Analysing Organisational Behaviour International Context Assignment Sample

Introduction Of Analysing Organisational Behaviour International Context Assignment

Organizational behaviour in terms of international context refers to a behaviour that demonstrates how individuals interact in organizational structure, considering elements including cultural differences as well as cross-broader interactions. The present report will be based on Gentech, a multinational technology organization that going to launch a line of smart home devices. In context to launching, the company will develop a cross-functional project team including members from different departments. The purpose of the report is to evaluate the influence of organizational behavior within the organization or the success of the project.

The report will cover influence of individual behavior on cross-functional team at Gentech and impact of Maslow`s and Hertzberg theory on members performance. Further, it will evaluate external and internal factors that impacting organizational success. At last, it will analyse effective leadership style that plays an important role in product launch and its influence on the team performance, collaboration, innovation and product success.

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Impacts on Organizational Behavior

Individual behaviour influence on a cross-functional team

Gentech, going to launch a new product line concerned with smart home devices. To make the project successful, the company builds a cross-functional team. It includes different members from different departments, having unique expertise, skills, knowledge, experience, values, motivation level, attitude and so more. It is identified that the individual behaviour of each member will influence the cross-functional team at Genentech. A team member with characteristics of good motivation level positively influences the cross-functional team (Arnold et al, 2016). Motivated individuals always remain engaged, productive as well as collaborative. The individual plays a crucial role in Gentech in providing better ideas and opinions related to product launching, being able to motivate another individual in the team, and coping with challenges with a positive mindset, leading to higher productivity as well as effective project outcomes.

Besides this, individual or team member attitudes also influence the cross-functional team of Gentech. A member with a positive attitude stimulates trust, and collaboration, leading to better performance of a cross-functional team where each member gets an equal opportunity to share ideas for the success of the project. However, a negative attitude of an individual results in conflicts, and differences. This type of individual behavior become a reason for unsuccessful launching of product line at Gentech. Moreover, individual values associated with ethical working, empathy, respect as well as voluntary collaboration allows the cross-functional team of the Gentech to be more responsible and innovative. Hence, the individual behavior influence the cross-functional team in significant manner.

Individual needs impacts on performance

Individual behavior effectively influence by individual needs. According to Maslow`s hierarchy needs, human needs categorized in five levels including psychological safety, love & belonging, esteem and self-actualization need. It is analyzed that individual needs within cross-functional team of Gentech significantly affect their performance level. Referring to the theory, at Gentech when psychological need of employee fulfill in terms of healthy life, flexibility in work than it leads to intrinsically motivate the individual as a result stimulate the individual to perform best (Rojas, Méndez and Watkins-Fassler, 2023). In addition, in context of safety need, fulfilling the requirement of individual related to job security, safe work environment at Gentech provide a feeling of stability, it motivate the individual to give their best within the company. However, the unmet safety need results in greater stress and anxiety among individual, leads to negatively influence individual performance. Moreover, good relation with colleagues, superior enables the individual at Gentech to fulfill belonging needs, it influence the individual to collaborate with team members efficiently to make launching project successful. Besides this, getting prestige, respect, position at the Gentech, allows individual to attain esteem needs, hence increase confidence level and performance. The self-actualization need, enhance motivation and performance of employees.

Hertzberg two factor theory outlines factor i.e. motivation and hygiene, that result in hjob satisfaction among employees. In context of hygiene factor, effective working conditions at Gentech, good working relation, high pay, benefits, efficient supervision and so more leads to enhance job satisfaction among employees, as a result motivate to best out of them, leads to proficient performance (Bhatt, Chitranshi and Mehta, 2022). Apart from this, the motivation factor includes better job opportunity, recognition, reward, greater launching project responsibility at Gentech, motivate the employees that organization believe in their capability. This leads to make employee more productive and hence encourage performing well.

Team progress and role required

At Gentech, for building a cross-functional team, a theory of Tuckman`s stages of Group development applies. According to the theory, there are different stages of forming, norming, storming and performing. It is as under:

• Forming: It is first step act as a procedure of putting structure of team. At this stage, Gentech for launching project develop a team by providing information to team members related to purpose of team as well as expectation from each members,
• Storming: For team progress, Gentech assign each member with their task, role and responsibilities.
• Norming: The stage includes building a sense of unity and collaboration within team members by developing a good relationship (Vaida and Șerban, 2021).
• Performing: At this stage, the team of Gentech begins to perform while understanding requirements of other team member and purpose of project.

For effective teamwork at Gentech, it is important to understand different team roles. According to Belbin team roles, roles of member are categorized into:

• Thought-oriented role: At the Gentech, for effective team work required role are monitor, specialist and plan (Belbin team roles, 2025). According to theory, for effective teamwork at Gentech people include in cross-functional team are: an individual in a team with good critical-thinking and decision-making ability, a individual with expertise in launching project and a free-thinker.
• Action-oriented role: The team of Gentech includes members such as sharper a person who motivate others for better outcome, an implementer who make launching plan, a finisher who responsible for quality assurance.
• People-Oriented role: It includes coordinator, team members who perform launching work and a resource investigator who explore new opportunities.

Potential challenges

At the time of managing requirements and behaviors of employees from diverse cultural background, Gentech may face potential challenges. One of challenge is communication barrier, language difference make difficult for the organization to understand needs and behavior of individual, it leads to impact level of job satisfaction and productivity of cross-functional team members (Bahrain, Sakrani and Maidin, 2023). Apart from this another challenge concern with handling different perspective. In Gentech project, due to inclusion of divers employees, each members have a creative and different idea. The selection of one idea can result in disappointing the other individual. This leads to create challenge for the Gentech to manage behavior and needs of each individual effectively and efficiently.

Group dynamics influence on success of team

Group dynamics refers to a social, psychological and behavioural interaction within the team members. Within the cross-functional team of Gentech, a positive group dynamics results in succession of the project. A positive dynamics refers to a team that is featured as collaborative, respective and trustworthy for each member. Positive dynamics enable the team members of Gentech to share their idea, opinion freely concerning with launching of product line, leads to bringing innovation and make the project, a successful one. In addition, better group dynamics result in providing feeling of value, respect, effective engagement, cohesion as a result make the employee more productive, result in succession of the project (Jiang et al, 2021). Apart from this, a positive group dynamics allows the Gentech employees to cope with the challenges that come in process of launching via using the collaborative problem-solving approach. Hence, an efficient and positive group dynamics results foster trust, collaboration, respect and effective communication, correspondingly allows in implement creative and innovative solution that result in better outcome or succession of the project in proficient manner.

Potential influence on overall organizational performance

Internal & external factor impacts in management and success

There are several factors influencing organization success and management of multinational team. SWOT analysis helps in recognize strength, weakness, opportunities and threats of Gentech, that influence company success and management of multinational teams.

Strengths

• Leadership: Gentech effective leadership is its one of strengths that allows the leader to direct and motivate multinational team effectively, results in attainment of Gentech goals and success.
• Management style: A flexible management style of the Gentech allows in managing team members regardless of difference in culture, values and attitude, hence enable in effective management of team (Benzaghta et al, 2021).

Weakness

• Lack of training opportunity: Limited training to employee’s impact productivity level, greater imbalance in skills and capability of team members result in non-achievement of goals.

Opportunities

• Product development: Gentech has opportunity to expand its product range by launching new product line.
• Positive culture: Another opportunity within Gentech is building positive culture with good learning opportunity, better leadership, it result in company success and multi-national team management.

Threats

• Language difference: It act as a threat for the Genteh to manage multi-national team as difference in language make difficult to share ideas, opinion leads to impact company success.

International and external factors

Gentech performance and management of multi-national team impacted by international and external factors, it is as under:

International factors

• Cultural differences: The cultural difference result in difference in communication style, problem-solving approach, values, ethics and behavior among team members. This leads to impact the Gentech negatively by increase chances of miscommunication, result in direct impact of project launching. However, it positively influence by furnishing innovative ideas.
• Global collaboration: The factor allows Gentech to get more expertise and resources, allows to launch smart home devices successfully.

External factors

• Market condition: Good market condition allows the Gentech to build sufficient demand for its new launching product, results in greater profitability.
• Legal Framework: It is important for Gentech to compliance with legal laws concerning with consumer right, product safety, employment law etc. to attract more expert employees and to enhance company performance (Thuy et al, 2021).
• Technological trend: Implementing emerging technology like AI, automation positively impacts company to improve its operation, mange workforce performance and so more, allows to stimulate better performance.

PESTLE to analyse factors impact on smart home product launch

• Political: The government rules and regulation related to tax significantly impact product launch of Gentech. High tax rate results in lack of disposable income in people, result in decline their demand for product, negatively impact launch of product.
• Economical: Growth in the GDP level of country, increasing income level of people. It allows the company to launch product successfully as customer in position to purchase new devices.
• Social: In digitalization era, customer preference towards automotive smart home devices increases. This factors leads to positively impacts company success in regards of smart home device launching, allows in create good customer base (Casañ, Alier and Llorens, 2021).
• Technological: Gentech can use technologies like AI, automation, data analytics to forecast right time to launch its product, making effective marketing campaign. It allows company to gain competitive edge and make successful product launch.
• Environmental: Non-compliance of the Gentech in regards to sustainability and environmental protection, negatively build brand image in market, ultimately impact product launch adversely.
• Legal: Gentech focus on effective implementation of legal framework such as consumer right, data protect, advertising laws, allow the company to launch it product in market without any legal obstacle.

Ways to mitigate challenges

Gentech can overcome the associate challenges in product launch by implementing ways such as:

• Gentech by using a mediator or translator can mitigate the challenge or threat of language difference. Through help of translator multi-national team can share their ideas effectively.
• To overcome political challenge, Gentech should focus on market evaluation, allows company to analyze market condition and enable to launch product at appropriate time.
• Gentech should focus on implementing sustainable operations while manufacturing and launching its smart home devices product. It should focus on using waste management system, reduce, reuse and recycling policy to protect environment. It allows in overcome environmental challenges.

Leadership and Management

Required leadership style for success of the product launch

Leadership plays an important role in success of the company operations. Effective leadership is crucial for influencing, guiding and motivating individuals or employees in appropriate directions. In context of Gentech successful product launch transformational and situational leadership is considered as effective and impactful. Transformational leadership refers to a style that emphasize on stimulating and encouraging employees to innovate as well as find new ways to drive organization growth (Greimel, Kanbach and Chelaru, 2023). In case of Gentech for a purpose of successful product launch, creativity is quite important. The transformational leadership style allows the leader to motivate its team members to share innovative, ideas and opinion. This helps in generation of idea that helpful in launch of the product in competitive, fascinated and successful manner. In addition, transformational leadership focus on team agility and flexibility by providing them better training opportunities, it leads to enhance expertise of each team member. It act as tool for successful launch of smart home devices within a wide market, including national and international boundaries.

Moreover, situational leadership defines as a style that adopt according to the unique situation or task to meet the requirement of team members and organization. The leadership approach characterize as flexible as a result it allows the Gentech to navigate complex situation at the time of product launch and with the involvement of each members allows in foster problem solving and making right decision, result in successful launching of product. Additionally, situational leadership includes provide required support to the employees by guiding them in right direction as well as assisting them in making complex and dynamic decision (Wuryania et al, 2021). The support with the help of situational leadership allows the team members to make appropriate decision concerning with product launch, as a result it allows the Gentech to become successful in the product launch and gain a competitive edge within the industry.

Way in which management practice and leadership style influence team performance

Within Gentech, transformational and situational leadership style significantly influences team performance, collaboration, innovation and product success. The transformational leadership focuses on motivation and cohesion by providing freedom of voice to each individual within the team, sharing of ideas, opinion and perspective allows the members to improve their performance. In addition, transformational leadership includes scope of training and development for the employees to enhance their expertise, skills and knowledge, it results in generation of innovative ideas in regards to product launch of Gentech. Apart from this, the situational leadership style focus on approaches such as directing, supporting, coaching and delegation (Brooks, 2018). Gentech leaders use situational leadership according to the prevailing situation in the organization. In regards to Gentech, the situation leader delegates the responsibility to the responsible members according to the skills, abilities. It allows the team members to coordinate with their full potential, results in better team work. Good team work allows members to cope up with challenges and solve problems, results in successful launching of Gentech product.

Moreover, managers of Gentech use different methods and techniques to enhance effectiveness within the organization. Gentech manager focuses on promoting positive culture, by providing clear & transparent communication channel, opportunity for development, handling innovative project and so more. This practice makes the Gentech employees more competent, intellectual, results in successful product launch.

How leadership must adopt in context of multinational and cross-cultural

In the context of cross-cultural as well as multinational level, leadership must adopt considering the purpose, objective of the organization or a project, for better attainment of goals. When leader use leadership style according to the requirement of the situation, it allows in bring best outcome. In multinational as well as cross-cultural context, it is important for the Gentech to adopt a style that majorly focuses on inclusivity, diversity as well as equality. In a cross-cultural team, where opinion of each member is different as well as have a cultural and language gap, than using the transformational leadership allows the members to feel included. It also helsp in influence, motivate as well as providing right guidance to team members to enhance collaboration and bring innovation within the workplace. Adoption of such a leadership approach allows in attaining better goals or outcome for the project.

CONCLUSION

To sum up all, it has been articulated that organizational behavior plays an important and significant role in international context in regards to optimize cultural differences as well as develop a cross-cultural teams. The report was based on a multinational company Gentech that is intends to launch a new product line in a smart home devices. For the attainment of goal, organization focus on developing a cross-cultural team. From the evaluation of report it is identified that different individual behavior influence cross-functional team of company. Individual with motivated and positive behavior always remain engages, collaborative and productive as a result improves teamwork. Also, using the Maslow`s hierarchy and Hertzberg two factor theory, it is evaluated that a person whose fulfilled safety, esteem, basic, belonging and psychological need feels more productive, result in making performance more proficient. On the other hand, a good environment, opportunity for learning, reward, recognition, effective motivation results in providing feeling of job satisfaction to the employees, this leads to positively influence performance level within the organization.

Furthermore, internal environment of Gentech via SWOT, it is recognize that effective leadership and management style is strength of company that help in management of multi-national teams. However, due to cultural difference, organization faces threat. Additionally, evaluating international factor it is find that cultural differences and global collaboration influence team to gain innovative ideas. The report via the PESTLE analysis identifies that presently preference of customer towards smart home devices increases, this leads to help the Gentech to successfully launch its product. Besides this, the report outlined transformational and situational leadership are best styles as a result required for product launch. This style is helpful in better collaboration, innovation and enhancing team performance.

Following are the recommendations to overcome issues within Gentech:

• It is suggested to Gentech to focus on creating positive work environment to influence positive individual behavior.
• It is recommended to Gentech to implement transactional leadership to bring out best from the employees using reward and punishment, allows in attain goal o successful product launch.
• It is advised to Gentech to implement sustainable practices within operation decline carbon emission using waste management system.

REFERENCES

Books and Journals

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