Operations Management Of Tcs Bpo Assignment sample

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Introduction of Operations Management Of “Tcs Bpo” Assignment

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Operations management (OM) is the control of a company's internal operations to attain the highest level of performance possible. “It is concerned with transforming materials and labor as efficiently as feasible into goods and services to maximize” a firm's revenue(Benjaafar and Hu 2020). The role of operation management in the BPO industry states to establish that for services, operations management has the functional responsibility of developing an organization's services and delivering them directly to its clients. It focuses on the decisions that operations managers must make to create and consume an intangible product simultaneously. “Operations management is critical in a” commercial meanwhile it helps in the “effective administration, control, and monitoring of products, service area”, and personnel. “Business process outsourcing (BPO)” states the outsourcing of one or more IT-intensive business processes to an external provider, who subsequently owns, administers, and manages the chosen processes based on established and verifiable goals (Pereira et al., 2021). One of the most significant advantages of BPOs is that they accelerate the day-to-day tasks that are delegated to them. Companies respond promptly, allowing clients to concentrate on their core competencies. Further, the importance for BPO in operation management involves getting rid of inefficiencies and also finding the mode more productively, it leads to much greater efficiency and it makes BPO easier for them to meme the customer deadlines. This report will highlight the operational performance in “TCS BPO”. Further, the report will elucidate the different operation strategy, their “product and service design and innovation, process design, capacity management”, and “quality” management process in “TCS BPO”.

 Operation Management

Source (Benjaafar and Hu 2020)

 BPO service

Source (Pereira et al., 2021)


Organizational Overview of TCS

“Tata Consultancy Services” is a multinational Indian information technology services and consulting organization headquartered in “Mumbai, Maharashtra, with a primary office in Chennai, Tamil Nadu”. It is a Tata Group company with 149 branches in 46 countries. TCS provides a wide range of information systems goods and services, including application development, process management outsourcing, planning, consulting, business applications, hardware scalability, payment systems, software management, and technology education. TCS sees industry verticals as its primary business segment (Nain et al.,2022). “The five key vertical” groups are “Banking, Financial and Insurance (BFSI), Retail and Consumer Business, Telecommunications, Media and Technology (CMT), Industrial”, and Others. “Tata Consultancy Services Business Process Outsourcing Services” (“TCS BPO” Services) is a global leader in providing innovative business services across a wide range of “industry verticals” to help customers achieve their “business efficiency and effectiveness objectives”. ”Tata Consultancy Services Business Process Outsourcing Services (“TCS BPO” Services)” is a worldwide leader in delivering fascinating corporate solutions across numerous industry verticals to assist customers in achieving their business efficiency and effectiveness objectives(Nain et al.,2022). It offers high-level “domain-led transaction processing services” that leverage expertise to modify processes on TCS and client systems via the TCS Global Network Service Model.


Source (Nain et al.,2022)

Operations Strategy

Strategy for operation management component that focuses on” a long-term strategy for important customer service and product objectives. Operational strategies are concerned with the firm's dreams and ambitions, as well as the particular plans for achieving those goals. These techniques are in charge of ensuring that the proper procedures and technology are in place to assist a firm to accomplish its goals(de Jesus Pacheco, Junior and de Matos, 2021). “This means that strategic planning should evaluate not just existing” procedures with knowledge, “but also the supply chain, users, competitors, human strengths and weaknesses, and corporation facilities”. An evaluation of these aspects should be conducted to see if they aid or hinder the company's goal, and what changes must be made to improve their usefulness and operational abilities. The role of operation strategy for TCS differentiates itself by providing low-cost, low-resource solutions. TCS also distinguishes itself by specialty offerings of high-end services such as consulting. TCS has excellent knowledge management and resources.

 Operation Strategy

Source (de Jesus Pacheco, Junior and de Matos, 2021)

Market penetration.

“TCS has a fifteen percent sales market share in financial markets BPO, exceptional financial services, and asset management expertise, and a significant clientele in the United States and Europe” (Titu, Stanciu and Titu, 2018). Further, TCS is expanding rapidly “its range of services into the” “The United States and Europe, where they provide “ADM, BPO, KPO, consultation services”, and software products (financial products) to companies”, as most profitable customers in the United States “and Europe are concentrating on cutting costs of (IT)” support programs.

BPO Service market expectation

Source (Titu, Stanciu and Titu, 2018)

Product strategy

According to the market leader, TCS provides products like consultancy and package service firms inside relatively increasing industries like life sciences and healthcare, aviation, and KPO, BPO solutions to established economies like the United States and Europe (Baham, 2020). This objective will surely assist in the growth of knowledge in such industries through selected purchases.

Customer Engagement Strategy

“TCS BPO” customer engagement Strategy contextualizes their role for the customer engagement plan streamlines interactions and activities to provide the greatest possible customer experience during the purchasing process.

Future Strategies and Opportunities

The preparedness and measures of the outsourced delivery model would be thoroughly tested throughout a crisis. Having a secret team on either side of the world ready for a crisis would be both safe and costly. If a crisis does not occur on a regular or infrequent basis, executives begin to question if the expense is justified(Baham, 2020). Creating a genuine service delivery organization that is flexible, adaptive, and sturdy in the face of disaster, whether man-made or natural, appears to be a win-win cost-effective strategy.

Product & Service Design

A” product is a tangible object that is sold for purchase”, attention, with “consumption, whereas a service is an intangible item that is the result of the” labor. Although it appears that the main difference between the two notions is their tangibility, this is not always the case. Services are frequently intangible, whereas things are frequently intangible. The main products of BPO would include the “TCS BaNCS™CHROMA™TCS Connected Intelligence Platform™TCS Customer Intelligence & Insights™ignio™TCS Intelligent Urban Exchange™TCS iON™Jile™TCS MasterCraft™TCS OmniStore™TCS Optumera™Quartz - The Smart Ledgers™TAP™” (Proenca, 2019). Thus, in context to the “TCS BPO” service design mainly denotes the process through “which designers build long-term solutions and ideal experiences for customers in specific” contexts, as well as any providers involved. Designers segmented services and fine-tuned ways to meet the demands of any clients in context based on actors, location, and other factors. Further, the service design tends to experiences that often involves multiple channels, context, and products. Thus, the five main principles of service design are as follows

  • “User-centered design entails conducting descriptive research to design with all people in mind.
  • Co-creation entails including all key players in the design process.
  • The technique of separating a complicated service into different operations and user flow phases is known as sequencing.
  • Evidencing - Create visual representations of service experiences to help people understand and trust businesses (Bertolotti, Di Norcia and Vignoli, 2018).
  • Holistic - Created to accommodate all inputs, including experiences, human networks, and engagements”.

 Operation manage product & service design

Source (Bertolotti, Di Norcia and Vignoli, 2018)


Today the BPO industry tends to rely much on new innovative technology. The best and brightest new technologies and innovation within the BPO industry would allow BPO companies like TCS to optimize their abilities and increases their efficiency constantly(Malik et al., 2021). “Artificial intelligence” is one of the most fascinating new technologies and developments in the BPO market today. Artificial intelligence and automation in outsourcing can execute a range of tasks at the click of a button. The BPO innovation for TCS would rather include them for the user of “TCS BPO” and those going beyond the transactional or operation work to achieve new productivity gain and new revenue stream by implementing novel practices and creative methods and also use of “Interactive Voice Response (IVR)” (Ainsworth et al., 2020).


Source (Ainsworth et al., 2020)

Because of automated technology and artificial intelligence, most functions may be performed entirely without human interaction. This is an excellent opportunity for BPO organizations to reduce expenses while enhancing efficiency and production. “TCS BPO” uses the Zycus Merlin A.I. Platform” which is a ready-to-use BOT platform for purchasing and finance that employs BOTs to do mundane, laborious, or information-intensive tasks(Spreitzenbarth, Stuckenschmidt and Bode, 2021).

 Zycus Merlin A.I. Platform

Source ((Spreitzenbarth, Stuckenschmidt and Bode, 2021)

Process Design

Every firm that manufactures a product or provides a service employs a process. This process may be used to transform communication interfaces into some type of output by using the firm's resources. While developing the actual process, several important elements, most notably the number and sequencing of phases, should be taken into account. The process is designed for any BPO and in the case of “TCS BPO”, it is mainly divided into three categories(Medini et al., 2019). A business can achieve its overall process optimization by mixing the three categories

Offshore- The vendor is located outside the firm's own countries for example A UK corporation might use an offshore “TCS BPO” vendor in South Africa

Nearshore – The vendor located in the countries that neighbor the contracting firm country for example in “The US, a “TCS BPO” in Canada” has been considered as a nearshore vendor.

Onshore- Those types of vendors whole operate within the same country as the contractor, however, they might be located in a different state or considered A company in Tampa, Florida, might use an onshore outsourcing vendor located in Tampa, Boston, or in Oklahoma, San Jose” (Medini et al., 2019).

It is that for the BPO based firm like TCS has subtle importance for process design because it makes them easier to regulate, optimize efficiency, and produce more consistent outcomes. Moreover, it also aids in internal, personnel, management, and or even the customers to understand how a certain activity would play inside the firm.

 Process deigns

Source (Medini et al., 2019)

Capacity Management

“Design, IT monitoring, and administration” procedures are used in capacity management theory to ensure that information technology resources can perform information processing needs throughout the service lifecycle (Gao et al., 2020). The ultimate purpose of capacity management is to balance expenditures with needed resources, as well as supply against demand. Equipment, human capital, network infrastructure, accessories, and applications in both operations and involved in this process are all part of the capacity management approach.

Contact center planning is the process of matching a company's call center resources (agents) to the volume of work anticipated at any given time, all while enhancing agent accessibility and customers satisfaction. The traditional model that has been deployed over the capacity management of TCS business processing outsourcing firm include the following steps:-

Work has undoubtedly piled over time.

This is the average amount of effort put in by a BPO over a set period and is connected to a specific procedure. It is a critical aspect in establishing the capabilities and requirements of a business process that has been outsourced.

Requirements for Short-Term Capacity

Due to the “TCS's” dependence on short-term operational requirements, it tends to address short-term capacity demands are crucial when considering capacity management for outsourced services that are provided by “TCS BPO”(Gao et al., 2020).

Planning for the Mid-Term

When considering capacity planning in outsourced business processes, it is also vital to arrange activities within the term or process lifespan. This is where weaknesses in operational requirements can be identified for “TCS BPO”.

Long-Term Hiring and Training

Finally, there are long-term hiring opportunities are assessed to determine BPO capacity according to needs and revenue. By considering this component, outsource network operators hire a crew that can truly provide the necessary output in the long run.

 Capacity Management

Source (Gao et al., 2020)

Quality Management

The practice of monitoring all actions and tasks necessary to achieve a given degree of perfection is known as quality management. Quality assurance includes the formulation and decision of a quality policy, quality management, and performance improvement, as well as the development and execution of a quality policy. TCS quality policy depends on the quality shared responsibility(Modgil, Singh and Foropon, 2020). They accomplish operational effectiveness and quality awareness by implementing innovative process modifications, training our employees, offering competitive rates and true value for money to our clients, and developing employee and customer satisfaction programs. Moreover, TCs as an enterprise realize their exponential value for their digital transformation journey in every section of KPO, BPO healthcare, etc It has been accelerating opportunity upon their quality standard protocol they maintained for a very long period. Moreover, in “TCS BPO” the quality is the measured basis of the FCR which is first called the resolution, Forecast accuracy, and self-service accessibility.

 Quality Framework for BPO

Source (Modgil, Singh and Foropon, 2020)

Performance Measurement & Management

TCS performance management is done by the Bell curve appraisal system where the manager ranks their employee from best to worst to determine the pay as well as to fore someone from the BPO jobs. Moreover, in an extreme system, about twenty percent of the employee might come under the “Top Performer listed and about seventy percent will be working in an average performance and about ten percent would be on the non-performer side.” The TCS's nine important performance indictor includes “service delivery, reporting quality, escalation effectiveness, account management, proactivity, price level, contract flexibility, change management and innovation”(Deshmukh, and Patel, 2019). Moreover, the management of “TCS BPO” involves the different stakeholders, leaders, and executives who perform their daily operations to provide an ultimate solution to their customers. In 2019 the TCS management has been reshuffled and it was the fit management changes that took over in the last two years. It is India’s largest IT service company that appointed a new deputy head for its human resource function and manufacturing vertical, Moreover, the TCS has been appointed with reaffirmed faith over these leaders with eyeing the future of TCS for their operational development in every section.

 Bell Curve Performance Metrics

Source (Deshmukh, and Patel, 2019)



 India can no longer be represented just as a low-cost destination, but also as one that values talent and quality (Marques et al., 2020). Nonetheless, the sector is still in its early phases of development and must reinvent itself in terms of added value, competition, and innovation.


Assist the primary BPO gamers in the selected nations in developing a business plan centered on outsourcing services" with the government's largest global firms. It would enable them to fortify their strongholds and offer a greater focus on targeted customers


India's IT research and scientific institutes should be encouraged to pay greater attention to a new category of innovation that is developing that enables efficient and secure remotely delivered services((Marques et al., 2020). Investment in technical development and research must be encouraged.


In nutshell, it can be concluded operations management has an impact on a company's overall productivity and profitability. It assesses the efficacy of managers and employees, resulting in greater personal and collective progress. Operations management is the organization's command center, from which intelligent decisions and strategies arise. Further, it also sums up the role of BPO for TCS firm extensively states for utilization of business process outsourcing as demand business functions for the TCS with cheaper prices, flexibility, access of capabilities that the organization wants, savings in time, and efficiency. Also, recently is “no difference in TCS. TCS has rebranded its outsourcing services as BPS (Business Process Services), replacing the for Outsourcing”. Lastly, the role of operation strategy, its product and design with innovation, designed process, also the capacity and quality management and performance metrics and management for “TCS BPO” operation functions holds. It has been forecasted that the future of the BPO industry across the global marketplace will over about 40 percent of the total outsourcing sector.


Ainsworth, M.C., Rogers, L.Q., Perumean-Chaney, S.E., Thirumalai, M., Brown, N., Jackson, E.A., Demark-Wahnefried, W. and Pekmezi, D., 2020. Effects of Interactive Voice Response (IVR) counseling on physical activity benefits and barriers. Health Behavior and Policy Review7(5), pp.407-415.

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Marques, C., da Silva, R.V., Davcik, N.S. and Faria, R.T., 2020. The role of brand equity in a new rebranding strategy of a private label brand. Journal of Business Research117, pp.497-507.

Medini, K., Andersen, A.L., Wuest, T., Christensen, B., Wiesner, S., Romero, D., Liu, A. and Tao, F., 2019. Highlights in customer-driven operations management research. Procedia Cirp86, pp.12-19.

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Nain, C., Dwivedi, A., Gupta, R. and Ramdasi, P., 2022. Sense the Pulse: A Customized NLP-Based Analytical Platform for Large Organization—A Data Maturity Journey at TCS. In Data Management, Analytics and Innovation (pp. 209-221). Springer, Singapore.

Pereira, V., Budhwar, P., Temouri, Y., Malik, A. and Tarba, S., 2021. Investigating Investments in agility strategies in overcoming the global financial crisis-The case of Indian IT/BPO offshoring firms. Journal of International Management27(1), p.100738.

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