Global Strategy Development, Implementation Assignment Sample

Global Strategy Development, Implementation Assignment

Section 1. Introduction of the Multinational company you chosen

Introduction and Background

The development of business depends upon the strategies and implementations. This is necessary for the organization to implement tactics suitable for expanding the business across the globe. The organization needs to implement strategies based on developing the business without any interruption. The communication of business is carefully formal, concerned and organized with the things. The process of communication used by the recruitment style of language, background information, the context of communication and line communication. The attractive industry focuses on low substitution threats, low competition, low supplier power, high entry barriers and low buyer power.

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The mission of the Industry Attractiveness

The development of business requires to development of attractive and innovative products. Samsung is known for bringing technology products to the global market (samsung.com, 2023). The mission of the organization is to make innovative products by using technology and talents. It follows strong values and maintains the code of conduct while bringing new products into the market. It follows basic principles of business development and maintains business ethics and morals. Industry attractiveness is determined by the competitive structure, market size, criticality competitive structure, market size, environmental issues, technology, availability, regulation, legal issues, industry profitability and political issues of the industry. The attractive industry focuses on low substitution threats, low competition, low supplier power, high entry barriers and low buyer power. The ability to earn profits and increase the losing risk of the customers and suppliers. The driving forces change in the long-term rate of growth of the industry and changes in the cost from learning effects to make entry more difficult. This power analyses the raw material amount and the suppliers of resources within the industry. The analysis of the business process is a detailed-oriented process of multi-step examination to identify the current process and improved the business results.

Section 2. Analysis of Industry Attractiveness

The development of a business requires analyzing the market structure and competition. Along with that, it requires observing the functioning of its competitors. A analysis of the business process helps to improve the industry standards and regulations. Businesses improve to meet all requirements and avoid penalties. Thus, Samsung will analyze the market based on Porter's five forces. This will help the organization to analyze the bargaining power of the customers and suppliers (Imura, 2022). Along with that, it will focus on the threat of entry into a new organization and the threat of substitute goods. The implementation of this analysis will help Samsung to identify the barriers to the development of the business. Along with that, it will help Samsung to overcome the challenges and support the organization to grow faster it will also require analyzing the performance of its rivals to identify the market condition. The attractiveness of the industry is measured by the various ways that include the suppliers of power, the substitute’s threats, the threat of new entrants and competitive rivalry.

• Bargaining power of the supplier: The business market has many suppliers thus, it will lay a low impact on the business development of Samsung. The maximum number of suppliers leads Samsung to shift to other suppliers to get a better product at reasonable prices (samsung.com, 2023). Hence, the bargaining power of suppliers will not lay much impact on business of Samsung. The power of suppliers determines the ability of suppliers to price control and there has an inverse relationship with the profitability of the industry. Power supplier is analyzed by switching costs faced by buyers, product differentiation, the volume of supply and information available to buyers. This power analyses the raw material amount and the suppliers of resources within the industry.
• Bargaining power of the customer: The bargaining power of the buyers will lay a high impact on the performance of Samsung. It will affect the functioning of Samsung and lead the organization to compromise on its profitability. Many organizations bring mobile devices into the market and people get attracted to innovative products (Anastasiu et al. 2020). Thus, many options related to mobile technology will affect market development. Thus, this will lead the organization to bring innovative products, along with that, it will require to focus on the prices and features of the product. A analysis of the business process helps to improve the industry standards and regulations. Businesses improve to meet all requirements and avoid penalties.
• The threat of new entrants: The entry of new organizations will have a moderate impact on the organization. The development of a new organization requires to have available capital and resources. The lack of resources and capital will act as a barrier to those organizations (Goyal, 2020). Along with that, it will lead those organizations to step back from launching new products and services.
• The threat of substitute goods: Smartphone and mobile devices are in demand. It will lay a low impact on the market Samsung as it is observed that there are many organizations that are known for bringing such products into the market (Jia, 2022). Despite having a large number of organizations that are known for bringing mobiles into the market, people choose products of good quality and at affordable prices. The good quality of products at reasonable prices leads Samsung to get rid of the impact of substitute goods. The substitutes create prices that buyers pay and prices of floor that suppliers require. Substitutes take the business within the industry from companies and lower profitability. The good quality of products leads to getting rid of the impact of substitute goods. This led to bringing the creative products to focus on the prices.
• Competitive rivalry: It will lay a high impact on the development of business of Samsung. Apple is one of the most significant rivals of Samsung, which affects the business of Samsung (samsung.com, 2023). Rivalry is more intense of low barriers and high scope for profits and the high competitiveness increases the competitors for changing the trends of consumers. The rivalry has a great impact on the switching costs of buyers, the economies of scale, product differentiation and the balance of competitors.

Section 3. Analysis of business process

The business development needs to analyze the business process and its operation. This is helpful to identify the shortcomings and obstacles before the organization. The implementation of this analysis will help Samsung to identify the barriers to the development of the business. Along with that, it will help Samsung to overcome the challenges and support the organization to grow faster (Wu et al. 2022). It will help Samsung to enhance the efficiency of the organization and lead the organization to implement effective processing. An analysis of the business process helps to improve the industry standards and regulations. Businesses improve to meet all requirements and avoid penalties. The analysis of the business process is a detailed-oriented process of multi-step examination to identify the current process and improved the business results. BPA increased business engagement, cost savings and increased revenue.

The analysis of business processes will require collecting data regarding the performance of the organization. Along with that, it will require analyzing the gathered information (techloyce.com, 2023). This will help to identify the areas of improvement and implement effective concepts to bring improvement. The good quality of products leads to getting rid of the impact of substitute goods. This led to bringing the creative products to focus on the prices.

Figure 1: Business process analysis

(Source: techloyce.com, 2023)

The above diagram states that the development of a business and its analysis will include some steps. It will require identifying the goals, defining the procedure, gathering information, mapping the process and analysis of the process (techloyce.com, 2023). Thus, Samsung will follow these steps for the identification of issues and to bring solutions for those issues. Samsung is aware of the development o the organization and bringing innovation thus adopting the value chain analysis to bring innovation in the organization (samsung.com, 2023). The improvements in the business process have increased the efficiency of the existing processes, create better practices of governance, reveal the issues of capacity, solve bottlenecks, and improve the adoption and integration processes. It also helps to optimize the improvement of growth and release of the processes. Along with that, it will support Samsung to improve its processing and enhance productivity.

The benefits of the analysis of business processes

The improvements in the business process have increased the efficiency of the existing processes, create better practices of governance, reveal the issues of capacity, solve bottlenecks, and improve the adoption and integration processes. It also helps to optimize the improvement of growth and release of the processes. The strengthened culture of the company also improved and improved the integration process by the processes of business

Value chain analysis of Samsung

The values chain analysis will help Samsung to create a competitive advantage. It will also support Samsung to enhance its performance and improve productivity (samsung.com, 2023). It will also support Samsung to manage human resources and other factors for raising productivity and smoothening its performance. Samsung will follow these steps for the identification of issues and to bring solutions for those issues. Samsung is aware of the development of the organization and bringing innovation thus adopting the value chain analysis to bring innovation in the organization.

Figure 2: Value chain analysis of Samsung

(Source: research-methodology.net, 2023)

The above diagram states the value chain (VC) analysis, where the factors connected to value chain analysis are mentioned. The VC will include operations, inbound logistics, marketing and sales services and outbound logistics. Along with that, it will include the human resources, technologies, infrastructure of the firm and procurement the improvements in the business process have increased the efficiency of the existing processes, create better practices of governance, reveal the issues of capacity, solve bottlenecks, and improve the adoption and integration processes (De Regt et al. 2020). It also helps to optimize the improvement of growth and release of the processes. The values chain analysis will help Samsung to create a competitive advantage. It will also support Samsung to enhance its performance and improve productivity. The analysis of these factors will support the analysis of the VC of Samsung and lead to enhancing the productivity and functioning of the organization.

Section 4. Analysis and Evaluation of resources and capabilities

Valuable	Rare	Cost to imitate	Exploited by organization	Competitive implications
Reputation	Yes	Yes	Yes	Yes	Sustainable competitive advantage
Technological expertise	Yes	Yes	Yes	Yes	Sustainable competitive advantage
Quality	Yes	Yes	Yes	Yes	Sustainable competitive advantage
Product mix	Yes	Yes	Yes	Yes	Sustainable competitive advantage
Qualified employees	Yes	Yes	Yes	Yes	Sustainable competitive advantage

Table 1: VRIO Analysis of Samsung

(Source: Self developed)

The above table states the VRIO analysis of Samsung. This analysis will help to analyze the internal competitive advantage of Samsung. Along with that, it will lead to analyzing the resources of Samsung based on four factors. This will include the value of the resources, their imitability and their rarity. Along with that, it will analyze the capability of the organization to use those resources. The analysis of capabilities and resources is the tool for maximizing the company of the assets. There have two methods for identifying the capabilities which include the resources building up the capabilities. The internal analysis starts with the identification of capabilities and resources. VRIO analysis shows the importance of inimitability, value and rarity of the competitive advantage (Madsen, 2022). It helps to focus on the quality of products and develop finished products by using the capability. Resource analysis helps to determine the location and quantity of resources needed to produce hydrogen. The researcher is left to make the information during the process of research. The evaluation of resources is important because the subsequent quality of work depends on the material's source of quality. The evaluation of resources involves taking the researcher as an objective at an effective source of information and well-informed decision about the accuracy.

An internal weakness is related to the intellectual capital, unproven skills and expertise of the important area of the business. This observes the efficiencies of physical, intangible and organizational assets competitively. The analysis identifies the opportunities of the market of the company that improves the growth and the profit. New fast-changing the markets by the reconnaissance for swift action. It identifies the threats of external and also identifies the resources and capabilities of the company. Resource analysis helps to determine the location and quantity of resources needed to produce hydrogen. The researcher is left to make the information during the process of research. The evaluation of resources is important because the subsequent quality of work depends on the material's source of quality. This power analyses the raw material amount and the suppliers of resources within the industry. The analysis of the business process is a detailed-oriented process of multi-step examination to identify the current process and improved the business results.

The matrix of capabilities and resources helps to balance the skills of the organization and find the right jobs to the maximum. The products improved the talent of the customers, profitability and brand loyalty of the reorganization. The resource analysis defines the business strategy of the success. It helps to develop the resources into competitive advantages.

The researcher is left to make the information during the process of research. The evaluation of resources is important because the subsequent quality of work depends on the material's source of quality. The evaluation of resources involves taking the researcher as an objective at an effective source of information and well-informed decision about the accuracy. The analysis identifies the opportunities of the market of the company that improves the growth and the profit. New fast-changing the markets by the reconnaissance for swift action. It identifies the threats of external and also identifies the resources and capabilities of the company. The matrix of capabilities and resources helps to balance the skills of the organization and find the right jobs to the maximum. The products improved the talent of the customers, profitability and brand loyalty of the reorganization. This analysis helps to analyze the competitive advantage of Samsung.

Section 5. Assessment of current and future challenges

The effective functioning of Samsung will require identifying the challenges and implementing strategies to eradicate the impact of those challenges. The challenges will include legal issues, supply chain disruption, trade barriers, inflation ns many others (samsung.com, 2023). All these will affect the functioning of Samsung and lead to reduce productivity. There have some issues in the development of a business that includes the demands of a growing workforce, the requirements of business intelligence, the needs of the customers, the management of inventory and keeping the running supply chain and new competitors and the responsibilities of new compliance.

Supply chain disruption

The manufacturing of products requires to have availability of resources. Along with that, it will require to have an effective supply chain. The disruption in the supply chain will lay impact productivity and lead to deteriorating the performance of the organization. The disruption in the supply chain (SC) may occur due to natural calamities and different conflicts (Prahiawan et al. 2022). The pandemic affected the SC of Samsung and led to reducing its productivity. Similarly, further disruption will help the organization to reduce productivity and sales. The supply chain is the issue of the business that finds the difficulties of the demands of the customers on business. The disruption of the supply chain occurs due to the calamities of nature and different conflicts. Businesses are also disrupted by the lack of supply chain management by high inflation.

Inflation

Inflation will lay an impact on price values and currencies. This will have a slight impact on Samsung as it will lead to a raise in the price of the product (Malhotra and Gupta, 2019). Hence, this will lead Samsung to increase the cost of smart phones. The inequality of rising prices reduces the power of purchasing of some consumers and inflation distorts the power of payers of fixed rates of interest. The high inflation creates problems for the economy, falling prices and deflation and consumer delay to purchases that will make less income and less growth of the economy. The high inflation of the long-lasting periods creates the result of monetary policy. This increases the tax reductions, increases the spending of the public also raise the prices and hoarding in the international markets.

There have some positive effects of inflation that include the important goods and services being less affected, the few sellers of the market being low impacted and knowing the power of brand insulates of business. There have some negative effects on business that include increasing the raw materials cost, increasing the cost of overhead, stymied investments, decreased purchasing consumer and higher rates of interest, reduced growth and employment and the effects of foreign exchange.

Trade Barrier

Every organization faces issue with trade and trade barriers affects the development of the organization. These barriers will deteriorate the performance of Samsung and will lead to a reduction in sales. Along with that, it will lead Samsung to face different losses (Abdelshafie et al. 2021). Thus, it can be stated that the trade barriers will affect the functioning of Samsung and lead to lessening the performance of the organization. The main issues are the new competitors in the market. The new competitors are the targeted customers that bring new competitors. The crucial quality needs to maintain the business helps to satisfy the expectation of the customers.

Section 6. Recommendation on potential market

The development of the business and mitigating the issues will require to the adoption of effective strategies. The implementation of efficient techniques can be helpful to enhance the functioning of the organization. Thus, Samsung can be recommended with some implementations to eradicate the challenges and gain better outcomes.

Recommendation: Implementation of digital twins

It can be recommended that the implementation of digital twins can help Samsung to mitigate the issues raised due to the management of SC. It can be helpful as it will lead the organization to predict the issues that may come while managing the SC. Along with that, it can be helpful to analyze the reason behind the issues (Tao et al. 2022). Hence, it can be helpful to enhance the productivity of Samsung and support mitigating the impact of SC disruption.

It is recommended that power supply will be analyzed by switching costs faced by buyers, product differentiation, the volume of supply and information available to buyers. This power analyses the raw material amount and the suppliers of resources within the industry. VRIO analysis will show the importance of inimitability, value and rarity of the competitive advantage. It helps to focus on the quality of products and develop finished products by using the capability. The analysis will identify the opportunities of the market of the company that improves the growth and the profit and new fast-changing the markets by the reconnaissance for swift action. It will identify the threats of external and also identifies the resources and capabilities of the company.

It is recommended that the good quality of products will lead to getting rid of the impact of substitute goods in future. This will led to bringing the creative products to focus on the prices. This will increase the tax reductions, increases the spending of the public also raise the prices and hoarding in the international markets. The products will improve the talent of the customers, profitability and brand loyalty of the reorganization. This analysis helps to analyze the competitive advantage of Samsung. The evaluation of resources will important because the subsequent quality of work depends on the material's source of quality. The analysis will identify the opportunities of the market of the company that improves the growth and the profit and new fast-changing the markets by the reconnaissance for swift action.

It is recommended that this power analyses the raw material amount and the suppliers of resources within the industry. It helps to focus on the quality of products and develop finished products by using the capability. The evaluation of resources will important because the subsequent quality of work depends on the material's source of quality. The analysis will identify the opportunities of the market of the company that improves the growth and the profit and new fast-changing the markets by the reconnaissance for swift action.

References

Journals

Abdelshafie, A., Fatouh, T. and Rashid, M., 2021. Trends and Practices of Reverse Logistics in Electronic Industry: A Case Study of Samsung Company. Global Business & Management Research, 13(3).

Anastasiu, L., Gavri?, O. and Maier, D., 2020. Is human capital ready for change? A strategic approach adapting Porter’s five forces to human resources. Sustainability, 12(6), p.2300.

De Regt, A., Barnes, S.J. and Plangger, K., 2020. The virtual reality value chain. Business Horizons, 63(6), pp.737-748.

Goyal, A., 2020. A Critical Analysis of Porter’s 5 Forces model of competitive advantage. Goyal, A.(2021). A Critical Analysis of Porter’s, 5.

Imura, Y., 2022. Reassessing trade barriers with global production networks. Review of Economic Dynamics.

Jia, M., 2022. Analysis on the Internationalization Strategy of Samsung Group. Accounting and Corporate Management, 4(6), pp.1-5.

Madsen, D.Ø., 2022. Value, Rarity, Imitability, Organization (VRIO) Analysis. In Encyclopedia of Tourism Management and Marketing (pp. 668-671). Edward Elgar Publishing.

Malhotra, P. and Gupta, S., 2019. The Samsung Saga: Success Story of Smartphone Giant. Academy of Asian Business Review, 5(1), pp.81-99.

Prahiawan, W., Fahlevi, M., Juliana, J., Purba, J., Khamaludind, K., Syam, S. and Lestari, S., 2022. The effect of supply chain quality perception and country of origin on Smartphones purchase intention of Indonesian consumers. Uncertain Supply Chain Management, 10(1), pp.277-284.

Tao, F., Xiao, B., Qi, Q., Cheng, J. and Ji, P., 2022. Digital twin modeling. Journal of Manufacturing Systems, 64, pp.372-389.

Wu, Y.S., Tonsukchai, G., Chatpokponjaroon, P., Wu, C.Y. and Molina, M.F.D., 2022. Ahead of the curve: the strategic analysis of Samsung.

Websites

research-methodology.net, (2023), Value chain analysis of Samsung, Available at: https://research-methodology.net/samsung-value-chain-analysis-5/ [Accessed on: 22^nd March, 2023]

samsung.com, (2023), About Samsung, Available at: https://www.samsung.com/levant/about-us/company-info/#:~:text=Our%20mission%20%26%20approach,on%20its%20people%20and%20technologies. [Accessed on: 22^nd March, 2023]

techloyce.com, (2023), Business process analysis, Available at: https://www.techloyce.com/a-definitive-guide-business-process-analysis-bpa-and-its-implementation/ [Accessed on: 22^nd March, 2023]