Assignment: Organization Behavior Student ID Sample

Introduction: Assignment: Organization Behavior Student ID:

Change signifies the process within which the companies modify key elements of its operations and strategies (Griffin et al, 2020). This includes changes to firm culture, organizational structure, significant technologies and main goals. Change within a company leads to various positive aspects that help in gaining competitive advantage and stay updated with market trends. Change promotes skills, innovation, grow workforce lead to improved business opportunities and enhance workers motivation. The significance of change within business lies in its essential role in making sure that companies remain responsive and dynamic with technological adaption. Promoting an innovative culture is essential for encouraging staff to contribute in maintaining creativity and maintain dynamic. The companies by involving workers within the change procedure enhance morale and engagement making sure that they are motivated and engaged. Organization change brings advantages including effective risk management, strategic alignment as well as customer engagement that improve a company’s competitiveness and adaptability. The present report will examine change management within Tesco. Company’s success in technological advancement includes focusing on design and various features of the apple devices. Tesco has placed major importance on creating products that are both technological advanced and attractive. The company also inspires other firms to go after its footstep and develop innovative products that will assist them in shaping the future of technology. Tesco is a global retail company that deals their operations through both online and offline store. Tesco has diversified its business by offering clothing, food and beverage, electronics, retailing of books, internet service and many other products. 

MAIN BODY 

Change in the use of technology within Tesco 

Tesco is constantly investing within technology to raise an omnichannel consumer experience as well as to build up a competitive edge in a growing digital grocery landscape. The company has invested within e-commerce by offering application and website shopping within UK. This helps customers to order online from the application as well as also allow collecting their products in store. Tesco delivers the web orders from local offline store in each area in local language (Atkin and Brooks, 2021). The company is constantly making improvements in innovation by taking feedbacks from its customers to provide better shopping experience to them. The company has operated AI driven tools within its operations that aims to improve consumers’ experience, analyze customer behavior, reduce fraudulent activities and predict demand. Tesco also invest in AI to gain knowledge off dashboards to streamline decision making procedure. The company has also initiated change within reducing carbon emissions by optimizing fuel efficient transportation modes within its supply chain operations. Company woks with its supply chain team to encourage sustainable trade by waste reduction as well as responsible sourcing (Rosnizam et al, 2020). The company adopted path breaking strategies as well as systems. This includes primary distribution, sales data, constant replenishment and radio frequency identification technologies to improve its supply chain management. The company is using artificial intelligence, big data analytics, cloud based services and incorporated various other technologies to bring change digitally. The firm has introduced scan free services which allows customers to take their items without scanning on checkout. Tesco has also adopted technology within its physical stores by using automated checkouts, data analytics and smart shelves that has enhances its operational efficiency by satisfying customers shopping experience. The company has incorporated loyalty programs known as clubcard app that enhance basket value such as discounts and vouchers as well as reduce communication cost.

Perception of Change in Organization and Effects on Organizational Behaviour 

Within the context of organizational behavior, perception becomes the strong force influence the way people recognize the change within the business structure. A nuanced awareness of perception is critical for the managers as well as leaders within Tesco to encourage the positive and well-organized workplace. Company with the self-motivated framework of behavior, insight serve as a foundation in shaping staff decisions, attitude as well as interactions. The way employees perceive their responsibilities and roles within the organizational culture majorly influence performance, job satisfaction and overall contribution to the Tesco (Smith, 2023). Attention is a selective procedure that concentrates upon particular stimuli while filtering out other. Recognition is also necessary for connecting the meaning for the stimuli. Workers who perceive their task positively are more probable to be innovative, productive as well as committed. On the other hand, negative perception can hinder productivity and performance that harm Tesco’s success at global marketplace. 

Change in the use of technology that has happened and the benefit to the Tesco 

E-commerce App The company has developed mobile application that collects secure data from the websites without requirement of mobile app. The algorithm offers all elements of the website that allows customers to navigate the overall shopping procedure very conveniently. The application fit all smart devices that provide a seamless shopping experience to its customers that have helped business to build strong brand image (Ajibola, 2022). The application provides an overall portfolio of all its products on website with better filter options for buyers to find the items they needs and add them in cart. The app provides personalized homepage for every customer needs and pReferences to offer supporting experience while shopping. The company has adopted various AI tools and technologies that understand customer behavior and customize recommendations on the basis of each person shopping behaviors. Supply chain management Tesco’s strategies within supply chain management are a major element for its success. The company has efficiently applied supply chain management techniques to streamline various components to its operations. The company uses data driven technologies to evaluate customer preferences and coordinate with its supply chain team. The company supply chain management is using advancement in technologies by tracking stock levels; enhance shelf availability and better inventory turnover (Lehn, 2020). They also launched enhance shelf accessibility through automated warehouse system, data analytics and radio frequency identification tracking. This in turn results into enhanced operational efficiency and satisfy customers globally. The firm has partnered with Manna to introduce drone delivery options. This service provides greener and safer alternative to reduce carbon emissions. In store facilities Tesco has launched advancement in technology innovation that facilitates self-service tills. This means customers do not need to scan while checking out from Tesco stores. The cutting edge technology is accessible in GetGo store which provides various easy checkout systems available to customer to make their experience better. This benefits company to gain competitive edge and increase brand reputation in the global market. Customers can also scan discounts and various offers in Clubcard bonus card which make their buying process very convenient and enhance overall operations. 

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Cause of the Change

ExternalPolitical: This factor encompasses changes in government regulations and policies that impact on Tesco’s strategies and operations. The company by understanding these factors can ensure success in the global market. Political instability can harm investment, supply chain and operations. Economic: This factor is the major concern for company as this significantly influences strategic decisions and performance of Tesco. The growth of UK directly affects the spending behavior of the customers. The company needs to understand economic conditions within the market it operates (Kalwani and Mahesh, 2020). Currency risk management has become vital for Tesco to reduce the impact of exchange rate movements on their financial performance. Social: This factor is the integral for company to evaluate various beliefs, lifestyle, attitudes as well as cultural influence of the community within which company operates. Response and understanding to these factors are vital for the company to build strong relations with its customers. By aligning products with customer’s needs & preferences firm can enhance brand image to the significant level. Technological: This is the most important factor for the company’s growth, strategy and operations. The retail industry is growing at rapid pace while maintaining new technological advancements (Do Thi et al, 2021). Tesco needs to embrace technologies to improve supply chain management, customer shopping experience and to gain competitive advantage in the global market. Tesco’s online presence has played a significant role in maintaining client loyalty as well as expands its market globally. Ecological: This factor has becoming more significant for all companies to maintain sustainability and fulfill environment responsibility within their business operations. Tesco faced raising stress to deal with its ecological impact as well as in implementing environmental practices (Bellantuono et al, 2021). The firm has set strategies to accomplish net-zero emissions and align with climate goals. Legal: This factor regulatory and legal environment within the company operates, these factors are crucial to analyze firm’s practices, compliance requirements as well as interaction with all stakeholders. The case company operates in high competitive market which is abided by competitive laws to ensure fair business processes. InternalDesign of new products and services: To stay competitive the company focuses on offering clients with a range of products at competitive prices that make it convenient for customers shopping experience at single platform. Low performance and morale: The Company rewards its staff to accomplish targets; they also motivate them by training and development with personal benefits. Tesco also pay emphasis on hygiene factors. High stress and staff turnover: With the increased staff turnover makes it necessary for the company to increase productivity as well as focus on training, recruiting and onboard new staff that can enhance brand reputation of Tesco. New management team: A change within leadership announcement is essential for company to notify employee regarding change management within the firm (Kinicki and Williams, 2020). Inadequate skills and knowledge base: Skill gap can majorly affect employees and company. This requires change management within the organization to reduce staff turnover and burnout. Innovations in the manufacturing process: Automation in technologies can enhance manufacturing productivity by increasing efficiency as well as streamlining procedures. SWOT AnalysisStrengths

• Extensive range of product: Tesco caters diverse client base that offers various range of products all at one place. The company has extensive range of items that meet needs of all customers.
• Good brand image: The Company has build strong brand reputation in the global market by offering quality and affordable products (Asbari et al, 2021). 
• Better supply chain management: The Company makes sure that they deliver products to its customers while maintaining sustainability and improving customer experience. The company efficiently responds to market trends and new technologies to grow rapidly. 

Weaknesses

• Over reliance on market: The major shifts in online shopping has lead to enhanced competition as well as disrupted conventional retail methods that can impact company’s profitability. 
• Scandals: Company’s brand image has harmed because of range of scandals such as horse meat debate has negatively impacted company’s performance within UK. 
• Major competition: The Company also faced major competition from various other similar retail companies that offers lower prices (Dong et al, 2020). Tesco needs to adopt more innovation in personalized products and improve in-store experience of customers. 

Opportunities

• Online delivery: with the growing market trends within online purchasing. The company needs to expand its online delivery services to target more clients as well as increase profits (Benzaghta et al, 2021). 
• Enhance sustainable options: The Company can invest in sustainable practices by including more eco-friendly products, managing waste generation as well as support local communities to enhance brand image and reputation in the global market. 

Threats

• Changing customer preferences: Tesco needs to keep up with changing market trends by investing in research and development programs to gain competitive advantage. If Tesco fails to address change can harm their market reputation. 
• Cybersecurity: The Company is vulnerable of cyberattacks that can harm private information customer as well as damage brand reputation (Ratana et al, 2020). 
• Political instability: Various regulatory changes can impact company’s supply chain and operations that lead to raise disruption and costs. 

Resistance to technological change

Individual In contrast of various advantages that technological advancement brings, skill gaps can offer major barrier to the booming implementation of technological changes. This arises from the lack of awareness, complexity and stress regarding job security because of automation. Technological changes can hinder the implementation of change and lead to resistance, as workers might perceive technology as a major threat within Tesco. To overcome these challenges Tesco can provide training and development programs to boost their morale. They can establish the path of open communication where employees can share their views and ideas. They are also included in the decision making procedure. Organizational On the daily basis, new technologies are forming more opportunities for the Tesco to succeed. To overcome these challenges Tesco can communicate with the team regarding the implementation of new technology (Burnes, 2020). The company can inspire their staff to actively participate in adopting the new technological changes within the business operations. Tesco can promote the culture of constant learning as well as skill development. This encourages workers to learn new skills on the continuous basis. The company should recruit diverse workforce that will help them to adopt new technologies with various skills. Tesco can establish the reliable technological support system that workers are not aware while facing issues. 

Influence of culture on technological change 

Technology as well as culture forms a feedback loop, where individuals develop technology which then shifts the culture, which then prompts employees to further create technology. This intrinsic connection between culture and technology can be seen on the international and local level with the positive as well as negative impact. Various cultural standards, values and beliefs influence the way people interact and perceive with technology. Culture shapes company’s adoption and acceptance and implementation of new technologies that influence Tesco’s attitudes. Culture influence plays a crucial role in forming employees and people attitude towards new technologies. Understanding influence of Culture Company can accept and design more user friendly and inclusive interfaces that link with the preferences and values of diverse group (Christodoulou and Cullinane, 2019). Tesco by providing training and education initiatives can enhance cultural understanding as well as facilitate technological implementation. This will assist peoples off overcome their resistance as well as create the necessary skills to make use of effective technologies. 

Recommend strategies to implement change 

Lewin’s Change Model  Change within organization is a deliberate attempt to enhance organizational performance by changing the aspects of the firm. Change might be flourishing when the appropriate change procedure is applied. Lewin established 3 step model of change that analyzed the way change is managed, initiated and stabilizes within the process. The first step of unfreezing involves the Tesco’s existing behavior and attitude. Workers go through the procedure of unlearning old methods, ideas as well as perception the way change affects them. The second step of the model is change that involves behavioral change. Workers change their existing ways as well as adopt new way of thinking regarding the changes. The last step is refreezing which involves the procedure of maintain the change by locking the situation, build up relations, support and evaluate change within the organization. 

CONCLUSION

In conclusion, change management procedure assist in controlling the life cycle of tactical and operational changes with the standardized process. The change in technology within Tesco requires particular skilled workforce that can help in implementing and adopting change efficiently. Change management assist in recognizing potential sources of resistance as well as implement strategies to handle workers to embrace the new technologies. REFERENCESBooks and Journals

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• Lehn, D.V., 2020. Digitalization as “an Agent of Social Change” in a Supermarket Chain: Applying Blumer's Theory of Industrialization in Contemporary Society. Symbolic Interaction, 43(4), pp.637-656.
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OnlineTesco, 2023. Online. Available through. :< https://www.tesco.com/ >