Innovation Management In A Digital Age Assignment Sample

Introduction Of Innovation Management In A Digital Age

Digitization is a continuously growing process that is expanding its branches in every sector of human life. Due to the digitisation process, several new ways are coming out in the business sector. People use digitisation not only for the betterment of a job but also can develop the sustainability of the platform. This report also analyses the problem by doing primary research on the customers of this market. A primary research instrument has been created for collecting the data regarding the problems. A brief secondary research has also been done to do the background analysis of the problem. This report also defines the innovation and the process to develop the application and the digital and electronic tool that is capable of scanning and finding out the authenticity of jewellery or a gemstone. This report defines the present marketing strategies and the business model that is going to be followed by the company to market the product. Here, a large company looks to implement an advanced electronic tool to ensure the authencity of a jewellery or gemstone. In addition, all the small market operators of jewellery sector will be allowed to apply such services. The report highlights the social problem that may be created by the innovation and the solution for the problem.

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About the problem

Gemmology is a science that helps people identifies gemstones and jewellery. It is helpful for finding out the accuracy of jewellery. Gemmologists identify the gemstone by different characteristics of the stone such as its properties got its clarity it's quality and colour (gov. uk, 2023). In order to find out the accuracy of gemstones business organizations or jewellery shops need to hire different experts in gemmology such as Jewellers, Goldsmiths, appraisers, lapidaries and so on. Apart from all the precautions the Customers sometimes got cheated and cannot sell their pieces of jewellery for not getting fair prices from the jewellery shops. Therefore the jewellers require a long process with scientific instruments for being sure about the accuracy of a gemstone's legitimacy (Jeff Dyer, 2019). This report is going to talk about an innovative application which can measure the accuracy and legitimacy of gemstones by scanning them from outside. Also, it can be used to measure the cuts and accuracy of the colour of jewellery.

Description of Innovation

The perspective of this research is to innovate and developed an idea regarding making an application consisting of a scanner that can calculate and scan the originality of the gems and the jewellery the company also developed a scanning tool that can capable of telling the exact measurement and the originality ratio of the gemstones. On the other hand, the tool is capable of finding out the physical measurements of the gems and the jewellery. The tool and the application both are created using unique and complex coding that cooperates with the camera incorporated into the tool or the Smartphone. This application measures the impurities and the originalities with the coding and the AI developed for the technology by measuring the cuts, colour, weights, and chemical components of the gemstones that can be caught on camera.This innovation can be an incremental innovation that comes with great sustainability and it also helps people cautious about the quality and the originality of the gemstones and the jewellery. The application and the tool both are capable of multitasking that including identifying between the original and the fake jewellery, to measure the quality and the character of a costly gemstone and jewellery. The tool can also be the future of the jewellery market and can substitute the workforce behind this work and the lengthy and costly process of identifying jewellery is consist of laboratory and chemical components.

Data collection

In this report, the researcher is going to follow a mixed approach to collect data from different sources that can make the research data-rich and more potential for finding a solution regarding the problem. For the primary research, the researcher is going to create a customer persona canvas for three potential customers that are related to the business paid. And the researcher also developed a customer journey map for one customer to show the steps of their experience and what are the possible services given by the implementation of the digital application to the customer. This customer persona canvas is a basic way of making a survey or conducting an interview for getting information regarding the problem faced by him or her.

Apart from the primary data collection researcher also collect information through secondary data collection. In that case he or she needs to study the works of previous authors about the problem and make similar solutions for this type of problem. These research papers can be from similar or related fields of business (Keith, 2017). The research then compare-contrast the information collected from authentic research paper journals and government data. The researcher collected the data from journals and other authentic resources from the last five years.

Creating Persona Canvas

Customers are the key factors within an innovation as they are the people who decide the worth of the implementation. Innovation management within a digital age is a crucial factor for further development of a business. This report includes an innovation through the application of an advanced digital and electronic tool that is beneficial for scanning and discovering out the authenticity of jewellery or a gemstone. In this case, the targeted customer must be the individuals or group of people involved within the jewellery market and the suppliers who will provide the required material. The advancements of technologies and digital engagement are the foothold of this implementation. This implementation will increase the faith of the consumers as well as the profitability of the suppliers.

The customer persona canvas is a primary data collection tool that is used to gather information from the customers and find out the legitimacy of using a product of our service in a similar field to the customer (Esther Cameron, 2019).

In this report, the researcher creates persona canvases for three different customers who can get a good effect from using the service created as a solution o0f their problems.

Customer Persona 1:

Customer Persona 2:

Customer Persona 3:

Customer Journey Map

Show your Solutions Canvas with at least 3 possible solutions for the key customer’s JTBD

Identify assumptions for the solution chosen and outline 2 experiments to test the most critical assumption.

The assumptions for the solutions that are being chosen are increasing demand, availability of raw materials and regularity issues. These have been chosen as these challenges tend to be faced by every organisation despite of jewellery business. Several large firms fail to implement disruptive innovation; as such, innovations might not satisfy their recent consumers. The focus is only on the mainstream customers’ demands. In case the consumer requires better items, they will maintain product evolvement. Assessing the preference of the customers is the key aspect here. Failing to do it, the firms fail to do such innovation as well. Several firms count their patents, and it is particularly single beneficial innovation measure. Measuring the results, process, duration and expenses of the implementation, the established companies measure such new ideas or innovation.

The customer demand for high-quality and authentic gems and jewellery can be tested by the experiment of organizing online surveys (Zahidet al. 2022). The survey will be conducted in order to have access to the jewellery preferences of the customers and their purchasing behaviours (Lavuri, 2023). The company also need to cooperate with the government and need to acquire the right to issue authenticity certificate to the jewelleries and the gemstones that can pass the scanning procedure (Gov.uk, 2023).

Describe the change management approach that would be most appropriate for this type of change.

In order to have effective supply chain management in the jewellery business, there is a need to implement a vertically integrated approach as it has the ability to control all aspects of the production and distribution process (Bulturbayevich, 2021). This approach is suitable in this context as it helps in enabling the business to have greater control over the quality measures and authenticity of the jewellery. These advancements sometimes incur huge costs but there should be proper handling of these resources in order to reduce the cost of depreciation and run the pieces of equipment for a long-term go. This device and the application can demand a high change in the business perspective and it is capable of changing the future of jewellery authenticity measurement. The device can cause a huge sustainability to the jewellery companies, showrooms, and jewellery shops. This device gave an opportunity to the company and the different organisations to lower the cost in jewellery making charges. That will be a huge transformation in society.

Explain why you chose that approach and for whom the change is being managed.

The approach has been chosen for reducing the excess investment that takes place due to paying off the middlemen. This will help in maintaining reserve and surplus for future innovation and adoption of technological advancement depending upon the market demand. This approach has been chosen and managed for improving efficiency in order to meet the customer demand on time by reducing the chances of delay in delivery and all.

John Kotter was among the effective thought leaders who gave a huge impact on change after the author’s publication of “Leading Change”. The expert established two main aspects for the established companies such as for managing efficiency along with favouring the strategic agility. Kotter has mainly established eight staged approach for change management within established firms (Abateet al. 2021). The eight steps of Kotter’s change model are established below.

• Make urgency
• Structure a strong coalition
• Create a change vision
• Remove hurdles
• Create wins or target for short term period
• Builds on the shift
• In addition, anchor the shifts within the corporate culture

There are several potential jewellery companies within the United Kingdom such as otiumberg, tada & toy, sondr London, moushe, Jessie Thomas and others. They can apply the change models for their further development within the jewellery market. The steps suggested by Kotter hold great potential for enhancing the products and service life cycle of the sector. These changes have been implemented in order to specifically aware the customers of the quality of the products and services and their pricing structure along with their certifications.

Affected people

However, apart from all the positive sides of the technical innovation there are still some negative impacts on society. This application can cause several lay off of goldsmiths, gemmologists and appraisers that can raise a community against the use of this tool or the application (Campaignlive.co.uk, 2023). Apart from that, there are some other people that nurture a malpractice of making false jewellery and cheating people will be harmed by these digitised tools. These will be the main victim of the innovation of this digital device and the application.

References

• Abate, G.T., Bernard, T., de Janvry, A., Sadoulet, E. and Trachtman, C., 2021. Introducing quality certification in staple food markets in Sub-Saharan Africa: Four conditions for successful implementation. Food Policy, 105, p.102173.
• Bulturbayevich, M.B., 2021. Development Of Innovative Activities Of Enterprises On The Basis Of Vertical Integration Processes. Turkish Journal of Computer and Mathematics Education (TURCOMAT), 12(10), pp.5020-5031.
• Esther Cameron MG. Making Sense of Change Management: A Complete Guide to the Models, Tools and Techniques of Organizational Change. 5th edition. Kogan Page; 2019
• gov.uk (2023). Hallmarking in the UK: consumer protection. [online] GOV.UK. Available at: https://www.gov.uk/guidance/hallmarking-in-the-uk-consumer-protection.
• Jeff Dyer HG. Innovator’s DNA: Mastering the Five Skills of Disruptive Innovators. Harvard Business Review Press; 2019. https://perlego.com/book/836793/innovators-dna-updated-with-a-new-introduction-mastering-the-five-skills-of-disruptive-innovators-pdf/?utm_medium=share&utm_source=perlego&utm_campaign=share-book
• Keith Goffin author. Innovation Management . 3rd ed. 2017. (Rick Mitchell author, ed.). MEUK; 2017. https://perlego.com/book/2996335/innovation-management-effective-strategy-and-implementation-pdf/?utm_medium=share&utm_source=perlego&utm_campaign=share-book
• Lavuri, R., 2023. Intrinsic factors affecting online impulsive shopping during the COVID-19 in emerging markets. International Journal of Emerging Markets, 18(4), pp.958-977.
• Zahid, R., Jaleel, J., Mehmood, M.A. and Janjua, Q.R., 2022. Factors Influencing Purchase Intentions towards Fashion Jewellery: An Exploratory Study. Pakistan Journal of Humanities and Social Sciences, 10(1), pp.135-148.
• Campaignlive.co.uk (2023). Lawsuit at Tiffany’s as jeweller sues eBay over fake sales. [online] www.campaignlive.co.uk. Available at: https://www.campaignlive.co.uk/article/lawsuit-tiffanys-jeweller-sues-ebay-fake-sales/214436 [Accessed 5 May 2023].
• Gov.uk (2023), Hallmarking in the UK: consumer protection, Available at:
  https://www.gov.uk/guidance/hallmarking-in-the-uk-consumer-protection[Accessed 5May 2023]
• Berman, B. and Thelen, S., 2018. Planning and implementing an effective omnichannel marketing program.International Journal of Retail & Distribution Management,46(7), pp.598-614.
• Olson, E.M., Olson, K.M., Czaplewski, A.J. and Key, T.M., 2021. Business strategy and the management of digital marketing.Business horizons,64(2), pp.285-293.
• Hall, S., 2020.B2B digital marketing strategy: how to use new frameworks and models to achieve growth. Kogan Page Publishers.