BTM4TPM - Tourism Product Management and Industry Analysis Assigment

CHAPTER ONE

Introduction - Tourism Product Management and Industry Analysis Assigment

Blog report refers to an informational website or an online journal where writers share their view and opinion in the reverse chronological order. The present blog report will base on the Hilton Worldwide, a leading hospitality company. It was founded in the year 1919 and had a headquartered at McLean. United States. The company owns and manages approximately 2200 resorts, hotels as well as vacation ownership properties. The main aim and objective of the blog report is to furnish knowledge about the Hilton`s tourism product, key features as well as the role of key components of the tourism sector.

The blog report will include evaluation of the key components of the tourism sector such as aviation, hospitality, tour, agencies and operators within the tourism industry. Furthermore, the report will include a stakeholder analysis that contain history of business, its current operations, the way competition impact the company as well as expectation of different stakeholders from the organization. The blog report will also evaluate challenges and opportunities associated with the Hilton using SWOT analysis. In addition, it will also highlight the sustainable strategies use by the organization in the competitive environment.

CHAPTER TWO

2.1 Tourism products, its components, feature and examples

Tourism product is defined as a mixture of both tangible as well as intangible factors including natural, cultural and man-made resources, facilities, services, attractions and activities around a particular center of the interest (Azmi et al, 2023). In other words, tourism products consist of all services or experiences offered to the travelers including accommodations, fishing trips, restaurant, fishing trips, aurora tours, museum, travel agencies, cultural centers, arts and craft stores, transportation services and so more.

The key components of the tourism product includes hotels, attractions, amenities, transportation, tour operator, cultural heritage, infrastructure, dining options, sustainable, entertainment activities, marketing and promotion and so more. Each tourism product has a unique feature that ensures better tourism experience and satisfaction. The key feature is as under:

Luxury, Comfort and convenience (Hotel): One of the key features of hotel includes comfortable, convenient and luxurious services. The hotel provide guest with all the luxury services including accommodation, food, gym, spa, swimming pool, wi-fi and so more which enables the travelers to enjoy their trip by getting all things under one roof. For instance, Hilton worldwide provide all comfortable services to its guests along with online bookings, 24/7 front booking service and surveillance system. This ensures good experience for the customers.

Effective transportation: Another feature of tourism product includes effective transportation services in terms of air, road and sea ways (Nekmahmud et al, 2021). This key feature of tourism product makes travelling a good and convenient option that fascinates number of travelers.

Tour packages (Tour Operators): The tourism product i.e. tour operator have a feature of different packages according to the needs of the travelers. For instance: Jet2holidays provides with different kinds of packages for different destinations to meet the customer requirements in terms of travelling more places at reasonable prices.

2.2 Role of key components in tourism sector

The main components within the tourism sector consists aviation industry, hospitality industry, tour operators, travel agencies and so more. The combination of all the industry make a tourism sector more fascinated, attractive as well as convenient for the travelers. The role of different components is as under:

Hospitality: Within the tourism sector, hospitality industry plays an important role in catering accommodation, restaurant and other services to support traveling of people by providing them convenient and luxurious services 24/7 in a day.

Aviation industry: The aviation industry engages in providing transportation services to the travelers from airways. The industry makes easier for the tourism sector to grab the attention of customer at the beautiful and far located travelling destination. This industry aids in enhancing the travelers experience the significant manner.

Tour Operator: A tour operator is meant by a business that engages in organize accommodation, transportation, meals and sightseeing components in order to build a package tour for the different travelers. The tour operator creates a fascinated and attractive tour packages while considering the needs and requirements of the tourists. The overall activities of the tour operating companies helpful in increasing customers base within the tourism sector and for its various components, leading to more profitability.

Travel agencies: It is an organization that engages in making arrangements for the individual with regards to booking tickets, hotels and flights. The agencies offers consultancy related to the tourists offers, organizing and distributing the tourist packages. This leads contribution to the further development of tourist’s destinations and better customer experience.

CHAPTER THREE

3.1 History of the company

Hilton worldwide is an American based hospitality business which was developed in 1919 having its headquarters in Tysons, Virginia, U.S. At that time, Conrad Hilton, the co-founder of the company started the first hotel 40-room Mobley Hotel in the Cisco, Texas. With the time, the organisation managed to expand out of the Texas and established its operations in Dallas, Albilene, El Paso and Waco. In 1927, the Waco hotel was the first hotel that was considered to have the facilities such as air conditioner and cold running water. During the time, the Hilton was also recognised as the first business in this sector that opened an international branch which was in Puerto Rico. The company was incorporated in 1946 and started listing its shares in the New York Stock Exchange. With the international expansion to various countries, the organisation entered into UK market in 1936 (Hilton, 2025). Hilton UK was the first skyscraper hotel which was built in London.

Hilton worldwide was working with the forward thinking and higher level strategies. It has introduced the central reservation system which avail the services to book the rooms from one place without being physically present at the particular hotel. In 1987, the organisation introduced the Hilton Honors program that provides points to the customer for using the partner’s services. Through this, the customers can get free services in the accommodation and stays. In 1997, the Hilton group of America and Britain signed a joint venture that was focused on promoting each other brands and services (Hilton, 2025). It resulted into sharing of the same logo and reservations for the consumers. The organisation has received several recognition which shows its tremendous success and growth. Conrad Hilton appeared on the cover of the reputed magazine d Time magazine which made the founder the first hotelier to recognised with that .

3.2 Present state of the organisation

Hilton worldwide deals in the sales of the tourism services such as hotels, resorts and accommodation. It is considered to the world’s leading hospitality that is working at over thousands of locations around the world. In 2023, the organisation recorded to have over 7,530 which either owned by it or given on the franchising. This now has over 22 brands under the that operates in different location worldwide. Last year, it has also planned to work in collaboration with the Small Luxury Hotels of the world. It is ranked among the top five organisations in the hospitality sector in the world as well as the UK. In 2023, the company ranked first and having the brand value at 12Bn USD in the total market share of the sector valued at 4.7 trillion USD (Statista, 2024). This makes the venture competitive not only in the UK, US but worldwide as well.

Hilton worldwide has strong reputation and awareness among the people in the market. The company has over 210M Honour members now and ranked second in best place to work by Great Place to Work and Fortune (Hilton, 2025). This is the customer-centric company that serves in the luxurious class service in the hotels. The strategies such as loyalty program have successfully maintaining its customer base in the market over the years. The company have diverse culture due to its operations on the global level. This welcomes the new ideas and people into the organisation irrespective of the background, beliefs, gender, etc. The culture also promotes the wellness and growth among the employees. It not only maintains the positive relation with its workers but also with its partners and other stakeholders. The company welcomes the feedback from the staffs and implement the policies based on that which can satisfy its workforce.

Hilton worldwide has welcomed over 213 million guests using the services in the UK and worldwide. In the European zone it has over 686 properties and continuing to expand in the upcoming years. The venture recently launched the 250^th Tru by Hilton and 1000^th Hilton Garden Inn in 2023 (Hilton, 2023). Innovation is the powerful tool used by the venture to grow overtime in the market and gain the competitive advantage. Staying ahead in the fast paced changing world, the firm has announced to install the EV charging that facilitate the guest with the seamless experience and facility. This is also focusing on the wellness of the guests by expanding the partnership that provides the Peloton bikes facility in the hotel gym of UK.

The organisation also keeping up with the pace of the fast growing technological world and innovation. It is implementing the strategies that is focused on the partnerships that are customer oriented. Hilton also leading to find the digital solutions for the customer’s problems. This also focusing on increasing its participation in the cultural events and festivals. For improved customer experience the organisation is also collaborating with the food and beverages company d James Beard Foundation. It is also called first-of-its-kind-partnership.

3.3 Competitors of the organisation

The top competitors of the Hilton worldwide are is the Premier Inn, InterContinental Hotels Group, Hyatt, Marriot and Accor. In 2024, the most popular hotel in the UK was Premier Inn with 70% popularity rate. The Hilton was 5^th among the list with 49% of the popularity rate in the country (Statista, 2025). Premier Inn is the largest hotel chain based in the UK known for its best quality and affordable customer services. Marriot being the globally recognised brand based in the USA that provides the stays and accommodation at various price range. As there is stiff competition prevailing in the market, these rivals have impacted the organisation in many ways as given below:

• Innovation: The competitors have a great impact on each other by driving the innovation and technological advancement (Rishi et al, 2024). The company in order to meet the competition have to constantly formulate the strategies that are seeking the development in the innovation. This involves the introduction of modern methods such as EV charging for the passengers at the hotels, etc.
• Consumer loyalty: The customer loyalty program in the company is focused on maintaining the novelty of its buyers. This is due to the rivalry the company is highly managing the program from the early period of its establishment to present day. This gives the firm the opportunity and impacted in a positive manner for better market presence and increased sales.
• Marketing efforts: In order to meet the competition in the market there is need to formulate the strategies that can give it competitive advantage and maintain its position (Aaker and Moorman, 2023). The venture’s strategies are focused on attracting the large number of customers, creating a strong reputation through the new promotional tactics.

Hilton is known for its high quality services at lower prices as compared to its competitors in the market.

3.4 Stakeholders of the company

The stakeholders of the Hilton worldwide such as employees, consumers and community have certain expectations from the company.

Employees: The employees expect that the venture provide the better environment for working that promotes the growth and development. The workers have expectation that the company provide with the better wages (Lindgreen et al, 2021). The workforce also demands the culture that fosters the equality and involvement of the workers in the decision making. Hilton is needed to earn the better revenue so that it can pay back to the efforts of the staffs working for the organisation. Further, the firm also needs to provide the training and development and keep the workforce up to date with the ongoing market trends.

Consumers: Hilton consumers have expectation that the organisation provides them with the better quality services at better price. The customer pays the amount to get the maximum service out of it (Nordin and Ravald, 2023). It is required to gives them full satisfaction on the basis of the preference and choice. The consumerS also assume that the organisation works by keeping in mind the individual need and values each and every buyer equally. It is also assumed to provide the better digital based solutions to the problems such as the hassle free booking on online platform without wasting the time and real time assistance to the queries.

Community: Hilton is responsible to work as per the expectations of the community as it uses the resources of the society. The resources used must be paid back in a manner that is beneficial for the community and the people living in it. This is needed to be work on the basis of accountability and transparency and fulfils the need of the community. The firm is required to work on fulfilling the CSR and adopt to the sustainable practices.

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CHAPTER 4

4.1 SWOT analysis

Hilton is one of leading hospitality organization in UK. SWOT analysis aids in recognizing the strengths, weakness, opportunities and threats of the business. It is as under:

Strengths Diverse brand portfolio Strong CRS Global brand presence	Weakness Limited ownership of properties Lack of data privacy
Opportunities Expansion to emerging market Adoption of technology	Threats Competition Economic uncertainty

Strengths

Strong Brand Portfolio: One of the strength of Hilton is its diverse portfolio of well-known hotel brands serving to several market segments, including luxury to economy. It enables the company to target several customer group while decline dependence on single market segment (Leal Filho etal, 2023).

Global brand presence: Strength includes global presence i.e. presence in 100 countries, this international network allows the organization to grab leisure and business travelers. This global footprint assist the organization to maintain a efficient revenue stream while escape the organization from economic fluctuations.

Proficient CRS: The commitment of business towards sustainability and social responsibility is strength. Implementation of the initiatives like declining environmental impact, investment in local communities, promotion of diversity and inclusion aids Hilton to enhance reputation and brand image.

Weaknesses

Limited ownership of properties: Hilton often operates via franchise and management agreements, it has less owned property rather than its competitors. This limitation restricts Hilton control over hotel operations; negatively impacts brand operations (SWOT of Hilton, 2025).

Data security: In recent years, company targeted by the cyberattacks it demonstrates weakness of company in data protection. This weakness results in financial loss, customer dissatisfaction and reputational damage.

Opportunities

Expansion in emerging markets: The Company has opportunity to grow its business in emerging markets like Africa, Latin America and Asia-Pacific as demand for accommodation is estimated to drive, allows company to increase its revenue (Song et al, 2025).

Adoption of advance technology and software: Investment in advanced technology such as AI, automation and data analysis helps the organization to protect data, forecast demand, automate operations, result in smoothen company operations.

Threats

Intense Competition: High competition from Hyatt, Marriott result in market share, price war and reduce profitability.

Economic uncertainty: Fluctuation in economy of different countries directly impacts demand, hotel occupancy rate leads to decline company`s revenue.

4.2 Sustainable strategies of Hilton

Sustainable strategy refers to an action of reducing social as well as environmental impacts that caused by the business operations. Hilton uses several sustainable strategies such as:

Utilization of Renewable energy sources: One of the main causes for negative environmental impacts is greater carbon footprint. To overcome it, Hilton focus on using renewable energy sources such as solar, geothermal power, it declines carbon footprint and operating cost. Implementation of the sustainable strategy results in reduction of carbon dioxide upto 6907 metric tons in next two years (Hilton Offers Renewable Supply Program for Energy, 2025).

Waste management strategy: In the hotel business, there is high wastage of food as well as textile. Currently, Hilton use reduce, reuse and recycling policy to reduce the rate of wastage within the industry. This strategy of Hilton allows in reducing the amount of the wastage going to landfill leads to protect the environment to get polluted adversely (Juthi et al, 2025).

Sustainable sourcing: For the purpose of meeting the sustainable requirements, Hilton Worldwide focus on the sustainable sourcing of material by collaborating with the organic suppliers. The company promotes sustainable sourcing of beef, pork, eggs, seafood and produce from third-party recognized as well as certified suppliers across the managed hotels. This allows in decline carbon emission and effectively protects the environment.

People- Community and employees: The strategy of sustainability includes focusing on both employees as well as local community. To operate business in the sustainable manner, Hilton Worldwide focuses on providing employees with the required training to develop their skills and abilities in regards to adopting eco-friendly practices. In addition, Hilton to source organic food collaborates with the local people that aids in decline transportation emissions and promotes local businesses (Liu, 2022). This sustainable strategy benefits people as well as environment.

CHAPTER 5

Conclusion and Recommendations

From the above report it can be concluded that the Hilton worldwide is a recognised organisation that is providing the world class services to the people. The company is listed among the top players in the industry that is facing the close rivals in the market. The firm is also focused on satisfying its customers, employees through various tactics. As expressed, tourism is one of the growing industries. The present study outline different tourism product such as hotels, aviation company, tour operator, travel agency and their role in tourism sector in regards to enhancing travelers experience.

From the SWOT analysis, identified that Hilton has strong brand portfolio, focus on using sustainable strategy while have a opportunity of expansion. The company uses several sustainable strategy like waste management, responsible sourcing etc.

Recommendations

• It can be recommended that the company should constantly work on the conducting the research and identifying the rivals marketing policy for that can help to stay ahead in the industry.
• For increased customers, the company should also develop the services not only for the people who prefers luxury but also those who prefers the affordability in the market.
• Hilton should focus on using security software to protect e-devices and network, it is crucial for overcome weakness of data privacy.

REFERENCES

Books and Journals

• Aaker, D.A. and Moorman, C., 2023. Strategic market management. John Wiley & Sons.
• Azmi, E., Che Rose, R.A., Awang, A. and Abas, A., 2023. Innovative and competitive: A systematic literature review on new tourism destinations and products for tourism supply. Sustainability, 15(2), p.1187.
• Juthi, J., Islam, Q.T., Zabir, F. and Akif, A., 2025. Navigating a Sustainable Voyage: Hilton’s Strategic Blueprint in Global Tourism and Achieving Sustainable Development Goals.
• Leal Filho, W., Ng, A.W., Sharifi, A., Janová, J., Özuyar, P.G., Hemani, C., Heyes, G., Njau, D. and Rampasso, I., 2023. Global tourism, climate change and energy sustainability: assessing carbon reduction mitigating measures from the aviation industry. Sustainability science, 18(2), pp.983-996.
• Lindgreen, A., Di Benedetto, C.A., Thornton, S.C. and Geersbro, J., 2021. Qualitative research in business marketing management. Industrial Marketing Management, 98, pp.A1-A9.
• Liu, Q., 2022, December. Development Trend of Hilton in the Post Epidemic Era and Development Suggestions Based on Quantitative and Qualitative Analysis Model. In 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022) (pp. 1223-1229). Atlantis Press.
• Nekmahmud, M., Daragmeh, A., Oshora, B. and Mohammed, H.J., 2021. Market design for sustainable tourism products and services. Tourism Products and Services in Bangladesh: Concept Analysis and Development Suggestions, pp.397-417.
• Nordin, F. and Ravald, A., 2023. The making of marketing decisions in modern marketing environments. Journal of Business Research, 162, p.113872.
• Rishi, N., Sharma, V., Gupta, D.D., Singh, Y.P. and Agnihotri, R., 2024. Crisis-driven innovations in marketing. Industrial Marketing Management, 119, pp.135-146.
• Song, J., Ding, K., Cheng, R., Zhao, X., Luo, X., Liu, Y., Tian, Y. and Duan, Z., 2025. Research on Brand Strategy of Hotel Enterprises—Taking Hyatt Hotel Group as an Example. Open Journal of Business and Management, 13(2), pp.861-869.