5 Pages
1145 Words
Introduction: BMAF001-20 - Effective Business Communication: Unilever Memo and Email Examples
The term professional communication is defined as the activity of humans that comprises several skills, such as oral, written and digital communication in business (Clegg et al. 2021). The current report will evaluate the communication by outlining the memo and email to Unilever, which is one of the popular organisations within the UK.
TASK 1: Memo
Writing a Memo for the Christmas Party
|
From: Oliver Lewis, Human Resource Director
To: All staff members
Date: 20th December, 2023
Subject: Christmas party celebration
I wish you all are fine and have good health. As we are all aware, Christmas is speedily imminent, and happiness is infusing the environment. Being a human resource director of Unilever, I am happy to notify you that our company is going to organise an amazing Christmas party. It will take place on 24th December, 2023, starting at 7:00 in the private function room at Louise House. Christmas is one of the most popular festivals, and all the people are likely to celebrate. For the celebration of the Christmas party, it will be mandatory for all the staff members to attend and enjoy it. It will be compulsory for all the staff members to wear red and white clothes. Unilever will also arrange the concert and buffet dinner. The festival of Christmas will help in spreading love by providing rewards and prizes to all the staff members.
At this Christmas party, there will be plenty of drinks and a cash bar. For the celebration of the Christmas party in unique way and to enjoy more, we will also play the game of ‘secret Santa.' In this, all staff members will be required to bring the gifts according to their desire for their colleagues. I informed all the staff members that the gifts will be not more than $10.00. The dinner will be served at time and it will also be followed by song and dance. The celebration party will have live games, music and prizes for fun and enjoyment. I also informed them that this year, our company is providing tremendous performance over its competitors and the whole market due to all its efforts. Therefore, I am happy to announce that the CEO will also provide the bonuses and rewards on the occasion of Christmas. So it will be compulsory for all staff members to come and take this opportunity.
In this Christmas party celebration, you can freely come with your friends and family. From this, the CEO will interact and communicate with their family members. Along with this, the key aim behind organising the Christmas party is to decrease the stress of all staff members and increase their satisfaction. All the staff members will enjoy the drinks and dinner with their friends and colleagues and make the moment more enjoyable. I hope you all will enjoy the Christmas party and make a fun moment as well as spread the love.
|
Attractions
|
Dress code
- For Men: White
- For Women: Red
|
Merry Christmas and happy New Year to you and your family as well, and I hope you all will receive one blessing after another in the upcoming year.
Oliver Lewis
|
TASK: 2 E-MAIL
To: Sam Lewis05@gmail.com
(Premier Inn Manager)
From: Leo09@gmail.com
Subject: Regarding products or services
Hello, I am Leo, manager of one of the leading fast-moving consumer goods organisations (Unilever) within the UK. My organisation is providing a wide range of goods and services that comprise beauty, food, personal care, home care products, beverages and more. Unilever is providing its products all over the world to fulfil the basic needs and requirements of the consumers. This organisation has business operations spanning the Asia-Pacific, America, Europe and the Middle East (Global Data, 2024). The target audience of my organisation is the hospitality sector. This email is written to the manager of Premier Inn, which is one of the largest hotel chains in the UK. I heard about your organisation from various sources, and it is one of the biggest hotel companies in the market.
In addition, the key purpose of writing this e-mail is to provide detailed information about the beauty, food and personal products offered by Unilever in order to provide better services to the customers. It is beneficial for the Premier Inn to purchase the products from Unilever because it has a strong brand image all over the world and offers different ranges of products. Along with this, it has a large scale of economies as well as market presence on the international level, which facilitates high-quality product offerings at affordable prices. It is beneficial for you to purchase the products from my company because it provides branded products. This will help in increasing the satisfaction and improving the experience of your customers.
The company is advised to purchase the products from Unilever as compared to its competitors. For your hotel, you need to purchase the products from Unilever because it offers safe and high-quality products that meet all the necessary regulations and standards. It is beneficial for you to purchase the products from my company because they are more cost-effective than their rivals. Unilever is selling the products at affordable prices to the consumers in comparison to its competitors. The product of my company is better than the competitors' because it focuses on sustainability to protect the health of the people who are going to be using these products. The company is focusing on sustainability over its competitors to protect the environment.
It is beneficial for Premier Inn to purchase the products from Unilever because it is significantly focused on quality. In addition to this, now customers also give more priority to the brand that operates sustainably (Wichmann et al., 2022). Considering this aspect, the company is mainly focusing on offering organic products. Further, Unilever is taking several initiatives for waste management, recycling and society's welfare. This aspect enhanced the company's brand image and market share to a significant level. Thus, by offering Unilever's product, you can enhance client satisfaction and improve the overall experience.
Thanks and regards,
Leo
(Manager)
Conclusion
In the end, it has been concluded that effective communication skills can be crucial for every business professional, either to invite their staff members to any celebration or convince customers to make the purchase from them over their competitors.
References
Books and Journals
- Clegg, G., Lauer, J., Phelps, J. and Melonçon, L., 2021. Programmatic outcomes in undergraduate technical and professional communication programs. Technical Communication Quarterly, 30(1), pp.19-33.
- Wichmann, J.R., Uppal, A., Sharma, A. and Dekimpe, M.G., 2022. A global perspective on the marketing mix across time and space. International Journal of Research in Marketing, 39(2), pp.502-521.
Online
- Global data, 2024. About company. [Online]. Accessed through:< https://www.globaldata.com/company-profile/unilever-plc-gd33882/ >. Accessed On: 4th January,2024].
