Ethics and sustainability Assignment Sample

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Ethics and sustainability

Sustainable tourism can be explained as the process of developing positive impact on the society, environment,and economy on the regular basis. In other words, it is the concept of visiting the place with focusing on the cultures, customs, and social-economic system. The below article is focusing on the sustainable tourism hospitality business in Australia. The main objective of the project is to analyze the positive and current impact of the tourism on the social, environmental and economic through making balance and addressing the needs of the visitors, host communities, the industry,and the environment. While studying various concepts and facts, there are various tourism-related concerns that havebeen identified are also described in the report.  

A sustainable tourism hospitality business in Australia

Sustainability tourism is mainly focusing on the activities of the human by preserving the natural ecosystem and tries to maintain the future generation through making compromising in the tourist satisfaction. Mainly locations such as Australia and UK are greatly relying on the tourism industry and its viability. Further on, it can be understood as creating a positive experience for the tourist without blemishing any natural resources and the local customs. Tourist must except as accepting the life of local people within the country and respect their culture. The main goal of sustainable tourism is to provide knowledgeand understanding about the different civilization from globally. The other name of sustainable tourism is adapting and re-focusing. So it requires a balance between the usagesand limits in order to make changes, monitoring and planning on acontinuous basis and ensuring to managetourism. The different aspects of sustainable tourism such as social, economic and cultural aspects may include the local communities, indigenous people, industry, government,andvisitors (Crane& Matten, 2016).

Ecotourism in Australia focuses on experiencing the natural areas that will help in fostering the understanding of culture and environments, conservation and appreciation. In all the form of tourismthat may include mass tourism or the niche type of tourism must need development guidelinesandmanagement practices and development. These management practices and development may cover all three segments that are social, environmental and economic. The main aim of the government in Australia is to create and develop a sustainable balance between the different dimensions that will help in increasingthe long term sustainability. Through promoting the sustainability practices within the country, there is a guaranteed of high-level tourist satisfaction through getting the corrective measures and introducing the preventive at the time of requirement.

Facts of sustainable tourism in Australia

In Australia, Tourism itself contribute in heavy aspects like 34 billion Australian dollars to Australia’s GDP, people employed every year over 500000 and earns almost like 10% of Australia’s total export earnings (Fennell, 2015). Tourism always considered as the main pillars for the economy of Australia. But the main ad challenging part for Australia is to encourage the management and development of the products and services of the tourism within a way in which it helps in benefiting the social and economic advantage to the businesses and the local communities while enhancing and providing protection to all the cultural assets and the local communities. Usually, the cultural assets andthe natural resources of Australia is considered as the major attraction for the international and the local tourist which makes Australia as thehighestfavored tourist destination. On the other hand, the Australians also need to protect, manage and conserve the assets related to the survival of the tourist industry (Font, et. Al., 2016).

Ethics and sustainability

The above chart shows that sustainable tourism in Australia is increasing at a continuousgrowth rate. It has been analysed that 8.8 million tourists arrivedin Australia in 2017 and $41.3 billion total international visitor spend in Australia in 2017.

In Australia, Locals also contribute to making sustainable tourism by actively participating within the sustainingthe tourism industry. For this,the heavy manpower is required in heavy bulk in order to make sure that the activities and services are provided effectively and efficiently. Thus, it increases the requirement and need of the manpower. Statistically, it has been seen thatemployment in Australia is continuously growing whereas the economy also increases by taking a lap which may improvethe GDP by reducing the poverty, recession,andinflation. This will help in analyzing that not only the sustainable tourism in Australia is growing but also it will help in improving the condition of the economy through making improvement in the prospect of social and economic of every individual. Theincrease in the number of tourists also resultsinsustainable tourism. Tourist is becoming as thegreen-savvy and while going for the packages they can reduce the carbon footprint (Moris, 2018).

In Australia, Long Term Tourism Strategy was launched in 2009 for making sustainable tourism by conserving the natural resources andmaintains the same value of the natural heritage. The policy framework outlined and guidesthe tourism sector by help in facilitating the national approach through ensuring thesustainable industry for upcoming years and generation. In respect to this, the tourist is becoming more Green-Savvy and on the other side, the tourism business is starting engaging within thesustainable tourism by incorporating aspects within the sustainable tourism on the daily basisoperations. Some of theexamples of major tourism businesses are APT Purnululu camp and hidden valley cabins, the All Seasons Kalgoorlie, the Karijini Eco Retreat, the Novotel Langley Perth and the Esplanade Hotel Fremantle. The tourism businesses contribute their major ion the daily operations by using thesolar powered, applying the waste management techniques, using theenergy conservation techniques and promoting thesustainability with the package as their part of product and services (Markwell, 2015).

Sustainable tourism such as clean and green environment In Australia helps in grabbing many opportunities and other benefits. It has been proven that by protecting and appreciating theenvironmentand nature, will environmentstart taking care of you. It has been analyzedthat by decreasing in the operating cost of the businesses, there are various initiatives has been taken that will also help in reducing thewastage of natural resources. For more sustainabletourism, the business adopts the energy conservation and various operating models which will directlyreducethe operating cost. By establishing and promoting thesustainableenvironment of tourism practice, Australia has been developed thecompetitive advantage at another level.

The various businessesare starting able to retain the valuable staff and attractingthe needs of thevisitors through adopting the various policies for the purpose of meeting with the values and concerns of employees. This may encourage the investment by the investors who are interested in the companies that are having their own long term sustainability plans through reducing andminimizing the operating risk for the future. If it will be implemented in a proper manner and for long term purpose the profitability of the different stakeholders can also be increased. Further on, it also helps in accomplishing the better outcomes from implementing the plans by creating the saving feature for the future (Mowforth& Munt, 2015).

Thus, for many tourists, sustainable tourism is considered as the intriguing and fairly new concept. The government of Australiaimplements various initiatives for engaging in sustainable tourism by making sure that the future generating experienced the same experience. This will also help in improving the condition of economy, social and environment.

From the above, it has been concluded that sustainable tourism is having a great impact on the different industries and the economy, the needs of visitors, environment, industries and host communities. The main aim of sustainable tourism is to use the natural and environmental resources in an effective manner through conserving all the natural heritage and biodiversity in Australia. It has been analyzed that there is need of contribution by the government in cultural tolerance and understanding the major and key aspects of the protection of social-cultural authenticity and regional communities. Tourism in Australiais considered as the major factors of removing poverty through creating the various employment opportunities, stable employment, various social-cultural benefits and earning opportunities through distributing equally and evenly in between the different stakeholders.


  • Budget Direct, 2019. Australian Tourism Statistics 2018 [Online] Budget Direct, [Accessed on: 20, January 2019].
  • Crane, A. and Matten, D., 2016.  Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford University Press.
  • Fennell, D.A., 2015. Ethics in tourism. In  Education for sustainability in tourism(pp. 45-57). Springer, Berlin, Heidelberg.
  • Font, X., Garay, L. and Jones, S., 2016. Sustainability motivations and practices in small tourism enterprises in European protected areas.  Journal of Cleaner production,  137, pp.1439-1448.
  • Markwell, K. ed., 2015.  Animals and tourism: Understanding diverse relationships(Vol. 67). Channel View Publications.
  • Moris, D.A., 2018. Sustainability ethics in tourism: the imperative next imperative.  Tourism Recreation Research, pp.1-14.
  • Mowforth, M. and Munt, I., 2015.  Tourism and sustainability: Development, globalisation and new tourism in the third world. Routledge.


Some interviews questions are as follows:


Question 1: How tour organiser and tourist contribute in the preservation of resources?

Question 2: Does the tour operating companies follows the supply chain policies for the equity and fair trade?


Question 3: Does the environmental policy is important for the organisation and welfare of the society?

Question 4: What are Reduce, Reuse and Recycle? How it can be possible to print out the recycle paper by using the biodegradable ink? How can be energy, waste,and water can be reduced?


Question 5: How will you ensure that there is no break human right conduct?

Question 6: How will you ensure that there is no purchase product made from endangered species?

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