5 Pages
1256 Words
Digital Consumer Behaviour Marks & Spencer Advertisement on Facebook Assignment
Marks & Spencer Advertisement
This is a fashion company in the UK
Location
It would be seen on Facebook, where given proper description of this brand.
Device used to view an ad
On social media, you would see this ad for the first time.
The way this ad is likely to get the target market’s attention
Yes, this organisation is likely to get their target attention as their whole business is outstanding. Besides, that in order to promote their brand they have use their website.
Meaning of the ad to the receivers
Yes, it certainly assigns the actual meaning of this organisation. Brand loyalty and brand promise is the main content of this ad. With goods and services that are sold and this organisation can find good communication.
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Ad viewers’ connection through memories
Yes, they will remember, as this ad is very eye-catching to their customer because of its promotional ways. This ad is very attractive to their customers because this ad has brought a benefit to their lives.
The ad was meant to achieve
The ad might achieve a lot in their organisation for their respective customer. In order to bring their customers' loyalty, this ad gains more benefit.
1. What is the ad doing well?
The ads of this organisation have helped enhance the overall sales of the product. In order to target customers, this ad focuses on improving services and products.
2. Where do you think the ad can improve?
The product's quality requires covering these ads in order to develop their effectiveness.
Advertisement 2
Advertisement/brand
Marks & Spencer advertisement
This advertisement is also based on beauty products.
Location
In the UK, there was a small cybercafé, and this organisation was first seen there.
https://www.marksandspencer.in/
Device used to view an ad
On the official website of this organisation, it is seen.
The way this ad is likely to get the target market’s attention
It surely gets the attention, as all of this organisation's beauty and fashion products are well. The quality of their fashion products is more attractive.
Meaning of the ad to the receivers
This organisation has assigned all their products.
Ad viewers’ connection through memories
Most people would remember the ad for the business and the softness of their products.
The ad was meant to achieve
Yes, it certainly achieves their overall target market.
1. What is the ad doing well?
The ads for it have increased the overall productivity of the organisation. In addition, the ad has assisted their customers with beauty and fashion products and helps the organisation too.
2. Where do you think the ad can improve?
It should be to learn useful tips about their products to improve the brand.
Advertisement 3
Advertisement/brand
Nike
This brand has engaged in the development, design, marketing and many others. Besides those services, global marketing equipment, manufacturing, and apparel have been involved in their brand.
Location
On Twitter, the overall description of Nike was seen for the the very first time.
https://money.cnn.com/quote/profile/profile.html?symbol=NKE
Device used to view an ad
On social media, it first saw the ads of Nike.
The way this ad is likely to get the target market’s attention
This is a well-known brand, and it certainly gets the attention of its target market.
Meaning of the ad to the receivers
Advertising has been used to build the bond between Nike and its customers. This brand is more about making a relationship with its audience to confirm upcoming development.
Ad viewers’ connection through memories
Yes, of course, their customers remember their ad after a while.
The ad was meant to achieve
The ad of Nike would achieve their target market.
1. What is the ad doing well?
The ads of the Nike brand have helped to enhance overall valuation.
2. Where do you think the ad can improve?
This company that uses emotional advertising might improve their ad.
Advertisement 4
Advertisement/brand
Amazon
This is a global shopping website.
Location
The proper description of Amazon was first seen on the LinkedIn social media site.
https://www.amazon.in/
Device used to view an ad
On my Smartphone and social media, I first saw Amazon ads.
The way this ad is likely to get the target market’s attention
It certainly pays attention to its target market very easily.
Meaning of the ad to the receivers
Amazon could assign its customers to get their target market.
Ad viewers’ connection through memories
Most viewers would remember this ad as the uniqueness among their ads.
The ad was meant to achieve
It has achieved its target market through its ads.
1. What is the ad doing well?
Through the ads, this brand has increased its customer base and also improved in business model. The ads have achieved their market position in the top five by delivering high-quality products.
2. Where do you think the ad can improve?
Through the use of well-branded ads on Amazon, it could improve their ads.
Insight Question
Key takeaways of your ad analysis about individual influences
Exposure and Attention
Identify the real economy of all three brands, and that is to improve their target market very efficiently. Expose the overall brand ads and post such analysis and supply some feedback to others, which also helps get some attention. It should consider many other ads that grab its customers' attention. This is very significant that attention is so scarce, but the part as the foundation of their content has certainly created the need. In addition, in order to build their standard high and help their organisation too, the ads have attracted many customers' attention.
Perception
Brand perceptions are specifically made with three elements, and each specific element could be found in the proper way to improve the particular ads of these three brands. There should be some challenges for their self-marketers in the specific environment, particularly built on direct experience with such of many other brands. It should be thought that they have been used for walking across their whole supermarket and that they would be tempted by such specific morsels that exposed them. Provide such a very good and tactile experience, particularly for building their brand perception, to activate all their customers to evaluate all their purchase items.
Memory
All three brands have their specific experiences that all of them have talked about with their friends, and they are also trying to remember their names, but they are only seem to be unable to recall that. Moreover, all brands want to satisfy their customers' demand through products and services by attracting their customers with specific strategies in their business. It should be combined with the impact that, in recent times, attention on the specific deficit world and the particular multi-tasking is such a particular approach for all their customers to use and manage all activities. However, Nike, Amazon, and Marks & Spencer are divided in their self-attention, which is why they switch on all their tasks quickly, which certainly impacts their memory as a specific process of cognition.
Personality and psychographics
There should be such a moment for considering his personality. It must write a maximum of 5 traits to specifically describe itself. Take such moments to think about how these three companies have influenced their overall needs as their digital customer. All three brands could have personalities and be considered the proper combination of their essential traits. This is unique, and it has defined every person and customer. These specific terms of personality have defined the self-concepts of all of their customers. Define the trends of traits for guiding their proper behaviour.
