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Introduction of Media - Current Affairs Assignment
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In the present time, the industry of the News in TV and the Print in Britain plays a very impactful role. There are different kinds of the news values out there which are implemented by different news providers to efficiently find out the resources by using different kinds of the Semiotic Terminology. There are other several factors also out there like the power relationship between the different political establishments and different news providers. In the time of Covid-19, all the media houses were engaged in collecting news related to covid-19 and economic slowdown. But the media houses in the UK published all types of news. As Media houses are the essential part of the democracy, the matters of democracy and politics are discussed widely in TV, newspapers and different printed media in the UK. Also, different research has been conducted on media houses. Different researchers on this issue say different things on TV and in printed media like newspapers. The ecology of the consumption and production of the two and newspapers need to be maintained properly.
Background
There is a huge impact of newspapers in our daily life. There are different types of mass Medias like TV and newspapers in the UK from very old ages. From the old ages UK media has played an important role in spreading globalized ideas. There are regional and national media and their broadcasting. In this 21st Century, different news sources like TV and newspapers have a great impact on people’s lives. In the age of Corona, traditional media sources played an important role in spreading awareness. Sometimes traditional media sources, created panic in the mind of people. The social Medias also played an important role in public life (Flew, 2018). The printed media sources like newspapers and magazines publish news on the recent affairs which impact greatly the social life and public life. As, in future every activities and business will be in data science fields, the big data analysis will be a great part of publishing articles online and offline. At present, different technological advancements and innovative thinking has been adopted . It will surely change the future of the Medias and publishing houses. In this era of smartphones, the social media marketing and social media advertising have kept a great impact on media publishing. From the past, British media has been developing continuously. The media industries will face some challenges in future also. The media industries also have to be flexible, use advisers, embrace new markets and focus on creative excellence to overcome the upcoming challenges. The strategic approaches will also help the company to be successful in future. The business model of media business will also change in future. In future, the business approaches will be platform-agnostic. Right cultural approaches must be taken to publish an article on the newspapers.
Research Aim
Traditional media like television and newspapers often don't operate on proper news values. The aim of the research is to keep up the news values in the newspaper articles. In the era of Data science, the research aim will also be data oriented. There is an aim is to make future paths of the media houses and newspapers. The newspapers also have to reach the general community of the Britain. There will not be any clear strategies for newspapers. Because, the future scenarios will be changed as per criteria’s. The objectives are
Discussion
News Values
News values indicate some guidelines and criteria’s which determine how much prominence is given to a news story by a media outlet.
The impacts of news values are wide in range practically. As, it determines which types of articles will be published in newspapers. Newspapers have a very important role in day to day daily life. The readers also can be able to keep themselves updated about the recent world events from their homes. Newspapers also increase general knowledge. Newspapers are also available on the internet on their official websites. Newspapers and other media houses play an important role in creating public awareness. It also helps to give justice to the needy people.
The news values of a country is highly expressed on a newspapers and the news events shown on television. . The objective of the research is to keep up with newspaper articles and newspapers stories best. The news values also must be maintained in the articles. The quality of the news must also be maintained in the news displayed on television. The news published in the newspapers and television must be self-independent .The following research objectives also have to be achieved in the field of media publication.
There are different factors and hypotheses that influence the articles that are published in newspapers in the UK. Variety of external factors and internal factors of the country influence the news values of the UK. In the era of social medias, news from different parts of the society are published in social media (Facebook, Instagram, WhatsApp and YouTube) . News values should be maintained in the news sources
In hard news, there are investigative journalism, political journalism, crime journalism and business journalism. In soft news, there are arts journalism, celebrity journalism, education journalism, sports journalism, sports journalism and lifestyle journalism. From these journalism, different parts of the society like students, teachers, politicians, policymakers, journalists all are benefited.
Current affairs are circulated broadly in British media. Current affairs are discussed widely alongside company production houses and news houses. Category of journalism is also dependent on the topic published in the newspapers and printed media. In that media, political, social, and industrial issues are discussed. In the modern era, having knowledge of current affairs is important and essential. Different current controversies are also published in this printed media.
News values are actually that criteria which is considered in presenting and selecting the events in newspapers and televisions. News values differ in different countries.
The news has become a very important part of modern life. People have different queries about newspapers and to channels in the digital age also. There are different types of journalism in the age of social media. In the initial era, only old pattern journalism was found, but in this era one can find different types of journalism. There are mainly two types of news, hard news and soft news. In hard news, there are investigative journalism, political journalism, crime journalism and business journalism. In soft news, there are arts journalism, celebrity journalism, education journalism, sports journalism, sports journalism and lifestyle journalism. From these journalism, different parts of the society like students, teachers, politicians, policymakers, journalists all are benefited. News values are actually that criteria which is considered in presenting and selecting the events in newspapers and televisions. News values differ in different countries.
Semiotic Terminology
Current affairs helps to interact with new things and what is happening in the news world. This helps to get the knowledge of the new world news. Current affairs also helps to improve the new ideas, to implement new innovations and new ways to develop the environment. From this current affairs the humans can get a span of ideas to analyses the new things, to give some opinion to others. It helps to increment the self-dependent contents, to knowledge about social media, how social media puts impact on the news article of the world. It helps to know the economic condition of the world.
Relationship between News providers and Political Establishment
The relationship between government and modern media houses has existed in Britain from old ages. It has a great impact on UK political history. Different agreements have been signed between government and media houses in the past also. The relationship between politics, leaders and media is increasingly being a matter of debate in Britain. The different media houses ask different questions on different issues running in the country to the leaders. In many countries, the personal data can be used to determine the leaders and the winners in votes. British politics has changed in the last few years. Some certain changes have been done in British politics by the media houses .The government and media co-existing has a very important role in the country's ecosystems. The winners and losers in votes are often determined by the media houses. Media has an effective role in determining public opinions. The society and politics of the country are affected by the issues. Media houses have an important role in expanding independent thinking. As independent thinking is increasing, the liberals are gaining more courage. That is good for any country.
Theories
The news values are such thing that make the newspaper worthy. That is printed and embedded in newspapers. The news values look different from inside and outside of a country’s ecosystem. The news values are expressed differently by different newspapers and editors. Sometimes the opinions of the newspapers are affected by different political; agenda and persons. Sometimes newspapers can’t express the real events independently .It makes newspapers worthless. But the news values make the newspapers worthy. Newsworthiness sometimes is determined by so many factors like conflict , change ,timeliness, usefulness and prominence .News Values are sometimes considered as a key factor indecision making .News Values are often see as very helpful in ideological and practice -based factors to understand the focus and shape the stories and the decisions of be journals. It is one of the most important issues as the media is responsible for social and environmental awareness. The different types of media industries are growing rapidly. In that case the media should provide accurate information and should not influence any false information as it can manipulate the public in a chaotic environment. To the respect of democratic perspective the importance of any news reflects the research suggests the importance of media trust. The news media should focused on the objective of any news and should represent the effect of that news on the ground state from different point of view such as political approach.
Future Scope
The journalism and printed media has changed radically over the past 20 years, the changes have been accelerated in covid-19 situations. As journalism is an important layer of democracy, its future scopes are also very wide and significant. Healthy journalism and media publishing often represents healthy democracy (Soroka, 2019). The UK has a great environment for changes and innovation from the old ages in different fields. The new changes are targeting the new audience in a new way. Innovation creates different future scopes for these types of media. In the current situations, the offline platform of publishing has been altered by online platforms of publishing. These have created new scopes and opportunities in these areas. The changes in the business model of the industry have indicated some possible future threats in this industry. As, our world has changed dramatically in the recent months. The different reports on these media houses explain that the media houses and journalism will operate freely and improve greatly in the future. The people and government also have to be supportive for the journals and journalists. Then the media houses will be successful in achieving their goal. They also will be helpful for society then.
Conclusion
News Values are very important and effective things for a country. The news values determine how important the newspaper's articles will be. The news values indicate the worthiness of the articles. Also news values are different for many countries. The news values are dependent on the culture of a country. Audiences are considered as a key factor for a media house. Sometimes, newspapers articles and news values affect positively and sometimes it affects negatively. The audience from the different parts of the society are affected by the news values and newspapers articles. The newspapers and television authorities have to check the audience reactions properly. On the other hand, the journalists have to choose the topic wisely. The journalists have to be cautious and dedicated to give the best articles. As mentioned previously, that media houses are a very important layer of democracy, they have to be more effective and fruitful, so that it can be healthy for a country’s ecosystems and democracy.
Reference list
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