5HR011 Theory and Practice of People Management Assignment Sample

Introduction - 5HR011 Theory and Practice of People Management Assignment Sample

People management is the procedure of leading, hiring and developing team members to support the overall mission of organization. The selective organization for the current report will be Amazon; this is introduced in the year 1994 by the Jeff Bezos. Amazon is leader in the artificial intelligence, digital streaming, cloud computing and e-commerce. This initially has started as the bookstore via online platform. The organization diversified the products and included the different consumer products, home goods, apparel and electronics. Today, it is offering the various services which include Amazon prime subscription to access the digital content and expedited shipping (Amazon, 2023). Amazon Web services [AWS] for the grocery delivery and cloud computing solutions, among the consumers. Operating within the retail industries and technology, the organization has been headquartered in the Washington and established globally. It is having the offices in various countries, data centers and fulfillment centre across South America, Asia, Europe and North America. The organization carries the expansive network; the company provides the services and products to more than 100 countries globally. This required the effective people management within the Amazon.

The products of organization such as household items, books, clothing, electronics and accessories are the key items. The products are sold through the online market; the organization has developed the main stride within the cloud computing, along with the Amazon web services. The AWS is backbone for major portion of the infrastructure of internet. The effective AWS is used by the educational institutions, governments, businesses for application management, data storage and hosting. The diverse services involve Alexa, Kindle and Amazon music and different streaming services such as Amazon prime video (Petronio et al, 2021). This mainly competes with the Disney+ and Netflix. As of the year 2024, the organization employs more than 1 million workers globally, which is making Amazon largest employer within the private sector. The organization operates within the different sectors such as artificial intelligence, entertainment, logistics and technology and also leveraging the resources and scale to dominate and disrupt novel markets. The retail operation generated revenue of the 574.78 billion within year 2023 and the AWS is the key profit driver, this contributing in billions annually (Revenue of Amazon from 2004 to 2023, 2024).

The organization is also known for the machine learning, logistics capabilities, data analytics and utilizing robotics to optimize the effective supply chain. The strategically and fulfillment centers are located within the major market, permits the organization to offer products quickly and various orders are delivering within 24 hours. In the past years, the organization expanded in the mortal and brick retail along with the Amazon Go and whole food market. The Amazon Go is one of the cash less store which utilizes the technology based on computer vision to boost the shopping experience (Schiff and Lewin, 2019). The corporate culture of organization focuses on the operational effectiveness, innovation and consumer obsession. It demonstrates has provided help to the organization in ranking among the consumers as the influential and valuable organization. The Amazon regularly invests within the emerging technology such as space exploration, autonomous vehicles and drones (via the subsidiary blue origin). Company poisoned to be a major dominant force within the global economy. Due to the workforce in the highest numbers the organization needs the effective people management. The report will focus on internal and external analysis of the organization.

Part 3: Internal Analysis

Within the recent years, Government of UK has developed the major changes to boost the legislation related to flexible working, mainly with the “Employment rights Act 2023”. This is creating the flexible working with the major right for the workers (Allan and Briskman, 2020). The legislative change carries major implications for the Amazon; this operates as the most dynamic and largest workforce within UK. The flexible working involves compressed workweeks, flexible hours and remote work.

Recruitment:

Impact of the flexible working legislation: The novel legislation showcases the major change within the recruitment strategies of the Amazon. Traditionally, the organization is known for the highest demand within the working environment, majorly in the fulfillment center. In this workers wok for the long hours along with the strict schedules, this can affect the workers (Burke, 2023). However, law related to the flexible working hours has developed the pool related to the talented workers by appealing to the applicants who are looking for the work life balance. This might be an effective asset for the Amazon. This has been supported by the Herzberg’s two factors theory, this explains about the impact of performance and well being of workers (Herzberg’s two factors theory, 2024).

Access to the talent pool: The major advantages of the effective flexible working via the recruitment viewpoint, this permits the organization to access more diverse and broader talent pool. Workers are recently not capable to obligate to rigid schedules like as workers with the disabilities, caregivers and parents (Armstrong and Taylor 2023). By providing the options of the flexible working hours, the Amazon might help to resolve the recruitment challenges and attract the job seekers within the demanding sectors. This includes the consumer services and logistics. For example, the hybrid, remote and part time work might attract the workers with the high skills who are not looking to commute and relocate to the physical location. The Amazon is focusing on the ongoing expand the effective corporate functions. Mainly within the cloud computing, software development and technology (Boselie et al, 2021). The flexibility provides help in recruiting the skilled workforce within the competitive industry.

Challenges in recruitment: On the other side, providing the flexible working might comes with the various challenges within the Amazon. The option of flexible working can’t be feasible within the each role, mainly those logistics operations and fulfillment centers of Amazon, this demand for the physical presence (Kellner et al, 2019). The efficient disparity among the warehouse employees and corporate in provisions to access flexibility, can lead to sense of dissatisfaction and inequality. This may put impact on the retention rates and employee morale. The HR department of Amazon required adjusting the effective recruitment strategies which can define available flexibility for the every role.

Strategic adjustments: To focus on the integrating the flexible working within the process of recruitment, the Amazon can boost the technology to improve the streamline recruitment (Clegg et al, 2019). The remote working on boarding, virtual interviews and recruitment tools which are AI driven will be important. The organization can boost the policy of flexible working these showcases the roles which eligible for flexible hours and remote work. This providing help to the HR teams in managing the expectations of the candidate.

Learning and development

Impact of flexible working: The learning and development plays major role within the Amazon’s employee lifecycle, this provides the constant innovation and rapid growth to the organization. The flexible working practices which focus on the application for the method in which the organization can structure the programs of L&D (Whysall et al, 2019). Majorly, this making sure that the hybrid and remote workers contribute to have the important training and development so the workers can perform effectively. According to the Job demands resources model, this showcases that the performance and well being of workers mainly put impact on the productivity (Job demand resources model, 2024).

Digital tools and online learning platforms: The change towards the flexible working developed the various organizations, such as Amazon (Amazon, 2023). The remote workers require accessing the effective training programs despite of locations. The HR department of Amazon can affect the existing technology, like as to boost the ongoing learning and e-learning tools (Schermerhorn et al, 2020). The different platforms permits the workers to be a part of virtual workshops, self paced course and webinars, this making sure that the development is majorly endless by work location. Moreover, the utilization of the machine learning and AI to customize the learning experience for the every worker to make sure about those flexible employees can have the training. By effectively utilizing the technology, the organization might manage the high standard relayed to the development learning, even the remote employees as well.

Team learning and collaboration: The major challenges which flexible working emphasize on the L&D, this is major loss of the collaboration in person (Bush, 2020). This is important fir team based learning, mentorship and knowledge sharing. Within the large organization such as Amazon, the effective collaborative learning plays a major role in making sure that the workers might learn from the experience of others and boost the innovation. The hybrid and remote work arrangement can decrease the frequency of the connections (Cornelissen, 2023).

To resolve it, the HR department of Amazon might make the hybrid learning environments which majorly combines the effective online training along with the sessions of the team collaboration (Wilton, 2022). The tools of virtual collaboration, this includes the Microsoft and slack teams, this eases the real tine communication among the workers. While the ongoing workshops based on in-person might offer help in boosting the team learning.

Strategic adjustment: The HR team of Amazon might require restructuring the initiatives of L&D to provide the flexibility to workers. The organization regularly investing within the digital learning platforms and also makes the schedules of flexible learning, can accommodate the effective remote workers (Boselie et al, 2024). Amazon might implement the programs of mentorship which can connect the remote workers along with the effective mentors’ in-office, making sure about the ongoing professional development.

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Performance management

Impact of the flexible working on the performance management: The performance management plays a major role within the critical area in which the practices of flexible working would needs the major adjustment (Slee, 2020). The performance management based on traditional method majorly dependent on the effective physical presence, along with the performance mainly analyzed related to the spent time within the warehouse or office (Heding et al, 2020). However, increase in the flexible working, the organization need to change emphasize on the deliverables and outcomes rather than the major time which workers spend within the major location. Case study, the Microsoft applied the performance management systems which is output driven this is leading the workforce effectiveness more than 20% (Harvard business review, 2022).

Changes to the output based evaluation: The HR department of Amazon would require adopting the approach based on outcome to the effective performance management. The organization need to emphasis on the results of workers rather than the working hours (Butts and Rich, 2021). The change will need the implementation of the major KPIs which mainly tied to the business goals and employee objectives. The managers would require setting out the objective based on flexible workers and clear expectations, making sure that the productivity might be developed fairly. For instance, for the developer of software mainly working remotely, various numbers of the bugs fixed and features can serve as the effective performance metrics.

Feedback and communication: The flexible working needs the change within how the feedback can be delivered. Along with the fewer interactions which are face to face, the HR team of Amazon would require to make sure that the managers are offering the constructive and regular feedback to the remote workers (Holland and Lave 2019). It might be gained via the utilization of the different tools of digital communication, this includes platform of performance review and regular video calls which permits for the ongoing feedback. However, the major challenge is related to managing the same level of performance and accountability standards within the various work arrangements (Papadopoulos et al, 2020). The workers who are on site working can feel that the flexible workers are not working with the same standards. This can leads to increase the issues and tensions. To reduce this, the HR department of Amazon needs to make sure that the effective performance metrics apply transparently and equally to the workers related to the work arrangements.

Strategic adjustments: The organization might implement the ongoing performance reviews and regular check- INS by utilizing the digital platforms (Griffin et al, 2020). In this the managers can offer the feedback in the real time to the workers who are working remotely. Moreover, team of HR might introduce novel programs of training for the managers to offer help in managing the flexible teams. This makes sure that the evaluations of the fair performance.

CONCLUSION

Conclusively, it states that the adoption of Amazon related to the flexible practices of working, this is spur by the current legislation of UK. This offers the challenges and opportunities both across the various areas of performance management, learning and development and recruitment. As the working based on the flexibility is the major norm, the organization need to change its emphasis from the methods of traditional, models of location based management to outcome oriented and dynamic approaches. The shifts will need the major strategic realignment within the HR procedures to make sure that company complies with the UK’s legislation. Also boosts the benefits related to the flexibility for the company and workers as well.

Recommendations

Recruitment strategies: To efficiently maintain the flexible working within the recruitment, the Amazon needs to embrace the effective strategies which can influence the global brand and also catering the different working preferences. In accordance to the [CIPD] chartered institute of personnel and development, the organizations which promote the effective and flexible working majorly attract the diverse and larger talent pool (Flexible working: a step to creating more inclusive workplaces, 2023). The Amazon needs to develop the options of the flexible working which are the major factors within the job advertisements. The clarity and transparency related to roles permits the flexible and remote hours. This will offer help in setting the clear expectations along with the candidates. For instance, the organizations such as HSBC have utilized the options of the flexible working as the tools of recruitment to attract the skilled professionals, majorly those who are looking for effective work life balance (Career flexibility in HSBC, 2024).

Learning and development: The flexible working showcases the challenges within making sure that all of the workers, on site or remote, carry the equally access to the opportunities based on the learning and development. To resolve the challenges, the Amazon needs to invest within the customized training experience and digital learning platforms, this focuses on the ongoing learning within the environment of flexible work. Amazon mainly invest within the infrastructure of e-learning to offer the workers with the virtual training and self paced which fits in the flexible schedules. Various platforms need to involve diverse modules which tailored the needs of frontline and corporate workers. The IBM developed the efficient platform of digital learning for remote workers, this making sure about the accessibility of the learning and development (IBM's digital learning, 2024). The organization can boost the existing systems to develop the same model which can facilitate the learning related to the location.

Performance management: The performance management within the work environment based on the flexibility need to change on from the evaluations based on time to evaluations based on output, as suggested by CIPD (Flexible and hybrid working practices in 2023, 2023). By managing the diverse workforce which needs to the novel performance metrics, it evaluates the contributions of employees rather than the effective presence. Amazon needs to update the whole system of the performance management to emphases on the KPIs related to the deliverables and output, rather than the working hours. For instance, Microsoft has changed to the performance management based on output at the time of development and pandemic within employee satisfaction and productivity (Microsoft New Future of Work Report, 2024). By setting out the clear deliverable, the Amazon might boost the success, mainly for the teams which are operating in hybrid and remote modes.

REFERENCES

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