BMP5017 Business Management and Career Development Assignment Sample

Introduction Of BMP5017 Business Management and Career Development Assignment

Background Of Organisation

TESCO PLC is one of the famous multinational retailer firms leading in retail sector; the headquarter of organisation is located in the UK (TESCO, 2024). The company has been dealing in varied kind of products and services that involves clothing, books, furniture, electronics, food, internet service, telecommunication, homecare, personal care and so many goods. There is huge competition in retail sector, however, TESCO is focusing on developing consistent interaction with consumers through their social media marketing and this is supporting firm in terms of gaining higher profitability (TESCO, 2024). Hence, there is no doubt in stating that firm has approached wider number of customers through their social media presence. The present mini project will be based on analysing the importance of social media marketing for TESCO and how this is leading to enhance profitability in the organisation.

Rationale

Social media marketing has become pivotal for business, those companies who are not active on social platform facing losses. In order to create awareness regarding products and services, it is important to focus on promotion (Li, Larimo and Leonidou, 2021). Through social media marketing, companies can create awareness regarding their products and services along with gaining the attention of consumers. There are varied complexities such as; customer dissatisfaction, huge competition and lack of consumer engagement can be solved through social media marketing. The rationale behind conducting present research aligns with analysing the ways in which social media marketing impacting business profitability. The outcomes of the research will act as a guidance for retail firms so they can imply social media marketing strategies.

Aim

The aim of the research is “To analyse the importance of Social Media Marketing [SSM] in enhancing organisation's profitability. A study on TESCO”.

Objectives

• To develop an understanding related to social media marketing
• To analyse the significance of social media marketing for enhancing TESCO'S productivity,
• To identify the challenges associated with implication of social media marketing.
• To recommend the competent social media marketing strategies for enhancing profitability within TESCO.

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Discussion of the Identified Business Management Issue

From the secondary resources it has been evident that competition in market is increasing to greater extent specifically for retail sector. Cut-throat competition leading to adopt varied strategies by companies so they can show themselves superior from their competitors. Customers expectation has been changing to faster pace and this is developing significant complexities for retail companies. Improving customer experience and enhancing their satisfaction has become the ultimate goal for retail businesses and companies are taking varied actions so they can gain the attention of consumers (Pour, Hosseinzadeh and Mahdiraji, 2021). Increasing presence at the social media marketing has become pivotal for businesses in terms of reaching larger audience. Those companies who are not implementing social media marketing strategies facing consistent struggles in developing interaction with consumers. In order to manage the challenges related to competition, customer satisfaction and engagement, social media marketing is essential. Through SSM organisations can interact with consumers and their priorities can be known and subsequently, action could be taken (Evans, Bratton and McKee, 2021). This results in enhancing engagement of consumers and shapes their purchasing patterns and further lead to increase the profitability for firm. In current era, social media marketing is important for increasing the profitability of businesses and further it supports in solving varied challenges that acts as a barrier in earning higher profitability. TESCO is focusing on enhancing their social media marketing strategies and this led to enable organisation in terms of approaching wider segment of customers and further enhances their satisfaction level to higher extent. Social media marketing is important in varied context, most importantly, it supports business to face competition in the market (Guha, Mandal and Kujur, 2021). Companies like Sainsbury, Aldi and Walmart are the topmost competitors of TESCO and all of these organisations are active on social media. As a result, they have gained the attention of customers and further providing them customised suggestion based on their purchasing. Whereas, TESCO adopted digitalisation lately in comparison to these firms. As a result, company has faced varied complexities (TESCO, 2024). However, after developing a significant presence on social media TESCO developed effectual connection with customers and the prior focus has been implied on understanding the needs and requirements of consumers (Dwivedi et al, 2021). Thus, there is no doubt in stating that social media marketing is important in varied ways and this significantly impacts the profitability of firm. Social media marketing solves the issues related to customers retention, it is important or business to take consistent action so they can engage and retain consumers. Approaching influencers for promoting the products and services of organisation is an effective step in this context, influencers encourage customers and influences them in terms of buying the products (Malesev and Cherry, 2021). However, it is important to keep focus on approaching famous influencers who audience follows to higher extent. Further, with the help of social media needs and requirements of the customers can be known and accordingly, actions are taken (Dwivedi et al, 2021). Through Instagram stories, organisation can ask questions from customers and their suggestions can be taken. These recommendations are used in undertaking decision within business, this leads to develop sense of belongingness in consumers and further enhances their satisfaction to greater extent. There are different platforms within social media such as- Instagram, Facebook, Twitter, YouTube and so on. It is important to choose such platform on-to which customers are highly active. This supports in reaching larger audience and further enhances their engagement and satisfaction level (Popescu and Tulbure, 2022). However, company faces varied issues while using social media marketing such as; high cost, lack of trained staff and so on. There is need to focus on these complexities so that appropriate measures can be taken and these challenges could be solved (Lim and Rasul, 2022). The current mini project will be emphasising on analysing the importance of social media marketing for enhancing the profitability of the organisation. By implying focus on TESCO, detailed insights would be gained in this context. Furthermore, major challenges will be presented that has been identified during placement experience and findings would be presented. Below mentioned is the research question that will be focused out in current mini project-

• What is the importance of Social Media Marketing in enhancing TESCO'S profitability?

Justification of the Research Approach Research type

Research type determines about the method through which study can be done; qualitative and quantitative these are two ways that enable researcher to conduct the research (Mishra and Alok, 2022). Qualitative method complies with collection of theoretical information whereas, quantitative type focuses on collecting numerical data. In current study, researcher has used qualitative research type and theoretical information was gathered. The major reason behind selecting qualitative type aligns with higher flexibility, furthermore, theoretical data can be easily understood. Thus, there were less chances of errors due to higher flexibility and researcher has effectively gathered data.

Research approach

Research approach refers to the series of steps that are performed for conducting research. Inductive approach needs to be selected when qualitative information has been gathered (Susilawati et al, 2025). On the other hand, deductive approach requires to be considered when research collects numerical data. In accordance with current research suitability, researcher has adopted inductive approach and accordingly activities were performed. Higher flexibility has been experienced by researcher while setting task and practices. In this manner, appropriate approach has been considered by researcher and effectual outcomes were developed.

Research philosophy

Research philosophy is expounded as the faith and belief of people aligned with research area. The researcher has selected interpretivism philosophy over positivism philosophy; the reason behind selection of interpretivism philosophy is that it understands uniqueness of the human behaviour (Habu and Henderson, 2023). It views human being as active members of society and accordingly, their thoughts and opinions have been considered for developing research outcomes. By using interpretivism philosophy, researcher has analysed the thoughts and opinion of participants in relation to the importance of social media marketing. In this manner, effectual data has been gathered via considering human experience and accordingly, outcomes were developed.

Sampling

Sampling refers to the procedure of approaching participants; there are two ways in which sampling could be undertaken and those are probability and non-probability. Probability sampling method comprised with random selection of participants (Delios et al, 2023). On the other hand, non-probability method is based on approaching candidates on the basis of judgement. The researcher has selected probability sampling method and accordingly random selection of the participants was done. 20 employees of TESCO were approached as samples size and participants, data was gathered from these participants. By using probability method, researcher has ensured that no discrimination or biasness was performed while selecting participants for study.

Data collection

Data collection refers to the procedure through which information has been gathered for developing final outcomes. There are two sources for collecting data and those are primary and secondary. Primary data collection method is considered as the process in which direct interaction with the participants is made and information has been allocated (Dubey and Kothari, 2022). On the other hand, secondary method comprised with approaching secondary sources such as google scholar, databases and government website for collecting information. In current research, analyst has used both the method for collecting data. Prior focus was implied on gaining information from participants, a questionnaire was given to candidates and survey was conducted. By allocating primary data researcher has gained realistic information and further the data has been proven accurate and reliable. Along with this researcher has approached secondary sources and accordingly peer reviewed articles were used and wider data was allocated. In this manner, authentic information has been gathered by researcher.

Data analysis

Data analysis is considered as the method through which allocated information is analysed. It is important to select appropriate method for analysing data as it impacts the efficacy of outcomes. Therefore, it is essential for researcher to select significant data analysis technique (Delios et al, 2023). Thematic and statistical these are two types of data analysis strategies that could be used by researcher. Thematic analysis is used for evaluating theoretical information and accordingly, different themes are developed. On the other hand, statistical analysis is effective for evaluating numerical information. In current study, researcher has allocated theoretical information and therefore, thematic analysis was used for developing different themes and analysis was done. This enabled analyst in terms of gaining wider understanding regarding research context and effective representation of outcomes was done.

Ethical consideration

Ethics expounded as the set of morals and beliefs that are important to be followed in research procedure. Researcher has emphasised on this area and accordingly, mandatory ethics were followed in the study. Informed consent form was provided to participants and accordingly, awareness regarding research context was developed in them. No disclosure of the personal information was done and confidentiality of candidates was maintained. Furthermore, no plagiarism was undertaken in the study and academic integrity has been maintained by researcher. In this manner, important ethics were prioritised in study.

Presentation of Findings

Theme-1

Do you think social media marketing is important?	Respondent	% of respondent
Yes	13	65
No	4	20
I don't know	3	15
Total	20	100

Interpretation- From the above presented graph it has been evident that social media marketing is essential. Out of total number of participants 13 said yes, 4 said no and 3 stated I don't know. This clearly states that social media marketing is highly important in current era. From the secondary sources same insights has been witnessed; social media marketing has been proven highly essential in current era; it supports organisation in developing consistent interaction with the customers (Popescu and Tulbure, 2022). Also, it enables company in increasing the awareness regarding products and services of organisation. Thus, social media marketing supports business to gain the attention of customers. Therefore, it is important for businesses to adopt different kind of social media marketing strategies.

Theme-2

Does your organisation use social media marketing strategies?	Respondent	% of respondent
Yes	15	75
No	2	10
Might be	3	15
Total	20	100

Interpretation- It was asked to participants whether their organisation is using social media marketing strategies or not. In this context it was identified that 15 candidates stated yes, 2 stated no while 3 depicted might be. Based on the gathered response this can be said that TESCO has been using social media marketing strategies. The company is focusing on enhancing customer satisfaction and therefore, they are active at social media platform. Further, company is focusing on adopting appropriate strategies that meets satisfaction of customers. Thus, in this manner, effective interaction with consumer has been developed and significant insights were gained by company.

Theme-3

Which social media platform has been used by your organisation?	Respondent	% of respondent
Instagram	4	20
Facebook	3	15
YouTube	1	5
Twitter	1	5
Combination of different platform	11	55
Total	20	100

Interpretation- TESCO has been using combination of all social media platforms, when it was asked to participants that which social media platform has been used by their company then, 4 participants voted for Instagram, 3 stated Facebook, 1 voted for YouTube, 1 voted for Twitter and majority of the participants which were 11 stated that organisation has been using combination of all these platforms. Hence, this shows that all platforms have been used by company and accordingly, they have made their consistent presence at the social media platform. By using different platforms company has been effectively interacting with consumers and developing effective interaction with them (Dolega, Rowe and Branagan, 2021). There are wider number of customers present at different platform and by showing presence on all these platforms TESCO has been targeting wider consumers. This has been proven beneficial for company as they have become able to attract large number of customers.

Theme-4

What are the social media strategies used by your organisation?	Respondent	% of respondent
User-generated content	2	10
Influencer marketing	3	15
Collaboration with brand	2	10
All of the above	13	65
Total	20	100

Interpretation- From the survey it has been identified that TESCO is using different social media strategies such as user-generated content, influencer marketing and collaboration with brands. 13 participants voted for all the options which significantly shows that company has been using combination of strategies and it is enabling firm to attract customers. User-Generated content refers to original brand specification content developed by consumers and it has been published on social media channels. This strategy plays significant role in building trust with customers and increases the conversion rate to higher extent. Influencer marketing is one of the foremost social media marketing strategies that proves to be highly successful for attracting consumers (Kedi et al, 2024). Under this strategy, famous influencers have been approached by company for promoting products and services. This results in shaping buying behavioural pattern of customers and they get influence and purchase products. TESCO has been focusing on influencer marketing and this created wide number of benefits for the company. However, it is important to approach such influencers who are famous then only, effectual outcomes can be gained. Company is further focusing on undertaking collaboration with different brands and it is supporting business in terms of creating huge awareness in customers (Kedi et al, 2024). Thus, it can be said that TESCO has adopted significant social media marketing strategies and this is enabling company in terms of approaching attention of customers.

Theme-5

Do you agree on this statement that social media marketing strategies contributes in enhancing the profitability of the business?	Respondents	% of respondents
Strongly agree	10	50
Agree	3	15
Neutral	2	10
Disagree	2	10
Strongly disagree	3	15
Total	20	100

Interpretation- From the research it has been identified that majority of the candidates are agreeing on the statement that social media marketing strategies supports in enhancing the profitability within business. 10 participants were bly agreed on this context, 3 was agreeing, 2 was neutral, 2 was disagreeing and 3 were bly disagreeing. This proves that there is relationship exist between social media marketing and profitability of the company. It is important to take significant social media marketing tactics that led to assure consistent support to organisation and further plays pivotal role in attracting customers to greater extent.

Theme-6

Does your organisation have been facing challenges with regards to implementation of social media marketing strategies?	Respondents	% of respondents
Yes	15	75
No	3	15
I don't know	2	10
Total	20	100

Interpretation- From the survey it is evident that company has been facing challenges with regards to implementation of social media marketing strategies. In this context 15 participants stated yes, 3 voted for no and remaining 2 depicted that I don't know. Thus, it can be said that company has been facing significant challenges with regards to implementation of social media marketing strategies and appropriate focus is needed in this context. By focusing on challenges appropriate measures can be taken and effective outcomes could be gained.

Theme-7

What are the challenges?	Respondent	% of respondent
Lack of trained staff	2	10
High cost	2	10
Lack of consistency	1	5
All of the above	15	75
Total	20	100

Interpretation- There are varied challenges faced in implying social media marketing strategies and those are concerned with lack of trained staff, high cost and lack of consistency. Due to lack of training employees in the organisation are not able to perform their task in effective manner at social media platform and this creates major impact on the productivity of business. Furthermore, implication of social media marketing strategies associated with higher cost and this leads to impacts cost management within company. Lack of consistency in uploading content distracts customers and further reduces their satisfaction (Nyagadza, 2022). Therefore, it is important to imply focus on this area so that effectual outcomes could be gained and consistent support to consumers can be ensured.

Theme-8

Does your company have been taking appropriate measures in this regard?	Respondent	% of respondent
Yes	13	65
No	4	20
I don't know	3	15
Total	20	100

Interpretation- When it was asked to candidates whether the organisation has been taking measures for solving challenges or not then it was evident that 13 participants stated yes, 4 stated no and remaining 3 depicted “I don't know”. Hence, TESCO is focusing on this area and company has been further taking actions that can results in solving the challenges. This clearly shows that TESCO is focusing on taking significant actions which are prior for enhancing company's productivity. Therefore, it is essential to imply focus on this area so that effectual outcomes could be gained and productivity of the organisation could be enhanced.

Theme-9

Does these measures have been providing benefits or not?	Respondent	% of respondent
Yes	15	75
No	4	20
I don't think so	1	5
Total	20	100

Interpretation- When it was asked to candidates whether the measures has been providing benefits to organisation or not. Then, it has been witnessed that, 15 candidates stated yes, 4 stated no and 1 stated that I don't think so”. Hence, this clearly shows that the measures which has been taken by organisation has been providing consistent benefits to them. This is effectively supporting company and there is no doubt in signifying that TESCO has effectually focused on taking appropriate actions for enhancing satisfaction of consumers and this is creating effectual benefits for company.

Conclusion and recommendations

Conclusively; this can be said that social media marketing proves to be highly important for enhancing profitability within business. It is important for organisations to take significant social media marketing strategies so they can effectively gain approach wider number of customers. Customers preference has been changing on faster pace and therefore, it has become highly important for organisation to prioritise the needs of consumers so that effectual outcomes could be gained and higher satisfaction can be developed for consumers. From the mini project it has been evaluated that social media marketing enable business to understand market dynamics and plays important role in developing interaction with customers. It enables business in terms of facing competition in market and enhances their performance as well. Customer engagement increased to greater extent and subsequently, this supports in shaping purchasing power of customers. However, there are certain challenges which has been faced by business while using social media platform. It is important to focus on these challenges this entails with lack of training, high cost, poor content quality, lack of consistency and so on. Below mentioned are the major recommendations for organisation that helps in tackling these challenges-

• Organising training for employees: It is recommended to organisation that training for employees should be organised as it is highly important for them to train. This supports them in understanding regarding the ways in which task needs to be performed for handling social media marketing (Vinerean and Opreana, 2021). Experts must be hired by company and accordingly, different team should be set up so that each individual can get chance to learn new things. Training is one of the most important elements as this assures consistent support to employees and enhances their productivity to greater extent. Thus, there is no doubt in stating that by organising training issue related to lack of understanding in employees can be resolved.
• Setting Budget: There is need to set specific budget for social media marketing practices so that cost management can be undertaken. It is important to implement focus on this area as higher cost results in increasing the cost for organisation and this often results in charging higher prices from consumers. As a result, customer gets dissatisfied and therefore, appropriate focus must be implied on this area. By setting specific and appropriate budget, cost management can be done and effectual outcomes could be gained. Hence, it is recommended to organisation that appropriate budget must be set by them for managing the cost.
• Selecting right platform: It is highly important for company to select right platform before commencing their practices at social media platform. There are different platforms available within social media platform and it is essential to identify that on which platform customers are active (Ong and Leng, 2022). For instance- on Instagram consumers are highly active and therefore, Instagram can be used for promoting products and services. Furthermore, effectual collaboration with the consumers can be developed and consistent support could be ensured to them. Thus, by selecting right platform connection with the consumer can be developed in effective manner.
• Uploading quality content: In order to increase the engagement of customers it is important to upload quality content so that customers can be attracted. The major emphasis must be made on the type of content uploaded by the company. Professional influencers should be approached for this so they can promote company along with uploading quality content (Singh, 2024). In this manner, engagement of the consumers can be increased to greater extent and sales of the business could be increases. Thus, this supports in increasing the profitability of organisation.
• Consistency : Consistency is important on social media platform; this means that company should consistently update their profile for engaging consumers. This can be done by sharing feedback of consumers and making short videos related to organisation culture and customer interaction process. These things create urge in customer for following the official page of company at social media platform and further plays important role in increasing the customer base in organisation (Mason, Narcum and Mason, 2021). Thus, by maintaining consistency organisation can effectively develop interaction with consumers and awareness regarding products, services and discount can be developed. Thus, by following above mentioned recommendations organisation can effectively perform their practices at social media platform.

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Online

• TESCO, 2024. Online. Available through: < https://www.tesco.com/>