Integrated Digital Marketing Strategy Assignment Sample

Introduction - Integrated Digital Marketing Strategy Assignment Sample

Integrated digital marketing refers to effective marketing approach in which a business can bring together multiple strategies to put out a single message. There are many kinds of digital marketing, each one providing the way for business to make an impression on the targeted consumers. Some of the organizations only take the singular approach and include all resources in the social media marketing. The report will be based on the Gymshark, the start up will offer the various range of Gym wears, chic casuals and tailored street wear. This is developed with the sustainable and ethically sourced materials. The report will introduce the new fashion clothing products. Moreover, it will shed light on apprise the value of the free website hosting as comparison with the paid website. Furthermore, this will use SOSTAC framework to make and efficient IDM plan.

Introduction to the new fashion clothing start-up

The Gym shark will be one of the premium brands based on fashion clothing start-up; it combines the sustainable practices with the modern aesthetics. The brand is mainly dedicated to focus on the high quality and crafting versatile apparel which can motivate the individuals to showcase themselves with the confidence. This also focusing on the greener or sustainable planet, it plays a major role in environment. At the Gymshark, the major pillars are inclusivity, sustainability and innovation. The product range focuses on the essentials of daily routines which include the gym wear, chic casuals and street wear. These clothes are created from the eco-friendly and ethically sourced materials. Every cloth is made with the style and durability within mind; this makes sure that consumers can feel stylish and comfortable with the value.

The Gymshark caters the different audience, providing sizes and celebrating individually which can showcase the real people. The organization offers the pride to connect thoroughly with the consumers via authenticity and storytelling. This is making sure that every purchase can be contributed within the developing future based on the sustainability. Through combining the methods of the responsible production with the fashion forward design. The major aims are to empower the consumers and redefine the trendy wardrobe to live sustainably and boldly.

Discussing that how integrated digital marketing benefits the fashion clothing start up

Integrated digital marketing plays a major role for the effective success within the start-up of the fashion clothing such as Gymshark. The IDM utilises the effective approach via integrating different channels and digital platforms. This makes sure about the developing consumer journey and consistent messaging.

Developed brand visibility: The effective IDM strategies, include the social media marketing, advertising, (PPC) pay per click and (SEO) search engine optimisation. These offers help in enhancing the online visibility (Raji et al, 2024). For example, content and website of brand optimisation makes sure that Gymshark can ranks high within the SEO, appeal the organic traffic related to the sustainability focused fashion.

Targeted marketing efforts: Through using the tools such as Facebook Ads Manager, Google analytics, IDM permits for targeting major behaviours, interests and consumer demographics (Kingsnorth, 2022). It makes sure about the marketing efforts mainly are customised, offering the promotions and tailored content to the major buyers. These are more likely to be in the consumers.

Cost effectiveness: As compared to the advertising based on the traditionally, the IDM provides the solutions related to the cost effectiveness. With the campaigns which are data driven, brand might emphasise on the channels and allocate strategic resources. The effective channels are deferring the highest ROI; this includes the collaboration of the influencers on the email marketing campaigns and instagram.

Developed consumer engagement: The platforms of the social media such as Pinterest, TikTok and Instagram play a significant role within the whole fashion industry. IDM can develops the effective engagement via campaigns related to the user generated, polls and Q&A sessions, this is developing the loyalty and community among the consumers (Sadullayevna, 2024).

Data driven insights: The tools of the IDM can permits for the monitoring the performance of the campaign within real time. The effective metrics, it is including consumer feedback, conversion rates and click through rates. These offers help in refine and adapt the strategy of the brand to trends within the market.

Seamless experience of Omni channel: The IDM can make sure about the consistency within the different digital touch points; these are mainly from the websites of the social media (Chaffey and Smith, 2022). The experience of consumer develop the shopping experience, building trust and unified indentify of brand.

By applying the IDM, Gymshark might establish sustainable growth, loyal consumer base and strong online presence within the industry of competitive fashion.

Critically appraising the value of free website hosting as compared with the paid website hosting

For the effective start up of the fashion clothing, Gymshark, selecting along the paid and free website plays a major role within the decision. This can put impact on the consumer experience functionality and brand credibility.

Free website hosting: The platforms of the free hosting such as Worldpress.com, Weebly and Wix offer the options related to the cost effectiveness for the business start up along with the budget limitation. The effective platforms can provide the building tool related to the basic website and permits the businesses to focus on the online presence without any kind commitment for the upfront financial (Visser et al, 2021). The free hosting removes major investment, creating it more appealing option for the business start ups. The different hosting plans which are free involve the services related to the basic email, but these mainly aligned to the domains which are generic. This might effectively undermine professionalism. However, Without having the effective domain of custom, lack of emails credibility and mainly deterring consumers and partnerships. These are mainly valuing the professionalism. The free hosting sometimes restricts the e-commerce features, bandwidth and storage. These are important for increasing fashion brands. The different free platforms can showcases ads of the third party, diluting the identity of brand and distracting the major visitors.

Paid website: The services of the paid hosting such as those provided through the Shopify, SiteGround and Bluehost. These mainly fully control and offered developed features over the functionality of the website. The paid hosting mainly involves the domains of the custom email; this can boost the tryst and credibility of the consumers. The paid hosting provides the features which are robust like as scalability, developed security and unlimited storage. The different paid hosts provide the tools related to the integrated e-commerce, focusing on the securing gateways of payment, seamless listings of product and inventory management (Lasi, 2021). On the other hand, the paid hosting needs an investment related to the upfront financial, this can effective strain the limited budget of the start-up. Maintaining the services related to the paid hosting can need outsourcing, technical knowledge, including the operations prices.

The free hosting is mainly appropriate for the effectively testing the small scale operations and waters (Free Web Hosting vs Premium Web Hosting, 2023). This mainly falls short within offering the features and professionalism needs to scale the start up of fashion. For example, custom email domain is managing the brand consistency and building the trust. However, the paid hosting via the costlier can offer the benefits based on the long term like as scalability, greater control and developed credibility.

Critically apprising the nature of integrated digital marketing strategies

(IDM) integrated digital marketing is refer to the implementation of the cohesive of the different techniques, tools and channels of the digital marketing. This can offer the unified message within the different platforms, it is making sure about the consumer experience which the seamless (Okorie et al, 2024). For the start up of the fashion clothing, the strategies of the IDM are effective within driving the sales, developing consumer engagement and building the visibility of brand.

Nature of IDM strategies: The IDM integrates the major digital channels like as influencer marketing, PPC, SEO, content marketing, email marketing and social media (Integrated Digital Marketing, 2023). This focuses on the ongoing branding and messaging, utilising the data analytics for the targeting and personalisation. Gysmshark will have different benefits from the IDM strategies to boost the marketing.

Holistic approach: IDM makes sure that the different activities related to the marketing can make ongoing experience of brand and work within harmony in the different platforms. This includes the Website of company, Google Ads, Face book and Instagram (Kushwaha et al, 2020). For instance, start up of fashion can synchronise the campaign which is seasonal across website banners, email newsletters and social media posts.

Engagement and personalisation: Via utilising the data related to the consumers, the IDM permits the effective communication like as targeted ads of social media and customised email based on the behaviour of shopping.

Challenges of IDM strategies

Resource intensity: Managing and developing the strategy of IDM needs the substantial resources. This is including the financial investment, advanced tools and skilled personnel. For the business start up along with the budgets which are limited (Saura et al, 2021). This might be the major barrier.

Channel overlap: The goal integration, this makes sure about the all channels can function cohesively without the conflicting messages and redundancy might be complex (Rachmad, 2024).

Data privacy concerns: The dependency on the data of consumer for customises marketing comes with the challenges based on the privacy regulation compliance with the GDPR.

Experience stress-free academics with our reliable Assignment Helper team! We combine expertise, dedication, and timely delivery to ensure your complete satisfaction and academic growth.

Utilising the SOSTAC Framework to create effective IDM plan

The SOSTAC framework involves the situation, objectives, strategy, tactics, action and control. This offers help in different businesses to make the efficient marketing plan.

Situation analysis: In order to develop competent strategic framework analysis of micro and macro factors have been done. This provides deeper insight about the current and thereby helps in setting appropriate goals.

SWOT analysis

PESTLE analysis

Objectives:

• To increase sales by 15% by the end of third quarter.
• To enhance market share by 20% within a year.
• To build and sustain competitive position in the market within 2 years.

Strategy: In the current times, people spend more time and highly active on social networking sites ly Facebook, Instagram, Twitter etc (Suprayitno, 2024). On the basis of this, firm can entice decision making of the large number of customers by promoting sportswear through social sites. Thus, by undertaking social media marketing strategy firm would become able to create distinct image in the mind of customers about the products offered by it.

Tactics: In order to persuade customers about the products or services offered by it effective marketing campaign will be created and uploaded on social sites such as facebook, Instagram. Thus, by creating an appealing and engaged content firm can target the large number of customers. The email marketing will also contribute in enhancing the level of customer engagement (Chaffey et al, 2019).

Action: The ineffective plans mainly lacks of the timelines and clear delegation. Therefore, at this stage focus will be placed on the effective delegation of responsibilities and considering timeline so that effective execution can be made (SOSTAC Framework, 2023).

Control: In order to control and evaluate business performance, in the context of digital marketing, benchmarking technique will be used. By doing comparison of actual performance in against to the standards business entity would become able to assess deviations and thereby takes corrective measures accordingly (Zhu and Gao, 2019).

CONCLUSION

Conclusively, it states that the integrated digital marketing plays a major role for the effective success within the start-up of the fashion clothing. This is permitting for the targeting efforts related to the marketing, developed consumer engagement and cohesive communication of the brand. On the other hand, the ineffective execution, lack of well defined objectives and poor planning might focus on the potential. Via the effective SOSTAC framework, this focused on the successful strategy of the IDM needs a effective understanding related to the data driven tactics, consumer centric approach, measurable and realistic goals.

REFERENCES

Books and Journals

• Chaffey, D. and Ellis-Chadwick, F., 2019.Digital marketing. Pearson uk.
• Chaffey, D. and Smith, P.R., 2022.Digital marketing excellence: planning, optimizing and integrating online marketing. Routledge.
• Kingsnorth, S., 2022.Digital marketing strategy: an integrated approach to online marketing. Kogan Page Publishers.
• Kushwaha, B.P., Singh, R.K., Varghese, N. and Singh, V.N., 2020. Integrating social media and digital media as new elements of integrated marketing communication for creating brand equity.Journal of Content, Community & Communication,11(6), pp.52-64.
• Lasi, M.B.A., 2021. The relationship between E-marketing mix strategy and integrated marketing communication: a conceptual framework.International Journal of Economics and Management Systems,6.
• Okorie, G.N., Udeh, C.A., Adaga, E.M., DaraOjimba, O.D. and Oriekhoe, O.I., 2024. Digital marketing in the age of iot: a review of trends and impacts.International Journal of Management & Entrepreneurship Research,6(1), pp.104-131.
• Rachmad, Y.E., 2024.Digital Marketing Theories: From Gimmicks to Loyalty. PT. Sonpedia Publishing Indonesia.
• Raji, M.A., Olodo, H.B., Oke, T.T., Addy, W.A., Ofodile, O.C. and Oyewole, A.T., 2024. Digital marketing in tourism: a review of practices in the USA and Africa.International Journal of Applied Research in Social Sciences,6(3), pp.393-408.
• Sadullayevna, D.M., 2024. BASICS OF DIGITAL MARKETING.Gospodarka i Innowacje.,51, pp.160-166.
• Saura, J.R., Ribeiro-Soriano, D. and Palacios-Marqués, D., 2021. Setting B2B digital marketing in artificial intelligence-based CRMs: A review and directions for future research.Industrial Marketing Management,98, pp.161-178.
• Sesa, P.G.E. and Hasnawati, H., 2023. Analysis Of Financial And Non-Financial Performance Of The 3 Largest Companies In The United Kingdom’s Apparel Retail Industry For 2018-2022.Enrichment: Journal of Multidisciplinary Research and Development,1(9), pp.610-629.
• Suprayitno, D., 2024. Analysis Of Customer Purchase Interest In Digital Marketing Content.Journal of Management,3(1), pp.171-175.
• Visser, M., Sikkenga, B. and Berry, M., 2021.Digital marketing fundamentals: From strategy to ROI. Taylor & Francis.
• Zhu, G. and Gao, X., 2019. Precision retail marketing strategy based on digital marketing model.Science Journal of Business and Management,7(1), pp.33-37