Integrated Project Management Pro Assignment Sample

Analyzing AstraZeneca's Journey Towards Cultural Transformation and Project Management Excellence

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Introduction of Integrated Project Management Pro Assignment

Integrated Project Management is the tool which is used for the coordination of the several kinds of elements of the project is managed. This is inclusive of the stakeholders, materials and the chore where there will be distortion management within the project. The primary objective of the project is the analysis of the case studies where the storyboard will be created. Furthermore, there are also improvements conducted on the case study on the basis of the evaluation where the relevant theories will be applied. Furthermore, there will be recommendations formulated on the basis of the analysis. This will be conducted for the sole purpose where the final outcome will be provided to the potential investors and stakeholders.

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AstraZeneca is a research based Pharmaceutical Company where the company is incorporating the culture of agility and innovation in the work culture. The work culture can help with the effective advancement in the cultural advancement. The theory of the agility approach and the innovative approach can help respond with the challenges as well as the opportunities. This is analyzed in the report in the form of storyboard where the agility and innovation culture and also the recommendation is provided on the evaluation of the current project management used.


Analysis of the case study: AstraZeneca Creates a Culture of Agility and Innovation

The case study is related to the project management of the pharmaceutical company “AstraZeneca” where the application of agility and innovation has been considered. The adaption of agility and innovation has helped with cultural transformation. This has helped the company to expand its boundaries where groundbreaking information for the medical world. This transformation and the adaption was the initial step taken in the year 2013 which has led the drug-making company into a global brand (, 2022). The agility and innovation in project management can be better understood with the help of relevant theories. Although the adaption of the culture of agility and innovation has helped with positive growth there have been challenges and issues faced by the firm.

The progress of the effective adaption of the theories and models can be observed from the “roadmap of agility”.In the initial stage of the company, there were four functioning units which were responsible for the development of medicines and drugs. The Project Management Operations was created with the idea that this can help with the support as well as the maintenance of the activities. The main objective for the incorporation of the agile factor in the PMO is to help with the decision-making process (, 2022). The new transition with the effective use of agile to help secure the procedure of aligned governance, and project management efficiency. Additionally, this can also help with the constant changes in the management where the data will be relayed to different places operating. The governance is related to the operational activities spread across the regions and the tasks that are employed.

There is also the approval of the plans of the project which can contain all the principles and the effectiveness as per the requirement. The “5 R’s framework” is considered for approval and implementation across the regions where the company is operating. The expected goals were established for the governance teams where the communication flow was mentioned. This was also noticed due to the ineffective planning of the capacity which had a negative impact on the portfolio. This has further led to inaccurate resource allocation which demonstrates the poor management level and hence the birth of the “review team” happened.

The drug-making company has incorporated the “information management capabilities” where the control of the resources is observed. This can be seen that the company had very poor management related to the transparency of the data. Furthermore, this has increased the level of complications with the external partners that are related to the company. The setting of the team has helped with the duplication of the project as well as the data being shared. The previous initiative taken by the company was seen to be ineffective which was changed to a more cooperative and unwary culture (, 2022). This type of culture when integrated within the company was only due to the impact of opportunities and innovation. This has helped with the implementation of effective information management which is the main aspect used by the company.

This has been from the observation of the implementation of the agile theory in the company that has seen progress as well the fast decision taken. This has helped with the innovative ideas that have made the company acquire global standards and the breakthrough in the medical industry.


The effectiveness of the implementation of the agile response in the working of the internal and external environment of the company. Agility is used in the team for project management where there is a quick transformation which is due to the feedback given by the stakeholders and potential investors (Zainal et al. 2020). Quick changes in the project of the company can be conducted as per the requirements of the changes in the industry or technological advancement. The theory of agility states the detection of changes which are due to the responses from internal and external factors where the negative influence is lessened.

Agile Approach

This agile approach can be seen in project management where the phrases are divided into several sections. This is mostly for the instant collaboration among the employees where the focus is given on flexibility as well the adaptation to any modifications that can be implemented.

Model of Theory of Agility

Figure 1: Model of Theory of Agility

(Source: Roscoe et al. 2020)

The above-mentioned Figure 1 contains the theory of agility model where the structure can be seen for the adaptation of any changes. This can be seen that the structured system of the theory where every step is conducted in chronological order. This theory is mostly used by manufacturing companies where the production system looks for changes in the competitive market (Roscoe et al. 2020). This is based on the responses of the efficiency of the external and internal factors. The main aim is the detection of the effective role where the “sub-optimal form” is modified for production in the company. This can be seen playing an effective role where the agile and agile approaches are seen in project management. This helps with scientific innovation and dealing with the challenges of the drug project teams with the continuous implementation of the resources and tools.

Principles of Project Management

The principles concerning project management where the monitoring of the operational activities where the final result is derived. The management of the various sections which are seen in the company operating is the planning, controlling and implementation where the final result as per the demand cannot be fulfilled (Novac & Ciochin?, 2018).

Model of the Principles of Project Management

Figure 2: Model of the Principles of Project Management

(Source: Anwar & Abdullah, 2021)

The above-mentioned Figure 2 contains the working model of the Principles of Project Management where the desired goals can be achieved. This can be seen that the first stage for effective operation is the first identification of the goals which can help generate profit. The next step is the budget calculation where the funds are allocated for the end results to be obtained. The third stage is the preparation of the time schedule where the steps are denoted as well as the designation of the responsibilities in the next stage (Anwar & Abdullah, 2021). The milestones and the modifications as per the changes in the priorities which is then followed by the responsibilities which are to be accounted for. The last is the assessment of all the tasks where which is the identification of any issues or limitations which have occurred.

This can be applied by the drug company to help in the development of the “ideal profile” in the market. The abilities and the capacity are well defined as the use of this tool is one of the foundations for “Project Management Excellence”. This has helped with the sustained amount which has been estimated as per the goals of the company. This tool has helped define the “IMED” portfolio where the security is based on the plans of the project for the governance conducted. The implementation of agility within the company has helped with the analysis of several kinds of projects with an effect on the probable changes or issues that are seen by the project manager. This implementation helped in the time effectively and also the principles of the budget where the visualization has impacted the decisions taken.

Project Management currently used by the company

AstraZeneca is a pharmaceutical company that focuses on the discovery, development, and prescribed medicines primarily for treatment and therapies. AstraZeneca is a big company; it delivers its products and services to over 100 countries. The cultural transformation led to innovation and it helps in increasing challenges and opportunities. The current situation that has been in the project management is the level of information as well as the excellence seen in the technical elements. The agile approach has been seen in the project management used by the drug making company. The team involved is required to adopt the several approaches where the techniques and tools are considered. This is also taken under the real- time basis wheel the level of transparency can be seen. The comprehensive information in the role of the management is the important part of the project management. The organization has developed a new strategy to overcome the challenges and innovation. In 2013 AstraZeneca first have shown agility toward the rapidly changing environment. They started to create a centralized project management organization (PMO) to enhance their project management capabilities, identifying key business projects that include base lining of the reports and establishing finalized reports. AstraZeneca increased its scope of work by increasing its market area to over 100 countries. In the year 2015, the organization expanded its scope of work which includes the entry of enterprise management tools, automated portfolio views, capacity management, decision-making framework, Leadership, portfolio management, etc. The organization started its journey once again by integrating automated software that helped in risk management, Sharpening Communication, and many more facilities that led the organization in a self-driven way.

The IMED (Innovative Medicines & Early Development) was an early stage of drug development in AstraZeneca. During the early stage of IMED operations, the PMO was initiated with the vision to serve as a separate, PMO-like support function. AstraZeneca implemented a strategy to increase efficiency and agility. They identified some of the critical business processes and aligned that business. If the success of the company is shown in terms of implementing information technology in the health-driven sector it will lead to innovation that every company should think about. The change in the management system helps an organization to keep all the workings transparent. It leads to developing time-consuming projects by using the software, the risk also reduces due to the implementation of agility.


Agility is the mindset of the company on how effectively any changes made by the team or the company can respond. This can be recommended on the basis of the analysis of the current project manager of the drug company that it is missing the drive to make the goals about the governance that the company focuses on flexibility. The rapid changes in the market have led the drug company to adhere to the changes in the market. This can also be recommended that the company focuses on the quality of the product rather than the quantity. There are also recommendations for the adaptation of innovation in the project management of the company where the sole purpose is not project management excellence.


This assessment sheds light on different implementations taken by AstraZeneca in the rapidly changing industry. This includes the application of different theories in the health-driven industry. Due to the implementation of software, the working load for the company reduces as well as the value-driving capacity of the organization improved. The change in the system helps the organization to grow its market. The company also lagging in some of the areas in which they should grab the changes.


Anwar, G., & Abdullah, N. N. (2021). A Project Management Improvement Program: Enhancing Production With Implementing the Knowledge Management Principles. Advanced Engineering Science, 46(1). DOI:

Novac, C., &Ciochin?, R. S. (2018). Challenges of applying agile principles and values to IT project management. Journal of Entrepreneurship, Management and Innovation, 14(4), 43-62. DOI:,(2022). About the case study. Retrieved from: /

Roscoe, S., Eckstein, D., Blome, C., &Goellner, M. (2020). Determining how internal and external process connectivity affect supply chain agility: a life-cycle theory perspective. Production planning & control, 31(1), 78-91.DOI:

Zainal, A. Y., Yousuf, H., &Salloum, S. A. (2020, April). Dimensions of agility capabilities organizational competitiveness in sustaining. In The International Conference on Artificial Intelligence and Computer Vision (pp. 762-772). Springer, Cham. DOI:


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