Tourism Planning And Destination Management Assignment Sample

Tourism Planning and Destination Management: Comprehensive Assignment Guide

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Introduction Of Sustainable Tourism Planning And Destination Management

The tourism industry is one of the fastest growing industries all over the world but due to the past few years, the companies within the industry have been facing issues regarding climate change. The emission of greenhouse gases is the most crucial issue faced by tourism companies through which their sustainability and stability in the financial income decrease (Claar, 2021). Apart from this, the rise in pollution, including both water and land, is also reducing the value of the desirable tourism locations in the UK, through which the companies cannot maintain constant growth and expansion in the global market. Meanwhile, the use of petroleum in transporting vehicles is not only increasing the natural resources but also increases air pollution through which the companies are unable to meet the customers' needs, such as a clean environment. All these issues are increasing daily and the company's managers are unable to maintain the interest of the stakeholders. In this case, a push with the help of strategic development shall be adopted by the companies to maintain growth and sustainability at the same time or enhance the customer attraction in Glasgow for an extended period (Glasgow, 2023).

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Effect of Political, economic, and environmental forces on the tourism industry


  • Open borders- The government of the UK has made the most reliable decision of opening the geographic boundaries to individuals living in different countries and regions. This makes Glasgow the easiest and most historical location to travel, which is free from any political restrictions through which the tourism industry is able to attract or retain the target tourists appropriately (Bush, 2019). The process of applying for a visa to visit Glasgow is also easily available, which further helps the company to maintain constant growth in its profit and sales margin.

Stability of the government- The travelers around the world are equally curious to visit Glasgow because there is no threat to their life as per the governmental laws of the UK. This further increases the sustainability of the tourism companies within the destination and also helps them to provide safe or sound services to the customers which further increase their loyalty (Farooq, 2020).

Tax incentives- The tax incentives of the UK are also refundable, which means that a tourist can get a full tax refund upon canceling the trip. This further helps the companies to attract and retain the tourists within the destination and makes it more popular over the global tourism locations. It also helps the companies to attain sustainability over a short period through which it is able to gain more audiences than the destinations like Vancouver and Australia (Farooq, 2020).


  • Rise in the living standards- The increase in the income level of individuals or tourists increases the attractiveness of Glasgow worldwide through which the companies within the tourism industry are able to maintain a smooth flow in the profit margins despite certain pandemic periods such as the COVID-19 (Bush, 2019). On the other hand, with the slower growth of the expenses as compared to the buying behaviour or power of the individuals, the tourists are also able to afford luxury services through which the industry is expected to grow by 50% with a lot of long-term opportunities.
  • Better models- With the rise in the tourism channels such as Airbnb, which provides high-quality services including faster transportation to tourists, the companies are able to enhance their sustainability and retain the interest of the stakeholders over the time being. The improvement of the business models in this case, such as providing customer-friendly services, also helps Glasgow to stay accessible to the targeted audience worldwide (Farooq, 2020). This can also generate a sharing economy all over the region through which the tourists will prefer to visit Glasgow more than any other destination in the country.


  • Excessive pollution- The use of petroleum in transportation vehicles is increasing air pollution in the regions of Glasgow, through which the issues like poor retention of tourists are maintained. This also decreases the sustainability of the world and causes various kinds of diseases, which further lowers the physical and mental health of individuals. The most dangerous element, in this case, is the carbon emission in the air through which the chances of global warming are increasing daily (Bush, 2019). This also threatens the life of the individuals and the natural habitats through which the attractiveness of Glasgow can be decreased.
  • Negligence of the tourists: Most of the tourists or the customers of the tourism industry support waste, which means they lie to spread litter everywhere after visiting a particular space which lowers the attraction of the destination or lowers its valuation in the marketplace (Farooq, 2020). The contamination of the places in Glasgow can also lower the profit margin of the tourism companies situated in the destination, which can bring a lot of issues like poor presence in the global market or improper availability of talented staff members.

Success or failure factors in the sustainability of Glasgow

As Glasgow is the heart of heritage and has various expensive art centres in different beautiful regions, it helps to attract tourist, which further increases the sustainability of the destination and the companies in the tourism industry. The city also initiated a Commonwealth game program in 2014, through which it is able to attract different segments of tourists from all over the world (Glasgow, 2023). Apart from this, the success factor also includes the availability of the hotels according to the needs of the different traits, such as low or high-range places with different desirable services. In association with this, the availability of artificial intelligence in the hospitality industry also helps the tourists to maintain proper relationships with the companies through which the sustainability of the destination increases. Attractions such as the Celtic Park, Riverside Museum, the River Clyde, Burrell Collector, and many more have also made it an attractive location through which individuals can visit with their families, loved ones, or friends. The energy solution used, such as the use of solar panels in the hotels, is also a factor through which sustainability of the destination is maintained as the customers have been demanding more natural spaces which can reduce the use of electric energy to save the social environment from global warming (Glasgow, 2023).

The failure factors, on the other hand, are the use of plastic to pack the food or the products in the hotels through which the customer altercation for the destination can be reduced. This also includes the improper cleaning of certain hotel rooms through which the customers are unable to enhance their trust or return to the destination more than once. One of the major causes of improper growth or sustainability in Glasgow includes the excessive use of harmful gases in vehicles, through which a constant increase in carbon emissions has been noted in the country (Claar, 2021). This further reduces the attraction of the destination and the customer's fear of visiting the UK for work or travelling purposes. This also harms the physical life of the individuals through which the aspects of their safety visiting the destination decreases, and Glasgow is unable to maintain timely development over the time being. The tourism industry is hit with the increase in plastic use through which the land and water of the destination are getting polluted, which is further lowering the retention of tourists from all over the world. Lastly, tourism has also been affected by the rise in global climate challenges, such as an increase in water shortages or poor safety concerns of tourists visiting Glasgow, through which the destination has been unable to maintain proper sustainability (World Tourism Organization, 2023). This has also damaged the assets of the destinations and has reduced the sales margin of the companies within the industry. The destination is also finding a loss in its biodiversity through which a negative impact has been generated on the interest of the stakeholders for the long term.

To resolve the issues, the destinations or the onwards of the tourism companies can invest in implementing green vehicles which use electricity to operate. This can further reduce the carbon emission in the destination and can also help to make it sustainable in terms of the health and safety of the customers or the tourists. Apart from this, the companies shall also ensure that there is no use of plastic in its internal structure and should ensure that the tourists are unable to generate or spill waste all over Glasgow through which the attractiveness of the location can be achieved by the tourists from various corners of the world (World Tourism Organization, 2023). This shall also include the focus on enhancing the safety of the biodiversity in the city and reducing the water shortages by channeling more supply which can further help to improve the profit or sales margin of the tourism companies in Glasgow. This can also help to reduce the insurance cost and can reduce the negative impact of climate change in Glasgow.

Policies, government strategies, and the management approaches used for sustainable tourism


The tourism committee of Glasgow shall implement a set of plans focusing on the needs of the tourists as well as the environment, which can improve the sustainability of the companies and the destination. This includes developing a better approach, such as maintaining innovativeness by ensuring that it provides equal benefits to the companies and society as a whole (Dizdarevic, 2010). Apart from this, the committee shall also identify the current challenges, including the carbon emission and loss of biodiversity in Glasgow, through which they will be able to deliver more responsiveness to the environment with the help of green approaches like using electric vehicles by tourism companies. To reduce the environmental consequences, the committee shall also record the statistics of the tourists appropriately, through which they will get companies to be able to address them timely with the green measures. The policies shall also focus on the growth and development of small and medium-sized enterprises within the industry through which high-quality services can be provided to customers who do not have the capability to afford luxurious hotels and staycations (Economist, 1970). This can also help to build a better customer segmentation for the companies and the destination in the competitive marketing environment.

Government strategies:

The government of the UK has adopted data-driven policies to initiate long-term sustainable development in the tourism industry. This includes that the government is working with various stakeholders and making the electric vehicles available in the city through which the tourism companies will be able to reduce harmful emissions and ensure the safety of the passengers or the tourists. In this case, regulations are also implemented in the private properties, such as individuals not allowed to touch the valuables and spread litter in the tourist locations through which the negative impact of climate changes, such as the loss of biodiversity, can be reduced (Dizdarevic, 2010). Apart from this, the government of the UK is also providing large funds to the companies through which they are able to support their financial needs by adopting solar panel batteries through which they are able to provide electricity in the hotel rooms and reduce the use of natural resources. This can also reduce the issues of extra waste in society and can promote a safe and sound destination which can resolve the exploring needs of tourists from all over the world. Lastly, the government is also reducing the insurance costs of the tourists through which the attractiveness of the destination can be increased with a reduction in the climatic changes.

Management strategies:

The managers of the companies, on the other hand, shall adapt to the flexibility of the employees through which the employees, as well as the staff members, are able to enhance their performance and productivity as per the changing needs of the customers (Economist, 1970). In this case, the availability of highly skilled employees is more important for the companies because it can help to address the recent challenges of climate change in the social environment of Glasgow, such as using plastic-free packaging for food and other products. This can further help to reduce the issues of extra waste from the industry through which the tourists will be able to stay attracted to the destination for an extended period. The local infrastructure of the forms shall also be improved through which the companies will be able to provide high-quality services by keeping the health and safety of the tourists in mind (Economist, 1970). To preserve the biodiversity, the tourists are not allowed to disturb them and are further charged by the company if any of the customers have done it. Lastly, proper appraisal and accommodation shall be provided to the talented staff members to maintain their retention in the workplace. This can also help the companies to achieve their desired goals without any issues of misconduct or without increasing the imbalance between natural and man-made things.

Strategies for the adoption of the 2030 SDGs

Firstly, the companies in the tourism industry need to adopt an innovation strategy to maintain sustainable development in Glasgow. In this case, the properties of the hotels shall be located at a small distance from the attraction of the city, which can help to reduce the issues of transportation of the tourists. The managers of the companies shall also provide free transportation vehicles which run on electric with their formal booking to enhance the attraction of the customers or tourists for an extended period (Glasgow Caledonian University, 2023). The mission of enhancing the valuation of Glasgow is the second initiative with the help of Common Good, through which new pathways of innovative approaches can be adopted by the tourism companies in the city. In association with this, the implementation of artificial intelligence can also be reliable for the companies to enhance the sustainable development goals (SDGs) through which they will be able to deliver the services timely to the customers. It can also lead the companies to adapt to the economic well-being despite the climate changes through which the proper maintenance of the health and safety of the tourists can be provided. The measures of Common Good also include proper education on the delivery of the transformation innovation to the companies through which they will be able to guide their employees and staff members to perform the tasks planned according to the strategies efficiently (Glasgow Caledonian University, 2023).

Transformative education, in this case, includes five basic aspects, which are equality of participation, excellence in ideas or learning, enhancing knowledge skills, research on global awareness, and proper access to the provisions. The equality of participation denotes that the staff members, managers, tourists, and the government of the country are equally responsible for reducing the negative impact of climate change on the social environment, such as reducing carbon emissions (Glasgow Caledonian University, 2023). The excellence of learning, on the other hand, shows that managers should implement timely training measures which can help the staff members to stay creative in the workplace and to reduce the use of harmful materials in the workplace. Apart from this, the improvement of the knowledge skills shows that the employees or the staff members shall be on top, through which they will be able to stay collaborative in the workplace and meet the expectations of the sustainable development desired by the companies. The companies shall also incorporate with the decision of the government of the UK and shall spread awareness among the customers or the tourists visiting Glasgow in terms of climate change and using eco-friendly materials to reduce the challenges on biodiversity and carbon emission (Glasgow Caledonian University, 2023). Lastly, the flexible view of the staff members on the provisions provided by the government is also important because it can help them to generate high experience in the workplace.

The companies, on the other hand, shall also lower food wastage by providing the left food items to the poor people living in the city. This can help to resolve the poverty issues in the country and can enhance its Gross Domestic Product (GDP) for the long term. In this case, the government of the UK is also supporting the agriculture of the country through which the overall benefits can be provided to the individuals living below the income standards. This can also help to reduce poverty eradication (SDGs, 2023). The companies, in association with this, are also hiring individuals from poor backgrounds and providing them training to reduce the harmful effects of climate change on the destination and the attractiveness of the tourists. This is further supports their basic needs and helping them to enhance the sustainability of the destinations as well as the companies over the time being.


It can be concluded through the study that technological development helps to enhance the development of the city in terms of sustainability as it provides innovative solutions according to the recent challenges faced by the city with respect to climate change. In this case, governmental strategies such as developing transportation vehicles in the city can also be helpful to maintain the SDGs of Glasgow all over the world. The collaboration of the public and private sectors can also improve the performance of the companies to reduce the negative effect of climate on the destination through which the communities will be able to leave peacefully without any issues of diseases or threats to their health (SDGs, 2023).

Apart from this, the company shall also support the educational rights of the individuals living under the poverty line, through which they will be able to reach their career goals. This can further help the companies to get new talents which can enhance the workspace creativity and can help to innovate new services which support the sustainability of the social environment of Glasgow and enhance the stability of the tourism industry for the long term.

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