HM604 Food and Beverage Management Assignment Sample

Introduction to : Food and Beverage Management Assignment Sample

Food and beverage management refers to the process of designing of menu, procurement of resources, staff management, controlling cost and compiling activities with health and safety regulation. This is the crucial services in hospitality industry as it aims at maintaining quality of food product, controlling cost of operation and support in effective maintenance of bars. It has identified that the more than 67% of total population of UK prefer healthy and nutritional food product (UK’s Food and beverage industry, 2024). This has resulted in establishment of Leaf and green which is aiming at providing healthy, nutritional and sustainable food product to customer. This report is based on the business plan for the establishment of Leaf and green with UK. It will depict on various policies and standard required in food and beverage company. Further, marketing and promotional technique will also be discussed for successful establishment of restaurant.

Struggling with Tight Deadlines? Top Assignment Help Services in the UK Boost Your Grades!

Evaluation Of Aims, Policies And Standards

Policies and standard in food and beverage operations

There is various foods and beverage standard that company needs to follow for providing food and drinks to customers which are as follows:

• Company needs to align with the rules of food safety and hygiene legislation. This will help in ensuring high quality of food item and support in maintaining well being of customers.
• All the activities of organization need to be aligned with Food Standard Act 1999 which includes measures through which public health could be protected.
• The food and beverage companies need to provide assurance that all the 14 allergences listed in FIC regulation are not presented in their product (Policies and standard in food and beverage industry, 2023).
• Further, organization in food and beverage industry needs to ensure an adequate temperature for all the food items as provided in general food law (Akanmu et al, 2023).
• Along with this, registration is required from the local authority before serving any food and beverages to the customer.

Evaluation of three businesses:

The activity analysis of three food and beverage companies is as follows:

From the above analyses of the operations of all three food and beverage companies, it has identified that it is necessary to compile all the activities with food safety and hygiene legislation and with food standard act 1999. Leaf and green will focus over providing utmost customer experience by creating welcoming and effective environment. Further, online survey will be initiated that will help in understanding needs and preferences of the customers. On the other hand, firm will undertake one to one conversation with customer which aids in better understanding their preferences. For ensuring effective quality and standard of the food product, leaf and green will emphasis over conducting regular quality audit and provide adequate T&D sessions to employees. However, undertakings all training session and auditing requires large amount of cost and time which creates obstacle in effective working. In the context of maintaining sustainability of food product, raw material will be sourced from the local farmer which will help in economic development of farmer and also support in gaining high quality and nutritional products. T

Significance of aims and policies for business growth

The above motioned aims and policies will help in overall development and success of the business entity in the following manner:

• Compliance with standard and policies indicate that company is providing adequate quality product that result in attracting large number of customer (Latino and Menegoli, 2022).
• Alignment with the regulation also indicates that firm is following all the ethical practices within their operation result in creating completive edge within industry. However, company may involve in green washing cases which results in reducing effectiveness of all the policies.

Critical Assessment Of New System

Two latest trends in the food and beverage industry:

Currently, introduction of digital technology and sustainability are the current trends in the food and beverage industry of UK. Following is the brief description of both the trends:

Digitization: Various latest technologies such as AI, VR and robotics have been introduced within the food and beverage industry that help in providing better experiences to the customer (Latest trend in food and beverage industry, 2024). Company is using robots for preparing food, serving and for cleaning restaurant. Further AI is used to provide personalized services to customer and for resolving their queries. This technology has helped in improving the supply and demand forecast which assists in effectively managing inventory that aids in maintaining cost (Tan et al, 2023). Technology also helps in determining the risk associated with equipment and aids in identifying obsolete duration of the machinery so that funds could be effectively arranged. This technology also contributes towards reducing the cost and time for customer that result in better customer experience. However, sometime technology leads to increasing frustration for customer due to ineffective respond that result in hampering satisfaction (Ruggerio, 2021). Additionally, firm need to develop infrastructure and provide adequate Training and development sessions leading increasing cost for firm that result in making product expensive for customer.

Sustainability: In the current time, each restaurant is aiming at carrying out their operation in a sustainable manner. This help in reducing negative impact of firm’s operation on the environment and society result in improving firm’s reputation within industry (Vaka, 2023). Sustainability results in effective use of all the available resources which leads to reducing cost and enhancing firm’s profitability. However, many companies’ faces issue in identifying sustainable product and need to incur high cost to acquire such resources results in making product costlier for consumer(Ögmundarson et al, 2020).

For maintaining sustainability, firm will be using local ingredient and focus on reducing food wastage. Further, firm will be using EV vehicles for delivery and use energy efficient technology for managing sustainability. This will help in attracting large number of customer and support in improving profitability. However, this will result in increasing overall cost of the business entity. Both the above-mentioned trends will be effectively implemented within Leaf & Green which will help in satisfying customer need and enhancing overall their overall satisfaction. The company will use AI technology for taking orders, making reservation, resolving doubts and to provide personal recommendation. This will further help in ensuring safety as by recognising employees and staff through facial recognition, monitoring inventory and ensuring quality of food (Setiabudi, Siagian and Tarigan, 2021). Cook Robots and waiter robots will also be used that will help in reducing human error and providing better services to customer. However, for successfully integrating the robots firm needs to provide training session to employees which will results in increasing expenses. Further, Leaf and green will sources its raw material from farmers as to enhance their profitability and providing highly nutritional food. Further, the remaining food will be donated in the charity and other food waste management will be initiated as to promote sustainability.

Design And Systematise A New Management System

Organizational structure of Leaf & Green

The below mentioned table indicate the management structure of the company:

The company will use hierarchal structure which will help in clearly defining authority and responsibility of each employee’s results in effectively managing organization’s operations.

 Measures to control quality, safety and sustainability

Following are various measures that will be initiated for improving quality and promoting sustainability:

Integration of technology

For enhancing efficiency of business operations, AI, robots, ERP system and kitchen display system (KDS) will be used within Leaf and green. Following are various benefits of this technology in enhancing overall operational efficiency:

• Artificial intelligence: AI will be used for resolving customer queries, providing them recommendation, detecting fraud, taking effective decision and support in effectively managing food waste (Yilmaz and Şahin, 2021). This technology will aids in automating of the routine task results in enhancing efficiency and providing better services to customers.
• Robots: Company will use robots for serving food to customer, for bussing and cleaning. This technology helps in reducing wastages, decreasing risk of human error, enhance efficiency and stabilize operations.
• ERP system: These technologies will help in streamlining operation as it aids in taking data driven decision which result in decreasing expenditure towards labour and inventory.
• KDS: This system assist in eliminating risk and confusion as chef will able to identify the order that has been placed by customer along with clear details.

Employees training and development

Regular T&D sessions will be organized as to enhance overall skills and competencies of workers. Below mentioned are various T&D session which will organised within Leaf & Green:

Management of inventory and supply chain

Effective supply chain management and inventory management is crucial for enhancing overall operational efficiency. Below mentioned are various measures through which inventory and supply chain could be effective monitored

Implementation of plan

Following is the implementation plan for successfully setting up Leaf & green:

Importance Of Marketing, Sales And Promotion

Significance

Marketing, sales and promotion department is very crucial within the organization that could be understood through following points;

• This strategy help in creating awareness regarding firm’s product and services results in improving profitability (Akanmu et al, 2023).
• It also supports in promoting transparency by clearly defining information regarding the company’s services leading to creating positive image of company.
• Sales promotion activity provides free samples, discounts and other incentives that result in fostering loyalty.

Example

The current campaign of Nando focuses over promoting culture and diversity by displaying the value and respect provide to each customer. This also indicates large variety of offering for different people according to their culture and needs (Marketing Campaign of Nando, 2023). It has identified that campaign was successfully initiated as firm‘s revenue was increased by 0.6% as compared to previous year.

At the Helene Darroze, firm promotes its services by delivering sense of nostalgia by providing them authentic food taste. This campaign helps in promoting authentic dishes to customer results in attracting large number of customer.

CONCLUSION AND RECOMMENDATION

Conclusion

By summing up the report, it has identified that there is high need of organic and sustainable food product in UK that result in establishment of Leaf and Green. Firm is using all the latest technology such as ERP system, robots, AI and KDS for enhancing efficiency. Further, supply chain management, procurement process, quality and safety of product will be effectively monitored by using latest technology and by aligning with food standard. Marketing strategy help in providing information regarding firm’s offering that help in fostering loyalty and enhancing overall profitability.

Recommendation

 Following are various measures and strategies that should be initiated within Leaf & Green for effectively carrying out business operation:

• Firm should invest towards R&D session which will aids in identifying new trend which will help in creating competitive edge (Nwali and Adekunle, 2021).
• Regular training and development session should be arranged which will help in enhancing adaptability skills of the worker.

REFERENCES

Books and Journals

• Akanmu, M.D., Hassan, M.G., Mohamad, B. and Nordin, N., 2023. Sustainability through TQM practices in the food and beverages industry. International Journal of Quality & Reliability Management, 40(2), pp.335-364.
• Akanmu, M.D., Hassan, M.G., Mohamad, B. and Nordin, N., 2023. Sustainability through TQM practices in the food and beverages industry. International Journal of Quality & Reliability Management, 40(2), pp.335-364.
• Boyland, E., McGale, L., Maden, M., Hounsome, J., Boland, A., Angus, K. and Jones, A., 2022. Association of food and nonalcoholic beverage marketing with children and adolescents’ eating behaviors and health: a systematic review and meta-analysis. JAMA pediatrics, 176(7), pp.e221037-e221037.
• Chowdhury, M.T., Sarkar, A., Paul, S.K. and Moktadir, M.A., 2022. A case study on strategies to deal with the impacts of COVID-19 pandemic in the food and beverage industry. Operations Management Research, 15(1), pp.166-178.
• Latino, M.E. and Menegoli, M., 2022. Cybersecurity in the food and beverage industry: A reference framework. Computers in Industry, 141, p.103702.
• Murillo Oviedo, A.B., Pimenta, M.L., Piato, É.L. and Hilletofth, P., 2021. Development of market-oriented strategies through cross-functional integration in the context of the food and beverage industry. Business Process Management Journal, 27(3), pp.901-921.
• Nwali, N. and Adekunle, M., 2021. Does training and development impact the employee performance or another ritual. Applied Journal of Economics, Management and Social Sciences, 2(1), pp.42-48.
• Setiabudi, K.J., Siagian, H. and Tarigan, Z.J.H., 2021. The effect of transformational leadership on firm performance through ERP systems and supply chain integration in the food and beverage industry. Petra International Journal of Business Studies, 4(1), pp.65-73.
• Tan, W.K., Husin, Z., Yasruddin, M.L. and Ismail, M.A.H., 2023. Recent technology for food and beverage quality assessment: a review. Journal of Food Science and Technology, 60(6), pp.1681-1694.
• Vaka, D.K., 2023. Empowering Food and Beverage Businesses with S/4HANA: Addressing Challenges Effectively. J Artif Intell Mach Learn & Data Sci, 1(2), pp.376-381.
• Yilmaz, G. and Şahin, A., 2021. How does the COVID-19 outbreak affect the food and beverage industry in Turkey? Proposal of a holistic model. Journal of Foodservice Business Research, 24(6), pp.629-664.

Online

• Latest trend in food and beverage industry. 2024. Online. Available through: < https://timesofindia.indiatimes.com/life-style/food-news/food-and-beverage-trends-2024-whats-hot-and-whats-not/articleshow/107978767.cms#:~:text=The%20food%20and%20beverage%20industry,and%20bubble%20tea%20are%20trending.>
• Marketing Campaign of Nando. 2023. Online. Available through: < https://www.creativebrief.com/bite/fuel-your-imagination/nandos-campaign-highlights-the-brands-unique-impact-on-culture>
• Policies and standard in food and beverage industry. 2023. Online. Available through: < https://www.nqa.com/en-in/certification/sectors/food-beverage >
• UK’s Food and beverage industry. 2024. Online. Available through: < https://www.fdf.org.uk/fdf/business-insights-and-economics/facts-and-stats/#:~:text=Industry%20at%20a%20glance%202020&text=the%20UK%20economy.-,Figures%20show%20that%20the%20food%20and%20drink%20manufacturing%20contributed%20%C2%A3,manufacturing%20sector%20in%20the%20country.>

Author Bio

Casey Bennett   7 years | PhD

My name is Casey Bennett and I have obtained my graduation, post-graduation and PhD from London Business School. I have been giving education to students for the last 7 years in the United Kingdom. I can help you deal with complex dissertation topics, assignments, and essays and finish them fast.