Sustainable Tourism in Action Q & A Sample

Introduction : Sustainable Tourism in Action: Serena Hotels' Stakeholder Engagement and Renewable Energy Decision Answer Sample

Q-How do Serena Hotels' stakeholder engagement strategies enhance sustainability at Amboseli Serena Safari Lodge?

Answer of 1:

Serena Hotels for instance requires its stakeholders to be strong and consistent in order for the business to be strong and consistent. They are important because the community which consists of multiple interest groups grants corporations the right to do business. Getting the support of these parties earns a license for the business and has a significant bearing on the image of the company. All the operations of Amboseli Serena Safari Lodge and the implementation of sustainability strategies are backed up by endogenous and exogenous stakeholders (Hashmi and Kazmi, 2022). Some of the most important external stakeholders for Serena Hotels include the following; The Maasai Maraits, Environmental Conservations, Maasai villages around the base camp.

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Figure 1: Stakeholder Engagement: Community

(Source: https://www.diona.com.au/ )

Serena Hotels acknowledges that stakeholders both internal and external are key to effective operation and sustainability. The external stakeholders are the patrons of the lodge, who are crucial to its success and who can easily express their satisfaction or disappointment. Increasing the lodge social responsibility is the community and especially local associations such as Maasai Mara that engage in conservation and cultural practices. There is need for federal oversight on usage and management of land, energy and activities conducted within parks to address legal concerns and promote sustainability. Similar importance is attributed to the internal stakeholders of the firm. This means that professionals play a central role in delivering sound services and implementing sound principles. Of course, management is responsible for the realization and sustenance of strategic orientations while also ensuring compliance with operational prerequisites and sustainable goals. However, shareholders do more than supply the necessary finance to the company for their investment; they also have an influence on the business and its strategies as well as the sustainability and health of the business entity. All these parties come in to support Serena Hotels in ensuring that it enhances on its sustainability agenda as well as create operational efficiency (Monroy-Rodríguez and Caro-Carretero, 2023). The self-interests of the internal stakeholders of Serena Hotels are highly considered. When it comes to carrying out sustainable principles as well as providing quality services in the agreed brand, then the staff at Amboseli Serena Safari Lodge is central to it.

Figure 2: Stakeholder Map

(Source: https://www.slideteam.net/ )

In using of the number of cases in the case study, the authors clearly demonstrate the importance of stakeholders. That outside parties patronize sustainably forestry activities is evident through the lodge involvement in tree-planting activities with the neighboring villages. This is evident by the accreditations that a firm obtains from stakeholder interaction with organizations such as Skål International Sustainable Tourism Award it received in 2017. Moreover, the firm’s approach of adopting renewable energy sources provides a central understanding of internal stakeholders in shaping the direction and organisational sustainability strategies.

Q-In what ways does Serena Hotels align its products and services with ethical tourism to create a competitive advantage?

Answer of 2:

Shared value creation is a business proposition that seeks to further the interest of the firm and at the same time tackle societal needs. It offers guidelines for building sustainable competitive strategies and, at the same time, contributes a positive impact to communities. These are the three levels of shared value, which are redefining productivity in the value chain, fostering the growth of local clusters, and repositioning products and markets. For example, a company may develop affordable, energy-saving home appliances for the underprivileged population and address social and environmental problems effectively. The second level even focuses on improving internal operations so that there is added corporate as well as societal value (Gusmerotti et al., 2024). It is noteworthy that a sustainable competitive advantage can be built or enhanced at any of these levels. He noted that the company’s strategic goals of venturing to new markets, improving efficiency, and encouraging innovation can be met by addressing business and social needs. Thus, it is a win–win situation that benefits people and communities, creates a positive image of a company and generates economic return.

Figure 3: Shared Value Framework.

(Source: https://www.researchgate.net/)

Some of the critical requirements that must be met in order to implement Shared Value include stakeholder engagement and long-term perspective. This involves reassessing strategic management plans of a company, its products/services, its relations with partners and other stakeholders. It is even more possible for organizations to design better and sustainable business models by aligning performance and economic success with social progress toward the achievement of long-term competitive advantage (Barya, 2021). Shared value creation is a concept that enhances both business success and societal well-being. According to the case study, Serena Hotels demonstrates shared value by improving efficiency through sustainable practices, supporting local communities like the Maasai Mara with initiatives such as tree-planting, and aligning its products with ethical tourism and conservation goals. These efforts showcase how integrating business strategies with social and environmental objectives can create competitive advantages while contributing positively to society.

Figure 4: Sustainable Business Models

(Source: https://www.sketchbubble.com/ )

Question: Why is solar energy recommended over biofuel for Amboseli Serena Safari Lodge, and how does it align with environmental and economic goals?

Answer of 3:

Analyzing the information given in the case study it is possible to conclude that solar energy is more effective for providing the necessary amount of energy needed for Amboseli Serena Safari Lodge than biofuel. In the year 2017 it would have recommended solar energy as the major form of renewable energy to be used in the lodge. As we will see, there are several reasons in favor of making this choice. First and foremost, Serena Hotels group has come out clearly to show the practicable and benefits of this solar power as they have recently and effectively installed solar electricity at Kilaguni Serena Safari Lodge. It serves as a good starting point and a fair example of how the technology can be used in a like situation. Environmental cost is thus more closer to the environmental policies of the lodge in the case of solar power. As pointed in the example study, it is proposed that with the installation of solar, annual CO2 emissions reduction worth 620 tons would be achieved, and the use of diesel generators would be eliminated. The report on which this case is based outlines the fact that biomass (biofuel) will be some $4 more expensive per MWh by the year 2020 than either solar or wind power (Mas Simpson, 2023). The UN Sustainable Development Goals related to the situation are also equally well met by the method of using solar electricity; these being the climate action SDG 13 and the affordable and clean energy SDG 7. Solar energy can therefore be deemed to serve global sustainability goals, and for this reason the argument on its use is well served (OMUNE, 2021). For Serena Hotels, implementing this policy would increase its competitively as the premier ecotourism company hence benefiting from increased tourist traffic of conscious tourists. The commitment to green energy evidenced at the lodge may perhaps become a basis for comparison. While each of these options has certain merits, solar power makes more economic, ecologic, and compatible sense for Amboseli Serena Safari Lodge. This choice would assist the firm to attain long term sustainable goals in as much as the energy requirements in the enterprise were being fulfilled.

Figure 5: Green Data Center: Transforming IT for a Sustainable Future

(Source: https://www.srmtech.com/ )

Reference List

Journal

• Hashmi, Z.G. and Kazmi, M., 2022. Next-practice platforms as an enabler of sustainable tourism destination management: perspectives from an Asian chain hotel's sustainability journey. In Management of Tourism Ecosystem Services in a Post Pandemic Context: Global Perspectives (pp. 151-169). Routledge Taylor & Francis Group.
• Monroy-Rodríguez, S. and Caro-Carretero, R., 2023. Congress tourism: Characteristics and application to sustainable tourism to facilitate collective action towards achieving the SDGs. Cogent Business & Management, 10(3), p.2286663.
• Gusmerotti, N.M., Carlesi, S., Iannuzzi, T. and Testa, F., 2024. The role of tourism in boosting circular transition: a measurement system based on a participatory approach. Journal of Sustainable Tourism, 32(5), pp.961-985.
• Barya, A.L.K., 2021. The effect of climate change on sustainable tourism: A perception of the tourism industry in Uganda.
• Mas Simpson, L., 2023. Fighting greenwashing throughout the online booking process when staying in the Balearic Islands.
• OMUNE, B.A., 2021. The Linkage Between Environmental Management Practices and Financial Performance of Three to Five Star Hotels in Kenya (Doctoral dissertation, Maseno University).

Author Bio

Serena Rogers   8 years | PhD

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