Responsible Business BM302: Starbucks CSR Practices Assignment Sample

Starbucks' Corporate Social Responsibility Strategies & Their Impact on Business Ethics and Stakeholder Engagement

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Introduction Of Starbucks Which Is A Coffee Shop With 31,000 Stores In 79 Countries Assignment

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The report will discuss the different ethical theories and approaches of Starbucks which is a coffee shop with 31,000 stores in 79 countries; it is the leader in retailer and roaster of speciality coffee in the globe. The report will analyze the organization theories that contribute to corporate social responsibility. The report will examine the effect of corporate culture and the quality at the top of an organization on the ethical conduct of its staff. The key features of the report will critically evaluate challenges, opportunities, and implications of compliance in Starbucks (Ferrell, et. al. 2019). The report is made to develop an understanding of the organization's strategy to increase the stakeholder commitment to CSR.

Ethics is based on understandable standards of wrong and right that set down what humans have to do, usually in conditions of obligations, rights, and benefits to fairness and society. These are the values and principles used by a person to govern actions and decisions. Business ethics study appropriate business practices and policies concerning potentially contentious subjects which include insider trading, corruption, corporate governance, unfairness, corporate social responsibility, fiduciary tasks, and much more. Corporate Social Responsibility (CSR) is the thought that a firm should play an optimistic role in society and regarded as the social and environmental impact of business decisions (Sroka and Szántó, 2018). It is linked to sustainability by creating economic, social, and environmental ethics. These factors focus on the non-financial factor of firms including large and small, about when is the appropriate time for business decisions.

Ethical theories in business

Business Ethics is followed by businesses for maintaining a pleasant relationship with society, its various group, stakeholders, shareholders, and institutions recognize the moral responsibility for the rigidity and inexactness of business conduct. Business ethics are the moral values of individual behavior needed by modern society inclusively and exclusively dealing with commercial transactions (Raj, et. al. 2021). It means the behavior of a company or individual while conducting a business, by examining morality in operational activities. Many ethical theories must be applied by businesses such as:

Ethical theories

  • Deontological theory: it is the ethicaltheory that put special importance on the connection between morality and duty of human performance. These ethics holds that at least some acts are ethically compulsory in spite of of their penalty for human wellbeing. This indicates that a person will uphold his or her duties to another person or society since doing so is what is morally right (Lazar and Timmons, 2019). Given that their decisions are based on their predetermined obligations, those who follow the deontological theory will make choices that are quite consistent.
  • Utilitarianism theory: it is the ethical theory of morality that advocates performance that promotes contentment or happiness and resists actions that cause harm. When concentrating toward making economic, social, or political decisions, a theory aims for the betterment of society as a whole. Act utilitarianism and rule utilitarianism are the two varieties of utilitarianism. Act utilitarianism adheres strictly to the notion of utilitarianism: regardless of one's feelings or societal restraints like laws, one performs actions that benefit the greatest number of people. Fairness and consideration of the law are important to rule utilitarianism (Arnold and Bowie, 2019). A rule utilitarian looks for ways to help as many people as possible while still acting in a way that is fair and reasonable. Rule utilitarianism thus has the added advantage of valuing justice while also including beneficence.
  • Egoism theory: The idea that one's own interests should drive all of one's actions is known as egoism in philosophy. There are two types of egoism: normative and descriptive. The positive or descriptory version views egoism as a factual account of human affairs. An ethicaltheory considering to which moral decision making should be guide completely by self-centredness. A great benefit of ethical egoism over other normative theory is that it avoids any likely disagreement between self-interest and ethics.

Utilitarianism theory in the case of Starbucks influence persons internationally through its strategy of fair trade. Exporting fair trade coffee is measured as ethical as the coffee beans obtained by Start bucks are bought by paying farmers a fair price (Marseille and Kahn, 2019). Due to a variety of environmental factor mainstream of individuals in the globe have now transferred towards being ethical. The case company with the help of Utilitarianism theory developed certain factors which help in achieving the goals such are:

Moral leadership and decision-making:

Moral behaviour is an essential component of leadership. Employees of Starbucks anticipate their leaders to be a representation of ethical behaviour.

Governance and compliance:

it frequently steps in to control ethical values. The business needs to understand practices that are not only morally unethical but are also illegal (Brin and Nehme, 2019). Experts are officially bound to follow ethical standard, such as accountants, lawyer, doctors, and many other professional bodies.

Corporate social responsibility:

more and more, ethical theories in industry are addressing the subject of corporate social responsibility. There is growing stress for firms to expand practices and product that assist the environment and society. This includes business practice that do not need fulfilment and that will help entities other than the firm.

Consider consumer safety:

it is the main factor when bearing in mind ethical theories in business. Those include product security and legal accountability, promotion practices, and sale pricing tactics.

Professional conduct standards:

It is not extremely noticeable that leaders are likely to perform according to moral standards. Many experts are bound to follow ethical codes for the reason that of the nature of their work.

Diverse approaches persuade the way an organization or an individual addresses an issue

Starbucks is the most ethical company around the globe and has maintained sustainability in its business. The company makes a continuous effort to be a socially responsible company and carry out its business in an ethical manner. The company is proud of its ethical way of doing its business operations. The company maintains its sustainability in community, environment, sourcing, diversity, and wellness of people around the globe. The brand's commitment to ethical practice in the place of work environment is reflected in its location of a standard of conduct for its stakeholders (Dathe, et. al. 2022). The major ethical issue addressed in the code of conduct can be generally classified as a promise of stakeholders to provide superior service to consumers, a favorable workplace environment for the workers, and an emphasis on truthfulness and equality in all dealings.

  • Promise to provide quality service: the company should be dedicated not to discriminating against customers, protecting customers' safety and health by following all correct processes relating to the handling, storage, and research and providing service for Starbucks products.
  • Conducive working environment: The Company is reliable with global human rights standards and promotes equal chance in its promotion and hiring practices creating decisions exclusively on the job-related criterion. The company employs people of the age of 18 while taking into the thought of legal requirements of hour's task, and age, and ensures the employee's education, safety, health, and physical development. Administrators are assigned to put into effective practices and rules about place of work safety, health and safety to protect and safeguard the associates. The company is dedicated to obeying regulations and laws appropriate to wages. It emphasizes work performance and should be remunerated accordingly.

Organizational approaches to corporate social responsibility

Corporate social responsibility is self-governing business pattern that helps a brand be socially answerable to itself, its stakeholders, and the community. By practicing corporate social responsibility firms can be aware of the type of impact they contain on all aspects of society, including economic, social, and environmental. There are mostly four types of approaches in business. The first one is environmental responsibility which supports corporate social responsibility and also supports a company to make sure it departs natural resources better than before its operation (Nguyen, et. al. 201). The second is an ethical responsibility that helps the company to frequently set its principles, through external services and demand by customers may outline ethical goals. The next is philanthropic accountability which refers to how a brand spends its resources to make the planet a better place. The last one is a financial accountability that focuses on the financial investment of donations, programs, or product research.

Diverse beliefs, values, and attitudes, and cultures that are formed by Starbucks

Starbucks keeps its working environment in a means that keeps people positive, the globe positive, and profits. The mission and values of the brand while working together as an associate to build a unique company. The company has a huge impact on creating meaningful opportunities, leading in sustainability, and strengthening communities.

As a head in hiring enormous talent, the brand has always looked to produce opportunities for its partner and customer in the communities. Their goals are to focus on hiring more refugees, chance youth, veteran, and military spouse. Starbucks is constructing and functioning stores with a plan to diminish its environmental footprint with determined goals for 2020 and ahead. The company is planning to operate and build 11000 greener retail stores, advance recyclability, and invest in 100% renewable energy in its business activities. The company's coffee is verified 98% morally sourced (Rodríguez, et. al. 2019). They are working with other industry influential to make coffee the primary sustainable agricultural product. Each store or company is a part of a community and is committed to strengthening the neighborhood.

How do these principles inform the business practice of organizations? What happen when the ethics of one nation conflict with those of another

Starbucks has adopted several initiatives and policies to generate a culture of the enclosure. The company is constantly innovating and look for new technology and conduct to get better coffee drinks, customer experiences, and better services. The main sustainability goal of the company is to divide its carbon emission and ravage by 2030 agenda. The company is also focusing on getting greener by unveiling its long-term approach to get greener, which includes more plant-based goods on its set of choices and changing to reusable packaging. A firm that decides to expand its business internationally might find it essential to re-appear its ethics policy and laws to make sure that they cover unforeseen situations that may occur in the future. Business ethics can differ in other countries and even between industries.

Review codes of conduct and associate practices which organizations put in place

The company’s mission is to motivate and care for the individual spirit one cup, one person, and one neighborhood at a time. Their coffee has always been about superior quality and is passionate about morally sourcing premium coffee bean, scorching them with immense care. It is humanizing the lives of citizens who produce them. The company always treats each customers as a partner with dignity and respect and the brand holds each other to that standard. The company is fully engaged, connects laughs, and uplifts the lives of its customers. It started with the assurance of a perfectly made beverage with premium quality coffee. The company store offers a healthy environment where clients feel a sense to feel right (Marufuji, 2020). The stores become a safe place, a break from the doubts outer surface, a place where the customers can meet with friends and colleagues. Starbucks brings together partners, customers, and society to contribute to a common goal and CSR. The company delivers in all of these areas and enjoys the kind of achievement that rewarding shareholders.

The consequence that the community culture and the tone at the top of an organization may have on the ethical conduct of its staff

When companies execute best practices in corporate social responsibility, workers are more probable to connect in supportive behaviors toward their co-workers and the company. The staffs experience a better intellect of individuality with the company they work for. Social responsibility is more significant than financial success in formative how much workers recognize their workplace. Alongside increasing current workers commitment, corporate social responsibility can make the organization look extra attractive to the applicant and potential employees (Nazir, et. al. 2021). Workers have also been exposed to be more occupied and perform better when they experience superior about their company’s corporate social responsibility involvement.

Challenges, opportunities, and implication of compliance in the organizational

Starbucks has the biggest coffee shop chain in the globe and is measured as one of the most reputed, liked, and famous consumer brands around the world. The company is known as most ethical companies while maintaining sustainable business including corporate social responsibility. The brand makes a lot of attempts to grip business ethically as well as accountability through community, diversity, and environment (Jamali, et. al. 2018). Many industry analysts have arranged that Starbucks is a reputed brand due to its corporate social responsibility maintained in its business operations around the global markets. It has earned this reputation through its performance like posting on its website how they are enthusiastic to help the surroundings by contributing to selling and buying environmentally friendly products (Jia, et. al. 2019). The company has faced a major challenge in climate change, Incomes, social justice, resource inequality, human rights, environmental sustainability, and many other socially responsible factors. Corporate social responsibility is an evenly important companion to maintaining environmental, social, and corporate supremacy principles that gave rise to new distinctions in the globe.

What factor does Starbucks’ take into account when faced with including ethics in their decision-making process?

Starbucks believes in performing its business ethically and is determined to do business properly to succeed. Business ethics and compliance is a procedure that powerfully supports Starbuck’s vision and mission. It helps the company to protect its culture and reputation in the global market. This program aspires to expand and deal out facilitate and aware legal fulfilment and moral training (Feys, 2020). To keep the standard of business code of conduct, the corporation has issued a brochure which is distributed to all its associates to become helpful at the time of the decision-making process.

Impactful economy

An economic impact study examines the consequence of an event on the economy in a particular area, ranging from a single neighborhood to the whole globe (Muzakki, 2020). It typically measures the change in business profits, revenue, personal wages, and jobs.

How are 21st-century firms shaping the future of business?

With the rising global wealth, half of the globe is soon entering the utilization economy and the market is growing in places further than the rich, developed nations. In this CSR environment the role of the organization, in society, and the global economy is changing rapidly and bringing new challenges for the company (Hakan, 2019). This is particularly true for large marketplace-shaping firms that look for capitalization on innovation that is changing the face of worldwide capitalism.

What are the criteria a company must meet to demonstrate it is ‘responsible’?

Social responsibility has to turn out to be more and more important for investors and consumers who seek savings that not merely are cost-effective and profitable but also contribute to the welfare of society and the environment (Sroka and Szántó, 2018). Socially responsible firms should adopt a policy that encourages the well-being of the environment and society at the same time as decreasing negative impacts on them.

Starbucks’ strategy to gain ongoing stakeholder commitment to CSR

Starbucks needs to report to the demand and interests of stakeholders, for the reason that the brand is viewed not just as an organization for profit, but also as a resident of a responsible society. Thus, the company must contribute to the development of society ethically and morally (Yoon and Chung, 2018). The company has already applied various corporate social responsibility programs for its stakeholders to enhance their performance in the long run.

How do firms manage their corporate social responsibility?

A corporate social responsibility initiative is a powerful advertising tool that helps a company position itself positively in the eye of investors, consumers, regulators, and other stakeholders. Corporate social responsibility initiatives can also advance employee satisfaction and engagement which is the key method that drives retention (Dias, et. al. 2018). Such inventiveness can even create a center of attention for potential employees who take strong personal confidence that matches those of the organization.

What are the implication of a strong CSR policy on company’s brand and success?

As the millennial customers' residents grow, it becomes significant for companies to consider their corporate social responsibility status. A model of social accountability is necessary for the company in attracting different customer segments. Businesses that apply and implement corporate social responsibility proposals can boost customer retention and loyalty (Youssef, et. al. 2018). Socially responsible firms have a chance to place out from the rivalry because they develop superior and optimistic brand recognition.

How does a brand’s CSR impact stakeholder engagement?

By appealing stakeholders constantly and from the beginning enable firms to plan an agenda that helps to identify suitable standard and approach to corporate social responsibility management (Collinge, 2020). It helps the company in recognising that several stakeholders are enormously well-informed and may even be concerned about the expansion of these ethical standards and codes.

How is the 2030 Agenda for sustainable development affecting UK business?

Sustainable development goals (SDG) are also known as the international goals that put down a path to end poverty, decrease inequality, and undertake climate change, in the middle of other ambitions (Tsalis, et. al. 2020). The 18 goals and 170 precise targets of this 2030 agenda for sustainable development have set the global sight on concentration on the most significant social, environmental, and economic issues. The UK is dedicated to the release of sustainable development goals which is explained through figure 3 below.

Explain the guidelines set out in ISO 26000

ISO 26000 is defined as the global standard developed to help associations effectively measure and address social responsibilities that are important and applicable to their vision, employees, mission, operation process, consumers, community, and other stakeholders and environmental impact. It is planned to aid firms in contributing to sustainable development. It is planned to support them to go beyond lawful compliance (Licandro, et. al. 2019). it recognizes conformity with the law is a fundamental duty of any company. It is an essential part of their social responsibility within every organization.


The report has discussed how the company has adopted corporate social responsibility in its business by promoting the transparency and sustainability of coffee store growing practices. The report evaluated important ethical theories in a business context of Starbucks. The highlight of the report was Starbuck's approaches to corporate social responsibility. It has critically assessed the challenges, opportunities, and implications of compliance at Starbucks. A report was made to discuss an organization's strategy to gain ongoing stakeholder commitment to CSR. Starbucks’s corporate social responsibility enhances the customer’s long-term relationship. In this report, the specified practice positively reflects the company’s brand image, and attract new investor and important stakeholders, including dedicated employees. It is one of the most ethical companies and is proud of its ethical ways like fronting, community, environment, multiplicity, and wellness in doing their business.


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