Balfour Beatty Plc: Managerial Structure Assignment Sample

Exploring Managerial Structure: Balfour Beatty Plc Assignment

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Introduction Of Balfour Beatty Plc: Managerial

One of the main purposes behind conducting this study is to focus on the topic of administrative structure, the function of both marketing and HR of the selected company that’s is Balfour Beatty Plc. In general management structure can be defined as a tactic that helps in determining in what manner the function , authority as well as the accountabilities are designated, commanded as well as coordinated within the company. Overall, this study will highlight the management structure of Balfour Beatty Plc, where information will be provided on association's administration structure, where it started, along with when it was presented. In addition to this the 4 Ps of the Balfour Beatty Plc will also be discussed in detail. Last but not the least the company’s HR functions will also be discussed further.

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  • To start, the article will talk about the administration construction of Balfour Beatty Plc, including the jobs as well as obligations of the Directorate and the Chief Council. The exposition will likewise investigate the organization's corporate administration arrangements, including its way to deal with supportability in addition to mindful strategic approaches.
  • Then, the paper will analyse the job of advertising in Balfour Beatty Plc's business procedure, including the organization's way to deal with client commitment, brand the board, as well as statistical surveying. The article will likewise examine how Balfour Beatty Plc uses computerized innovations to upgrade its advertising endeavours and further develop client encounters.
  • At last, the article will examine the human asset elements of Balfour Beatty Plc, including the organization's way to deal with ability obtaining, representative turn of events, and variety and consideration. The exposition will examine how Balfour Beatty Plc's human asset strategies add to the organization's prosperity and help it draw in and hold top ability in an exceptionally cutthroat industry.

Main Body

Background of the selected organisation

Brief about the company

Balfour Beatty Plc is a UK-based worldwide development and designing organization that works universally in an excess of 80 nations. The organization has a different scope of capacities, including the plan, development, and upkeep of framework in areas like transportation, power and utilities, and social foundation. Over 25,000 people were employed by Balfour Beatty Plc by the end of 2021, who worked in a variety of departments which includes engineering, project management, finance, marketing, and human resources (Balfour Beatty Plc,2022). The firm has staff members situated in the UK, the US, Australia, and the Middle East, among other nations. Since Balfour Beatty Plc is a construction and engineering firm rather than a retailer, it does not run stores in the conventional sense. Instead, the business runs through a global network of offices and project locations. Balfour Beatty Plc is dedicated to fostering diversity and inclusion within its workforce as well as offering its workers a secure and encouraging work environment. The organisation has a variety of efforts in place to assist staff growth and well-being, including flexible work schedules, employee resource groups, and training and development programmes (Financial Times,2022).

Reason behind selecting this company

Due to Balfour Beatty Plc's substantial position in the engineering and construction sectors both in the UK as well as internationally, I decided to write about this company. I was curious to find out more about the company's management structure, marketing plan, as well as human resource policies because it has a long history of producing creative in addition to sustainable infrastructure projects. Additionally, Balfour Beatty Plc is a business that places a high priority on ethical business practises, such as diversity and inclusion and sustainability. I think it's also critical to draw attention to the positive steps businesses have taken in the direction of a more sustainable and just future since I'm a management student. In addition, the built environment is significantly shaped by the building and engineering sectors, which are major contributors to economic growth and development. I may learn more about the possibilities and issues the sector is facing, as well as the methods used to address them, by investigating the operations and procedures of a firm like Balfour Beatty Plc. Also, as it is one of the renowned construction companies thus getting proper data and information related to the company will be easier and will be authentic too.

State the management structure of the selected organisation

Management structure of the company

The four primary business sectors of Balfour Beatty Plc—Construction Services, Support Services, Infrastructure Investments, and Professional Services—are organised around the company's divisional organisational structure. The Chief Executive Officer (CEO) of each division is in charge of running and overseeing the success of that division's specific business area. Due to the fact that each division caters to a distinct market or industry, this form of organisation is sometimes referred to as a market-based divisional structure (Balfour Beatty Plc ,2021).

Functional departments like finance, human resources, and marketing are found inside each division and support the operations. This suggests that a functional organisational structure is used by Balfour Beatty Plc as well. The organization's HR procedures are also made to guarantee that workers have well defined job descriptions, a clear chain of command, and open lines of communication. The management structure of Balfour Beatty Plc is set up to complement the company's vision and values and make it possible for it to accomplish its strategic goals (Balfour Beatty Plc, 2021)The company's executive team offers direction and oversight, and its divisional structure allows it to function successfully across a range of markets and sectors. The operational departments support the business's activities, and the matrix structure makes it possible for the organisation to work efficiently together on challenging projects(Balfour Beatty Plc,2021).

Overall, it can be said that the organisational structure of Balfour Beatty Plc is divided into divisions, with functional departments supporting the activities. In some instances, the organisation manages significant and complicated projects using a matrix framework. The management structure is set up to complement the company's vision and objectives and make it possible to provide clients cutting-edge, sustainable solutions.

How does this structure help the company achieve its goals?

Balfour Beatty Plc's management structure has made it possible for the business to accomplish its objectives in a number of different ways. The divisional structure of the business enables it to concentrate on certain markets and sectors, giving it a thorough grasp of the requirements and difficulties of its customers. This makes it possible for the business to offer specialised and cutting-edge solutions that satisfy the particular needs of each market or sector it serves. This organisation also enables the business to react swiftly to market or industry changes, keeping it competitive. In addition, the divisional management structure aids Balfour Beatty Plc in offering the assistance and knowledge needed by each division's activities. This enables the business to make the most of its resources and provide customers high-quality services. The finance department, for instance, makes ensuring that the business's financial resources are effectively handled, allowing it to invest in its operations and expansion. The human resources division makes ensuring the business has a competent and motivated workforce. Additionally, Balfour Beatty Plc uses a divisional management structure that in some cases enables the business to effectively deliver complex projects by utilising the knowledge and resources of various divisions. With the help of this structure, the business is able to form project teams that include individuals from several departments and collaborate to complete the project. With this strategy, the business may provide clients with creative and sustainable solutions, increasing its marketability. Balfour Beatty Plc's management structure also aids in the achievement of the company's objectives by encouraging efficient decision-making and communication. Because there are clear lines of authority and communication within the company, decisions can be made quickly, and problems can be addressed successfully. By ensuring compliance with legal and regulatory standards, the company's governance system reduces risks and safeguards the company's brand. To sum up, Balfour Beatty Plc's management structure helps the business achieve its objectives by allowing it to concentrate on particular markets and industries, maximising its resources, encouraging efficient decision-making and communication, and ensuring compliance with legal and regulatory requirements.

How the management structure benefits the company. Bring out the advantages and disadvantages of the organisation’s structure

The divisional management structure used by Balfour Beatty Plc is advantageous to the organisation in a number of ways. It lets the business to focus on certain markets and sectors, use its resources, and encourage efficient decision-making and communication. Furthermore, the company's governance framework and clear lines of authority guarantee adherence to legal and regulatory requirements, mitigating risks and safeguarding the company's reputation. The company's divisional structure has been beneficial in assisting it to focus on certain regions and sectors, enabling it to give customised solutions to clients, claims a report by Reuters (2021). Additionally, the company's matrix structure has made it possible for it to effectively deliver complex projects by utilising the knowledge and resources of various divisions. The managerial system does, however, also have significant drawbacks. Innovation and responsiveness may be hampered by bureaucracy and lengthy decision-making procedures that may result from the hierarchical structure. The divisional structure may also result in silos and rivalry amongst divisions, neither of which are usually in the best interests of the business as a whole.

Briefly discuss the 4Ps of the Marketing Mix in relation to the selected organisation

What is Marketing Mix

The term marketing mix in general alludes to a bunch of strategies or devices utilized by an organization to advance its items or administrations on the lookout. The 4Ps of advertising mix are item(Product), value( Price), spot(Place), and advancement (Promotion). According to a recent article by Shah, Kureshi, and Hussain (2022). the four principles of the marketing mix have been widely employed by businesses to create efficient marketing strategies that fulfil client wants and preferences while reaching corporate goals.

Product :Global infrastructure provider Balfour Beatty Plc provides a variety of goods and services, such as building, engineering, and project management. The company's main goal is to provide clients with cutting-edge, sustainable solutions across a range of industries, including transportation, energy, and water. Balfour Beatty Plc has reportedly been aggressively extending its products to incorporate digital technologies and solutions that improve its service delivery and increase efficiency, according to a recent article by Li and Gao (2021). For instance, to enhance project planning, coordination, and management, the organisation has made investments in BIM (Building Information Modelling) and other digital technologies. In order to fulfil its clients' changing demands and have a positive impact on the environment, Balfour Beatty Plc has also concentrated on creating sustainable and low-carbon solutions.

Price:In the infrastructure sector, Balfour Beatty Plc provides a variety of goods and services, such as engineering and construction services. Depending on the particular project or service being supplied, the competitive environment, and the demands of the consumer, the organisation will employ a variety of pricing tactics. According to a recent article by Nair, Jha, and Sharma (2021),A value-based pricing approach has been established by Balfour Beatty Plc, focusing on providing clients with innovative, high-quality solutions while keeping costs reasonable. The business seeks to give itself a competitive edge by providing specialised solutions that address the unique requirements and preferences of its customers, enabling it to charge a higher price. To make sure that its prices accurately represent the expenses of manufacturing and delivery, the organisation furthermore employs a cost-based pricing approach. Overall, a value-based pricing approach looks to be advantageous for Balfour Beatty Plc since it enables the business to stand out from rivals and develop lasting customer connections.

Place:Balfour Beatty Plc works on a worldwide scale and serves clients in a range of industries, including transportation, energy, and water. The business's effective supply chain management system aids in the effective administration of its logistics, purchasing, and delivery procedures.

However, the COVID-19 pandemic reportedly caused the company to experience supply chain disruptions, which had an impact on its operations and delivery schedules, according to a recent report by Balfour Beatty Plc (2021). Balfour Beatty Plc employs a variety of distribution methods, such as direct sales, internet platforms, and alliances with other businesses, to reach its customers.

Promotion:Digital platforms, print media, events, and sponsorships are just a few of the ways that Balfour Beatty Plc advertises its goods and services. The business uses its website and social media platforms to interact with its clients and stakeholders, offer information about its services, and promote its initiatives. In order to demonstrate its skills and build relationships with potential customers, Balfour Beatty Plc regularly takes part in trade shows and conferences. In order to reach particular client categories and advertise its products, the corporation also does direct marketing and targeted advertising campaigns.

An overview of HR functions and present details of the following at your chosen organisation: recruitment and selection, employee relations and talent development

Definition of HR

The division or function within an organisation that is in charge of overseeing the personnel is known as human resources (HR). A number of duties are under the purview of the HR department, including hiring and firing, development and training, pay and benefits, performance monitoring, and employee relations. The HR department plays a critical role in making sure that the staff is effectively managed and motivated to meet the organization's goals and objectives. Boxall and Purcell (2021) assert that HR is essential in establishing and maintaining a healthy workplace culture that encourages engagement, productivity, and wellbeing among employees.

HR strategies the company uses in recruiting and selection

Balfour Beatty Plc has a thorough, multi-step recruiting and selection procedure. The organisation strives to find and hire the greatest personnel while making sure that the recruiting procedure is fair, open, and consistent with the company's culture and principles.

  • Finding a replacement or new hire is the first stage in the hiring process at Balfour Beatty. The recruiting managers and the HR department collaborate to identify the knowledge, abilities, and credentials needed for the position.
  • The business then uses a variety of outlets, such as its website, job boards, and social media platforms, to market the job opening. Additionally, Balfour Beatty may contact potential applicants through its network for talent acquisition or through employee recommendations.
  • The HR staff checks applications once they are submitted to make sure applicants satisfy the prerequisites. Candidates who have been shortlisted are invited to an interview, which may take place in person or virtually. Multiple rounds of the interview process, such as a competency-based interview, a technical assessment, and a cultural fit interview, may be involved.

The firm utilises a variety of assessment techniques, including psychometric tests and assessment centres, to determine if candidates are qualified for the position and fit with the company's culture, according to Balfour Beatty's 2020 Annual Report.

  • Do they only hire skilled workers or mix of both?

Both skilled individuals and those with the ability to advance their abilities are hired by Balfour Beatty Plc. Through initiatives like mentoring, training, and career development opportunities, the company's talent management strategy aims to identify, develop, and retain high-potential employees.

Do they have different career paths

Yes, Balfour Beatty Plc provides its workers with a variety of career options, including engineering positions, graduate schemes, and apprenticeships. Through the company's apprenticeship programmes, people can learn on the job and hone their practical skills in fields like project management, engineering, and construction. Graduates wishing to begin their careers in the construction business may take advantage of the structured training and development offered by Balfour Beatty's graduate programme. Across all of its business units, the company also has a variety of engineering positions available. These career paths give workers the chance to advance in the organisation while also developing their abilities(Balfour Beatty, 2022)

Do they have employee relation schemes

Yes, Balfour Beatty Plc has various employee relation schemes aimed at recognizing, appraising, and promoting employees. The company has a performance management system that includes regular appraisals and feedback to help employees improve their performance and progress in their careers. Balfour Beatty also has a recognition programme that acknowledges and rewards employees who demonstrate excellent performance, teamwork, and commitment to the company's values. The company also offers promotion programmes that provide employees with opportunities to advance their careers and take on new challenges within the organization (Balfour Beatty, 2022).

Conclusion

The managerial structure, marketing, and human resource operations of Balfour Beatty Plc. have all been covered in this article. Balfour Beatty Plc's matrix-based management structure enables the business to capitalise on both functional skills and market-specific knowledge. This organisational structure aids the organisation in achieving its objectives by encouraging cooperation, effectiveness, and creativity among various business groups. Balfour Beatty Plc markets a variety of infrastructure and construction services to clients in many industries. The company's goods and services are made to satisfy the requirements of its clients and provide value to their lives. To determine its prices and maintain market competitiveness, the corporation employs a variety of pricing tactics, including competitive pricing. Additionally, Balfour Beatty Plc markets its goods and services using a number of promotional techniques, such as television, billboards, and sales representatives. Balfour Beatty Plc has a thorough recruiting and selection procedure that includes screening, testing, and interviewing when it comes to human resource functions. Additionally, the company provides its employees with a variety of career paths, such as engineering positions, graduate programmes, and apprenticeships. In order to enhance employee performance, develop teamwork, and advance careers, the corporation provides employee relations initiatives including recognition, appraisals, and promotion programmes.

In summary, Balfour Beatty Plc has a strong human resource department, a well-organized management system, and successful marketing plans. These elements have helped the business succeed in offering its clients top-notch infrastructure and construction services. Balfour Beatty Plc is in a good position to keep developing and extending its activities in the future by utilising its experience.

References

  • Balfour Beatty. (2022.). Our people. Retrieved from https://www.balfourbeatty.com/our-people/
  • Balfour Beatty. (2022.). What we do. Retrieved from https://www.balfourbeatty.com/what-we-do/
  • Balfour Beatty. (2022.). Our people. Retrieved from https://www.balfourbeatty.com/our-people/employee-wellbeing/employee-relations/
  • Balfour Beatty. (2020). Annual Report 2020. Retrieved from https://www.balfourbeatty.com/media/9147/2020-annual-report.pdf
  • Balfour Beatty. (2022.). Early careers. Retrieved from https://www.balfourbeatty.com/careers/early-careers/
  • Balfour Beatty. (2021). Annual Report and Accounts 2020. Retrieved from https://www.balfourbeatty.com/content/dam/balfourbeatty/doc/investors/2021/annual-report-and-accounts-2020.pdf
  • Boxall, P., & Purcell, J. (2021). Strategy and Human Resource Management. Palgrave Macmillan.
  • Li, Y., & Gao, X. (2021). Promoting Sustainability in the Construction Industry: A Case Study of Balfour Beatty's Experience in the UK. Sustainability, 13(16), 8798. https://doi.org/10.3390/su13168798
  • Nair, R., Jha, K. N., & Sharma, A. (2021). Value-Based Pricing in Infrastructure Projects. International Journal of Construction Engineering and Management, 10(3), 88-96. https://doi.org/10.5923/j.ijcem.20211003.01
  • ProfitWell. (2022.). Pricing strategy guide. Retrieved from https://www.profitwell.com/recur/all/pricing-strategy-guide/
  • Shah, N. H., Kureshi, N. I., & Hussain, A. (2022). Marketing Mix and Its Impact on Customers’ Purchase Intention: Evidence from the Telecommunication Industry of Pakistan. Journal of Marketing Communications, 1-22. https://doi.org/10.1080/13527266.2022.2030558
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