Security Challenges and Opportunities in Tourism Industry Case Study

Introduction: How Tourism Companies Adapt to Evolving Security Risks

With regards to the tourism industry, security is the most common aspect which needs to be focused on by the companies. The reason underlying the fact is that when the places are not secured, then tourists will not be coming to the place frequently. For the effective engagement of tourists with the company, appropriate security services must be provided to the people so that they are kept happy and satisfied. The current infographic will outline the threats and opportunities which are present within the external environment for enhancing security. Along with this, the response of companies will be outlined as to how they have responded to the security management. In the end, the importance of responding to the issue will be outlined.

Main Body

Outlining the threats and opportunities relating to the issue

Maintenance of security is a major concern for the effective working of the companies present in the tourism industry. It is defined as the concept which focuses on providing a safe environment to the tourists coming to the place. Many times, there are different issues which are faced by consumers while coming to the place (Agarwal, Page and Mawby, 2021). So it is the responsibility of the company they effectively provide secure services so that the overall performance of the company can be improved. The different opportunities and threats present in the external environment for security purposes include the following-

Opportunities

• The biggest opportunities for the companies present in the tourism industry include the use of the latest technological advancements taking place. This is very crucial for the reason that for managing the security the different types of technology are used and companies must adapt it.
• Along with this, another opportunity presented for companies working in the tourism industry includes focusing on big data and machine learning to record every detail of the tourists and the employees working within the company.
• In addition to this another opportunity is the use of 5G connectivity. This is very necessary for the tourism industry to use the latest speed of the internet so that every work is fast and quick (Technology Trends in the Travel Industry, 2023). Companies must have good internet connectivity as every work is done with the help of the internet and in case the speed is slow then it will affect the overall working capability to a great extent.

Threat

• The most common threat which is faced by tourism companies while improving security is intense competition. The resources available within the environment are very less and the users are many (Mawby and Vakhitova, 2022). Thus, this is the most common threat which companies face while implementing security is the high competition.
• Another threat that the companies present in the tourism industry face about security is the fast-changing technology. This creates issues for the company because it might be possible for the company that when they implement any technology then it might get changed. This is a major threat that the tourism companies face.

Ways in which businesses have responded to the issue

For tourist companies, they must adapt to all the latest techniques and modifications taking place in the external environment. The companies must respond to the changes accordingly so that the overall performance of the company can be improved (Rodríguez-Antón and Alonso-Almeida, 2020). The reason underlying the fact is that when the effective type of change is adopted by the company then it assists them in improving the way they work in a better manner.

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The most common way in which most companies have responded is by adapting to all the relevant changes within the workplace. The reason underlying the fact is that in case there is any change present, then it is the responsibility of the company that they must be adapting to the changes efficiently so that working can be improved. For instance, Hilton is a hotel that is continuously working on adapting to all the latest changes taking place. Also, this Hilton has a very sound research and development department, which continuously focuses on adapting to all the latest changes. According to the latest changes, to maintain security, the current trend includes the use of AI in managing security. Thus, the company has implemented the effective use of AI in their security system (Afanasiev and et.al, 2020). Ultimately, this adaptation of the latest changes and positive response to the change will help the company in improving its working capability effectively.

On the other hand, another way of response from some of the companies was to not adapt to the changes. This is particularly the reason that many times companies feel that the changes taking place in the environment are not effective, and as a result of this, the companies do not adapt to the changes. Thus, this can also result in ineffective working and as a result of this, the overall working is affected, and the company is not enough competent as they are not using the latest techniques relating to security changes. For example, Selective Travel Management is a company which is not use many of the latest technological upgradations within the security and safety measures (Toubes and et.al, 2021). The company has not adopted the latest technology used in the security and safety of tourists, which are trending like the use of AI, Blockchain, machine learning and other advancements. The company has not responded to the latest changes, and they are not adapting to them. Thus, as a result of this, the overall working of the company is affected as the business is not using the latest technology, so the consumer will not be attracted. Thus, the sales of the business will be impacted, and the consumers will not like to deal with the company as they are not using the latest working patterns.

Importance of responding to the issue

For the successful working of the company within the tourism industry, it is very necessary that they effectively comply with all the changes taking place in the external environment. Thus, as a result of this, the overall working can be improved. To make the operations of the company successful, the response must be positive, and the company must adopt all the latest changes. When these changes are adopted by the companies then it provides the benefit of attracting the consumers. The reason behind this fact is that when the company operates based on the latest changes, then it will attract a large number of consumers at a single time (Khan and et.al, 2020). Along with this, when the latest changes are complied with by the company, then it will provide the benefit of an increase in sales and profitability. It is because when the consumers are happy, then automatically the sales and profitability of the company will improve. Also, the company will enjoy the benefit of a competitive advantage. The company is complying with all the latest changes, and as a result of this, the consumer will prefer the services of the company in comparison to other competitors. Thus, the competitive position of the company will be improved, and as a result of this, the overall working efficiency of the business will be improved.

In contrast to this, when the companies do not comply with the latest security changes then it will affect the working of the companies. In case the tourism companies are not adapting to the latest changes in security for tourists, the consumers will not be happy, and consequently, the sales will reduce. This is the most common drawback of not complying with the changes, that sales will be reduced as consumers will not like and will not deal with the company. Along with this, another negative aspect which the company will be facing includes the risk of losing market share (Trusova and et.al, 2020). When consumers are not happy with the products and services of the company then it will automatically start losing market share. The reason behind this fact is that when consumers are not happy then they will not use the services, and as a result of this, brand image and market position will be reduced.

Conclusion

In the end, it is concluded that maintaining security is essential within the tourism industry for the tourist. Thus, the above infographic highlighted that there are different opportunities and threats present for the company. The opportunity includes using AI, machine learning and others. Whereas the threat includes competition, the risk of changing technology and others. In addition to this, it was also highlighted that a positive response needs to be provided by the company about the changes so that they can gain a competitive advantage. In the end, it was also analysed that the benefits of adopting the latest changes include an increase in sales, consumer loyalty and others. In contrast to this, the risk of not adopting includes a decline in market share and others.

References

Books and Journals

• Afanasiev, O.E., Afanasieva, A.V., Sarancha, M.A. and Oborin, M.S., 2020. The territory of the country as an object of tourist safety: Global practice and the case of russia. In Tourism, terrorism and security (pp. 63-87). Emerald Publishing Limited.
• Agarwal, S., Page, S.J. and Mawby, R., 2021. Tourist security, terrorism risk management and tourist safety. Annals of Tourism Research, 89, p.103207.
• Khan, N., Hassan, A.U., Fahad, S. and Naushad, M., 2020. Factors affecting tourism industry and its impacts on the global economy of the world. Available at SSRN 3559353.
• Mawby, R.I. and Vakhitova, Z.I., 2022. Researching the relationship between tourism, crime and security: The tourism industry and the disenfranchised citizens. In The Handbook of security (pp. 581-601). Cham: Springer International Publishing.
• Rodríguez-Antón, J.M. and Alonso-Almeida, M.D.M., 2020. COVID-19 impacts and recovery strategies: The case of the hospitality industry in Spain. Sustainability, 12(20), p.8599.
• Toubes, D.R., Araújo Vila, N. and Fraiz Brea, J.A., 2021. Changes in consumption patterns and tourist promotion after the COVID-19 pandemic. Journal of Theoretical and Applied Electronic Commerce Research, 16(5), pp.1332-1352.
• Trusova, N.V., Tanklevska, N.S., Cherniavska, T.A., Pryst?mskyi, O.S., Yeremenko, D.V. and Demko, V.S., 2020. Financial provision of investment activities of the subjects of the world industry of tourist services. Journal of Environmental Management and Tourism, 11(4), pp.890-902.

Online

• Technology Trends in the Travel Industry. 2023 Online. Available through: < revfine.com/technology-trends-travel-industry/ >