TH70071E DIGITAL AVIATION Assignment Sample

INTRODUCTION Of DIGITAL AVIATION Assignment Sample

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Technology is changing and that would be an impact on the working so that there is improved distribution of operational process and safety that has to be planned well. There are latest technologies that have to be added in the technological aspect so that there is better evaluation and operations that can be done effectively. There are limitations and other aspects which digitalization is going to get in the organization which is not going to be good for the overall operations that is present. Travel experience has to be higher of the organization so that there are better operations and working that would exist. The report would discuss digital technology that can improve airline distribution capabilities so that there is going to be improved functioning of the airlines that is a very essential factor. Social media is also would gather the accurate attention of the clients and also make customers have improved services and make sure that there is a improved standard of airlines that is present.

1. Role of digital technologies in improving airline distribution capabilities

There are a lot of benefits which airlines can gain from this aspect if used effectively and efficiently for a long run of the company. There has to be good safety measures for clients and improvement which is required for the firm to have. Identifying the accurate management is very important for the company to have so that they would be able to have the accurate technologies coming in airlines that are very essential for the establishment to have (Selivanova, Solovyova and Semerenko, 2020). There are a lot of aspects for the environment to be health for higher satisfaction of passengers that have to be looked within so that the organization would be able to have improved providers and quality of services. The following report would be discussing PSS, GDS and new distribution capabilities; etc has to be present so that there would be accurate functioning. To minimise the mistakes which are taking place in aviation industry digital technology is very important. The drawback of this aspect is that the company will have to have continuous improvement in the company so that they would be able to make sure that they have the right standards for themselves.

Airline Passenger Services Systems

The daily activities are divided into three subsystems which are central reservation system, airline inventory system and departure control system. There are a various safe in-flight factors which the passengers must receive so that there is going to be right maintenance of the working that there would be present. There are a lot of services which the airlines are providing to the passengers like car rental, hotel booking and API (Purc?rea and Purc?rea, 2017). API is online booking facilities which are being provided to the clients from time to time so that they can have a satisfying performance for this industry. Routine services and checking has to be done so that in emergencies the attendants and the passengers are aware of the safety measures that are installed for them. Examples of routine services of airline industry are labour, fuel, engines, catering, etc. Database has to be strong so that there is going to be better so that a right reservation has to be made which is good for the reputation of this industry.

This is going to make sure that there is good switching which is present from websites and make sure that the clients are having a better experience. Good information for the clients about the organization must be present so that there is a better functioning that exists. Favourable working of the internal airlines has to be present so that there is right reputation which is present (Dubinskii, Zichenkov and Zharenov, 2020). Departure of the passengers has to be well understood so that there is going to be right working and performance of the industry in the economic factor.

Airline Distribution and the role of GDS

Third party sales channels those exist in the airlines that are that there is enhancing customer shopping and purchasing aspect so that the passengers are having a improved experience. There is good privacy and transparency which is present in the organization so that there is good experience that is going to be present of passengers; IATA payment, new distribution capabilities, partners for transformations, etc are the airline distribution methods that are being used (Kostiuk, 2021). There are a lot of provisions that are present for the services and working so that there is good working and performance that is going to existing. Mainly the companies have to deliver sure that the travels agencies are having the accurate way of working so that there is good functioning and deliver the passengers have a better experience. GDS is the brain of the travel industry that there would be better delivery that all the facilities like ticket counter, travel facilities, cabs, etc, that are required by the organization are having the accurate standards for themselves and inventory is also being well served so that there is good working (Lerro and et.al., 2019).

International air transport association (IATA) association is responsible for the 82% of the air traffic that is existing and worldwide airline organization as well. All the aviation activities are under their control and they have to deliver sure that they are using the right methods to make sure that there is a improved policy that are set and followed by all so that there is going to be accurate operations that is existing. Global distribution system is the middle agencies that are present like the hotel’s reservation system and other aspects so that there are improvement operations and operations (Zaharia and Pietreanu, 2018). Digital technology is getting in a lot of strength to the business to deliver sure that there are higher operations and working that is existing. Improve inventory has to be existing that is actually holding the inventory so that there is good hotel system and other services that are being provided. Customer must have a quick experience with the payment and other aspect so that there is a improved understanding and deliver that there would be higher operations.

New Distribution Capabilities

New distribution capabilities is a form of technical communication that is going to deliver the standards of the distribution of airlines be existing about the fares and services. There must be improvement communication with the third party that in involved as well that has to be present so that the products and services would have an improved distribution of functioning that is going to be present. There are external factors that are going to influence the operations and this aspect has to be covered in order to be able to have a stable functioning (Singh and et.al., 2018). Technical communication standards like changes in technology or artificial intelligence would have a set of distribution as well according to the associations that have to be followed in order to be able to find a balance. Flexibility has to be existing as well so that there is a improved systematic approach that the airlines will be able to have (Li and et.al., 2020). Direct production has to be present so that there is good maintenance of the working which has to be present so that there is good base which is present in the market.

The passengers want more and more services from airlines and discounts as well so that they would be able to deliver sure that there are right functioning which is present. Direct customers satisfaction is crucial for the airlines to have for the organization to be able to have a good management that there would be presence and that would also deliver sure that there is improvement in operations (Zaharia, Pietreanu and Pavel, 2021). There are different methods through which the passengers can be attracted and included so that there is good improvement that is present in the services. Airline transport association has to be present so that their movement so that there is good promotions enlightenment so that there is good traditional authority which is present. An offering has to be higher so that the customer experience is going to be better as well so that the airlines would be able to give in their best.

2. Social media is being used in air transport organisations to improve marketing and customer service

It is crucial to deliver that the clients are having a improved experience in airlines industry and there is an observation that the passengers are getting involved in travelling through this aspect. It is very important to deliver sure that there are accurate actions and improvement that is being present to deliver sure that there is favourable operations that are existing (Lamb, 2018). Social media like Facebook, Instagram, twitter, etc are having a great influence on the people which can deliver the airlines industry have more passengers that would be existing. This is so because the people are very savvy with the use of social media and there are a lot of data which is passed on from these sites to the companies in order to make sure that there are right targeting which is present. Brand building has to be currently as well as the easy customer contact has to be stored in the organization to deliver sure that there would be right working and functioning that is existing. Taking care of the negative impact of social media also needs to be present so that the company would be able to make a stronger place. Favourable communication has to be currently being in order to deliver that there is effective working and performance that is currently to be delivering the functioning and stability of this industry is higher (Pisitkasem, 2021). The following report would be discussing the impact of social media on airlines that are making the clients or passengers have a improved experience of the services and facilities that is being provided to them.

Social Media and the impact on air transport

Social media is going to deliver the economic factor and reputation of this industry is higher in the market that is a very crucial factor. There are a lot of challenges that are going to be present for the industry since there has to be favourable investment that would be required. There are a lot of troubles because of network radiations that are coming from mobile network for the aviation industry that has to be monitored and controlled so that the organization would be able to operate effectively (Wilkins, 2017). Enhancing the knowledge of the clients would deliver sure that there is favourable working and performance that is present so that the connection is higher and also deliver sure that the community is having a good value for the airlines. Loyalty and trust of the client has to exist in the company so that they would be able to deliver sure that there is favourable profit margins and higher stability that would exist.

Branding is going to be higher and deliver sure that they are having the accurate communication with the clients as well so that there are more passengers that can be observed by the airlines. There is a lot of negative attention as well which is covered and fake on social media. The competitors in the market also do negative influence for the competitors which has to be cleared by the company in order to make sure that there is good working. All the airlines are competing with one another and this factor has to be monitored and help in a lot of ways possible as well. When the industry is promoting them at the accurate place that means they are being able to understand them and then target the right audience for themselves that would be deliver so that they are having the accurate operations (Devezas and Ruão, 2020). Reputation of the industry has to be higher so that there is going to be improved operations and causes and connections which has to be made by the airlines to deliver sure that they are having the accurate attention of their loyal clients to deliver sure that there is effective functioning that is present.

Airport and Airline passenger processing systems

There has to be highly reliable and efficient processing system that must exist by both, airports and airlines so that the clients are not going to have a lot of difficulties. Services have to be according to the expectations of the passengers so that they would be able to provide the best for them (Büyüközkan, Feyzio?lu and Havle, 2019). There are high standards which are set and this factor has to be made up by the establishment for handling the agents as well so that there is favourable functioning that is existing. Solutions have to be provided to the businesses to deliver sure that there are favourable operations and advances which are present so that there is a favourable location that is existing and that would deliver sure that there is higher processing that is present. To deliver the clients not wait in queues for so long it is very essential for the aviation industry to have favourable innovation and technology to deliver sure that they are providing the best of facilities (Psyllou, 2019).

There are different departments that are exist like the baggage department, handling agents, ground staff, etc. to deliver sure that the clients are having a better experience from the airports and airlines (Novikov and Sazonov, 2019). All the problems have to be solved from time to time to make sure that there is favourable ordering of the assistance that must exist so that there is good platform that is existing as well. There has to be favourable planning that must take place and is a very time consuming factor as well which has to be controlled and monitored on time so that there is effective working. Standards of the clients are also getting higher with time and this factor has to exist so that there are favourable authorities that are would be present. Passengers give their reviews as well to deliver sure that there is a favourable systematic operation that is exist that they would deliver them gets what they expect from this industry. Equipments at the checking in and boarding gates are well places so that there is less confusion and deliver sure that there are favourable standards that are exist as well.

Disruptive Technologies & Big Data

The aviation industry is having major technological innovation taking place so that they would be able to deliver that the airlines are doing well in the market. It is very important to work according to the passengers who are relying on the industry to deliver that there are accurate working and performances that are present. Development in this industry is going to make sure that there is good identification of working that is present and deliver sure that the investment is also improve to deliver the area be able to have the accurate understanding (Bernard and et.al., 2020). Business models have to be used wisely in order to deliver sure that there is good functioning and the performance has to be accurate to deliver the working be higher. Smarter flights are also available that is going to make sure that the excessive amount of data is being generated from the industry all the time so that they can have the accurate clients.

Data analysis is of 39% in this industry and there is a lot of data which is collected as well so that there would be right planning for the future that would be taken (Avram, 2017). Negative factor is using this technology is that there has to be good experience and knowledge so that there is effective implementation that would be present. Errors are not appreciated by the passengers in aviation industry and this element has to be monitored and well evaluated by the industry before implementing it. Individual passenger has to be understood so that there would accurate understand and decisions in the organization can be taken according to them. Improved decisions have to be taken with time that would make sure that the aviation industry is having the accurate functioning and performance so that there are higher standards and operations. Pricing and network strategies also have to be well planned and implemented in the company to be able to have the accurate working and the performance would be better as well. Getting to the customers is very crucial for the industry to have so that they would be able to have the accurate association that the organization (Molchanova, 2021). The clients have to make sure that their expectations are being fulfilled that is going to be a great factor for the overall working.

CONCLUSION

From the above report it can be concluded that businesses in the market have to make sure that they are taking the accurate actions and improvement so that there would be improved operations. Social media or any other technological change in the market is making sure that there is going to be accurate working and functioning that exist. Airlines are having a lot of issues with the customers and employees for retention in this industry that has to be monitored and controlled so that there are right functioning and performance. Responsive functioning and quick decisions are very important in this industry so that there would be improved working and management that there would be currently. Critical technological decisions have to be taken that is having good permission as well so that there would be able to have higher processing and make the clients have an improved experience and satisfaction level in the organization.

References

Books and Journals

Avram, B., 2017. Ancillaries in the aviation industry. Importance, trends, going digital. Expert Journal of Marketing. 5(2).

Bernard, F and et.al., 2020. Using digital and physical simulation to focus on human factors and ergonomics in aviation maintainability. Human factors. 62(1). pp.37-54.

Büyüközkan, G., Feyzio?lu, O. and Havle, C.A., 2019, October. Analyzing Success Factors of Digital Transformation in Aviation Industry Using Fuzzy Cognitive Map Approach. In 2019 3rd International Conference on Data Science and Business Analytics (ICDSBA) (pp. 124-128). IEEE.

Devezas, T. and Ruão, H., 2020. Aluminum Production and Aviation: An Interesting Case of an Interwoven Rebound Effect in a Digital Transforming World. The Economics of Digital Transformation: Approaching Non-stable and Uncertain Digitalized Production Systems. p.251.

Dubinskii, S.V., Zichenkov, M.C. and Zharenov, I.A., 2020. Safety Provision for Composite Structures in Aviation: Today and Tomorrow. Journal of Machinery Manufacture and Reliability. 49(11). pp.920-931.

Kostiuk, O.A., 2021. The problem of gender inbalance in digital media (Doctoral dissertation, National aviation university).

Lamb, K., 2018. Challenges of Digitalisation in the Aerospace and Aviation Sectors.

Lerro, A and et.al., 2019. Preliminary design of a model-free synthetic sensor for aerodynamic angle estimation for commercial aviation. Sensors. 19(23). p.5133.

Li, J and et.al., 2020, December. Analysis and Future Challenge of Blockchain in Civil Aviation Application. In 2020 IEEE 6th International Conference on Computer and Communications (ICCC) (pp. 1742-1748). IEEE.

Molchanova, K., 2021. Organization of Aviation Enterprises’ Interaction Based on the Digital Platform. Virtual Economics. 4(1). pp.77-97.

Novikov, S.V. and Sazonov, A.A., 2019. Digital certification of aviation equipment on the basis of “Siemens PLM Software” technologies. Economics Journal. 1(1). pp.13-19.

Pisitkasem, A., 2021. Aviation lecturers in the new normal world of learning. In E3S Web of Conferences (Vol. 244, p. 11021). EDP Sciences.

Psyllou, E., 2019. General Aviation Safety: Trained With Paper Maps, Flying With Digital Maps. IEEE Technology and Society Magazine. 38(3). pp.74-81.

Purc?rea, T. and Purc?rea, A., 2017. Services marketing in the era of disruption and digital transformation. Romanian Economic and Business Review. 12(4). pp.7-26.

Selivanova, K., Solovyova, O. and Semerenko, Y., 2020. Computerized system for determination of the psychological readiness of the civil aviation students in emergency situations. ACTUAL PROBLEMS OF SCIENCE AND PRACTICE. p.142.

Singh, S and et.al., 2018. Challenges of digital twin in high value manufacturing (No. 2018-01-1928). SAE Technical Paper.

Wilkins, S.A., 2017, September. Examination of pilot benefits from cognitive assistance for single-pilot general aviation operations. In 2017 IEEE/AIAA 36th Digital Avionics Systems Conference (DASC) (pp. 1-9). IEEE.

Zaharia, S.E. and Pietreanu, C.V., 2018. Challenges in airport digital transformation. Transportation research procedia. 35. pp.90-99.

Zaharia, S.E., Pietreanu, C.V. and Pavel, A.P., 2021. Drivers of Change for Smart Occupations and Qualifications in Aviation. Transformation of Transportation. pp.197-212.