
• Steiger, R., Demiroglu, O.C., Pons, M. and Salim, E., 2024. Climate and carbon risk of tourism in Europe. Journal of Sustainable Tourism, 32(9), pp.1893-1923.
• Uddin, H., Ahammed, S., Rana, M.M. and Majumder, S.C., 2024. Investigating the relationship between environmental quality and tourism industry in Thailand. Environment, Development and Sustainability, 26(5), pp.12339-12365.
• Wu, X., Tian, Z. and Guo, J., 2022. A review of the theoretical research and practical progress of carbon neutrality. Sustainable Operations and Computers, 3, pp.54-66