Digital Skills and Professional Development: Amazon Case Study

Introduction: Key Digital Skills for Success in Today's Automated Workplace

The digital skills involve the being able to utilise the devices and tools such as tablet, computer, mobile and personal and work tasks. Find out and use the information via the internet which showcases how to use the responsible and safe online. This can help in communicating professionally and socially via the messaging, email and social media. The digital skills can help in developing professional skills as well. The Amazon Inc. is American multinational technology which focuses on the cloud computing, e-commerce, digital streaming, online advertising, artificial intelligence. The report will focus on the business automation technology and digital skills which are required for the workplace. The report will shed light on the soft skills which are required for the management and leadership.

Investigating Business Automation Technology And The Digital Skills Required For Competency Within The Workplace

The amazon automation can also specific the tasks which can improve the sales performance, efficacy, simple free up time. The automation of the Amazon also allow the seller to focus on the strategies which are high levelled and help in grow the organization instead of the waste time on the job which are tedious. The first amazon has opened the store in the year 2018; this is the store to quickly grab the coffee, meals, groceries and snacks. The store offers the just walk out technology; this can eliminate the requirement of stand in the line or pay in the traditional form (Fernández-Batanero et.al, 2022). The digital skills play crucial role in world of computers, the trend has align with the popularity of the technology. With the advancement of the rapid technology which requires the digital skills to use it. In the company's employees need the candidate to advance the digital skills to work at the workplace. The digital skills are the important to improve the employability and support the success which is long term.

• The automation technology: The amazon go can have the reliance on the deep learning and IT based techniques. The customers can walk in the store and they can check automatically by the authenticating the sensor of smartphones which can seemingly replace. The workers of the Amazon need to acquire the skills in the IT and machine learning to evolve the technology. The skills of the technology advancement are important for the organizational growth. This also offers the seamless shopping experience to the workers and improves the efficiency. This attracts the customers for the new experiences and expectations within the retail market. The Amazon has attributed to the numerous technology advancements which can shuffle the market and the trends. The “Just walk out shopping” model has comes with the new experiences. The customers can easily grab what they want and can walk out the shop; there are no waiting lines at the counters of check out. The customers also have amazon prime membership for entering the stores for the future preferences (Perifanou, Economides and Tzafilkou 2021). The advancement of the amazon goes has pushed the industry out of the boundaries. These have also divided between the traditional enterprises and digital native which is automation of the technology. The automation has created the easy shopping experiences with the easy to go and shop.

Impact on the other retail industries:

The Amazon Go cashier-less stores has been captivated the customers with the seamless shopping experiences and has disrupted the technology. This has combined the computer version with the sensor fusion of artificial intelligence. This has created negative impact on the other grocery chains. The cashier less shopping has totally removed the traditional way of shopping. Now the customer's satisfaction has been diverting from the traditional to amazon go stores. Due to the technology advancement it has reduced the work of workers; it is the biggest alternative of the human workers, these can increase the unemployment (Van Laar et.al, 2020).

The automation has improved the safety but also reduce the time of the factory which has impacted the labours. This has increased the higher output productivity; this has created the automation on the other level. This also has improved the safety of workers and automation in the operations. The system can remove the workers from the workplace and safeguard the hazards of the factory. The main disadvantage of the automation is including the high capital expenditure needed for the investment. The system of the automation can require the millions of dollars to design the devices and tools. This needed the higher level of maintenance and costs. This has impacted the other retail stores as well

The digital skills required for competency at workplace:

The digital skills are crucial for the workers to work in the world of technology advancement. The demand of the digital skills at workplace has been increasing and has the huge positive change. The workers need to have the knowledge about the technology and machine learning for stay updated and work in the better way (Kullaslahti, Ruhalahti and Brauer 2019). The employees need to know how to use the computers, mobile phones, tablets for the professional work. The digital skills at workplace can also include the e-commerce, content creation, information security, digital marketing, UX/UI design, data analytics and social media marketing. This can needs the advanced digital skills which is data visualisation and basic skills for the programming for the data engineering.

• Social media: The social media is the interactive technology which improves the performance of the sharing, creation, interest, ideas and different form of the expression via the networks and virtual communities. This is essential skill for the competency within the workplace. The needs of the social media are crucial for workers and can increase the profit level of the organization.
• Data analysis: The data analysis is the process for the cleansing, transforming and inspecting the data for the object to discover the useful information to support the decision making (Hobbs and Coiro 2019). The data analytics include the analysing the set of the data which can be used for numerous techniques and tools.
• Video conferencing: The ability of the video conferencing crucial for the technical skills in the numerous of workplace. Some of the employees work remotely from the different location which required the video conferences. Numerous of companies required the workers to know about the hardware such as camera, microphones and speaker system. The knowledge of the devices can help in monitoring the video conferences and technical issues.
• Search engines: Many professionals can use the search engine to do the online research; it can allow finding out the information and specific website (Schlegel and Kraus 2023). This can provide the information to perform the technical tasks. This is the essential skill for the worker to work within the competency workplace.
• UX and UI: The user needs to know about the UX and UI skill which can be involving the specialised software which can develop the efficient, functional and online content. This is important how to use the digital tools. The company's website can reflect the industry status and professionalism. The improved system often affects the customers, encourage and engage.
• Cyber security: The computer security is the crucial and make sure about the security of the information and protection. The security is important to safeguard the company and information of customers (What is the Importance of Digital Skills in the Workplace? 2023). The cyber security is important skill to work for the better work performance. This includes the networks, systems and digital data which is essential for operate the business. Now a day's danger of the cyber security has been increasing which can result in the increase the demand of the awareness within the organization.
• Block chain: This skill is essential for the business for the numerous cases, this technology which support the crypto currencies, Ethereum and Bitcoin. This can allow the transactions which are cross border without the participation of the banks. The block chain can permit the business to make the smart contracts which can use in the efficient tracking and copyrights.
• Artificial intelligence: The evolution of the technology offer the innovation and exciting prospective of the career. The artificial intelligence can be used for improving the systems which is capable for the human behaviour and thoughts (Nikou De Reuver and Mahboob Kanafi 2022). By making use of the human interactions it can solve the issues and challenges and help in making the judgement. This can help in performing the activities in the more efficient manner with the no major costs. This skill is needed in the updated workplace with the advance technology.
• Machine learning: The machine learning is the skill which is important for the information job at the workplace. The e-commerce companies from the chemical to pharmaceutical need the big data engineers and machine learning. The new jobs in the every sector can be facilitated by the growth of tech driven wellbeing. The advancement of the technology is essential for the organizations. The adoption of the tech powered approaches can help in working in the effective methods.
• Email marketing: The email marketing is in the trend which involves the sending the emails to customers to boost the profit and revenue. The well planned automation of the emails can have resources to make the new customers. This can impact the direct profits of the business, which is crucial part for the organization. This kind of digital tool and technology can help in better manner and improve the work quality of the workers.
• User experience design(UXD): This is the main key which make the digital function in the more efficient way for the user experiences which important for the experience the design. The UXD creates the all kind of interactions with the digital products and humans which is based on the various UX research. This can help in growing the number of opportunities within the organization.

The modern working world must needs the digital skills which is essential for the working in the any organization. The digital skills are required in all jobs such as manufacturing, finance, retail and virtually each and every sector. Learning new skills is not easy it needs lots of dedication and time for the digital skills.

Identifying Generic ‘soft' Skills Required Within A Management And Leadership Context

The soft skills are characteristic and abilities with the important with the other people or working within the team. This can include the teamwork, communication and problem solving, leadership and time management. The soft skills are essential part in the leadership and management. This is crucial for adopting the digital skills to improve the performance; digital skills are needed at the workplace.

Generic “Soft Skills For The Leadership And Management”

• Adaptability: This is the flexible approach to change the workplace; this is important soft kill for the modern leaders. This is essential for the progress and development; this can help in embrace the new ideas and change (Mazurchenko and Zelenka 2022). This has helped in the adopting the new technology and changes with the new technology. Through the
• Emotional intelligence: This is the ability which defined as to use, perceive, manage and understand the emotions. The emotional intelligence help in recognising the workers emotions and help in understanding the morale of leadership affects and teach how to deal with the issues. This can help in fostering the relationship with the employees and improve the working environment. This is the essential skill which can be used in the digital usage and play a vital role.
• Communication skill: The communication skills is the transmission of the data and information which essential for the workers to communication with the customers. Each and everyone in the workplace require to communication with others so communication skill is crucial in the every aspects. Communication skills has played crucial role to convey about the digital usages to the other co-workers. My communication skills have helped me in the effective leadership which helped me in achieve the skills.
• Problem solving: The problem solving skill is the used on the everyday bases; this is the crucial for the managers to work in better way. The quick solution of the every problem is the important for the manager to flexibility demand. This can help in resolving the issues which are related to the technology (Workplace Leadership Soft Skills and Their Benefits,2023). The technology comes with the numerous of challenges which needs the effective problem solving skills. The problem solving skill has helped me to use the technical issues and helped me in the automation.
• Decision making: Whenever any issues and challenges arise the leaders are the one who has to make the final calls to resolve it. The main key of the decision making is confidence, this need in the diverse conditions (Cetindamar et.al, 2022). The leaders should know about the best decisions which are important for the workplace. The good leader should know about the relevant data and consequences of it. This is the crucial for the management and leadership practices. Now, I have the ability to make strong decisions which helped me in making strategic decisions.
• Time management: Through the use of the technology it has saved the lot of time and improves the time management skills. The time management skills enable the leaders to schedule the tasks and complete it according to the deadlines. By using the time management skill help leaders to set the deadlines for the allocated task for the workers. This also can help in decide the requirement of the time which has been allocated for the activities and task which are on the priority. The time management skill has helped me throughout managing my task and improved the working.
• Conflict resolution: The conflict resolution is the conceptualized method which inv0lved the facilitating the peace of the conflict and retribution. The conflict resolution can allow having an impartial approach to solve the situation. This is the main skill which is important in the leadership and management. This requires the development in the techniques of the conflict resolution such a meeting the feedback sessions. This enhances the ability to control the emotions and maintain the workplace with the high value. The conflict resolution has helped me throughout the resolving the issues related to the new innovation.
• Computer literacy: Being able to make use of the computers which comes with the literacy skills, this is the main skills to work with the digital technology. By increase of the digitalization which demand the skills of the computer. These are kinds of the basic skills of the computer which can use by the processing software and browse the essential of internet. I have found out the skill essential at the working place. The skill has helped me to understand about the basic knowledge of the computer.

These skills have made me to know more about the latest technologies and the need of it, as I have developed the skills throughout the use of digital tools. I have to develop some skills for better work performance. The skills are crucial for the digital workplace and better work performance. These skills are:

Personal development plan (PDP)

Conclusion

By summing up the report it has delves into the business automation technologies and the digital skills which are required for the competency at the work place. The automation at the Amazon has been increasing from the years and the organization is focusing on adopting the latest technology and tools. For working in the any filed each employee should know about the use of internet via tablet, mobile phones, PC and laptops. On the work place the workers should know about the communication by making use of the social media and email. Now a day's work from home and remote working is mostly used for work for this the use of the technology is essential. The report shed light on the identifying the soft skills such as emotional intelligence, decision making, conflict resolution, Time management, problem solving and adaptability. These soft skills have crucial for the management and leadership which are essential. The Personal development plan for the self-improvement that is important for the digital workplace skills. The portfolio offers the roadmap for improving the skills which make sure about the growth.

References

Books and Journals

• Baethge-Kinsky, V., 2020. Digitized industrial work: Requirements, opportunities, and problems of competence development. Frontiers in sociology, p.33.
• Cetindamar, D., Kitto, K., Wu, M., Zhang, Y., Abedin, B. and Knight, S., 2022. Explicating AI literacy of employees at digital workplaces. IEEE transactions on engineering management.
• Fernández-Batanero, J.M., Montenegro-Rueda, M., Fernández-Cerero, J. and García-Martínez, I., 2022. Digital competences for teacher professional development. Systematic review. European Journal of Teacher Education, 45(4), pp.513-531.
• Hobbs, R. and Coiro, J., 2019. Design features of a professional development program in digital literacy. Journal of Adolescent & Adult Literacy, 62(4), pp.401-409.
• Kullaslahti, J., Ruhalahti, S. and Brauer, S., 2019. Professional development of digital competences: Standardised frameworks supporting evolving digital badging practices. Журнал Сибирского федерального университета. Гуманитарные науки, 12(2), pp.175-186.
• Mazurchenko, A. and Zelenka, M., 2022. Employees' Digital Competency Development in the Construction and Automotive Industrial Sectors. Central European Business Review, 11(1), p.41.
• Nikou, S., De Reuver, M. and Mahboob Kanafi, M., 2022. Workplace literacy skills-how information and digital literacy affect adoption of digital technology. Journal of Documentation, 78(7), pp.371-391.
• Perifanou, M., Economides, A.A. and Tzafilkou, K., 2021. Teachers' digital skills readiness during COVID-19 pandemic.
• Schlegel, D. and Kraus, P., 2023. Skills and competencies for digital transformation–a critical analysis in the context of robotic process automation. International Journal of Organizational Analysis, 31(3), pp.804-822.
• Van Laar, E., Van Deursen, A.J., Van Dijk, J.A. and De Haan, J., 2020. Measuring the levels of 21st-century digital skills among professionals working within the creative industries: A performance-based approach. Poetics, 81, p.101434.

Online

• What is the Importance of Digital Skills in the Workplace?, 2023. Online. Available through https://www.highspeedtraining.co.uk/hub/digital-skills-for-the-workplace/
• Workplace Leadership Soft Skills and Their Benefits,2023. Online. Available through <https://in.indeed.com/career-advice/career-development/leadership-soft-skills>