Innovation And Commercialisation Assignment Sample

Introduction To Innovation and Commercialisation Assignment

Innovation in the capability of the companies to develop, conceive, deliver as well as scale new products, processes, services as well as business model for its customers. This includes transforming creative ideas into tangible results that enhance the effectiveness and efficiency of requirements. The report will examine and evaluate the way innovation is supported within the firms Apple and Samsung. The report will further analyse the procedures in the same companies which are operated in the industry of consumer electronics. Innovation connects with firms' leadership styles, vision, culture, mission and teamwork. The report will highlight the development of new business project with stages that are included in the companies to bring innovation.

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Overview

Apple is an American international firm that is headquartered in California. The company is designed to offer and sell customer electronic products such as smartphones, tablets, laptop, accessories, smart watch and many other products and services. Apple Inc. is the renowned global firm with the market capital of around 2 trillion dollars. The major aim of the firm is to offer products that improve individuals' daily lives with innovation and new technologies.

Samsung is the foremost producer of customer electronic devices. The company is well known in range of products such as smartphones, TVs, wearable, tablets, medical devise, tablets, watches, network system and many more similar products. The firm is also leading in IoT (internet of things) including digital health programs and smart home. The company is growing in world's innovation firms and itself as the top global firm.

1.0 Investigate how innovation is sourced and supported within different types of organisations

1.1 Importance of innovation for businesses

The major benefits of innovation within company are to enhance the productivity of peoples, business models and procedures. Innovation represents new thoughts to companies' leaders to enhance effectiveness with minimum resources (Hund et al, 2021). Innovation helps companies with enhancing productivity to find ways to boost their existing procedures, streamline business operations as well as implement new ways of technologies and tools. Innovation helps companies to create a atmosphere that engages the workforce that result in level of employee retention as well as job satisfaction. Many firms provide their employees with the designated amount of time to train them on new product innovation. This also assists companies to equip to navigate with economic downturns as well as change in customer behaviours (Haefner et al, 2021). This happens when companies develop new products that is better with its existing product line. This can assist in boosting its product offering as well as expand its market share globally.

One of the major reasons for Apple's success is their major focus on innovation. Company's IPhone is an invention that redefined the customer electronic good market. The iPhone's touchscreen is the main innovation within the smartphone sector. This is more accurate and responsive that the other mobile gadgets. This allows the users to communicate through their mobile using tap, swipes as well as pinch to zoom (Ridley, 2020). The company has brought various hyper speed as well as hyper connectivity in all the facets of their lives. This has replaced various other devices including calendars, personal communication as well as notes in the single device.

Samsung operates its business with innovation that emphasizes on improvement in their products globally. The company recognizes technology and human resources as the two distinct components that fits into strategic objectives within international statement. The company has its portfolio of premium priced products including digital cameras, flat screen, semiconductors, digital appliance as well as cell phones (Obradovi?, et al, 2021). The firm values its principles within change, people, excellence, a sense of integrity and teamwork.

Innovation model

Open innovation: This is a strategic approach that emphasize on collaborative efforts that seeks external input, technologies, ideas, efforts and expertise. This framework provides innovation by analysing into diverse network, identifying thoughts that can emerge both from external and internal sources (Moughari and Daim, 2023). Open innovation model takes an inclusive strategy by actively looking for external partnerships and inputs.

• Collaboration: this model emphasize on partnership and collaboration with external parties. This identifies that innovation can be accelerated with leveraging the resources and expertise of large networks.
• External inputs: Within this, Apple and Samsung both actively seeks external inputs as well as ideas to complement their research and development efforts (Breier et al, 2021). This includes gaining insight from crowdsourcing, customers and thoughts to collaborate from other firms.
• Inbound and outbound innovation: This model includes both outbound and inbound techniques. Inbound includes the acquisition of external knowledge and technologies. On the other hand, outbound innovation concentrates on leveraging internal resources by commercializing with external parties.

1.2 Sources of Innovation

Sources of innovation

Innovation emerges from unexpected changes and events that compel Apple and Samsung to innovation and adapt new changes. Innovation also arises from identifying discrepancies among existing desired as well as circumstances results. Within electronic products the unification of photos, interaction, entertainment and computing in a single gadget exemplifies the multifunctional as well as streamlined tools (Hanaysha et al, 2022). Sources of innovation mainly include changing market trends and industry dynamics such as changing customer preferences, regulatory & demographic shifts etc. Demographic shift also leads to change in innovation such as size, age and composition of population according to modifies situations.

For instance, the development of application within Apple and Samsung aims to handling mobility, health and accessibility needs of aging people. This obligates companies to make necessary changes in innovation according to needs and preference of its customers. Further, changing attitude, cultural norms and values that offer opportunities for new products as well as services also considered as the source of innovation. Identifying these changes can lead Apple and Samsung to provide impactful innovation (Markovic et al, 2021). Innovation often resulted by advancement in technological skills that revolution contributing opportunities for ground-breaking innovation.

Organizational Structures and Cultures

Matrix structure: This organizational structure keeps open interaction among teams that helps Apple and Samsung to offer more innovative products to its target customers. This structure combines the divisional, functional as well as team by adding chain of command for cross collaboration and reporting. Cross functional teams work jointly to accomplish the objectives of Apple and Samsung (Costa and Matias, 2020). These teams are more agile and responsive. This helps companies to streamline their decision making by including particular stakeholders. This also provides the exposure of continuous learning and development chances. This improves adaptability, skills and versatility of the employees.

Divisional structure: This is organizational structure in which Apple and Samsung segments its workers on the basis of products. Apple and Samsung both follow divisional structure to categorize business operations and products. There is a separate division for customer electronic goods including mobiles and home appliances. Semiconductor division is dedicated to sales and manufacturing of goods. Display department concentrates on producing display panels for a range of applications.

Culture

Both Apple and Samsung follow the culture of innovation that encourages its workers to share innovative solutions and ideas. Encouraging innovation within the place of work helps workers to feel confident within new concepts that help the company to gain competitive edge in the global market (Distanont and Khongmalai, 2020). Innovation also assists companies to enhance their products. Culture promotes new ideas and creativity that helps the companies to improve their existing products as well as analyse new concepts for attractive products. Implementing this kind of culture helps Apple and Samsung to attract talent employees with more innovation concepts and ideas.

Leadership style

Both Apple and Samsung follows democratic leadership style in which the team members have the right to take part in decision making procedure and share accountability for adopting and evaluating the results of decisions. This leadership style value partnership and promotes open communication among its team members. Democratic leaders motivate their workers to think innovatively and adapt new changes by streamlining their existing operations and procedures (Hameed et al, 2021). Their direct transparency and involvement often motivates trust and respect from their workforce. Open communication system helps in indulging innovation as more individuals share their opinions that help the company to improve their business operations.

Vision

Apple's vision is to offer excellent products to the customers by focusing on innovation, customer security and privacy. The technological enormous is unceasingly using the boundaries of innovative solutions that increase customer experiences. Apple is investing severely in VR as well as AR technological with the objective of bringing transformative and immersive experience. Apple continues to enhance and improve its AI abilities that aim to create the smarter and more customized user experience (Tajeddini et al, 2020). The company has made major advancement in wellness and health technologies in the introduction of features such as ECS function in Health app and Apple watch.

Samsung's vision statement is to inspire the world with new innovative technologies, enterprise and products that improve individual's lives that create new values. Company's vision statement reflects their commitment to make life easier through innovation in technology. The firm products include devices with latest wearable and smartphones to artificial intelligence technologies such as Bixby Vision (Lüdeke?Freund, 2020). The company has advanced cutting edge features like 5G network in their mobile devices that provide users with light speed for data intensive targets.

Teamwork

This brings innovation by bringing together peoples with various skills and data, educational backgrounds. Cross functional collaborations incur when individuals across various departments and teams works together for particular projects. This leverage diverse knowledge and skills of each member that helps company to innovate their products and operations (Saunila, 2020). This helps the company to solve various issues and accomplish better results within an organization.

2.0 Explore the processing of different types of innovation within organisations

2.1 Different Types of Innovation

Types of Innovation

Disruptive innovation: This is an innovation that signifies more affordable goods in undesirable marketplaces. Well known firms typically strive to enhance their products and services for their profitable client base, disregarding the necessities and desires of untapped segments. Concerned innovation does not meet the performance standards for the customer wants. This leads to change in market dynamics for the displacement of established firms.

Apple is known for its disruptive innovation with products. This includes products like iPod, Maclntosh and iPhone (Ebersberger and Kuckertz, 2021). The company's innovation emerges from the reinvention if matured customer products by human centric, distant more purposeful design as well as adaptation of software centric expertise fundamental.

Samsung typically offer increased accessibility and lower costs compared to their existing products. They leverage improvements in technology, procedure enhancements and business model innovation to offer affordable as well as user friendly options. Disruptive innovation depends upon technological aspects and new approaches to handle market requirements (Mahmutaj and Krasniqi, 2020). They leverage feedback, improvements and learn to improve their performance, capabilities as well as overall propositions.

Incremental innovation: this is a series of small improvements as well as upgrades made to the firm's existing products, procedures, services and methods. The modification is applied by incremental innovation that focuses in augmenting existing products productivity, efficiency as well as competitive differentiation.

Apple changes their smartphone in screen size, power, camera quality that allow customers to select their phone on the basis of priorities and needs. Company's each new model introduces improvement in design, hardware and software. They are focusing on features such as faster production, cameras as well as better-quality user interface for the constant success of the smartphone.

Well-known in chip making, Samsung mobiles are always made with innovation that is ahead of competitive firms in the market. With new chip, the company have fast dispensation, alleviate power ingesting as well as more sustainable routine over a longer period of time. Incremental innovation directly impact consumer's satisfaction by focusing on enhancing modification (Jugend et al, 2020). This helps the company to promote customer loyalty and retention by ensuring that offering constantly meet the requirements of its customers in the market.

Innovation assists Apple and Samsung to stand out from the other competitive firm. This makes the companies distinct and attractive that helps the company to gain competitive edge.

4 Ps of innovation

Product innovation

This includes change within the product and services that companies need to offer in the market. This includes changes within the existing products and change in the entire offering. This is significant as it assist companies to grow in a market. Companies need to identify these gaps as well as find new spaces to target their customers to satisfy them with new methods. Apple and Samsung's main aim is to create products that enrich the life of individuals (Cheng et al, 2021). Both Apple and Samsung has driven the offering of new markets as well as lifestyle behaviours.

Process innovation

There is a major change in innovation environment because of factors such as deregulation and liberalisation of competition, international markets, rising demand from clients and rise in technology. This leads to a modification in the procedure of production within companies. Process innovation comprise of innovation assisting firms in aligning their procedures within a customer oriented way to make sure that their operations are successful in long period of time (Brown et al, 2021). This consists of process flow, process deliverables, process management as well as technologies. The production procedure is redesigned on the basis of market as well as technical related change in the market.

Paradigm Innovation

Companies are always changing paradigms particularly when they find other industries is more profit bearing. Paradigm innovation signifies to the change in underlying model through the change in operation status quo. A prime instance of paradigm innovation is the introduction of Apple's iPhone and Samsung's smartphone development in the international market. Companies also face change in the paradigm of digital consumption as they change operations to cater new developed markets.

Position Innovation

Companies start out focusing on specific customers and later shift to another audience in new markets. Positioning innovation includes taking a product offering in new markets and in new direction (Trzeciak et al, 2022). Position is based on change in particular process as well as analyse the way product is perceived. Apple and Samsung workers are motivated to think exclusive as well as develop new thoughts.

Innovation funnel

This is procedure of assisting companies in their research and development ideas to shortlist of actionable solutions. This have the potential to drive the growth and development of innovation with a reduction is risk. The innovation funnel is the procedure of prioritizing, selecting, refining, and eliminating as well as testing innovative thoughts that allow companies to mitigate the thoughts that have high risk of failure. The first step of innovation funnel is different thoughts collected. The next comes is the evaluation of the stage, where companies can critically access the ideas (Papageorgiadis et al, 2020). The 3rd step includes the business objectives that companies can further refine these thought in more detailer ideas. The 4th is that prototypes need to be validated and tested through experiments and small scale trails. The last step is the implementation of the ideas that has been analysed in previous steps.

3.0 Apply the process required to commercialise innovation within an organisation

3.1Business case

New Product Development Framework

This is a method used by the firms to build physical products in e-commerce operations. The procedure is not standardized that differs by company's structure, maturity and industry. Ideation is the new product integration within existing products. The next step of collecting potential data from customer preference is by doing screening and evaluation. The next step is to gather the quantitative evaluation of the ideas such as costs and ROI. The next is the development of new product. Sixth step is to sustain the experiment in commercial environment that purpose to test the viability of the product.

Business case

Background of the chosen organisation

Apple designs, sells and develops customer electronic products including computer software as well as online services. They include products such as iPad, iPhone, Apple watch and many more products in the global markets. The major success of the Apple in innovation is focus on design. The firm place a vital focus on offering products that are both functional and attractive in the market (Grimaldi et al, 2021). Innovation is vital for Apple to seek sustainable development. This helps company to stay ahead of competition and solve external issues.

The problem statement

In the face of companies facing issues, there is an escalating need for sustainable electronics is enhancing both companies and customers to consume eco-friendly products. Renewable energy is growing and becoming an attainable reality as technological progress in the international market. There is strong need of Apple to develop more sustainable products that meets the demands of customers.

What is your solution? - Product, service, or process

The Apple should develop Smartphone that is made up of fair trade and recyclable materials that emphasize on fair pay within the supply chain that aims to upgrade product line. The company should also focus on make iPhone's hardware last longer to offer the support to keep their software updated. The company will focus on reducing carbon emissions from its production of Smartphones (Dratler Jr and McJohn, 2023). Electronic waste is becoming very rising waste stream. Apple's new product line will prevent adding on these rising challenges globally.

How and why is it an innovation?

Apple is going to make the use of Smartphones that are easy to repair as well as durable. This allows users to easy repair the broken phone. The device design to prove to do something unconventional that can offer various advantages. This makes the iPhone easy to repair as well as open. This encourages the customers to use their mobile for longer duration that enhances sustainability in their operations. The company will move to circular economy through the use and repair of phones, researching recycling alternatives and reducing waste globally.

Market/customer research

The global sustainable products market is anticipated to grow at considerable rates in the forecast period among year 2023 and 2030. The sustainable electronic production market is anticipated to grow by annual growth rate of 25 percentage (Vyas, 2023). The customers are demanding green marketing that focus on the development as well as promotion of products that are designed with sustainability. The electronic waste issue has grown environmental concern in a global market that leads to raise customer demand for green and sustainable electronic devices. Companies that focus on sustainability stand to gain advantage of authorized ESG investments.

Investment requirement

Sources of fund

The company has opted for both public as well as private debt financing to fund their projects. The cash flow from the investment allows company to service of the debts as well as repayment of equity. The company can also take funds from government that promotes sustainability innovation range with interest free loans.

Expected benefits:

Sustainability is significant in the Apple as it reduces the negative impact as well as maintains sustainability in operations. This eradicates the harmful operations such as extracting harmful resources as well as disposing of e-waste regeneration (Vyas, 2023). These devices need huge resources like oil and minerals in manufacturing that degrades the planet. Apple by maintaining sustainability for future generation can promote ethical practices like reducing waste, carbon emission as well as fair labour practices. This will help Apple in gaining better brand image and support customers that gain brand loyalty. Energy efficient electronics mitigate energy consumption that assists customers to save. This assists apple to reduce its carbon footprints and thereby enhances both brand image as well as market share.

Potential risks

Apple's substantial carbon footprint needs a major change that extends beyond isolated efforts. Renewable energy implementation is getting momentum that requires major investment that can deter the Apple manufacturing. The change to improved manufacturing process can also disturb start workflow. The demand of quality materials, meeting the growing demand o electronic production is a continuous task. Designing the products while maintaining sustainability is a major point that raises production costs that pose challenge for Apple to poise environment responsibility and profits

Time scale

Evaluation and recommendation for improvement

Apple should engage with its stakeholders to analyse the impact of their sustainable practices and responsibility of the firms. This will assist Apple to prioritize their engagement and communication efforts to modify their campaign accordingly. The company should regularly invest in research and development to analyse market trends and preferences of its customers to modify products on the basis of their needs.

4.0 Evaluate the range of methods for protecting innovation within organisations.

4.1 How to protect intellectual property

Patent are the grants to Apple that offer them with right to produce as well as sell their products for the certain period of time. Patent gives Apple the right to stop other firms to copy, manufacture and sell their idea without permission. This gives Apple the protection that facilitates them to stay ahead to competition. However, implementing patent can very time consuming procedure. This cost company with lots of fees and additional charges that increases the expenses.

Copyright signifies the legal responsibility of the proprietor of intellectual property. Copyright plays a vital role in innovative realm that offers legal protection from intellectual creations. This helps Apple to protect their intellectual property, encourage innovation as well as offers other financial benefits (Chirico et al, 2020). On the other hand, copyright also have some limitations on customers rights, potential challenges to entry new markets and encore complications. Obtaining a copyright is a lengthy procedure. This includes application, search and legal obstacles that take several months and years. Global protection needs registration in each nation where Apple seeks protection that raise in complication and costs.

Trade secrets help company in protecting its innovative frameworks and key data that offers them with competitive advantage. This can be protected for the unlimited period of time. However, it can be legally needed by others as well as disclosed to public. This tool can be safeguarded open-endedly if they remain trustworthy as well as the firm take reasonable steps to sustain their privacy.

Trademark is a unique symbol or sign that is used by the company to distinguish their offering from that of competitors. The aim of trademark is to protect the attractive features of the Apple, to ensure that customers can clearly recognize the source of products. Some trademarks also consist of elements like sounds, colours and smells. This serves as an analysis of Apple's reputation and identity in the market. They are vital in maintain and sustaining the brand recognition. This legal protection is evaluated by rights that are granted through the registration procedure with suitable authorities. This registration offers Apple with exclusive right to use the trade on the products. This also facilitates the Apple to take legal actions in against of unauthorized use of the copyrights (Okediji, 2020). This has an indefinite lifespan of use as well as properly maintained that can renew on the periodical basis. On the other hand, the procedure is trademark registration can be very costly that includes legal cost, registration fee and expense of maintaining the copyrights.

Conclusion

By summing up, innovation helps companies to create new thoughts that leads in launch of new business frameworks and new way to manufacture their products. This brings products to the market that is not available and accessible to customers. This helps the company to gain competitive edge in the global market. Apple by launching the idea of sustainable product line can enhance their brand reputation in the minds of customers. This will also help the company to emphasize on market trends and stay ahead in the market. Intellectual property rights plays a crucial role in Apple that helps in ensuring protecting customers and fair competition from regards on the origin of products.

References

Books and Journals

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• Vyas, S., 2023. Sustainable Electronics market. Online. Available through. :<https://www.linkedin.com/pulse/sustainable-electronics-manufacturing-market-share-development-vyas-5towf#:~:text=The%20sustainable%20electronics%20manufacturing%20market,the%20end%20of%20the%20decade. >