Claire Montgomery  

About Expert

Prof. Claire Montgomery has dedicated the past 13 years to lecturing in strategic management and global business at UK higher education institutions. Through years of guiding students on real-world company evaluations, she has developed a sharp eye for how macro-level forces influence major tech brands like Apple. She specialises in breaking down practical frameworks such as PESTLE to discover the opportunities and risks in political shifts, economic trends, social changes, technological advances, legal requirements, and sustainability pressures of the company. Her approachable guidance helps UK students build stronger analytical skills, craft well-supported arguments, and deliver insightful business assignments with greater confidence and clarity.