Chapter 1: Introduction Of e-commerce is further applicable and relevant for the selected company Kingfield Electronics
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In this chapter a detailed discussion of the background of research, major aims, objectives and questions shall be discussed briefly. Moreover, the additional area of focus in this chapter shall be further provided for justifying the essentials of this research as well as providing a discussion on the methodologies needed to be applied. It is further articulate necessary details about this research on e-commerce a brief outline of the MBA dissertation shall also be provided, where a detailed overview of chapters shall be outlined. Subsequent components of this chapter shall further discuss the definitions associated as well as provide a summary of the dissertation.
1.1: Background to the Research
This section of the research is mostly concerned with evaluation of the degree of influence portrayed by the e-commerce industry. Further determination of the e-commerce industry shall be further considered based on evaluation of company profits obtained during the regular business courses. Role of e-commerce is generally regarded to be an influential one in the modern day and age, as it caters to perennial business expansion both in short-term as well as long-term. Salient features of the e-commerce industry can be further measured by the overall contribution to the small and medium enterprises based mainly on the electronic manufacturing industry in the UK. A rapid growth in the total number of electronic manufacturing organisations has been witnessed in recent years, which has been largely facilitated by the influence of e-commerce in the UK. This further leads to a mass-scale turnover generation, where the majority bandwidth of turnover falls in the category of 10,000-24,999 GBP (statista.com, 2022).
The influential role of e-commerce is further applicable and relevant for the selected company Kingfield Electronics. The selected company is mainly associated with the quality production of electronic goods and products to facilitate swift business activities across its core markets. The core markets of the company mainly involve defence sector, railways and transportation, aerospace and petroleum markets (Kingfield-electronics.co.uk, 2022). However, the major area of problem mainly appears in the swift facilitation of the supply chain for meeting demand expectations from customers. The demand for electronic manufacturing products has been on a steep rise and adverse supply chain prospects further lead to indifferent financial and operational results. The indifferent financial and operational results can be further attributed to conflicting issues with suppliers and other intermediaries associated with the demand and supply chain of electronics manufacturing industries. Issues and problems with the concerned company Kingfield Electronics can be further associated with following indifferent e-commerce platforms that hamper profitability in the near and distant future.
1.2: Research, Aims, Objectives and Questions
1.2.1: Research Problem
The research problem is mainly attributed to a significant reduction in profitability for Kingfield Electronics. The reduction in profitability is mainly caused by employing indifferent e-commerce strategies, which facilitate conduct of healthy business activities in a particular financial year. The additional research problems for Kingfield Electronics can be further ascertained concerning challenges endured for customer retention as well as thorough implementation of data security and data privacy .
1.2.2: Resolution of Research Problem
The relevant research problems of reduction in profitability, customer retention and data security and privacy various strategies are needed to be implemented. The various strategies could be further related to assigning reliable e-commerce partners, who are directly involved in facilitating swift electronic manufacturing services to customers. Hence, in this manner customer retention can be maximised, thereby leading to maximised profitability. It helps to resolve problems of data security and privacy, e-commerce can be further implemented to facilitate strategic storage of data, thereby filtering out non-essential organisational records.
1.2.3: Research Aims
The study aims to identify and determine the cost positions which has mostly affected the electronics companies which are under empirical research. An articulate suitable business aesthetics for the company selected Kingfield Electronics and the e-commerce adoption confirms that the basic area where the -Commerce affected the electronics company. This research will help to know about the affection rate of ecommerce in the business efficiency. E-commerce has impacted the business efficiency of an electronics company that has been evaluated by quantitative and qualitative data and forms.
1.2.4: Research Objectives
- To identify and evaluate, whether e-commerce significantly impacts business electronics manufacturing companies.
- To locate and determine how e-commerce affected business organizations based in the electronics manufacturing industry.
- To observe and review historical articles and other literature sources, which highlight the potential impacts of e-commerce on the profitability scale of electronic manufacturing organizations.
- To review and ascertain scholarly articles, which convey the suitable role of e-commerce in defining the profitability of a business.
1.2.5: Research Questions
- Does e-commerce affect then electronics manufacturing companies?
- How are different types of electronic manufacturing companies affected by e-commerce?
- Is there any difference in how e-commerce has affected electronic manufacturing companies?
- What relevant opinions have been presented by scholars and experts on this topic of concern?
1.3: Justification of the Research
The justification and rationale associated with the conduct of this research are mainly attributed to identifying the problem of reduced business profitability owing to indifferent e-commerce strategies. Moreover, an articulate a suitable justification for conducting this research, the perennial problems of customer retention and data security and privacy shall also be outlined. The influence of e-commerce in the modern day and age has been considered to be highly significant for business organisations to justify prolonged business existence and sustainability. As per explanations and illustrations of Tang & Yang (2020), the first important problem associated with the profitability prospects of a business organisation is mainly attached to the determination of reliable supply chains. Supply chain is considered to be an essential component of the feasible e-commerce strategies implemented by organisations to facilitate favourable revenue generation prospects in the near and distant future.
However, facilitation of suitable e-commerce strategies further drags down the profitability of Kingfield Electronics , which mainly occurs due to long-tail product segregation and assortment. This further leads to prompting swift electronic product returns, which generally leads to reduced profit margins. Reduced profitability for electronics manufacturing organisations is widely regarded as an unfavourable business aesthetic as it minimises the competitive advantage for Kingfield Electronics , thereby hampering long-run industry and market sustainability. The additional problems of customer retention are further regarded as a critical aspect of the e-commerce strategies implemented by business organisations. As per illustrations and expressions of Wang & Liu (2020), implementation of e-commerce requires organisations to facilitate a large-scale emphasis on digital platforms for ensuring harmonious movement of products in the market. Hence, quality of electronic goods and products manufactured is sometimes sacrificed for attaining higher revenue from sales.
Therefore, customer orientation is negatively impacted owing to lacklustre product quality offerings, where association and orientation with a particular business organisation are generally discouraged. The additional problems attributed to customer retention due to e-commerce can be identified in the relevant business strategies applied by business organisations. As per explanations and narrations of Kumar, Venkatesh & Rahman (2021), major business strategy applied by business organisations is mostly concerned with finding new customers for achieving improvised business and market aesthetics. Therefore, frequent buying customers are often compromised to make way for new customers to ensure higher revenues, thereby leading to decreased levels of old customer retention. The additional problems about data security and data privacy are further deemed to be a problematic area, mainly propelled by e-commerce strategies implemented by organisations. In today's day and age, adherence to high-quality data security, data privacy and preservation is an essential component for a business organisation to enjoy significant business advantages in the market and industry.
The fruitful application of reliable e-commerce business strategies by Kingfield Electronics is further regarded as importance of higher strategic aptitude, which directly yields to higher profitability prospects. However, this is often mismanaged, which further leads to problems and issues with maintenance of data security and privacy. As per narrations and observations of Jamra et al. (2020), major forms of issues relating to data security and data privacy further consists of digital and online-based business malpractices involving scamming , phishing and frauds . Hence, the rationale and justification associated with conducting this research are mainly focused on identifying these problematic areas and how these can be resolved in the near and distant future. Moreover, the additional aspect of conducting this research further highlights how these issues directly or indirectly affect the functional description of e-commerce and how these issues affect the profitability prospects of Kingfield Electronics. The additional inputs on research methodology, an outline of the MBA dissertation, definitions and summary shall be discussed as follows.
The articulate necessary characteristics for outlining the importance of research based on evaluation of e-commerce on profitability of a business organisation, additional impetus shall be further provided on discussion of methodology. Following sections further determine the suitable application of methodology for this particular research applicable for Kingfield Electronics.
1.4.1: Sources of Data Collection
The facilitate reliable collection of data, both primary and secondary data collection methods shall be followed to articulate precise details on the research for evaluating impacts of organisation profitability owing to e-commerce. As per illustrations and demonstrations of Lamont, Scott & Bhattacharya (2021), selection of primary data collection method allows collection of raw research-based data through conducting interviews and historical organisational records. Hence, a well-rounded plethora of information could be gathered for Kingfield Electronics and will enable evaluation of business profitability owing to e-commerce. The interviews of key personnel of the organisation shall be further conducted, where questions shall be formed based on organisational size, industry outlook and market reactions. The selection of secondary sources for data collection method shall further propel this research to articulate key facts and information obtained from external sources. The external sources of data collection under secondary data collection further include scholarly articles, websites and other credible and reliable sources.
1.4.2: Data Analysis
A further conduct a detailed study about this particular research about e-commerce and its relevant impacts on profitability of a business, selection of appropriate data analysis is further deemed to be an important aspect. The data analysis shall be further conducted based on selecting the qualitative approach as it will enable articulation of key facets based on content analysis (Raskind et al . 2019).
Adherence to disclosure is further deemed to be an important aspect of conducting this research in a free and fair manner. Hence, interviews conducted shall be refrained from biases and undue influence, while the interview questions shall be put on spot. Moreover, the answers from interviews shall be preserved for ensuring increased privacy of primary data collection.
The selection of secondary data enables to obtain well-rounded information about the potential impacts of e-commerce on business profitability. Hence, selection of qualitative data analysis further encourages thematic representation and results can be evaluated based on qualitative metrics.
1.5: Outline of the MBA dissertation
The outline of the MBA dissertation shall further contain the following chapters.
- Chapter 2: Literature Review
- Chapter 3: Methodology
- Chapter 4: Presentation of Findings
- Chapter 5: Conclusions and Implications
- Chapter 6: Recommendations
The key definitions associated with e-commerce are further determined as follows.
- B2B: B2B refers to the business facilitation and transactions usually occurring between two or more business organisations.
- B2C: B2Crefers to business facilitation and transactions occurring between businesses and customers
- C2C: C2C is defined as the suitable exchange of goods and services happening in lieu of monetary exchange between multiple customers.
In this chapter, the research is justified by identifying the perennial problems of e-commerce implementation. Moreover, a brief overview of the methodology that would be implemented has also been provided, while the research background has also been provided. Therefore, the foundation for the dissertations has been laid in this chapter, which would enable a detailed description of the research for evaluating the impacts of e-commerce on the profitability of electronic manufacturing business organisations.
Chapter 2: Literature Review
This chapter shall further cater a suitable discussion on the theoretical foundation of the research work relating to the identification of influence portrayed by the e-commerce industry. Moreover, a detailed theoretical discussion shall also be conducted regarding the perennial effects on company profits due to over or under usage of e-commerce by Kingfield electronics . The additional emphasis of this chapter of research shall be further provided on discussing the parent and discipline fields. The literature review for parent and discipline fields is further deemed to be an essential component for ensuring incremental relevance of e-commerce platforms and their suitable applications in the corporate world.
This chapter shall further contain a detailed discussion on the various conceptual models and it has derived the main theme concerning identification of e-commerce and its impacts on company profitability. Further discussion in this chapter shall consist of analytical models, and applicability to the derived research questions to justify the relevance of this dissertation concerning the selected company Kingfield Electronics.
2.2: Parent and Discipline Fields
The parent and discipline fields are further deemed to be important aspects of this particular dissertation to successfully evaluate the significance of the e-commerce industry. This is further justified based on identification and evaluation of key elements of the e-commerce industry, which are further discussed as follows.
2.2.1: Elements of E-Commerce Industry
The key elements of the e-commerce industry further consist of back-end integration , customer experiences and digital marketing . The process of back-end integration is regarded as the primary step involved in the e-commerce industry to facilitate proper record-keeping and maintenance of vital customer data and information. As per illustrations and explanations of Diaz-Maurin& Ewing (2020), back-end integration further enables interaction of a user with a particular platform one at a time. The implementation of back-end integration further enables mitigation of potential threats and malware associated with Kingfield Electronics to successfully conduct core business activities in the field of electronics manufacturing. The second important element of the e-commerce industry is further associated with customer experiences. The significance and relevance of customer experiences are further highlighted based on market affluence that is being generated by the company concerned Kingfield Electronics. The relevance of customer experiences can be further traced based on orientation and engagement exchanged between customers and the company.
As per illustrations and expressions of Becker &Jaakkola (2020), the provision of quality and top-notch customer services further allows organisations to enable a positive customer experience . Hence, quality electronic manufacturing needs to be invested by Kingfield Electronics for ensuring higher sustainability and accord to the provision of quality services in the electronic manufacturing industry. Hence, the provision of enhanced customer experiences is further deemed to be important as it facilitates the opinions of customers concerning purchasing a particular electronic manufactured product. The additional elements of the e-commerce industry further consist of the digital marketing prospects for the concerned organisation Kingfield Electronics . The adherence to appropriate digital marketing strategies is further concerned to be a vital aspect for an organisation to encourage harmonious business growth as well as comply with quality standards of electronic products manufactured.
Hence, additional brands could be invested by the organisation concerned to bring in a fresh plethora of clients as well as encourage a wide catalogue of products for expanding their businesses. Bala& Verma (2018), explained and demonstrated that companies can also build on customer loyalty to facilitate business growth and expansion in their respective business domains and markets.
2.3: Conceptual Models
The application and implication of conceptual models are further deemed to be important aspects of the e-commerce industry. This is further justified based on important attributes and characteristics including Quality of e-commerce , Quality of information , Quality of Systems , Quality of Services , Availability , Service performances , Response time , Service profit and Throughput . The suitable discussion of all the key facets and characteristics of e-commerce applications within a particular company are discussed as follows.
2.3.1: Quality of e-commerce
The quality of e-commerce is deemed to be the primary aspect of the conceptual model applicable to the e-commerce industry. As stated and observed by Ballester, Grau-Carles&Sainz (2019), the quality of e-commerce further stipulates ease of online access for customers to fulfil their general wish lists and establish sustainability in their daily lives. The quality of e-commerce applicable for Kingfield Electronics further stipulates a well-rounded integration of suitable e-commerce strategies to ensure business longevity in the market as well as comply with electronic needs of clients and customers.
2.3.2: Quality of Information
The second important aspect and feature of the e-commerce conceptual model consist in the quality of information. Fode et al. (2020), stated and explained that quality of information further relays a user with regards to credible information about certain products as well as provides a brief overview of the organisation. Quality of information is considered to be a vital aspect of the business structure for Kingfield Electronics for ensuring harmonious connect with customers. This can further enable the organisation to improvise new-age e-commerce strategies, cater to a wide range of customers as well as exponentially increase their business profitability.
2.3.3: Quality of Systems
The third important aspect of the e-commerce-based conceptual model further consists of the quality of systems. As per illustrations and narrations of Kruk et al. (2018), quality of systems can be further determined as a structural obligation of an organisation to facilitate streamlined management and ensure uninterrupted conduct of business activities. The suitable and reliable application of quality systems is further exemplified for Kingfield Electronics based on possessing reliable management that ensures continued business progression for encouraging business sustainability and profitability in the near and distant future.
2.3.4: Quality of Services
The fourth important attribute and feature of the conceptual model relevant to the e-commerce industry are widely associated with the quality of services. As explained and narrated by Makoe&Nsamba (2019), the widespread encouragement for using technological advancement is further conveyed to ensure stimulation of networking and activity control by business organisations and users. Reliability for quality of services is further deemed to be an important factor for Kingfield Electronics as it enables the organisation to implement new age technologies for carrying out their suitable business activities in the normal business course.
The fifth important feature and attribute of the conceptual model further deemed to be relevant for the e-commerce industry consists of availability. Erickson & Halford (2020), explained and narrated that the feature of availability is further deemed to be in line with supplier orientation concerning facilitating speedy procurement and acquisitions. The process of speedy acquisitions and procurement is further deemed to be important aspects for Kingfield Electronics to ensure prompt receipt of raw materials from suppliers. This is needed to ensure swift completion of electronic manufacturing services to its esteemed customers and clients for fetching higher monetary rewards in the long and short run.
2.3.6: Service Performances
The sixth important feature of the conceptual model applicable to the e-commerce industry consists of service performance. As per narrations and observations of Farooq et al. (2019), service performances further imply necessary online and digital strategies being implemented by the organisations for ensuring higher operational and non-operational rewards concerning services offered for technological excellence. The importance of service performances can be further justified for Kingfield Electronics by evaluating the speedy invoicing aspects which are responsible for the company to generate incremental business advantage. Moreover, the facilitation of monetary exchanges and payments can be further facilitated directly and promptly which allows the company to receive timely payments for generating incremental business and market profits.
2.3.7: Response Time
The seventh important aspect of the conceptual model applicable to the e-commerce industry further relates to the response time associated with completion of a particular service by an organisation. Liu, Dou & Yang (2021), explained and expressed that average response time needed to be followed by organisations is considered to be 5 to 10 seconds, which then allows organisations to uplift customer integrity and loyalty. Hence, the importance of response time is deemed to be a significant concern for Kingfield Electronics for ensuring high customer retention ratio as well as exponentially increasing business competitiveness and profits.
2.3.8: Service Profit
The eighth important feature and attribute of the conceptual model applicable to the e-commerce industry are considered to be the service profit. Qin, Liu & Tian (2020), narrated and illustrated that service profit is a smaller aspect of business sustainability for organisations as it mostly caters to identifying profitability of a business organisation for a short time. Hence, reliability of service profits is further deemed to be important for Kingfield Electronics to ensure speedy provision of electronic manufacturing services for its customers and clients.
The ninth important attribute and feature of the conceptual model applicable to the e-commerce industry further consist of throughput. Liang et al. (2020), expressed and observed that throughput is determined as the overall value of services that could be offered by organisations to their clients within stipulated timelines. Delivery of an appropriate throughput is further deemed to be an important aspect of the business stability structure for Kingfield Electronics to ensure stable relations with customers as well as enable the company to exponentially increase its profits in the long run.
2.4: Main Theme
The main theme for this particular dissertation is further based on identifying the potential impacts of e-commerce for deriving organisational profitability in the long and short run. The main theme is further justified by evaluating the advantages of proper e-commerce strategies and techniques to incorporate incremental business profitability in the future. The basic advantages of e-commerce strategies are further considered to allow business organisations a faster buying process, cost reduction, availing flexibility for customers, availing comparison for products and price as well as faster response to buyer/market demands. Suitable justification provided for identifying advantages of e-commerce is further described briefly as follows.
2.4.1: Faster Buying Process
The first important advantage of employing suitable e-commerce strategies further contributes to a faster buying process. Chen et al. (2022), explained and opined that a faster buying process further enables organisations to cater to healthy supplier relations for procuring necessary raw materials, goods and services. Faster buying process applicable for the organisation Kingfield Electronics further enables speedy processing of client orders and further serves a wide pool of clients engaged in the purchase of electronic services. Therefore, the faster buying process is further facilitated by the main theme concerned with identification of advantages of e-commerce.
2.4.2: Cost Reduction
The second essential advantage of employing necessary e-commerce strategies further consists of cost reduction prospects. As per opinions and narrations of Kartiwi et al. (2018), cost reduction is deemed to be a vital organisational component to ensure optimisation of relevant organisational resources. The advantages possessed by cost reduction further imply Kingfield Electronics to manage their operational resources, and optimise them accordingly to cater to maximum profitability prospects in the business, Therefore, cost reduction is widely recognised as a key component of the main theme, deriving positive effects of e-commerce on the profitability of companies.
2.4.3: Availing Flexibility for Customers
The third important advantage of employing suitable e-commerce strategies can be further connected with availing flexibility for customers. Hampton et al. (2022), narrated and explained that flexibility to customers is deemed to be an essential metric for determining business advantage, which further encourages business stability and multiplication of profits in the near and distant future. Availability for customer flexibility can be further justified for Kingfield Electronics by ensuring customers get to pick and choose electronic products as per their requirements and specifications. Moreover, the main theme of availing customer flexibility further allows a business organisation to be more versatile thereby leading to exponential profit-generating scenarios in the long and short run.
2.4.4: Availing Comparison for Products and Price
The fourth significant advantage of employing suitable e-commerce strategies are further concretised by availing suitable comparison for products and price. Liang et al. (2020), narrated and observed that a feasible comparison between products and price is further considered as a requirement for evaluating responses of products concerning prices being charged. This is further essential for Kingfield Electronics to ensure which electronic products translate to higher customer orientation and higher revenues for encouraging higher production in the future. Subsequent modifications can be made for products fetching low orientation and revenues to ensure harmonised generation of revenues and profits in the near and distant future.
2.4.5: Faster Response to Buyer/ Market Demands
The fifth key advantage attributed to appropriate application of e-commerce strategies is further related to evaluation of faster responses concerning buyer and market demands. As expressed and demonstrated by Liu, Dou & Yang (2021), this advantage further enables organisations to ensure market performance based on domestic and overseas segments.
2.5: Analytical Models
The analytical models are further deemed to be important aspects of the e-commerce industry, which stipulates requisite guidelines for implementation by organisations. Various analytical models associated with the e-commerce strategies and e-commerce industry further involve the B2C and B2B models. Further discussion on both the analytical models is further described briefly as follows.
2.5.1: B2C Model
The B2C or business Consumer model is further deemed to be a vital model, where parties engaged in business conduct include business organisations and customers. Farooq et al. (2019), explained and narrated that this model is considered to be highly popular, where business organisations can serve customers and clients directly. The application of B2C model by Kingfield Electronics further encourages the company to provide direct electronic manufacturing services to its customers which consists of contributing to providing services for railways and airways.
2.5.2: B2B Model
The B2B model is further deemed to be an essential analytical model for e-commerce, where multiple business organisations engage in buying and selling of goods and services. Fode et al. (2020), opined that B2B model is best used for large projects such as infrastructure, which also allows the buying organisation to avail large-scale discounts. The application of this model is further beneficial for Kingfield Electronics to ensure continued partnership and collaboration with companies based in the same industry.
2.6: Applicability to Research Questions
The applicability of literature review for research questions is further examined based on the importance of identifying business impacts concerning market capitalisation and sizes. The theoretical application is further justified based on the various advantages possessed by applying the main theme. The research question concerned with profit maximisation is further justified based on the application of conceptual models of service profits and throughput. Literature articles further enable the reliability of electronic manufacturing organisations by employing a faster buying process by Kingfield Electronics. Moreover, the research question concerned with the role of e-commerce is further justified and exemplified by the various advantages, especially concerned with availing a suitable comparison with products offered and prices offered to the customers.
This chapter has further justified the basic importance of e-commerce industries concerning parent and discipline fields. The parent and discipline fields further consist of three vital elements including back-end integration , customer experience and digital marketing . Major conceptual models further involve the quality of service, availability, throughput and service profits. The main theme consists of advantages possessed by the e-commerce strategies, which mainly consists of flexibility for customers, cost reduction and a faster buying process. Various analytical models associated with e-commerce further involves the B2C and B2B models while linking with research questions is further conducted based on evaluating the important features and advantages of e-commerce with the profitability aspects of an organisation.
Chapter 3: Research Methodology
The research methodology section is going to present respected methods and theories that would be used in this project. Describing theories and models in this section helps to present appropriate results to pursue better conclusions of the research. This chapter is going to present key roles of the project to evaluate analysis and results for e-Commerce important in company profitability growth. This project is going to follow a secondary quantitative method and also primary research method in order to evaluate critical analysis for research complications. This methodology is going to elasticate effective tools relevant analysis for adequate analysis presentation. Following secondary methods for research completion, secondary data is going to explore e-commerce-related improvisation in organisation productivity. Therefore, this required method is essential to meet research objectives and deliver a more effective approach to providing findings on this research topic in a large basis.
3.2 Research philosophy:
Research philosophy is about determining an effective process of gathering and analysis of proper collective data. The thesis section is being used to describe relevant philosophies and is being used to describe further research topics. Additionally, it also helps to determine effective sources of relevant data facts that would be used to improve the data analysis process. Formulation of research topic helps to improvise research methods to present positivism-related philosophy to describing each essential portion regarding this research topic. Additionally, positivism philosophy is being organised in a scientific way that would help in this research by presenting an adequate mathematical approach to present critical analysis reading research topics. Following this approach, effectiveness, capability, efficiency, and responsible discussion on e-commerce impact on companies’ would-be presenters in the research to understand actual growth or deficit on profitability. Realistic philosophy in this research is going to help to describe more adequate points regarding e-commerce that will help to present an organisational approach to online activities that helps to perform actual deliberation of goals to organisations. Thus, positivism philosophy is being considered an effective approach to determine critical analysis regarding the research topic, which would lead to insights analysis regarding this research topic.
3.3 Research design:
Research design is being used to determine the research approach for presenting analysis and results. A descriptive research design is consolidated being in this research due to e-commerce's importance for organisational profitability. The descriptive approach in this research helps to gather informative information about organisations' profitability and e-commerce. Descriptive analysis is going to explore the profitability growth of the organisation by important online business operations. Additionally, cost consumption-related activities would be considered in this research design to gather information regarding growth of profitability of companies by using e-commerce platforms for business growth. Additionally, the descriptive analysis will help to produce more adequate research results to research that will help to present the relevant result at the end of the research. The developmental mechanism would be established in research to present effective informative analyses regarding the profitability through the e-commerce approach.
3.4 Research Approach:
The research approach finds out the research-related activities that improve the productivity of research with a more adequate approach used in this research. A deductive research approach is going to be used in this research to present describer importance of e-commerce activities. A deductive approach in this research helps to present more adequate research information. Additionally, this research approach helps to make more profitability has been organised by e-commerce activity that would be identified by deductive research. Although, organisation growth in profitability has been organised to make decisions about higher productivity has been generated in this research topic. The research approach has been used to determine the effectiveness in organisation profitability by e-commerce activities. Although, the deductive research approach to making decisions about the e-commerce-related impact on organisations' profitability. As per the research approach adopted in this research helps to determine the profitability of organisations through online marketing. The deductive approach in this research also going to present higher profitability comes through online business operations. Through this approach, the online productivity of the research would be explored by a reflective approach in an organisational approach. Then research is conducted to explore that hypothesis and finally, results are obtained. Depending upon that research certain changes take place to the theory if required. Based on the research approach eCommerce's effect on organisational profitability that's going to be explored by adopting different analyses regarding profitability and productivity.
3.5 Data Collection Method:
A secondary quantitative data collection method would be followed in this research to present a critical analysis regarding profitability and e-commerce growth in the last few years. Based on the profitability of the organisation it was dependent on the offline business operation, where additional use of various products in online marketing would help to improvise business by more revenue growth. Moreover, the organisational activities of the research would be produced by secondary data collection. Secondary data collection activities would be presented by the collection of relevant data facts about e-commerce growth in the last few years. Quantitative data would be used in this research to determine the profitability related information by a collection of annual reports of respected companies (Priam Bodo et al. 2021). Based on annual reports organisations' profitability has been identified for understanding the growth of profit percentage by online business operation. Additionally, the approach of the data collection method is to define more productivity and profitability has been changing or growing through online business operations. Whereas, the cost of online business is also increasing with the sales volume of organisations. Based on the performance of organisations is helps to present growth of the business through online business operations that would be
3.6 Data analysis:
The research is going to be complicated based on secondary data collection methods, whereas analysis of quantitative methods helps to present the productivity and profitability related activities in the organisation (Sutisna et al. 2019). Benefits that help to deliver an adequate analysis of the research topic to gain financial analysis to describe the analysis of the research topic. Additionally, the productivity of the organisation is being used to determine by approaching with a more productive analysis in these operational activities (Yang et al. 2019). Moreover, the productivity of the organisation is being used to determine higher productivity in organisational activities. Due to the operational activities helps to determine the organisation is going to explore financial benefits in organisational activities (Winarso et al. 2020). These data analysis activities are being used used to determine organisation revenue through higher productivity research to ilk provide organization profitability and revenue. Additionally, growth of business operation of the organisation helps to determine higher profitability and revenue in organizational cooties.
3.7 Sampling technique:
The purposive sampling method helps to improve the productivity of the organisation to improvise a collective approach in research techniques. According to research techniques that help to present more productivity have been used to determine the productivity of organisations to determine predictability growth in organisational activities. As opined by Leung et al. (2019), using qualitative data to present growth of organisation revenue helps to determine online business. Sampling technique is very important in research study. This shows a systematic and chosen variable from which the group efficiency can be reflected through using the sampling process. As per the Arora et al. (2020), three types of sampling processes are available in methodological processes in research, such as cluster sampling, random sampling and white box sampling. In this research, secondary quantitative methods have been used to ensure data reliability. Thus, the random sampling has been contemplated as the most effective and appropriate process for collecting data. In the current research, the number of data will be high, thus, it will result in high confusion about the decision making in hypothesis.
3.8 Ethical Issue:
From the collection of data, certain strategies are useful for research ethics which are hard to maintain and profit sometimes diversified into the competitors. Ethical consideration is essential and that sometimes not been concluded by the research topic and that does not maintain the social responsibility. Moreover, communication gaps are major difficulties in the research and future researchers cannot understand the research topic (Yu et al. 2020). Efficient skills and knowledge are required to enhance profitability level and sometimes researchers are efficiently connected with the future research. Determining new and innovative strategies are required to improve skills and knowledge of future researchers.
Poor leadership skills, toxic workplace structures as well as conflict-oriented goals and objectives are considered as major ethical issues. Identifying the ethical issues are important to improve knowledge of future researchers. Health maximisation techniques are mandatory to improve long term benefits of the organisation (Abd Hamid et al. 2019). Implement solutions are needed to identify by individual researchers and that can easily develop ethical concepts to minimise the difficulties. Unethical leadership is considered a major ethical issue and future researchers do not achieve action-oriented goals. Continuously increasing liability is the major reason for ethical issues and future researchers are not able to increase research programmes.
3.9 Research timeline
From the above table of timeline and Gantt chart, the stipulated completion of this research is considered to be 164 days. The preparation of Gantt Chart and timeline further portrays the step-by-step processes needed to be undertaken for the successful completion of this research. The primary step involved in this research consists of the introduction stage, followed by the literature review stage. Moreover, methodology, findings, discussion, conclusions are considered to be the additional steps needed to be undertaken. As per explanations and opinions of Hirakata et al. (2022), the preparation of Gantt charts possesses the advantage of methodical division of tasks needed to be completed by the researcher for achieving improved research aesthetics. Hence, the importance of preparing a research timeline further allows the researcher to incorporate suitable details about how e-commerce affects the company profits of an organisation.
3.10 Research limitation
The major limitations associated with the conduct of this research mainly consists of a cramped sample size of available data and information with respect to identifying the role of e-commerce in the UK industry. The research limitations further consist of biased opinions being gathered from secondary sources, which mainly includes limitations arising from scholars, journals, peer reviewed articles and websites. The additional limitations of this research can be considered as difficulty in procuring relevant financial information for the company selected for the conduct of this research. The company selected Kingfield Electronics possesses little information about financial aspects relevant for the determination of e-commerce impacts on the company’s profitability.
The research limitation further consists of a lack of accurate scholarly papers relevant for the study of e-commerce and impacts on the company profits. Hence, little information could be fetched by the researcher to incorporate suitable details about the overall impacts of e-commerce in the UK electronics manufacturing industry. The additional limitations of this research further consist of the researcher attaining lower credibility for ensuring harmonised conduct of the research. Moreover, possession of little information on the overall e-commerce prospects of the industry cannot be achieved full-fledged to incorporate suitable details in this research.
This chapter has discussed the important aspects of the methodology needed to be selected for the conduct of this research. As per the research philosophy, the selection of positivism research philosophy further enables the researcher to possess a realistic approach to cater detailed findings on the research for e-commerce and its impacts on the company’s profits. Moreover, this chapter has further encouraged the application of secondary data collection methods for ensuring collection of data through external sources. further achieve a detailed finding about this research, the researcher has selected the quantitative data analysis method with respect to finding numerical expressions. This research has also considered a feasible timeline of 164 days for ensuring through completion of all important activities associated with the conduct of this research. Limitations mainly consist of smaller sample size and limited access to incorporate suitable information of profitability for Kingfield Electronics .
4. Data Analysis and Interpretation
Data analysis is mainly determined as an activity of transforming, modelling and cleaning the data can access to track down the useful information for making better decisions about the business. Therefore, the main purpose of the data analysis is to extract useful information and make better decisions based on the business data. This research is mainly based on qualitative data analysis. Therefore, this study determined the effective rate of the ecommerce on the profitability of the business in the market sector. Although, the researcher is using both qualitative and quantitative data analysis has collected data for evaluating the research. Moreover, the researcher has using the primary qualitative method in order to interviewed some questions of the participants helps to manage the team for various businesses. Therefore, the respondents for the interview have been selected from three different companies able to evaluate the future scope of the study. In the company, the e-commerce sector has been enhancing the services and products through direct and interactive as well as attractive contact with the customer. Therefore, in the company the e-commerce channel has been crying for a new distribution channel sell the existing products in a large manner.
The e-commerce sector has helped to increase the productivity of the business; Therefore, this impact has boosted the economy as well as encouraged the company to implement new innovations for future development. Moreover, e-commerce shopping is driven by a better buying experience for the customer. Subsequent components of this chapter shall further discuss the definitions associated as well as provide a summary of the dissertation. This chapter has found various types of data regarding the opinion of the people and through the previous studies. Therefore, the primary research of the respondents for the interview have been selected from three different companies can able to evaluate the future scope of the study in an all over basis.
4.2 Data analysis]
The e-commerce industry is further related to the response time of the company. Hence, the payment has been facilitated directly and allows the company receive the payment timely. Therefore, the response time is associated with complementing the particular services through the organization.
4.2.1 Service performance of Kingfield electronics
In the company the performance of the service has been implicated in necessary digital and online strategies has ensured the maximum operational regard and non-operational rewards. Therefore, this service has been offered for implementing the technological excellence model in the e-commerce sector. As per the view of Scheuner& Leitner, (2020) therefore, the impact on the e-commerce sector in Kingfield Electronics has been justified enables to generate the business incrementally. Although, this will help to facilitate the monetary exchanges through the ecommerce sector. Therefore, the payment has been facilitated directly and allows the company receive the payment timely. Therefore, this will increase the market profit of the company.
4.2.2 Service response time of Kingfield Electronics
The e-commerce industry is further related to the response time of the company Therefore, the response time is associated with complementing the particular services through the organization. Although, it has been expressed and explained in the study that the average response time is 5 to 10 seconds that is filled by the Organization. As per the view of Li et al . (2019) therefore, this implication allows the company to uplift the loyalty and integrity of customers. Therefore, the response time has been helpful to Kingfield Electronics ensure the ratio of the customer retention as well as effectively increase the profitability of the business and increase the competitiveness in the market. Therefore, this implication allows the company to uplift the loyalty and integrity of customers.
4.2.3 B2C model of the company
The business consumer model for the B2C model is to help the investors and shareholders have to be engage them in the business. Therefore, the application of the B2C model is further encouraged by the Kingfield Electronics company helps to provide the direct electronic services and manufacturing services for the customers. Therefore, the company will increase the profitability with the B2C model. As per the view of Vouillon et al . (2020) therefore, the payment has been facilitated directly and allows the company receive the payment timely. Therefore, this will increase the market profit of the company. Over time, the company's economic sector will see a boost in sales. However, this will improve the percentage of customer retention and examine the company's goals helps to grow the business in the future. As per the view of Chan et al . (2021) Additionally, the business will raise the worth of its brand by selling its goods in the industry.
4.2.4 Profitability of the company
In the company, the economic sector will increase the profitability of the rate over the years. Although, this will increase the customer retention rate and analyze the firm's objectives develop the business in future. Moreover, the company will increase the brand value through sell the products within the economic sector
In the above figure it has been noticed that the value of the company is implementing about 7.9% profitability in 2012 through the sale of the products in the e-commerce sector. Although, in the year 2013 the value increased to 19.7%. Therefore, in this year the company has been implicating a better profitability rate than the previous year. Hence, in 2014 the value of the company's profitability rate decreased to 17.1. Theorem: this year the profitability rate is lower than the previous year. As per the view of Zomaya et al . (2018) In the year 2015 the profitability rate decreased to 5.9%. Therefore, the company is losing money this year for selling the products through the e-commerce sector. Although, in 2016 the profitability percentage increased to the rate of 12.8%, Therefore, in 2017 the profitability percentage has also increased to the rate of 12.8%. Therefore, the company has become profitable in those two years by selling the products through the e-commerce sector of the company. Moreover, it has been noticed that the profitability percentage is in the minus position with the rate of -3.1%.
This year the company ran in loss due to selling the products through the e-commerce sector. Although, in 2019 the company will earn a profit percentage with a rate of 3.1%. Therefore, in this year the company is increasing the profitability rate than the previous year. In 2020 the profitability rate of the company will increase to 17.2%. Therefore, this year the company is earning profit through the e-commerce sector. Moreover in 2021, the company is increasing the percentage of the profitability rate to the amount of 38.1%. Therefore, it has been noticed that this year the company is implementing higher profit than the other previous years. As per the view of Hariri et al . (2020) Therefore, the company has become profitable in those two years by selling the products through the e-commerce sector of the company.
4.2.4 Sales of the company
In the company, the economic sector will increase the sales rate over the years. Although, this will increase the customer retention rate and analyse the firm's helps to develop the business in future. As per the view of Durakovi?&Cosic, (2019) Moreover, the company will increase the brand value by selling the products within the economic sector.
On the above graph, it has been noticed that the company sales rate is increasing over the years due to the sale of the products through the economic sectors. Moreover, it has been noticed that in the middle yeast then companies also run in the loss for selling the products by economic sectors. In the 2020 the company's sales rate and growth rate are in a loss position with the percentage of -3%. Therefore, in the end month of 2020, the value is increased to 1%. As per the view of Chan et al . (2021) Therefore, the company is implementing better revenue to sell its products through the economic sector and become profitable. Moreover, in the starting month of 2021, it has been noticed that the company is runabout 9%revenue to sell the products through the economic sectors. Although, it happened that the company earned about 7% revenue in the middle month of 2021. Additionally, the company's sales rate is increased to 10% in the end month of 2021.
Therefore, the company is implementing better revenue to sell its products through the economic sector and become profitable. Although, in the starting month of 2022 it has been noticed that the company's selling percentage has decreased to 6%. Therefore, the company is implementing lower revenue in this year than the previous year. Moreover, it has been noticed that at the end month of 2022 the company's selling percentage slightly increased to 7%. Therefore, the company is implementing better revenue to sell their products through the economic sector and become profitable in the end month of 2022.
4.2.5 Challenges of the company
The company is facing huge competition in the e-commerce sector of the product. Therefore, this challenge has made a huge impact on the company's profitability rate and is facing new challenges in the global market. As per the view of Chan et al . (2021) although, the company sometimes does not fulfill the order requirements of the customer in the e-commerce sector. Moreover, it will enhance the customer experience and visibility. Therefore, these challenges will be faced by the company able to sell the products through the e-commerce sector and earn a better percentage of profitability over the years. Although, in the economic sector the policy of refund and return has been very poor. Therefore, the company does not meet the customer queries and the returnable products of the customer. As per the view of Shahzad et al . (2020) This has been affecting the customer growth of the company in the near future. Thus, there has been quality traffic on the company's e-commerce website and the conversation of visitors is also poor. This affects the customer rate of the company. The e-commerce sector has been developing an omnichannel grow the customer experience in the company. Although, maintaining the loyalty of the customer is a big challenge that is faced by the customers. Moreover, the online identification challenges have been faced by the customer.
4.3.1 Findings and analysis of primary research
The researcher is selected kingfiled electronic companies for evaluating the reaserach questions. the rspondesne of this interviwew question are the companies employees and the customers. The interview question and the responds are stated below:
What do you think the impact of e-commerce on the electronic business is positive or negative?
According to my point of view, the impact of e-commerce is positive on business as it leads the companies to expand and make more profit for the business.
The impact of e-commerce is positive on the business as it helps the company to grow more than its competitors and develop more.
Agreeing with the fact that e-commerce is helping the company to grow more and attract customers by keeping various products. This is also helpful in increasing the economy as well.
Do you think e-commerce is suitable for a small-scale business or a start-up business?
Yes, I agree that E-commerce is suitable for small-sized and start-up businesses as this helps the company to grow and develop in the competitive market and it helps in keeping the company shelf of all the competitors by making more sales and profit
From my point of view, e-commerce creates an impact on the customers and attracts them towards their product and satisfies them with various products.
Yes, as introducing the goods according to the demands of the customers helps the company to grow the traditional buying behaviors of the customers.
According to you, what is the current scenario of the businesses that have already implemented e-commerce?
From my point of view, the companies that have already implemented e-commerce have seen a lot of change in the market and have also seen an increase in revenue.
I think the implementation of e-commerce has helped the company faster and reduced the cost of the goods. This has also created flexibility for customers
According to me, the implementation is positive as this has crested affordability for the customers and the customers are buying the goods successfully without any limitation. It has also successfully estimated the operating cost.
Do you think that the customers are getting satisfied with the implementation of the business?
Yes, I think the customers are getting satisfaction as they are getting the opportunity for saving time and lower costs for the goods.
I agree with the fact that the customers are getting satisfied with the implementation of e-commerce as the customers are getting convenience and better informed about the products by checking the ratings and the comments in the comment section.
Keeping every positive and negative thing in point, the customers are getting customization and more time to spend it some other places as they are getting the opportunity to shop online with a variety of goods according to their demand. This can satisfy the customers to an extent.
The interviews are important and it helps in promoting and giving the applicant a chance to know themselves and analyze the company in a better way. The above interview questions have helped in knowing the impact of e-commerce on the electronic business. Moreover, this has also helped in knowing the suitability of e-commerce for a small-scale business or a start-up business. As cited by Hussain, Shahzad and Doski (2021), the answers received from the respondents are useful and helpful in making better decisions for the company. This gave also helped in deciding the potentiality of the employees and deciding the skills of the individual as well. Furthermore, it has also analysed the current scenario of the businesses that have already implemented e-commerce and it can measure the satisfaction of the customers regarding the implementation of E-commerce in the electronic business.
4.3.2 Findings and analysis of secondary questions
Findings and analysis of the impacts of e-commerce on the business
The impact of e-commerce on the electronic business is that it decreases the cost of the goods and leads the company to grow in the market by making more profits. Its benefits are that it is less expensive as it reduces the day-to-day expenses and can create a site for selling their own goods at cheaper prices to attract customers. The second most important impact is that it has speed and flexibility and a greater reach. The greater reach describes that the customers can be served at any time according to their flexibility. As narrated, stated and opined by Costa and Castro (2021), the actionable data is creating a greater impact on e-commerce as it collects information for the customers and for the payment preference.
This increases the potentiality of the customers and increases the chances of buying the products that are increasing the chances of getting the product from the business that is using e-commerce. Asa opined, prescribed and narrated by Priambodo et al (2021), the small-size bus can also use e-commerce as it can increase the revenue and makes it possible for increasing the market potential and the suspects. This is important as it gives a better experience to the customers to make better decisions for the company and provides the capability for an extension. Besides having all this, the lower market distribution affects the distribution costs also. The entire coast gets affected as the advertisement and the marketing costs are the traditional way of advertising and marketing.
Findings and analysis on e-commerce affecting the electronic manufacturing companies
E-commerce has a great impact on the business as this helps in enhancing the promotion and products in a direct way to attract customers. This is important as it creates an attractive and interactive contact with the customers as well. The cost of delivering the information to customers on the internet can give the best result to the senders. The impact of e-commerce has a positive impact on the business as it helps to increase the profit for Kingfield Electronics . Furthermore, the technology in commerce is also the biggest challenge that can be taken into consideration and drive relevant traffic. The impact of e-commerce has a positive impact on the business as it helps to increase the profit for the company. This gave also helped in deciding the potentiality of the employees and deciding the skills of the individual as well. As narrated by Purba et al (2021), the factors that are mainly affecting e-commerce are competitive pricing, that is the prices that are set by other companies might differ from the prices set for the particular companies. Product quality can be different with the implementation of e-commerce. E-Commerce has helped business experience 5.6 times increase in growth of the company. This makes the company grow faster and reduces the costs as well and it makes the goods affordable for the customers. The company grows here as it has set the targeted profits and it creates promotional campaigns for all the social networks.
Findings and analysis of the impact of e-commerce on profitability
A substitution effect has created various impacts on the business and the companies can adopt various ways and this increases the profitability of the customers. The impact of e-commerce is that it saves time and sells the goods in the market with a better profit margin. This is important as it improves the performance of the company and gives job satisfaction to the customers. The small enterprise which cannot use electronic commerce faces a lot of problems as this is killing the sustainability of the small-sized business and not letting them grow. Moreover, it allows the company to design better and more affordable goods that are designed uniquely to attract more customers in the market. This improves the navigation and it also helps in getting attention from the online stores. Email marketing looks good and it helps in interacting with various customers all over the world. This gives a better return from the market and helps in making better investment decisions that can help in making a profit for the company. It creates a compelling push strategy that is to get involved with the smart marketing tactic. Moreover, this also provides better payment options that create awareness and deciding to purchase goods after completing the ordeal turns to make it smooth and it helps in checking the potentiality of the customers. It attracts 70% of the shoppers and 29% of the cart abandonment . This provides a whole of advanced and enhanced technology that helps in enhancing the purchasing power of the customers.
The overall chapter has explained the impact of e-commerce on the electronic business with the interpretation of data analysis and its finding. The greater reach describes that the customers can be served at any time according to their flexibility. The entire coast gets affected as the advertisement and the marketing costs are the traditional way of advertising and marketing. The impact of e-commerce has a positive impact on the business as it helps to increase the profit for the company. The small enterprise which cannot use electronic commerce faces a lot of problems as this is killing the sustainability of the small-sized business and not letting them grow. Moreover, this also provides better payment options that create awareness and deciding to purchase goods after completing the ordeal turns to make it smooth and it helps in checking the potentiality of the customers. The study will be based on the information that is gathered with the help of the researchers that is highlighted in the above chapters. The impact of e-commerce is positive for the business but all organizations cannot use this for growth. Hence there are several strengths that create a greater impact on the employees, strategies and customers as well. The management needs to work and make healthy decisions for the employees as well.
The chapter will explain the effect of e-commerce on electronic manufacturing companies with the help of data collection methods. As per the view of Purwanto (2022), the chapter will define the steps to be taken to reduce the effect of the issues that are faced by the companies. Various methodologies are applied to reduce the impact of the issues that are faced by the companies. Furthermore, the customer is experiencing the best with the help of digital marketing that is applied by electronic companies. This helps the growth of Kingfield Electronics and increases the profitability of the company. This gave also helped in deciding the potentiality of the employees and deciding the skills of the individual as well.
Based on the above discussion, sustainability lasts for a long time by using e-commerce and this also gives the facility of maintaining the business for a longer period of time. With electronic commerce, the above-concluded chapters have also discussed sustainability for a longer period of time. As opined by Alrumiah and Hadwan (2021), the small enterprise which cannot use electronic commerce faces a lot of problems as this is killing the sustainability of the small-sized business and not letting them grow. Research objectives and aims will highlight the significant connection between various different aspects that are related to the study itself. The study will be based on the information that is gathered with the help of the researchers that is highlighted in the above chapters.
5.2 Linking with methodology
Research design has a significant connection between the aspects that are related to the research. As per the chapter on methodology, it has been concluded that the secondary qualitative form has been used for collecting the data. The data is relevant and Kingfield Electronics will be able to make a profit for the business and it collect various information that shows the impact on the electronic manufacturing company. Various articles and external sources are used for gathering all the relevant information regarding e-commerce. As narrated, stated and opined by Amornkitvikai et al (2021), the impact of e-commerce is positive for the business but all organizations cannot use this for growth. The small sized businesses are facing losses as they cannot implement e-commerce in their business because of the lack of funds. The articles and the journals that have been highlighted in the chapters on methodology show the collection of secondary data and the impact of e-commerce on the business. This is mainly focused on the human responses that have a positive as well as a negative response for the companies.
The selection of data analytics is further given in the research that has a relevant impact on the profit of the business. The business implementing e-commerce has a positive impact on the users as this is important in determining the growth of the company and collecting the facts based on the content analysis. The data that is collected by the company is using the database for the team of management the electronic manufacturing companies that are interviewed. B2B refers to the facilitation of Kingfield Electronics the transactions that have occurred in the customers and business. The business to Customers describes the transactions and transitions in between the customers and business. Various articles and external sources are used for gathering all the relevant information regarding e-commerce. The Customer to customer is defined to be an exchange of services and goods that usually happens in the lieu of exchange for multiple customers. The data that are collected are generally linked with the methodologies and the research background is also provided in the chapter. This data has also been collected from scholarly articles, organizations and reports etc.
5.3 Linking with objective
Linking with objective 1: Impact of e-commerce on the electronic company
Research design has important role-playing in connecting to the aspects of the study regarding the impact of e-commerce on the business. The impact of e-commerce has a positive impact on the business as it helps to increase the profit for the company. Moreover, business performance is also improved and the customers also get satisfaction. Taking into consideration the issues that are faced by the companies then there are various issues related to it. It is not easy to get the satisfaction of the customers as it increases the competition in the market. Almost every big company is using e-commerce which is brutally hampering the business of small companies.
Linking with objective 2: Effect of E-commerce on the electronic manufacturing company
The growing competition in the market is one of the biggest issues that is faced by Kingfield Electronics. Furthermore, the technology in commerce is also the biggest challenge that can be taken into consideration and drive relevant traffic. As stated, narrated and opined by Kelvin et al (2021), the biggest issue that can be considered is the electronic products that are for the higher customer orientation for the higher revenues for the new products. The customers should get faster responses to the customers regarding their demands. This is important for ensuring faster demands and increasing the performance of the company based on the domestic for overseas segments.
Linking with objective 3: E-commerce impact on business profitability
Many businesses are also experiencing the impact of e-commerce which is creating an effect on business profitability. Electronic commerce boosts the economy by increasing productivity also regarding innovation. This is a better form of driving and a better experience for shopping. This estimates the operating cost and it helps in connecting people from the entire world. The impact of e-commerce has a positive impact on the business as it helps to increase the profit for the company. This is the benefit of E-commerce which is creating a positive impact in the electronic business. This is important to restaurants and the customers as well which is also important as it is creating an impact on the business.
5.4 Conclusions about the research questions
Linking with research question 1: Impact of e-commerce on electronic manufacturing companies
In the electric manufacturing company, the e-commerce sector has implemented a huge impact can increase the profitability rate. Although, the e-commerce sector enables the manufacturers helps to combine the marketing sites with the purchasing sites. Although, major electronics manufacturing companies are increasing their profitability rate by selling their products through the e-commerce sector. As per the view of El?Gohary et al . (2018) Moreover, the e-commerce sector has simultaneously increased the number of electronic manufacturing companies. Therefore, it has also helped the company helps to create brand awareness for the customers.
Linking with research question 2: Any difference in the ways e-commerce affects businesses of electronic manufacturing companies
There have been non-differences in the ways that e-commerce has affected the business of electronic manufacturing companies. As per the view of El?Gohary et al . (2018) e-commerce has enhanced the company's service promotions and productions through direct and interactive contact with the consumer. As per the view of Worwui-Brown et al . (2020) Therefore, this impact has hugely affected the company of electronic manufacturing. Moreover, it has facilitated customer reach and it helps to create a new channel for distributing the existing products of the company. Therefore, this impact has been boosting the economy as well as encouraging the company to implement new innovations for future development.
Linking with research question 3: different types of electronic manufacturing companies affected by e-commerce
In electronic manufacturing companies, the economic sector has eliminated the total cost of business operations. Therefore, the company has been increasing its profitability to sell its products through e-commerce channels. As per the view of Elikem et al . (2019) Moreover, the e-commerce sector has decreased distribution and marketing costs.
Linking with research question 4: opinions presented by the scholars and experts on this topic of concern
Providing improved customer experiences is also seen to be significant since it helps customers decide to buy a specific electronic made product. As per opinions and narrations of Kartiwi et al. (2018) cost savings is thought of as an essential organizational element for ensuring the optimum use of pertinent organizational resources.
5.6 Limitations of the study
Evaluating this research study, the researcher has been facing various issues meet the aim and objective of the research in a large manner. Although the research has faced cost and time-related issues helps to evaluate this study. Therefore, the research does not collect the essential information data for the research due to the lack of time. Hence, the research does not complete the research study in the estimated time that has care issues develop the study. The accessibility and validity of the current theories can also be contradicting the idea that arises when conducting the investigation. Therefore, the researchers do not collect effective data in the limited time to complete the study. Although, the researcher is collecting the data and knowledge from the various platforms. Therefore, it has taken too much time to complete and submit the research study. Moreover, this required a high rate of effort can enables to find the methods of the study. Therefore, the research has dealt with various approaches which are suitable for increasing the profitability of the company.
Moreover, the electronic manufacturing company is facing some challenges to sell the products through e-commerce platforms. Therefore, the researcher is using alternative sources and using the previously published scholarly articles and new articles can complete the research study. If the right information could be acquired, considerate consequences cannot be anticipated. Participants are typically reluctant to provide accurate information throughout data collection and hesitate to draw attention to any shortcomings of their particular organizations. The accessibility and validity of the current theories can also be contradicting the idea that arises when conducting the investigation. Most theories were created many years ago, making it difficult to identify current applications for them. Although the company is facing technological acceptance issues for selling the product through e-commerce which also affects the profitability rate of the company. Therefore, this information has been determined crucially to maintain the outcomes of the research study.
5.7 Opportunities for further research
The researchers need to build the particular finding based on the research study for the further research. Although, the researcher should find the flaws of the research study and properly examine the theoretical framework and theoretical model of the study enables to research this study in the future for developing the future scope. As per the view of Aged et al . (2020) in the upcoming years, further research might compare trading strategies with the peer influencing strategies helps to sustain the research study for further research. Although, this research could help to explore the role of the leaders on the research members and it can evaluate whether the collective leadership can support the public involvement. Therefore, this research study helps the researcher to capture the qualitative data and the research partners' perspectives. Additionally, the further research can explore the marginalized experience groups and involve them in the research study. Therefore, this should guide the researcher on an interesting path for further research scopes. As per the view of Ahmadi et al . (2021), this research study should expand the theoretical framework and model to achieve further research scope. This value of the research is deviated from its own initial objectives and the main idea of evaluating the research. As per the view of Abdelrahim & Elsayed, (2020) thus, that will identify the bottleneck of the other researcher and this will help to achieve the applicable plan as well as the practically approved plan. Therefore, this research could help to explore the role of the leaders on the research members has evaluated whether the collective leadership can support the public involvement. Therefore, this implication in the research study is to help the researcher to research further and evaluate the outcomes.
6.1 Implementation plan
The present market is facing the problem of implementing E-commerce for the process of the business or smoothly running the business. E-commerce is applied for the better and success of the business for the new product. The company can use Product Data Implementation and Management for the successful implementation for bringing success to the business. This also decreases the number of errors a company makes by making all the digital and online proof for the business. It has been recommended that the company should apply different types of technology helps to identify the product verification through online. Therefore, this impact will increase the profitability rate of the company. The company need to provide some omnichannel customer experience to grow the customer rate in the company in an integrated manner.
The Second and most important software that the business can apply is the General Data Protection Regulation is another software that ensures the laws and helps in protecting the business as well. This ensures that the company must be saving time and on-site messaging techniques for moving all the potential shoppers. The optimization of the social media posts is to be improved and special attention and authentic approaches are taken into consideration in a large basis.
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