Integrated Business Research Project Assignment Sample

Introduction Of Integrated Business Research Project Assignment

Research Background

The lived experience is stated as the knowledge of the person which they have gained with the help of the perspective and identities of other people or by their educational and other professional experience. Within the workplace, the employee's experience is analysed and evaluated with many different types of factors, which creates a major impact on the working capability and engagement of the employees with the company (Jones-Ahmed, 2022). For the companies to be successful, an effective type of experience must be provided to every employee so that they are comfortable working within the company. The experience includes providing a better working environment and a discrimination-free environment to the employees irrespective of their religion, caste, background and many other discriminating factors. With the statistics, it is analysed that 7 out of every 10 Muslims face Islamophobia within the workplace. It is necessary for the retail companies that they must not discriminate among the employees (Appleford, Rajina and Sharma, 2025). In the current thesis, the experience of Muslims will be evaluated in terms of whether they are facing any of the issues while working in the UK retail sector or not.

Aim and objectives

Research Aim

The aim of conducting the current study is to identify the lived experiences of young Muslims within retail workplaces in the UK.

Research Objectives

• To investigate the current state of Muslims in the UK’s retail sector
• To examine the factors impacting the Experience of young Muslims within the UK’s retail workplace
• To evaluate the impact of Muslims’ experiences on their overall performance at the workplace
• To recommend effective strategies for improving the experience of young Muslims in the retail workplace.

Research Questions

• Q1. What is the current state of young Muslims in the UK’s retail sector?
• Q2. What are the factors impacting Muslims’ experiences in the retail workplace?
• Q3. What is the impact of Muslims’ experiences on their overall performance within the UK’s retail sector?

Research Significance

The current research is based on analysing the lived experience of Muslims within the retail workplace. This finding of the current study is of significance to all retail companies as, with the help of this study, they will be able to understand the current state of Muslims in the working environment (Brooks, Yeadon-Lee and Gill, 2024). This will further assist these companies in managing the situation and trying to find ways of removing this discrimination and improving the working relations of Muslims. Along with this, the current study is also of significance to the other sectors in the UK and all over the world where Muslims are not treated well. The present finding will help other companies to implement strategies which will promote the well-being of the Muslim population within the workplace.

Research rationale

The rationale for selecting the current research topic is that in this modern working culture, discrimination prevails within the corporate sector. Thus, the current study will assist the researcher in analysing and identifying the current trends relating to the experience Muslims are facing while working in the UK retail sector (Barnard and Mamabolo, 2022). Also, Islam is a category of religion which includes fewer people as compared to other religions, which is a minority group. Thus, as a result, there are many different types of discrimination taking place against them. Hence, the current study will assist in finding all these elements and will help the scholar in increasing the knowledge relating to the current research topic.

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Dissertation Structure

Chapter 1: Introduction

The introductory chapter of the thesis outlines the overview of the research question along with the reason for selecting that particular question. Moreover, it will also outline the importance and reason for selecting the particular topic of the study.

Chapter 2: Literature Review

The LR section includes the critical evaluation of the research topic. This is done by framing different themes and accordingly, every theme is analysed with the help of the different authors and scholars and integrating their views on the research topic.

Chapter 3: Research Methodology

The methodology includes a list of all the different types of methods that will be integrated into the research study. This chapter will outline the proposed methodology and the reason for selecting this method.

Chapter 4: Data Analysis and Findings

This section of the thesis includes the analysis of the collected data so that the expected aim of the study can be attained and the research objectives can be appropriately met.

Chapter 5: Conclusion and Recommendations

This is the last section of the thesis, which includes the conclusion of all the findings highlighted in the whole thesis. Also, along with the summary, some areas of improvement will also be recommended, and this will assist in future improvement of the study.

CHAPTER TWO: LITERATURE REVIEW

2.1 Introduction

The literature review is stated as analysing the views of the different types of authors and scholars relating to the current research issue. Analysing and understanding the different studies relating to the same research topic is assistive in managing the work well. This is crucial because when the different studies are evaluated, it increases the subject knowledge, and the scholar is capable of managing the work better. The current LR will outline and research the current state that Muslims are facing and also the factors that impact this position of Muslims.

2.2 Current state of Muslims within the UK retail sector

According to the views of Nurein and Iqbal (2021), compliance with the effective working pattern is necessary. This is necessary in case proper equality is not maintained in the workplace, as it might affect and impact the efficiency of the employees. Further, within the current working environment within the UK retail sector, Muslims are facing many different types of issues, and ultimately, this impacts their working position. Babacan (2023) argued that Muslim employees face many different types of discrimination. Within the workplace, there are many different types of discrimination faced by the employee. Also, when discrimination is high, it creates a negative effect on the working efficiency and productivity of the employee. Thus, it is necessary for the companies they effectively try to manage and maintain a good environment so that a better culture can be provided to the Muslim employees as well.

In addition to this, McGinty (2023) stated that approximately 1.6 million Muslims reside in Britain. They form the largest religious minority and have to face many different kinds of issues relating to their religion. Further, the statistics outlined that Muslims have the lowest employment rate, which is 47.2% and phase the highest pay gap as compared to other religions. According to the statistics employed, Muslims are earning 20.5% less as compared to the other religious people. Also, the discrimination is witnessed within the employment in managerial and professional roles. This outlines that approximately 16% of the Muslim population is employed within the big and managerial roles against 30% of the general population. In addition to this, it was also outlined in the work of Ramadan (2022) that both direct and indirect discrimination towards the Muslim population is present within the retail sector of the UK.

In the views of Kele et al, (2022), islamophobia is the most common issue Muslim employed people are facing within the UK retail sector. It is particularly because of the reason that is a type of discrimination within which they are treated in February because they belong to a Muslim country or religion. It is particularly because of the reason that they are thought to have the traits that Muslim people have within them. As a result of this, there are many different prejudices and misconceptions which are present with the working of Muslim people while working within the company. On the other hand, Hunter and McCallum Guiney (2023) contended that many different forms of discrimination can happen with Muslim employees. Many times, a business may not recruit or refuse to hire a Muslim woman because they wears a Hijab or any other religious headcover. This is a kind of discrimination which takes place with the Gmail Muslim employees wearing a Hijab. Similarly, Hussein (2023) also highlighted that there is a misconception that within Middle Eastern countries, employees are constantly called terrorists by their managers and co-workers. This is particularly because of the reason that they are Muslims, and the company do not want to hire Muslim employees.

According to the views of Mac an Ghail and Haywood (2021), there are many different kinds of factors which promote discrimination or wrong experiences with the Muslim workforce within the UK retail sector. There are certain factors which result in discrimination against Muslim employees because of their religion. The most common factor is the prejudices which are related to the working of Muslims. It is assumed that Muslims are not capable enough to work efficiently as compared to other religious people. Moreover, Uddin, Williams and Alcock (2022) also explain that major factors impacting the experience of Young Muslims within the UK retail sector are facing the issue of unequal growth opportunities. This is particularly because of the reason that the employees are not provided good growth opportunities as they are Muslims. Thus, as a result, it impacts their working capability, and ultimately, they are not provided with good promotions and other growth opportunities.

Further, Hunter and McCallum Guiney (2023) also supported that at the time of giving promotions within the workplace, people do not prefer to give better hikes and promotions to Muslim employees. This is a major factor which impacts the working experience of Muslims in the corporate sector. In support of this, Ramadan (2022) also stated that during promotion and appraisal, the Muslim workforce faces major discrimination as they are not promoted well. It impacts the working efficiency and productivity as well. The reason underlying the fact is that when the environment is not good, then it will impact the working efficiency of the employees. Thus, it is necessary for the companies they provide a better working environment so that people can work with more efficiency and can improve the working.

REFERENCES

Books and Journals

• Appleford, K., Rajina, F. and Sharma, S., 2025. Young Muslim Women on Nadiya Hussain, Turbanisation and the Politics of Respectability. Navigating Public Space and Islamophobia. The Sociological Review.
• Babacan, M., 2023. “Were you treated differently because you wore the hijab?”: Everyday Islamophobia, racialization and young Turks in Britain. Ethnicities, 23(1), pp.64-87.
• Barnard, H. and Mamabolo, A., 2022. On religion as an institution in international business: Executives’ lived experience in four African countries. Journal of World Business, 57(1), p.101262.
• Brooks, R., Yeadon-Lee, T. and Gill, S.S., 2024. Maintaining the gap: women’s early career experiences of entry into the UK graduate labour market. Journal of Education and Work, 37(1-4), pp.17-31.
• Hunter, A. and McCallum Guiney, F., 2023. Misrecognised as Muslim: the racialisation of Christians of Middle Eastern heritage in the UK. Journal of Ethnic and Migration Studies, 49(15), pp.4014-4032.
• Hussein, N., 2023, September. Asian Muslim women's struggle to gain value: The labour behind performative visibility as everyday politics in Britain. In Women's Studies International Forum (Vol. 100, p. 102802). Pergamon.
• Jones-Ahmed, L., 2022. Isolation, community and spirituality: British Muslim experiences of Ramadan in lockdown. Religions, 13(1), p.74.
• Kele, J.E., Cassell, C., Ford, J. and Watson, K., 2022. Intersectional identities and career progression in retail: The experiences of minority‐ethnic women. Gender, Work & Organization, 29(4), pp.1178-1198.
• Mac an Ghaill, M. and Haywood, C., 2021. Ethnography, methodological autonomy and self-representational space: A reflexive millennial generation of Muslim young men. Ethnography and Education, 16(4), pp.457-474.
• McGinty, A.M., 2023. Lived Islam: embodied identities and everyday practices among American Muslim youth. Annals of the American Association of Geographers, 113(3), pp.756-770.
• Nurein, S.A. and Iqbal, H., 2021. Identifying a space for young Black Muslim women in contemporary Britain. Ethnicities, 21(3), pp.433-453.
• Ramadan, I., 2022. When faith intersects with gender: The challenges and successes in the experiences of Muslim women academics. Gender and Education, 34(1), pp.33-48.
• Uddin, M.F., Williams, A. and Alcock, K., 2022. Visibility as Muslim, perceived discrimination and psychological distress among Muslim students in the UK. Journal of Muslim Mental Health, 16(1).

Online

• Employment opportunities for Muslims in the UK. 2025. Online. Available through: <https://www.cipd.org/en/about/public-policy/our-calls-for-action/employment-muslims-uk/>
• Combating Islamophobia in the Workplace. 2025. Online. Available through: <https://legalaidatwork.org/factsheet/combating-islamophobia-in-the-workplace/#:~:text=Islamophobia%20can%20also%20manifest%20itself,traits%20associated%20(or%20thought%20to