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1531 Words
Digital Consumer Behavior Marks & Spencer Advertisement on Facebook Assignment
Marks & Spencer Advertisement
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This is a fashion company in the UK
Location
It would be seen in Facebook, where given proper description about this brand.
Device used to view ad
On social media, it would see this ad for the first time.
The way this ad likely to get the target market’s attention
Yes, this organization has likely to get their target attention as their whole business is outstanding. Besides, that in order to promote their brand they have use their own website.
Meaning of the ad to the receivers
Yes, it certainly assigns the actual meaning of this organization. Brand loyalty and brand promise is the main content of this ad. With goods and services that are sold and this organization can find good communication.
Ad viewers’ connection through memories
Yes, they will remember as this ad is very eye catchy to their customer because of its promotional ways. This ad is very attractive to their customers because this ad has made a benefit in their life.
The ad was meant to achieve
The ad might achieve a lot in their organization by their respective customer. In order bring their customers loyalty this ad gain more benefit.
1. What is the ad doing well?
The ads of this organization have support to enhance on the overall sell of the product. In order to target customers this ad has focus on improving services and products.
2. Where do you think the ad can improve?
The products quality requires covering though these ads in order to develop their effectiveness.
Advertisement 2
Advertisement/ brand
Marks & Spencer advertisement
This advertisement is also based on beauty products.
Location
In the UK there were a small cybercafé and there was first seen this organization.
https://www.marksandspencer.in/
Device used to view ad
On the official website of this organization, it is seen.
The way this ad likely to get the target market’s attention
It surely gets the attention as all of this organization's beauty and fashion products are well. The quality of their fashion products is more attractive.
Meaning of the ad to the receivers
This organization has assigned all their products.
Ad viewers’ connection through memories
Most people would remember the ad for the business and softness of their products.
The ad was meant to achieve
Yes, it certainly achieves their overall target market.
1. What is the ad doing well?
The ads of it have increase the overall productivity of the organization. In addition the ad has assisted their customers with beauty and fashion products and helps the organization too.
2. Where do you think the ad can improve?
It should be to learn useful tips about their products to improve the brand.
Advertisement 3
Advertisement/ brand
Nike
This brand has engaged in the development, design marketing and many others. Besides, that services, global marketing equipment, manufacturing, apparel have been involved in their brand.
Location
On twitter, the overall description of Nike was being seen at very first time.
https://money.cnn.com/quote/profile/profile.html?symbol=NKE
Device used to view ad
On social media, it first saw the ads of Nike.
The way this ad likely to get the target market’s attention
This is a well-known brand, and it certainly gets the attention of their target market.
Meaning of the ad to the receivers
Advertising has been sought to build the bond between Nike and their customer. This brand is more about to making relationship with their audiences in order to confirm upcoming development.
Ad viewers’ connection through memories
Yes, of course, their customers remember their ad after a while.
The ad was meant to achieve
The ad of Nike would achieve their target market.
1. What is the ad doing well?
The ads of Nike brand has been help to enhance overall valuation.
2. Where do you think the ad can improve?
This company can using emotional advertising might improve their ad.
Advertisement 4
Advertisement/ brand
Amazon
This is a global shopping website.
Location
The proper description about Amazon was first seen in LinkedIn social media site.
https://www.amazon.in/
Device used to view ad
On my Smartphone and social media, there were first seen Amazon ads.
The way this ad likely to get the target market’s attention
It certainly pays attention to its target market very easily.
Meaning of the ad to the receivers
Amazon could assign their customer to get their target market.
Ad viewers’ connection through memories
Most viewers would remember this ad as the uniqueness in their ads.
The ad was meant to achieve
It has achieved its target market through its ads.
1. What is the ad doing well?
Through the ads this brand has increase their customer and also improve in the business model. The ads have achieved their market position in top five with delivering high quality of products.
2. Where do you think the ad can improve?
Through the use of well brand ads on Amazon, it could improve their ads.
Insight question
Key takeaways of your ad analysis about individual influences
Exposure and Attention
Identify the real economy of all these three brands, and that is to improve their target market very efficiently. Expose the overall brand ads and post such analysis and supply some feedback to others that also help get some attention. It should consider many other ads that grab its customer's attention. This is very significant that attention is so scarce, but the part as the fundamental of their content has certainly created the seek. In addition, in order to build their standard high and help their organization too the ads have achieved many customers attention.
Perception
Brand perceptions are specifically made with three elements, and each specific element could be found the proper way to improve the particular ads of these three brands. There should be some challenges for their self marketers in the specific environment, particularly built as direct experience with such of many other brands. It should be thought that they have been used for walking across their whole supermarket and that they would be tempted in such of the specific morsels that exposed them. Provide such of very well and tactile experience for particularly building their brand perception to activate their all customers for evaluating their all purchases things.
Memory
All three brands have their specific experience that all of them have talked about with their friends and that as well trying to remember their name, but they only could not seem to recall that. Moreover, the all brands want to satisfy their customers demand through products and services through attracting their customers with bringing specific strategy in their business. It should be combined with the impact that in recent time attention on the specific deficit world, and the particular multi-tasking is such a particular approach of their all customers to use and manage those all activities. However, Nike, Amazon, and Marks & Spencer are divided into their self-attention, which is why they switch on all their tasks quickly, which certainly impacts their memory, as the specific process of cognition.
Personality and psychographics
There should be such a moment for considering his personality. It must write a maximum of the 5 traits for specifically describing themselves. Take such moments for thinking about how these three companies have influenced their overall needs as their digital customer. All three brands could have personalities and be considered the proper combination of their essential traits. This is unique, and it has defined every person and customer. These specific terms of personality have defined the self-concepts of all of their customers. Define the trends of traits for guiding their proper behaviour.
