6 Pages
1604 Words
Innovative Café Concept Fusing Artisan Coffee and Local Art
1. Introduction to the Pitch
- Welcome to “Brew & Art Café,” a very unique and also innovative enterprise that combines the atmosphere of artisan coffee with that of local colourful artwork.
- In the bustling downtown, our café is not just another coffee shop; it is indeed a sanctuary for creativity.
- Here, coffee lovers can enjoy many good and ethically sourced coffees while being wrapped in a constantly changing mosaic of the local art.
Our vision transcends the provision of high-quality coffee; rather, we strive to create a place that fuses art with a cafe. With a focus on sustainability and civic involvement, “Brew & Art Cafe” is destined to become a mainstay community fixture not only for the amazing coffee that it encapsulates but chiefly for its character of art that represents this area.
2. Outline of the product or service idea
- Located in the bustling centre of the city of UK, London, “Brew & Art Café” represents not only a haven for coffee lovers but also an intersection between freshly brewed beverages and art produced by local creatives.
- Our concept exceeds 300 words and is much more than just a café; it's an unconventional cultural experience aimed at redefining the traditional idea of coffee shops.
- The inside of the room is warm and has a rustic tone to provide a safe haven from the city noise.
Our cafe is distinguished by its variety of coffees and a very unique combination of aromas, starting with strong espressos and light pour-overs from sustainable farms worldwide. Our baristas, these artists of their crafts, not only provide the perfect cup but also share stories behind each brew, thus engaging our customers even more with an educative purpose.
- However, what really makes the Brew & Art Café very unique is its focus on local art.
- The walls of the café act as a dynamic canvas, decorated with various beautiful pieces from local artists.
- This rotating exhibition not only beautifies our space but also provides a stage for young and experienced artists to showcase their artistic skills.
In its various forms, art as a communication vehicle enables the patrons to develop an appreciation of what is going on in their own local scene. Rather than simply serving the coffee and exhibiting art, the café strives to create a community. It organises various events, including creative meetings led by local artists coffee appreciation sessions and also open mike nights. These meetings are not simply events; they are open spaces for collaboration, learning, and also cultural exchange.
3. Statistical Data to Back Up the Idea
- The UK coffee shop market witnessed a growth of 7.9% in 2019, reaching £10 billion in value; that is, this particular niche has been developed.
- This trend is set to continue, with estimates predicting a jump of around £13 billion in 2023.
- Branded coffee shop chains like Costa, Greggs and Starbucks have a dominant market share in the popular UK-based coffee chains.
Costa is the largest chain, with more than 230 coffee shops; Greggs and Starbucks are placed second. Approximately 80% of the customers visit coffee shops about once a week and almost one out of every seven visits the shop every day. As the people who most frequently patronise coffee shops, millennials are highlighted as their prime target market.
- In the UK, we can see a shift towards premium and also speciality coffees, whether in coffee shops or at home.
- Quality and speciality coffee with an exotic flavour now make up a quarter of the total cups sold in UK outlets (Cohen, 2021).
- This trend towards sustainable coffee is driven by the demand from consumers for ethical products that do not harm nature (Cohen, 2021).
Certification by the Rainforest Alliance and other similar standards have become one of the few considerations that influence consumer choice. The UK coffee industry is a great part of the economy as it creates a lot more than £17 billion annually. The use of coffee among adults in the UK is much higher than 80%, and nearly all of this consumption happens at home, suggesting a large consumer base for different ideas based on coffee products or services.
4. Why the Idea is Investable
- The revolutionary concept in the competitive coffee shop market is “Brew & Art Café,” which combines beautiful artisan coffee and an artistic local.
- In design, the café is targeting millennial coffee drinkers and also art supporters, fostering speciality coffee consumption in tandem with an increasing interest in local artwork and community activities (Chang and Spierings, 2023).
| Financial Aspect |
Year 1 |
Year 2 |
Year 3 |
| Revenue |
| Coffee Sales |
£150,000 |
£200,000 |
£250,000 |
| Art Sales |
£30,000 |
£40,000 |
£50,000 |
| Events & Workshops |
£20,000 |
£25,000 |
£30,000 |
| Total Revenue |
£200,000 |
£265,000 |
£330,000 |
| Expenses |
| Rent & Utilities |
£50,000 |
£52,000 |
£54,000 |
| Staff Wages |
£40,000 |
£42,000 |
£44,000 |
| Coffee & Art Supplies |
£30,000 |
£35,000 |
£40,000 |
| Marketing |
£10,000 |
£12,000 |
£14,000 |
| Miscellaneous |
£5,000 |
£5,000 |
£5,000 |
| Total Expenses |
£135,000 |
£146,000 |
£157,000 |
| Net Profit/Loss |
£65,000 |
£119,000 |
£173,000 |
| Break-Even Analysis |
Within Year 1 |
5. What the investment would be used for
- A large part of the investment will be spent on leasing and re-designing a conveniently positioned space in an urban centre.
- It includes establishing a welcoming and very unique atmosphere that conforms to our dual coffee/art theme.
- Moreover, a lot of money will be allocated to buying the necessary equipment, including coffee brewing machines, kitchen gadgets and also nice yet comfortable furniture for our clients.
- Another important start-up cost is the initial inventory acquisition; it also covers a panoply of coffee beans, milk, café menu foodstuffs and selected art pieces for the gallery.
- The other costs that the budget includes are securing business licenses and food and beverage permits, as well as all regulatory compliance fees.
- Part of the capital will be used as working capital, financing the operations within the first few months of running the cafe.
This includes the payroll of all employees, the electricity and water bills, as well as the replacement of inventory from time to time for smooth functioning. Continuous funding will be allocated to the marketing and community engagement activities that are essential for the brand establishment, as well as retaining customers.
Conclusion/Summary
- In conclusion, “Brew & Art Café” offers an original and fresh idea that brilliantly blends the artisan quality of coffee with local paintings.
- This initiative does not just address the overarching trend of speciality coffee connoisseurs but also appeals to the local artist's community interest in backing up their own, thus providing a unique offering for UK caffeinators.
- The business plan divides the roadmap to tap into various clientele from millennials and art lovers while significantly having operational efficiency besides scalability.
With a well-developed financial strategy, the investment will be employed efficiently, which will lead to sustainability and profits.
References
- Chang, H. and Spierings, B. (2023). Places ‘for the gram': Millennials, specialty coffee bars and the gentrification of commercial streets in Seoul. Geoforum, 139(7), p.103677. doi:https://doi.org/10.1016/j.geoforum.2023.103677.
- Cohen, M. (2021). Coffee For Dummies. [online] Google Books. John Wiley & Sons. Available at: https://books.google.com/books?hl=en&lr=&id=KcEZEAAAQBAJ&oi=fnd&pg=PA3&dq=Quality+and+speciality+coffee+with+an+exotic+flavour+now+make+up+a+quarter+of+the+total+cups+sold+in+UK+outlets.+&ots=7BDuIgs3ix&sig=IHdZFIJ-kba_u-wUFLtWcKiWCPg [Accessed 24 Jan. 2024].
