Unit 42�Planning For Growth Investing In The Future, Developing An Exit Plan Assignment Sample

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Introduction Of Planning For The Growth Of A Business. Every Business Should Prepare Proper Planning To Increase The Scope And Opportunities Of The Businesses Assignment Sample

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The topic of the following report is planning for Growth to increase the success and profitability of the business. Every business should be concerned for make effective planning that will help the business for better expansion and growth. Coffee Wake Cup is a popularlocal cafeshop that operates in the local area of London, United Kingdom. It has established in 2013 and get successful in few times due to its service quality and customer recognition. The brand follows the passion for experimenting with different flavors that helps the brand to achieve a competitive advantage over rivalries. The report will make investigations on the brand scope and opportunities and develop an effective plan for market exit strategy.

Part 1

1.1 Critical Assessment of The Opportunities Available to The Business

"Business opportunities" can classify into several types. The management team needs to acknowledge that every commercial opportunity has some similar functioning beliefs and aspects. Talking about the opportunities Franchising is the most basic opportunity for business in the market. With the help of franchising the "business plan" and "road map" will be created on time. When a company chose to work with a renowned brand, they have to maintain its guidelines for the betterment of the existing company (Hughes and Troy, 2020). There are several examples of well-known franchises- McDonald's, Anytime Fitness and Dunkin Donuts.Distributors are the second aspects to boost the availability of opportunities in a commercial sector. As the "distributor”. The business managers aggress to provide their offerings and commodities at a standard price. Moreover "dealership" is a major opportunity for a business. In this term, the executives should focus on examining the products they are trying to sell. "Life insurance policies" and the policies of car insurance are common examples of the dealership. Licensing is another term of opportunity (Clement, et al., 2018). Licensing often aids to manage the status of the commercial additionally it also handles the brand name appropriately.

Moreover, technology aids to increase the efficacy of structures, goods and amenities. It benefits tracking and updating procedures, upholding statistics flow and maintaining contacts and worker histories. In addition, this improved efficiency in the process aids to reduce charges and enables the industry to develop rapidly. Statistics technology raises business modernization—resulting in a more advanced app, fast processing, upgraded statistics storage, and wider information circulation. Consequently, modernization makes industries run more professionally. And upsurges value, improves quality, and increases productivity.

The following term will show how Coffee Wake Cup can customize some machinery to maximize productivity, superiority, plus revenue. Self-serve machines are excellent for any coffee shop industry. By using innovative new technologies, a company of coffee can serve their consumer their beverages quickly and proficiently. By doing this, customers do not have to stand in a queue or wait in a line for a long time of period, as a result, the barista doesn't need to take pressure during the peak time of their businesses (Rachinger et al.,2018). Product consistency is the vital consideration for any coffee industry. By utilizing high-tech technology, a company can create the best coffee varieties like – espresso, mocha, Frappuccino etc. to attract more people. Big coffee chain companies’ emphasis this to maintain their standards of using innovative machines but small shops like Coffee Wake Cup should also focus on this. Last but not least strong HR management is very crucial for a company as they can handle and boost up their employees for the growth of a company so the business can flourish with a good amount of revenue.

1.2 Explanation of the Basis of Competitive Advantage for The Business

"Porter's Five Forces" is a structure which defines and evaluates 5 competitive forces which molds every business and aids determine an industry's "strengths" and "weaknesses". This analysis assists to identify the place of power in an organization(CGMA, 2022). Tactical analysis often custom "Porter's five forces" that concludes the competitive force and allure of an industry. This term is beneficial in acknowledging the strength and position that the firm wants to move in the upcoming time. This theory also aids to analyse the strengths and the weaknesses to recover them effectively. Moreover, it displays openings to exaggerate the business it also aids to comprehend the "corporate risk".

 Porter’s Five Forces

(Source:Ferdinand and Tresyanto, 2020)

  1. Competitive Rivalry: The term "level of rivalry" states to the amount of competition presents within a specific business. One can compete that as division competition upturns, it will turn out to be harder to earn revenue. Numerous opponents in the industry enjoy exceptionally loyal purchaser support (Kinoti, 2019). Increased amounts of industrial concentration, a lack of product variety, comparably cheap production costs, and significant tactical equities characterize the coffee industry. Due to its high rate of growth, low stock management expenses, and low exit barriers, specialty coffee faces though less rivalry. It's safe to say that the selected coffee shop, "Coffee Wake Cup," needs to improve organizational capabilities to handle its formidable opponents
  2. Entry Potential: The "potential" for access denotes the affluence of admission into a specific industry. The faster it is to obtain and the lesser the price has to be, the harder it will be to make a turnover. Due to the prevalence of home coffee brewing and packaged bean purchases, new rivals face a significant threat.
  • Power of Suppliers: Supplier power is the number of the market's suppliers. With additional providers, the market will see lower supply costs. Even though the industry as a whole has grown significantly, allowing suppliers to control the market, "Coffee Wake Cup "only works with one distributor who is not able to sustain cheap prices over the long term.
  1. Power of Customer: The market's power provides data on the amount and number of buyers. If there are just a small number of big buyers, it might be claimed that customers can bargain down prices (Ferdinand and Tresyanto, 2020). Because a diverse variety of vendors can meet the need, there is significant buying power.
  2. Substitute Products: A substitute product is a product that is widely available and is comparable to the original product. If prices fall, more options will be available on the market, making it harder to make a profit. A significant danger comes from the large number of competitors who sell piping-hot or warm beverages (Duke, 2018). The fact that a sizable portion of coffee drinkers make their drink at home utilizing packaged coffee also poses a significant threat from substitutes.

Based on the research of such a "five forces model", "Coffee Wake Cup" is a piece of a highly competitive industry with a highly recommend going in addition to competitive strength. By concentrating on elements such as brand distinctiveness and customer loyalty, the company has the opportunity to grow and diversify its operations generally.

1.3 Critical Valuation of The Possibilities for Growth, Via Ansoff Matrix

The "Ansoff Matrix," sometimes called the "Item Development Grid," is a "two by two" framework that may be customised by executives and the research team to aid in the planning and evaluation of development initiatives (Kurniawan, Iswahyudin and Suciati, 2020). The tool precisely aids investors in conceptualizing the grade of risk linked to several strategic planning. "H. Igor Ansoff", an advanced mathematician and corporate management, shaped the matrix, which was formerly featured in the "Harvard Business Review" in the year1957. To support more thorough examines of the aspects prompting business development, the "Ansoff Matrix" is repeatedly used within collaboration through some new industries as well as business analysis software, comprising "PESTEL", "SWOT", and "Porter's 5 Forces "models. In this following assessment, this model will be demonstrated to evaluate this "Coffee Wake Up" organization's management sector and to get an overview of the advanced initiatives. Moreover, this model is mainly used to demonstrate the comparative attractiveness of growth plans that influence both current goods and markets vs. fresh ones, and the occurring risk related to each other (Dawes, 2018.). The Matrix represents a distinct growth approach.

 The Ansoff Matrix

(Source:Kurniawan, Iswahyudin and Suciati, 2020)

Market Penetration

Market Development

"Market penetration" is the lowest hazardous risk when related to other hazards. When using a market penetration technique, management strives to promote more of its line of items into places they are aware of together with the sector in which they currently have links. Common execution strategies include increasing marketing efforts or streamlining the supply chain, cutting prices to attract new customers within the sector of the market, and acquiring a competitor in a similar industry (Dawes, 2018). Consider this coffee shop (Coffee Wake Cup), which provides supermarket chains with packaged consumer goods. In an effort to improve penetration, management may change expenses for a big chain in order to get more shelves for it’s prone to a variety of "pet food products" in relation to food boxes

Because it does not require a significant expenditure in product development or research and development, market growth is the "second least" dangerous method. Instead, it makes it possible for a management team to join a brand-new industry with existing products. Serving a varied client base or intended audience is one technique. Others include starting a new small industry (regional growth) or entering an international market (international expansion). For instance, the "Coffee Wake Cup" is attempting to grow its company outside of the UK. Even if creating an integrated supply chain management organization for a worldwide industry involves risks, the fact that they are promoting a product with a tried-and-true road map helps it less risky.

Product Development


If Coffee Wake Cup has the ears of a specific industry or target group, it may try to grow its portion of its wallets (Khajezadehet al., 2019). Think of it as a method of client retention that may be achieved in a variety of ways, including investing in R&D to develop a unique product, obtaining permission to produce and promoting an item created by some other company, and marketing a "white-label" product that is produced by a new provider to generate a novel offering. Usually over the years, the sector of technology has developed rapidly. During the development of coffee sectors, innovative technology has become more significant through the supply chain. “Point of sale” or (POS) would be very effective for coffee shops like that. Moreover digital signage in cafes would aid the cafeteria for upcoming growth.(perfectdailygrind,2022).Additionally Coffee wake up decided to set digital screens in their kitchen to enhance innovation throughout the organization. Which will help the organization to enhance the accuracy of the orders and to deliver them quickly. At the time of pandemic the online delivery increased heavily as covid 19 drove the company to turn more contingent on technologies. During this pandemic situation the eateries started taking this social distancing term seriously as people are aware of this virus. Coffee shops emphasis their focus on digital apps and innovative technologies to connect with their customers. It helps them to get contactless as they started offering the menus through QR codes from their websites and taking bills by online payment. Besides the collaboration of Uber Eats with new eateries including coffee shops improved the market value and growth of this businesses.

Diversification methods are often the most dangerous in risk terms since they ask for the creation of both products and markets. Although it is the riskiest approach, it can yield tremendous rewards, like opening up whole new revenue opportunities or lessening a company's reliance on a specific product fit. The following are the two primary diversification strategies that a management team might consider:

There may be potential in "Related Diversification" for the present company and the new commodities or sector to collaborate (Cleberg, 2019). Contrarily, it is unlikely that "Unrelated Diversification" would result in any sizable synergies between the existing market and the new offerings or services.

An ideal model for the probable growth paths of this "coffee shop" firm is the "Ansoff Matrix". "Market penetration" is the most common and least risky of the four. Diversification is the riskiest tactic because it calls for a company to launch a new item into an untapped market. However, the "Coffee Wake Cup" has the advantage of having a formidable product offering that, if it can successfully unite multiple unrelated businesses, minimizes the overall risk. In this situation, using theories like the "GE/Mckinsey Matrix" or the "BCG Growth-Share Matrix" is advantageous.

Partnership: Collaborating with different cafes and bakeries will aid Coffee Wake Up to provide different menu which are not available in the existing menu of the café. It also improves the brand’s visibility as a supportive community. It also scales up the business to a higher level and cater to the needs and demands of the customers.

1.4 Evaluation of the Options for Financing Growth and Sources of Funding

The Source of capital is a vital element for a business. Additionally, a small business like "Coffee Wake Cup" it's risky enough to invest the money as they have to face a lot of opponents in this industry. To evaluate a source of finances some types can be said-

  1. Equity Capital: “Equity Capital” is the finest methods of capital that one firm can acquire. It’s a form of finance in which the business lost its stake to its stockholders rendering to the currency compensated by the financiers. The depositors will capitalize in the business by purchasing its impartiality, denotation the depositor will buy stocks of the corporation for an amount fixed by the business. However, there are many negotiations among the people convoluted in the resource’s method, this is the safest kinds of finance a corporation can acquire in altercation for some stocks (Saci and Jasimuddin, 2021). The main benefit of “equity capital” is the corporation can get revenue in profit for some stocks that is very substantial for Other Firms as the companies are not accountable to the stockholder in any circumstances of monetary damage in that specific firm.
  2. Preference Share Capital: It is indeed undeniable that preference share capital subsidy is a form of equity capital funding, however with equity capital, the investor traditionally acquires earnings rendered to existing stocks plus receives revenues earned on the total income the business generates. The subsidy in question provides the depositor with a fixed annual sum of money throughout the duration of the subsidy.
  3. Business Bank Loans: These are the most typical types of funding available to businesses for new projects. The majority of banks can provide the company with a variety of well-crafted loan options (Karakaplan, 2021). It could be an established business or a new venture. The bank offers numerous types of loans for various industries. In addition, businesses that borrow money from a "bank" must pay back that money plus interest, which can stunt the company's otherwise steady income growth.


2.1 Evaluation Of Current Business Situation, Using Entrepreneurial Strategies and Development of a Detailed Business Case to Secure Funding

Company Profile

 Logo of the brand

(Source: Coffee Wake Cup, 2022)

Coffee Wake Cup is a Clapham-based popular coffee shop that has established in 2013 and serves in the local area of London. It is a private limited company. The cafe shop is situated at 14 Clapham Park Road, London SW4 7BB, United Kingdom. The brand offers breakfast, lunch, coffee, homemade cake and many more items that will satisfy customers' demands and expectations (Coffee Wake Cup, 2022). Customers can get healthy lunch that also increases the brand value of the business. It offers a delightful and welcoming gesture that attracts huge customers to the restaurant. It provides the best quality food and personal service that gives an innovative and exclusive experience to customers (Coffee Wake Cup, 2022). The brand offers varieties of drinks, coffee, and sandwiches. The brand has achieved success over competitors due to its customer rating and confidentiality about maintaining proper quality and customer benefits.

Mission: The mission statement of the brand is “To enrich the entire coffee experience for customers of the brand, franchises, and restaurant partners through sharing the knowledge of specialty coffee”. Coffee Wake Cup promotes the specialty of organically grown coffee by employing youth in rural areas of Nepal and urban cities. The mission of the brand is to provide an exclusive Nepali coffee experience to customers that will give a better taste to customers, and increase customer loyalty and expectations (Coffee Wake Cup, 2022). It also focuses on educating Nepali farmers about the quality and varieties of high-grade coffee that will help them to grow more amount of coffee beans. The brand also has the mission to stop the child labor concept in eastern Nepal which will ensure better education and wellbeing (Coffee Wake Cup, 2022). It also provides support and increases the skills of the youth of the Nepal Coffee industry will help to acquire better skills and expertise and the brand will get reputed in the overall industry.

Vision: The vision of the Coffee Wake Cup is to provide the best specialty coffee from Eastern Nepal to all over the world. The obsession of the brand is to get the excellence to provide the best coffee experience to customers by using the original Arabica Seeds that enhance the taste and quality of the coffee. The brand loves to create endless creation of food that gives a better experience to worldwide customers.

The brand focuses on making experiments with the best quality raw materials and using the best quality technology that will help to get a reputed place within the industry that increases brand value and efficiency (Coffee Wake Cup, 2022). The brand is very passionate about experimenting with drinks and cakes by designing and mixing that will increase the competitive advantage of the brand (De Bernardi and Azucar, 2020). Coffee Wake Cup believed that a well-balanced lifestyle is a healthy lifestyle that will help the brand to provide better well-being to people. The brand is very fascinated by a variety of colors that attract people of every age so it serves coffee in many colourful cups that increase the productivity and ambiance within the cafe shop. It also offers varieties of luxurious chocolates that enhance the product range of the brand. The principle of the business is to provide the best quality products that will help people to enjoy delicious foods by maintaining proper health concerns.


The brand follows several objectives that help the brand to achieve success over competitors:

  1. Promote a better coffee experience among a wide range of customers.
  2. Offer health well-being by providing fresh and health-conscious food which is also delicious in taste.
  • Provide better coffee firming knowledge to farmers of rural areas to maintain the quality of coffee seeds.
  1. Give a better ambiance to guests so that they can enjoy their order with their family, friends, and colleagues.
  2. Give more focus to make experiments that will help to make different varieties of products.

Financing Options

Forecasted Income statement




Sales and Revenues:

“Sales Coffee and Bakery Products”




“Revenues from any event”




“Total sales and revenues”




Operating Costs:

“Cost of goods sold”




“Selling, general and administrative expenses”




“Reseacrh and developments expenses”




“Other operating expenses”




“Total Operating costs”




“Operating profit”




“Interest expenses excluding Financial products”




“Other income (expense)”




Profit before tax




“Provision for income tax”




“Profit of consolidated companies”




“Equity in profit(loss) of unconsolidated affiliated companies”




“Profit of consolidated and affiliated companies”




“less: profit(loss) attributable to non controlling interests”




Net profit




Table: Forecasted Income Statement

(Source: Created by the learner)

Coffee Wake Cup is a small local Cafe shop that operates in the local area of London. It operates under the private limited sector. It is most important to collect sufficient financial resources that will help the business to complete every activity with proper expertise and experiment. The brand can use various funding options that will help the brand to collect better funding or investments. Coffee Wake Cup should follow the following fund collection process to get better financial support-

  1. Public Funds: Public funds include receiving money from a public entity from appropriations, fees, interest, taxes, and return on investment. Public funds can be collected from state, federal and other public-funded agencies. Public funds are classified as physical or tangible investments, human or intangible investments, and current investments for the consumption of goods and services. Coffee Wake Cup uses public funding options that help them be on streamline the industry. The brand can issue public shares that will create scope for collecting investment from a wide range of people.
  2. Venture Capital: This sort of fundraising is also very beneficial to the company because, in this funding, there are very few investors eager to support small start-ups when companies are in the growing or pre-revenue stage. Venture capital is a type of finance that can come from private sources, and the individuals who are willing to invest in businesses are generally referred to as venture capitalists (Pinkow and Iversen, 2020). Coffee Wake Cup can use venture capital that will help to increase the financial strength of the business and ensure better expansion. It increases the overall growth and profitability of the organization. By using venture capital the brand increases its capability and opportunity to acquire a better position within the industry over competitors.
  3. Cloud Funding and Crowdfunding: Cloud funding refers to the way of funding businesses using the internet. It allows a wider range of investors to get influenced by the business idea and get interested in providing investment. Coffee Wake Cup should use Cloud Funding which will ensure better funding abilities and better future growth and performance. Crowdfunding is a popular Funding option that gives the opportunity to seek investment among a wider pool of investors that ensures wider scope and opportunities for better operation and management (Petruzzelli et al., 2019). The investments collected from crowdfunding are based on a debt or equity basis.
  4. Term Loan: Term loan refers to long-term loans applied by a business when investors approached the business idea and are willing to provide financial support in credit to execute the idea, that helps to meet the capital expenditures of a business and offer the full amount. Generally, term loans get secured by bonds but lenders also are able to offer them insecurely. Term loan is mainly offered for a period of 15-20 years with fixed or variable interest rates.

Competitive Advantage

  1. Market penetration: The business intends to enter new market areas as it commences its activity in a new nation in order to draw in much more clients (Distanont and Khongmalai, 2020).
  2. Market development: The Company is planning to create a new platform for the sale of its current line of merchandise in the new market.
  • Product development: The Company currently sells various kinds of coffee, refreshments and chocolates, and it plans to add additional products in the future.
  1. Diversification: The Corporation plans to make novel goods and offer the greatest services to its customers in an effort to explore new markets (Distanont and Khongmalai, 2020). Customers will receive a variety of products anywhere they are in the world as a consequence of this.

2.2 An Evaluation of The Company's Exit or Succession Possibilities, Weighing Pros and Cons

Small businesses can select from a variety of exit plans, including liquidation, family succession, passing the business on to heirs or other family members, and selling to outside businesses. The finest exert strategy for a small business will be one that enables it to achieve both its own goals and that of the company.

  1. Liquidation: This refers to the company's plan to dissolve all of its assets. Low returns on investment will be received by the owner. A more effective and effective strategy to grow their business. Instead of developing the items, businesses make the money. They pay off all of their liabilities and investments. The limitation of the liquidation strategy is that management and workers should mainly focus on creditors due to huge money pressure (Rosslyn-Smith and Pretorius, 2018). Businesses will lose trade licenses, assets, and goodwill which will affect the growth and performance of the business.
  2. Selling it to family and friends or heirs: In this process, the company owners transfer ownership of their company to their relative or to an heir. The sole proprietor knows the participants in this process and can rely on them. The members obtaining business administration aid are those who will be in charge of the company. The benefit of this technique is that no external parties are involved. It offers the chance to continue getting influence within the company. The disadvantage is that finding the appropriate accessor is not always easy.
  3. Sales to investors: One can completely exit the firm while still maintaining the business legacy. It will enable the company to turn a profit. The process will be easier if the sponsor is known. The ideal investor can be difficult to contact at times. Controversial and problematic results are sometimes the result of the approach.
  4. IPO (Initial Public Offering): An option where firm owners sell to a third party is an IPO (Initial Public Offering). The financial investor receives the proceeds of the share sale. It aids in increasing a firm's capital. Any organization's corporate debt is reduced through it (Wang et al, 2022). It maintains the company culture in place. By using this specific method, the company gains recognition. It is a very expensive and continuous procedure that creates difficulties for effective business operations.
  5. Acquisition and merger: The business joins forces with other companies and is acquired by larger companies. Because they would be hiring more competent and skilled workers, the company would produce higher income (Segal et al., 2021). Through mergers and acquisitions, the business has been developing a variety of new items and services. The difficulties of Merger and Acquisition are it creates cultural conflict, increase stress on employees, and increases the financial burden that affects the existing scopes.

2.3 Justified Recommendations for The Business

Coffee Wake Cup should use Merger and acquisition existing strategies that ensure better scope and benefits for the organization. It is also important that by merging with other businesses Coffee Wake Cup will be able to acquire talented employees and the market that will help to develop better growth and opportunities within the organization. It will increase the financial scope of the business and gain competitive advantages over rivalries. It will help to identify the risks associated with the business operation that will allow the business more benefits of business operation. By adopting the merger and acquisition the brand will get the opportunity to expand its operation in more countries. It will ensure better growth and stability and extend varieties of products and services to local customers.


The report is based on the topic of planning for the growth of a business. Every business should prepare proper planning to increase the scope and opportunities of the businesses. The report has selected Coffee Wake Cup as the organization for the study. Coffee Wake Cup is a popular cafe shop that offers varieties of coffee, smoothie, drinks, and sandwiches to customers. It is a local brand that operates in the local area of London, United Kingdom. The assignment has discussed the future investigation of the business. It has also evaluated the development of an exit plan for the business. Finally, the study has provided recommendations for applying appropriate strategies for the market exit.


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