Public Health Promotion Campaign On Physical Inactivity Assignment Sample

Promoting Healthy Habits: Public Health Campaign Assignment

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Introduction Of Public Health Promotion Campaign On Physical Inactivity In England

This presentation aims to design a public health promotion campaign on physical inactivity in England. This presentation will include the followings:

  • Brief background of the health determinants in England
  • The rationale of the subject matter- the prevalence rate of physical inactivity in England and its impact on the daily health and well-being of the population
  • Role players and stakeholders associated with the campaign
  • Discussion about the relevant public health care model and its intervention to tackle the key public health issues- physical inactivity in England
  • Depiction of short-medium and long-term impact on behavioural change
  • Discussion of the ethical issues and feasibility of the health promotion campaign
  • Evaluation of the short-, medium- and long-term outcomes of the campaign

Note: according to a statistical review, 48 per cent of the people in England within the age of 16 years are spending their regular livelihood in a physically inactive way. People who do less than 30 minutes of exercise in a week generally refer to as physically inactive individuals. Physical inactivity can consider as the consequence of mental and physical ill-health along with the onset of dysfunction of normal physiological activities, anxiety, depression, obesity, and so on. In this presentation, the focus will be given to designing a campaign to make people aware of the benefit of physical exercise in England.

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Background

Social determinants of health

According to the World Health Organization, the social determinants of health (SDH) are:

  • Economic Stability
  • Access to education and quality
  • Healthcare access and quality
  • Social and community context
  • Environmental scenario

The following list provides an overview of the social determinants of health which can influence health equity in both positive as well as negative ways:

  • unemployment and job insecurity
  • Working-life condition
  • Food insecurity
  • Social inclusion
  • Access to affordable healthcare service with quality
  • Education
  • Income and social protection

In England, the SDH or social determinants of health include:

  • Income
  • Employment
  • Housing
  • Other social factors – shape the condition where people live.

Note: the social determinants of health or SDH refers to the non-medical factors which can influence and impact health outcomes. SDH can be included in the condition, where people used to be born, grow, work, and live – a wider set of systems and forces that can shape the condition of regular livelihood. According to research, social determinants are the important factors that are related to the choice of health care and lifestyle choice. In England, several national strategies encourage the NHS to address the social determinants of health. for example, ICS or integrated care system that provides for the improvement of health and contributes to economic development. Additionally, social status, living conditions, and economies of a family are the social determinants that impact the practice of physical inactivities among the population in England.

Population group needs

Demographic:

  • Age: 40-60years
  • Gender: both male and female
  • Profession: Professional, working professional, retired individuals
  • Geographic region: urban area
  • Targeted Borough: Bath and North East Somerset

Psychography:

  • Income- low-middle and upper-middle-income family
  • Targeted population- people within the age group of 40 years to 60 years who have sedentary behaviour, used to depend on fast food, Activity rate in a week is less than 75 minutes in a week (vigorous) and/or moderate level of fewer than 150 minutes

In England, one in three men (35%) and one in two (42%) women are not physically active or in good health. Physical inactivity is one of the major causes of Type 2 diabetes in this country, one in every six individuals within the chosen age group used to suffer from long-term conditions including type 2 diabetes, obesity in this country

Problem statement

To effectively and equitably address the cause of physical inactivity in the chosen demography of England.

In England, there is a need for better surveillance methods and implementation of tools in public health to measure and track the prevalence of physical inactivities and the onset of disorders due to physical inactivities among the population.

Note: in the UK and England, physical inactivity is associated with one out of six deaths and it can increase the cost burden by 7.4 billion euros, including 0.8 billion euros to the NHS. According to the prediction based on the scenario and statistics, in 1960, the rate of physical inactivities among the population of England was 20% and as per this estimation, the rate will reach to 37% by 2030. People in the age group of 40 years to 60 years are twice more inactive than the population in a younger age range.

Health promotion Aims and Objectives

The health promotion campaign will aim to make the chosen population (people in the age group of 40 years to 60 years) aware of the benefit of living a physically active life. Another purpose of the health promotion campaign is to influence people in England in the age group of 40 years to 60 years to be motivated for being physically active.

The objectives of this health promotion campaign are:

  • To sign an agreement with the UK Chief Medical Officers and NHS for designing a health promotion campaign on physical activities
  • To select the people from the large pool of population with the age group of 40 years to 60 years
  • To identify the people from chosen age group based on their sedentary lifestyle and food habit
  • To implement at least 150 minutes for moderate-intensity activity and 775 minutes for vigorous activities and a mixture of both in the healthcare campaign
  • Strengthening the activities in two weeks

Reducing the extended period of sitting and consumption of unhealthy diet

Note: the campaign for health promotion can be named "Be Fit Be Active". For this campaign, the chosen population will be from Bath and North East Somerset borough of England and will be within the age group of 40 years of 60 years- the age group where the majority of individuals used to lead a physically inactive life due to impairment or long term health condition.

Health promotion Model (Tannil Hill model)

Tannehill's model of Health promotion is based on three major interrelated activities:

  • Disease prevention – this can be done in three ways:
  • Primary prevention
  • Secondary prevention
  • Tertiary prevention
  • The second component of the health promotion model is education- which helps prevent the illness
  • The third component of this model is health protection

Note: the goal of the health promotional model is to empower the people and community to maintain a better state of health and well-being through prevention rather than through cure of illness and disease.

The core principle of the health promotion campaign for physical inactivity in England is to

  1. Understand the specific activities and the intervention with which physical inactivity can be prevented
  2. Allocate and optimally use the resources and services available within the Bath and North East Somerset borough of England which can help the people to get active

Interpretation of the Tannil Hill model

Stakeholders Macro, Meso, and Micro

The Macro stakeholder for the campaign “Be Fit Be Active”- NHS, the Health Department of Government of UK, Government, communities, Local government, the Targeted population, health and wellness doctors, funding agencies and management

The Meso level stakeholders for the campaign- NGOs and local healthcare organisations of England- like Sports in Mind, Reengage.org.uk, Age UK

The Micro level stakeholder for the campaign- Targeted Population (people from the chosen borough of England within the age group of 40 years to 60 years), Fitness professionals, dietitians, health and wellness doctors, GPs and other healthcare providers

Note: Stakeholders in healthcare promotion can include but are not limited to the patients or doctors and caregivers. A stakeholder is that individual or group of people who can share a common interest in the project goal. For healthcare promotion, the stakeholders have to be selected who have an interest to make the elderly people aware of the benefit of physical activity and the use of resources to make the elderly people of chosen borough motivated for going through regular activity.

Intervention

Strategies to increase physical activity

  • Informational approaches to increase physical activity- information is being provided by the healthcare professionals, NGOs and local healthcare agencies to the population at Bath and North East Somerset borough for motivating people for changing behaviour and maintain change over time
  • Intervention resources: primary educational approach- general health information (information about cardiovascular disease prevention and risk reduction, prevention plan for physical immobility)
  • Community-wide education campaign and use of mass media- use of newspaper columns, direct mailing, and flyers to the population of the chosen borough for actively taking part in the health promotion campaign
  • Family-based social support intervention- here the entire family of the patient should be motivated for making the targeted person influence for behavioural changes. Many disease risk factors used to aggregate within families and family is an important source of influencing elderly people for adopting a healthy lifestyle
  • Social support intervention in a community setting: this intervention should focus on changing physical fitness and activity behaviour through developing, strengthening and managing social networks which can offer a supportive relationship between patients and service providers for behavioural changes.\

Action plan for the campaign:

The healthcare officials and healthcare professionals should include an action plan and recommendation plan for each week for the adults:

  • At least 150 minutes of moderate activity
  • Physical activity for two days consecutively and a one-day break
  • Reducing the extended period of sitting at home

The core principle for the campaign:

  • Understand the specific activities and interventions that can prevent the physical inactivity
  • Allocate resources and available services for the elderly people within the borough and ask them to gather in the campaign for a day-to-day activity session

Intervention plan for the campaign:

  • Community-based intervention- the healthcare professionals and fitness trainers will speak to the patient about the benefit of physical activity and the risk of a physically inactive lifestyle after a certain age
  • Motivate patients through blogs, motivational interviews and health coaching
  • Carry out non-judgemental conversations with elderly people
  • Inform the families about the local physical; activity options like local Walking for Health schemes

Expected Outcome (Short, Medium, Long term)

Need for resources

  • UK CMOs’ “Start active, stay active report” on the physical activity
  • guideline for physical activity for elderly people (age 40-60 years) along with infographics that include the guideline and benefits including:
  • physical activity for people with age 55 years to 60 years
  • physical activity for physically impaired or disabled adults
  • Physical activity and health-e-learning courses
  • NHS and NICE pathways, guidelines to support the evidence-based practice for promoting physical activity for elderly people
  • Newsletters- paper and email,

Note: in this section, the focus has been given to different resources and tools which are essential to carry out the health promotion campaign in an appropriate way in line with the aim and objectives of the campaign

Expected outcomes

  • Regular participation by elderly people in the health campaign

  • active participation and motivation among the elderly people to physical activities and healthcare camp

  • Adaptation to healthy foods, and regular habit of moderate exercise

  • positive change in a sedentary lifestyle

  • reduction of the risk related to cardiovascular disorder, physical immobilities, the onset of depression and anxiety due to relying on others for day-to-day activity

  • increase in life expectancy rate

Short term outcome Medium-term outcome Long term outcome
1. Active participation by elderly people of Bath and North East Somerset borough in physical activities Change in food habits, the behavioural approach of elderly people; choose the physically active livelihood; change in a sedentary lifestyle Reduction in the risk of cardiovascular disorder, reduction in the rate of onset of advanced level diabetes and risk reduction; reduction in the risk related with the physically impaired lifestyle, improvement in mental health and outcome of elderly people, increase in life expectancy rate in the chosen borough and among the elderly population of the borough

Impact

Tools used for measuring the impact of the campaign:

  • GPPAQ or general practice physical activity questionnaire- screening tool to access the physical activity among elderly people and associated health risks, mortality rate
  • Physical Activity Impact pathway-recommended to the healthcare professionals record and measure the action taken for routine care and determine the impact of physical activity levels among elderly people

Note: regular moderate physical activity can help people in the age group of 40 years to 60 years to avoid health risk, it helps the muscle to stay strong and help the elderly people by making them enable for doing their regular activities without taking help from others.

Timelines/Gantt chart

April and May: · Set up the healthcare campaign plan

· Survey to the Bath and North East Somerset borough of England for count population (people within the age group of 40 years to 60 years)

· Set up the persona for targeting the population for the campaign

May: · Survey the borough in association with local healthcare agencies, local government and NGOs

· Identify the problem associated with physically inactive lifestyles among the chosen population

· Measure the risk related to the physical inactivity

· Submit the report to the government, NHS and NICE for funding

June and July: · Set up email-campaign, and flyers to invite the elderly people to campaign

· Set up the campaign, make a blueprint of the campaign

· Involvement of physical trainers., GPs, dieticians, fitness trainers and healthcare professionals

· Book the open-air forum for the events

August and September · Carry out the campaign

· Measure the outcome and submit a report weekly basis to the government

References(havard reference)

  • Bird, E.L., Evans, D., Gray, S., Atherton, E., Blackshaw, J., Brannan, M., Corrigan, N. and Weiner, D., (2022). Opportunities to engage health system leaders in whole systems approaches to physical activity in England.BMC Public Health,22(1), pp.1-10.
  • Cameron, A. and Shaw, R., (2022, September). Moving Healthcare Professionals Programme: embedding the promotion of physical activity in healthcare curricula. InNET2022 Conference.
  • Lion, A., Lethal, J., Delagardelle, C., Seil, R. and Urhausen, A., (2022). General Practitioners do not Counsel more Physical Activity after a Public Health Campaign.
  • Lowe, A., Myers, A., Quirk, H., Blackshaw, J., Palanee, S. and Copeland, R., (2022). Physical activity promotion by GPs: a cross-sectional survey in England.BJGP open,6(3).
  • MacPhail, A., Tannehill, D., Leirhaug, P.E. and Borghouts, L., (2023). Promoting instructional alignment in physical education teacher education.Physical Education and Sport Pedagogy,28(2), pp.153-164.
  • Scanlon, D., Baker, K. and Tannehill, D., (2022). Developing a socially-just teaching personal and social responsibility (TPSR) approach: a pedagogy for social justice for physical education (teacher education).Physical Education and Sport Pedagogy, pp.1-13.
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