Identification Of Key Issues For Hospitality Organisation Assignment Sample

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Introduction of Identification Of Key Issues For Hospitality Organisation Assignment

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Hospitality Industry offers various services which include food, lodging, event planning, tourism and travel. Tourism agencies, hotels, restaurants and bars are included in this sector. Various sectors of business are associated with the Hospitality Industry. Every sector of this industry is related to each other (Dwesini, 2019). The Hospitality Industry has developed from two main sectors that include the tour industry and hotel operation. Despite its sustainability, this industry faces several challenges in various aspects. These aspects are discussed in the report.

1. Factors affecting the hospitality Industry

Several factors are there that affect the hospitality industry. These factors can be mentioned as follows: Internal Marketing, Innovation, Technology, Customer Relationship Engagement and Empowered employees. These factors contribute to the success of the hospitality Industry. The Internal Market affects the overall operation of the industry. These strategies aim to boost employees' engagement and morale toward their work. Important elements of internal marketing are applying surveys, mobile technology and messaging for better interaction with customers. Innovation is affecting every industry in every possible aspect. Precisely technological innovation has been contributing to providing better services to the customers. Online tracking of hotels and travel agencies has been a boon to the hospitality industry (Nguyen, 2020). The online search platform and presence of several websites have helped in gaining the attention of customers. Consumers now can avail hospitality facilities of various ranges as per their needs. Technology has helped consumers in several other aspects.

 Factors affecting the hospitality Industry

(Source: Aydin, 2020)

Online browsing platform has helped to get peer review of the hospitality services being chosen along with their ratings from previous customers. Customer relationship engagement is another key to success in this industry. Every B2C business relationship with customers helps in maintaining the sustainability of a business. Specifically in the hospitality industry, interaction with customers helps in building a brand image of an organization (Aydin, 2020). More interaction with customers will help in understanding customer choices clearly. Empowered employees having significant work motivation and developing interaction with customers will be the key to an organisation's success. Employees will bend toward following work ethics and be loyal to the organisation. The productivity of the employees can be maintained effectively. Employees will demonstrate a high level of self-esteem (Aydin, 2020). They will have the desire to maintain the brand image of the organisation and help improve it. Development of skills and competence has been observed to be one of the characteristics of empowered employees.

Theories and Practice in Hospitality Industry

Several theories and practices are involved in the hospitality industry that helps in promoting employee productivity, branding and improved service quality. Based on these theories and practice considerable issues are identified and are mitigated for the development of the industry. In every business maintaining a competitive position in the market is prioritised. The theory of unique selling elements highlights the same. The theory states some distinguished features such as having special facilities for the visitor so that it can be differentiable from other competitive organisations. New management theories have been implemented for the development of the business (Fusté-Forné, 2021). Among new managing style usage of new media for publishing organisation features are followed. Companies may have specialised teams or can hire other advertising organisations to achieve the same. A productive corporate culture is needed in the hospitality Industry. This corporate culture is dependent on some factors such as communication, collegiality, coaching, compromise and cooperation. These factors assist the employee to stay focused and committed to their work. Another concept that contributes to the operation of the business is implementing green initiatives, this contributes to maintaining a positive guest experience along with the creation of goodwill. It reduces the cost of expenditure and improves the services being provided (Fusté-Forné, 2021). These concepts and theories can be further used for identification of issues that the industry is facing.

2. Legal Issues of Hospitality Industry

Hospitality is a diverse industry covering several sectors, thereby hospitality covers every sector of the industry. Various laws have been implemented to safeguard both business and customer rights. Despite this, several issues have been faced by the industry. The notable legal issues being faced by the industry are franchise contract issues, regulatory compliance, corporate governance and lack of insurance coverage. The cycle of a franchise agreement to enter into the franchise system has been challenging. Some of the other relatable issues are guest complaints, maintaining brand standards, increasing competition and integration of technology. Failure to maintain the brand standards have been observed with new soft brand creation along with termination fees. A decrease in revenue because of the similar brand placement could result in endless problems (Khan, 2019). Hotel owners can face severe economic pressure due to the laws of immigrant enforcement, sexual discrimination and child labour.

 In many, cases hotel has faced several problems due to fake allegation of sexual discrimination against child labour. Workers work to live their lives. Allocating workers should be done with proper verification rules being issued by the government. Additionally increased labour costs and ADA compliance can be another major issue. In corporate governance, partnership issues have been addressed. Partnership issues can be noted between members of same family as well. These can originate due to the lack of significant operating agreements. Based on such issues, a new generation of hoteliers does not emerge in the market. Hierarchy of family relationships is not being followed in most cases ( , 2022). As a new business emerges with a new definition of management, a lack of transfer planning has been observed in the industry. Many hotel owners do not have proper insurance coverage. In case of any casualty, it incurs a heavy financial burden to the hotel owners. Owners may also fail to add essential coverage of insurance to their business.

3. Ethical Issues of Hospitality Industry

The ethical issues faced are different for different industries. The hospitality industry has its ethics. Ethics in the hospitality industry helps in a better working environment and contributes to a better consumer experience. Several issues have been faced by the hospitality industry and have made it less hospitable to the customers. Some of the issues that can be mentioned are employee theft, dishonest cleaning practices, providing inferior supplies and hotel espionage. Employee theft is the major ethical issue being experienced by the hospitality industry. Employees have a direct impact on customer loyalty and satisfaction from the particular hospitality organisation. Two kings of employee theft have been mentioned ( , 2022). The first kind is stealing supplies and money. In many cases, it has been witnessed that services that are being provided by the organisation are stolen.

Services include bed sheets, pillows, toiletries and cleaning supplies. On inspection, it has been said that visitors had done that. Due to a lack of proper evidence, these cases are not being tracked. Workers may do it intentionally or may belong to poor economic conditions and are bound to do it. Considering the aspect of money, consumers are charged an extra amount in their bills. The fake charges are being taken away. It might cause a bad impression on organisations of costly services. This can be due to the fact that housekeeping employees are provided with low wages. The second kind of theft being reported is stealing clothing, jewellery, electronics, or cash from the gusset room ( , 2022). The workers take the opportunity when no one is in the room. Customers often realise it afterwards but if victimised on spot contributes to is loss of the hotel's reputation.

 Ethics need to be followed in Hospitality Industry

(Source: Teng, 2021)

A second most common ethical issue faced by the hospitality industry is dishonest cleaning practices. In many cases, it has been seen that bed sheets are not being washed properly and remain stained. In order to hide such stains, sheets are tucked. Mattresses used on the floor are not washed properly and can be covered with fungus. In many cases bathrooms and toilets are not cleaned properly with disinfectant and guests may get sick. Hotels having restaurants or facilities of continental breakfast, prep stations can remain untidy (Teng, 2021). Hospitality industry is a severely competitive industry. If located in popular tourist locations competition within the organisation increases.

 A smarter way to attract more customers is to provide cheaper rooms. However, it can have some negative impacts. The most common unethical practice being noticed is providing inferior supplies. The quality of service being provided is not up to the mark. Low-quality products along with poorer service and improper cleaning of rooms can be observed. Consumers may get sick from such unhealthy practices. Hotel espionage is another ethical issue that can be faced. It has been noted that a hotel may hire a former manager of another organisation, As the person has several experiences in various situations, gaining more confidential data and implementing it in the business is common. The latte organisation will copy most of the strategies of other organisations and gain a competitive advantage. Eavesdropping in another organisation is also being observed in some cases, where employees keep on passing information to other organizations (Khan, 2021). These ethical issues should be eliminated to make the industry more sustainable.

  • Operational Issue

The technological executions: The work wages on the technical views have conducted the direction of changes and involvement. The technologies have the differences in the dangerous changes that the customer expects and raised the credential part for several types of experiences and engagement (Thams et al. 2020). The rise of development holds the priority that customers consider in being evaluated. The particular challenge in the hospitality industry is where reputation and customer satisfaction are key sollution.

Management of the reputation of the industry: The reputation of the hospitality sector can critically acknowledge the profit of being a company participant. The majority of businesses can be the visiting purpose on the exporting condition for an hour or less and receive their services. It is not uncommon for travelers to stay at the hotel for over twenty hours.

The employees that are engaged in working function: There are challenges associated with these distinctive aspects, including employee turnover, operating costs, and natural disasters. The work engagement in the hospitality sector process can evaluate the direction of growth that is not significant to the breach of accounting the indication and labor quality.

Environmentally friendly practices: Active participation can be controlled by the variety of up-gradation and quality structure of improvement. When a hospitality sector is found the basic requirement of involving a represent able situation component cannot arise. The commercial changes develop the direction of work.

Personalize the customer experience: The experience that is been faced in creating the operation has critically signified different challenges in life. Customers are been dealing with simple phases cannot obtain the work direction (Nagele, and Awuor, 2018). The components of various terms of the operation and managing function the company taker may impact the other sectors to be affected and initiated.

Loyalty programs: The considering function that took forward can be involved in the direction of change can be conducted. The situation of the effectual range can be covered by the differences and conditions for changes. The efficiency factor can be depended on the critical opinion and diversion of the work process. The perception of work has the legible direction of motivating progress and change to be sufficient on the baser work.

Critical risk of the Hospitality Industry

Sharing economy: The sharing industry is a buzz for today's generation in the hospitality industry. Through the implication of the economy, the hospitality sector provides different technology. The sharing economy is based on consumer pReferences such as service, room, resources, and many more that are required to be implemented in the hospitality sector. The two great companies Uber and Airbnb are the greatest examples of the need for traveling traditional needs to an alternative level (Davahli, et al. 2020). These countries are following the rules that are abided by available resources and technology. The offer demand is with the implication that high tech technology helps in spreading and sharing the business in the long run.

Consumer demand is always changing: The technologies implemented in the hospitality industry are required to change the demand of consumers. The demands for consumers are changing as per the implementation of technology that helps in gaining more consumers (Schmitz et al. 2020). Through the implication of advanced technology and service, the winning stores are following the norms and regulations that are required for implementation. The customer service implementation is made online allowing finding products and completing purchases of products within the time frame through the implication of physical ventures, the needs of the program in the story help to gain experience and ensure to move ahead.

Lack of experienced staff: The scarcity of labor affects the measurement of the hospitality sector as the dependable function cannot work on the progress benefit. The operation of the program segment has worked on the growth reliability and circular formation of groups and states the directional change (Barykin, et al. 2021). The interconnecting point has also defamed the change on the opposition of the staff requirement. The components reach the variable term of management

Consumer risk perception: The consumer conducts the implementation of the management function on the base areas that allow for the production of the management system. The basic comfort on the ways of completing purchases of products needs to be within the time frame. Although the implication of tracking the need of the process, and the needs of the quality. The measurement of the basic need depends on the reaction and changes in quality function.

Customer-focused technology: The system of management that has been holding the Uncertainty in gaining the experience and ensuring to move ahead the customer needs the focus and support to build the function of the management system more efficiently. The ingrowths technology can emphasize the direction of giving the leveled head and signing new challenges on looking forward (Bega et al. 2020). Productivity is the chance to grow the relevance of the work structure and profiting function in customer challenges. The friction of work has dependable knowledge to grow in a leveled situation.


The report concludes with the direction of the Hospitality Organization that covers the constant action of motivation and changes. The study of this report involves different factors affecting the industry of hospitality along with its Legal issues. The conduction of this report terms on the ethical issues that have been used in the hospitality industry. The research also induced the operational issues raised for the hospitality industry and its critical risk. The components of this report are performed on the basic need and evaluation of directing the overviews that are performed by the hospitality industry. On receiving the progress of this report the segment configures the direction and composition of different situations. The common work circumstances take differentiation on the variety of relevant progress of the company. The face of hospitality measures the section of analysis in this report. The critical process of this report holds the direction of work performed in the simultaneous part. Therefore, the history of the report depicts the condition of the management system as well.


Fan, A., Kline, S. F., Liu, Y., & Byrd, K. (2022). Consumers’ lodging intentions during a pandemic: empirical insights for crisis management practices based on protection motivation theory and expectancy theory. International Journal of Contemporary Hospitality Management.

Nagele, A. D., & Awuor, E. (2018). Relationship between Transformational Leadership Style and Operational Performance of Hospitality Industry in Kenya: A Case Study of Star Rated Hotels in Nairobi County. Journal of Human Resource & Leadership2(4), 37-58.

Thams, A., Zech, N., Rempel, D., & Ayia-Koi, A. (2020). An initial assessment of economic impacts and operational challenges for the tourism & hospitality industry due to COVID-19 (No. 2/2020). IUBH Discussion Papers-Tourismus & Hospitality.


Aydin, G. (2020). Social media engagement and organic post effectiveness: A roadmap for increasing the effectiveness of social media use in hospitality industry. Journal of Hospitality Marketing & Management29(1), 1-21. Retrived from:[on 15th april]

Dwesini, N. F. (2019). Causes and prevention of high employee turnover within the hospitality industry: A literature review. African Journal of Hospitality, Tourism and Leisure8(3), 1-15. Retrived from:[on 15th april]

Fusté-Forné, F., & Jamal, T. (2021). Co-creating new directions for service robots in hospitality and tourism. Tourism and Hospitality2(1), 43-61. Retrived from:[on 15th april]

Khan, M. A. (2019). A systematic assessment of gaps between academic research and industry participation in hospitality management discipline. International Journal of Hospitality Management82, 82-90. Retrived from:[on 15th april]

Nguyen, T. Q., & NGUYEN, H. T. T. (2020). Factors affecting industry and university collaboration in education in the hospitality industry in Vietnam: a business perspective. The Journal of Asian Finance, Economics and Business7(2), 291-300. Retrived from: [on 15th april]

Teng, C. C., & Cheng, S. S. (2021). Hospitality ethics: Perspectives from Hotel practitioners and intern students. Journal of Hospitality & Tourism Education33(2), 99-110.Retrived from:[on 15th april]

Website , 2022 Hospitality industry and Covid-19 - House of Commons Library Available at:[Acessed on 15th april] , 2022 Overview of the hospitality and events sector in the UK Available at:[Acessed on 15th april] , 2022 UKHospitality Available at:[Acessed on 15th april]


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