GBMT3018 Final Major Project Assignment Sample
This GBMT3018 Final Major Project Assignment Sample showcases the key stages of completing a major academic project, from research planning and methodology to data analysis and critical evaluation. It highlights structured problem-solving and evidence-based recommendations.
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Introduction to Final Major Project Assignment Sample
The market is expanding well, and to remain competitive, it is necessary for the companies they effectively start up the new ventures based on the new and innovative ideas. This is needed because then the businesses start up with the new ideas, then it will be attracting more consumers, and ultimately, the profit generation will increase. Thus, the current business idea is based on one of the latest trends of sustainable fashion, which is currently very popular among people. The people generally involve the young people as they are highly focused on the key aspect of maintaining sustainability (Elf, Werner and Black, 2022). Hence, for this, the current business idea of starting ‘Natural Apparel’ will focus on effective development of the community and the protection of the environment as well. So, the aim of the current business idea is to provide better and effective sustainable fashion options to the consumer so that they can sustainably enjoy the latest fashion.
This Final Major Project Assignment Sample explores the development of “Natural Apparel”, a sustainable fashion business focused on offering eco-friendly clothing options. An Assignment helper can support students in understanding sustainable business models, identifying market opportunities, and developing strategies for environmental protection and community development.
Team
For the successful management of the new brand of Natural Apparel, it is necessary that a good team be employed. The employees are the one who performs the job, and in case the employees are not effective, then the work will be improved (Coscieme et al, 2022). For this, the team is formulated with the help of Tuckman's team development. This includes the following stages-
| Element | Description |
| Forming | At this stage, the people are selected to form the team within Natural Apparel. |
| Storming | Here, the team members are provided the opportunity to interact with one another and get comfortable with each other. |
| Norming | Here, the rules and regulations are made to govern the team and ensure successful working. |
| Performing | At this stage, the team performs the work and aims to attain the objective of the study better. |
| Adjourning | This is the last stage where the team ends as the objectives are attained well. |
Sustainability Research
With the research, it is clear that sustainability is the key aspect that needs to be focused well by the companies so that they can work effectively within the market. In case sustainability is not highly focused by the company, then it will not be liked by consumers. Hence, in the current case of Natural Apparel, the company is mainly focusing on sustainability (Thorisdottir et al, 2024). The company is aiming to provide better quality, sustainable products to the consumer with a major focus on the circular economy. This is highly needed for the reason that it will help Natural Apparel in managing every waste which is generated through the operational process of the company. Thus, with this, it can be stated that the current business idea will be liked by the consumer greatly. Hence, based on the sustainability research, it is clear that managing the working
Global Presence
For enhancing the global presence of Natural Apparel, the company is planning to operate its outlet in the UK, the US and Australia.
Customer Research
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Q1. Are you focusing heavily on sustainability while buying clothes?
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Market Research
Based on the different types of research, it is clear that the decision on the variety of decisions for the market needs to be undertaken. 4-5 competitors and their working patterns I analysed and evaluated, and based on this, the overall decision of managing Natural Apparel was taken. Hence, based on the analysis of similar businesses, the following decisions are taken-
| Element | Description |
| Product | The Natural Apparel includes the product of providing sustainable clothing, which is based on the circular economy model. |
| Price | The pricing strategy of Natural Apparel will include compliance with the price skimming method, wherein low prices will be charged, and as the large market is captured, prices will be increased (Huynh, 2022). |
| Place | For the place, a combination of online and offline will be followed, and for this, stores will be opened, and also the people can buy the clothes online through the official website and mobile app as well. |
| Promotion | Traditional methods like television, pamphlets, billboards and others, along with the use of social media, influencer marketing, SEO and other latest methods, will also be used (Musova et al, 2021). |
Business Canvas Model
Reflection
With the help of the current project, I was able to know that I have good communication skills, as I was capable of responding to the customers. This is effective as with good communication, I can interact with others well, and as a result of this, the overall efficiency is improved. Also, with this project is evaluated that having good research skills is also very important. In case good research skills are not present, then a strong, feasible business idea cannot be developed (Ostermann et al, 2021). Hence, with this project, I understood that I am good at research, but I need to work on improving my time management skills. It is due to the reason that I got delayed. In the research as I was not in a position to manage the work on time. Hence, for this, I need to learn prioritisation skills, as when I am prioritising the work according to the deadline then it will help me to do all the work on time.
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References
Books and Journals
- Coscieme, L., Manshoven, S., Gillabel, J., Grossi, F. and Mortensen, L.F., 2022. A framework of circular business models for fashion and textiles: the role of business-model, technical, and social innovation. Sustainability: science, practice and policy, 18(1), pp.451-462.
- Eckert, C., Crommentuijn-Marsh, P. and Black, S., 2022. The role of networks in supporting micro-and small-sized sustainable fashion businesses. Sustainability: Science, Practice and Policy, 18(1), pp.544-559.
- Elf, P., Werner, A. and Black, S., 2022. Advancing the circular economy through dynamic capabilities and extended customer engagement: Insights from small sustainable fashion enterprises in the UK. Business Strategy and the Environment, 31(6), pp.2682-2699.
- Huynh, P.H., 2022. Enabling circular business models in the fashion industry: The role of digital innovation. International Journal of Productivity and Performance Management, 71(3), pp.870-895.
- Lyon, F., Elf, P., Owen, R. and Werner, A., 2023. Finance and funding for upscaling sustainable fashion. In Accelerating Sustainability in Fashion, Clothing and Textiles (pp. 105-115). Routledge.
- Musova, Z., Musa, H., Drugdova, J., Lazaroiu, G. and Alayasa, J., 2021. Consumer attitudes towards new circular models in the fashion industry. Journal of Competitiveness, 13(3), p.111.
- Ostermann, C.M., Nascimento, L.D.S., Steinbruch, F.K. and Callegaro-de-Menezes, D., 2021. Drivers to implement the circular economy in born-sustainable business models: a case study in the fashion industry. Revista de Gestão, 28(3), pp.223-240.
- Thorisdottir, T.S., Johannsdottir, L., Pedersen, E.R.G. and Niinimäki, K., 2024. Social, environmental, and economic value in sustainable fashion business models. Journal of Cleaner Production, 442, p.141091.
