Introduction Of The Business Strategy Of Tesco Business Plan
Get free written samples from subject experts and Assignment Writing in UK.
Business strategy can be termed as the collection of competitive activities as well as an action that helps the business to attract a wide range of customers and successfully compete with the competitors by improving the performance for achieving the objectives. The report includes a discussion about the business strategy of Tesco by using various ways to analyze the competitive environment and using different strategies to compete in the marketplace. The study also includes the discussion about the analysis of internal as well as external environments with the help of SWOT, pestle as well as Porter’s five forces which helps to understand the actual market value of the company. The report also gives an idea about stakeholder analysis with the help of stakeholder mapping what are the different stakeholders play important role in the company to take it to another level of success (Moura, 2021).
In addition to this, it also covers the competitive advantage of Tesco using the new techniques as well as strategies for developing the operations. However, there is the use of new strategies as well this season which is beneficial for Tesco. That the there are certain recommendations on the plans for strategy. It will help to analyze the actual position of the company and ensure the success of Tesco. The different strategies and their implementation help to assess the competitive performance of Pasco and determine the success of the business.
Mission, vision, and objectives of Tesco
Mission: The mission of Tesco is to bring the employees together for working toward the vision of the company. The company believes in creating the capability of business in the competitive environment by providing huge sustainable value to its stakeholders.
Vision: The vision of Tesco is towards the leadership in the market of UK by developing its quality performance as well as its portfolio of work through the delivery of the network. The main purpose is to grow the value of the business in the economy of the UK.
Objectives: The objective of Tesco is to meet the desired result of growing the products that are customer-focused and create value for the stakeholder’s high performance in the marketplace.
Meaning and Definition of strategy
Meaning: The strategy of the business is to that actual plants as well as goals which helps to outline the business in the marketplace with the different products and services.
Definition: Strategy can be defined as the action which is taken by the managers for attending to the goals and objectives of the organization. The proper direction is set for the business as well as its different elements for achieving the actual state in the future. However this strategy outcomes from the planning process of strategy (Soegoto, 2021).
Importance of goals and objectives for Tesco
The main aim of Tesco is to stay competitive in the market and to lead the retail market by offering premium quality goods at a low cost in the market. It is important for Tesco for leading the business in a good direction and setting activities on an appropriate track. It will help to make improvements in the effectiveness f the business and that lead to an increase in the market share of the business.
Analyze internal and external economic environmental analysis
SWOT analysis stands for strengths weaknesses opportunities and threats and it helps to assess the different aspects of the business. This tool is to understand the present situation of the company along with the strategies used for success in the future. The SWOT analysis of Tesco is demonstrated below:
- Tesco is one of the leading retailers of groceries as well as a supermarket in the UK. The company has the biggest cells as well as revenue in comparison with the other companies.
- The company diversifies its business in many stores and loading the Tesco Express, Tesco Super Stores, Tesco metro, and Tesco homeplus (Tirawatnapong, and Fernando, 2018).
- In the last year, the operating profit of Tesco sales down to 21.3% so it shows the struggle of the share price.
- The low-cost strategy reduces the profit margin of the company.
- Certain unfair business practices affect the image of Tesco the competitors find it profitable.
- In recent times, Tesco introduced the Jacks’ business which is a discount store that is significantly growing in the Marketplace and continues to grow as an opportunity in the competition with low-cost Rivals like Aldi and Lidl.
- Opportunity for the joint ventures in the areas where Tesco underperforming so that the local companies can provide can give the market experience that helps to improve the performance of the company.
- In the present situation, the health risk is regarding touching the things so that the cashless stores develop an opportunity for the company to increase the options.
- In the present events, there is an increasing cost of considering the business which affects the line of business in many terms. However, Tesco estimated the side cost for the attribution of the health issues is about 830 million as well as 1.18 billion.
- Britain is no longer in the European Union it is a major threat for Tesco related to the trade as well as cost deals (Beynon-Davies, 2021).
Pestle analysis can be termed as the tool which helps to gain the macro-environmental assessment of the industry. The use of natural resources is to understand the different factors in political, economic, social, technological, legal, and environmental and their impact on business strategies and development. The Pestle analysis of Tesco is given below:
Political Factors- Tesco is operating its business in many countries around the world. The political is government regulations in the different countries so Tesco needs to follow regulations and make a decision according to the rules. Further, a stable political aspect is considered a key to running a business in different countries. The conflict between the Chinese in the UK affects the market of Tesco as the need to follow certain rules for managing the business in the competitive market (Adamyk, 2019).
Economic Factors- As Tesco survived the pandemic despite months of shutdown and lockdown. There is a high unemployment rate which creates instability socially as well as financially affecting the public. How about the lower spending affecting the growth and development of the business.
Social Factors- People are currently switching from plant-based food to meat-based food. However, the trend of vegan is highly growing among the people of European as well as the Western market. The demand of customers for vegan products is increased by 4.4 billion Pounds in the year 2020 (Monte, 2021). However, the social-cultural environment affects the customer purchasing power. There is no concept of the social supermarket that value offers companies to offer unsold goods at lower prices.
Technological Factors- Technology helps the company to be more efficient in the procedure and provide a better experience to customers. Adopt some latest technologies that are the main reason behind their success. The payment of services through barcode scanning as well as mobile application services the meaning examples of technological services.
Legal Factors- Tesco must follow certain local as well as international rules. Certain laws by European Union restrict Tesco to perform the anti-competitive act. There is a case against Tesco regarding the unequal pay by the employees which affects the image of the company.
Environmental Factors- Tesco working on some project regarding fishing that affects the sea life by considering the non-seasonal, however, these steps of Tesco helps to conduct a sustainable environment (Gavieiro Besteiro, 2022).
After Conducting a pestle analysis of Tesco has been analyzed that there are certain threats to the company including some controversies economic environment as well as lawsuits. However, the company needs to follow rules and regulations to be competitive in the market.
Stakeholder mapping is the procedure to understand the different stakeholders and the business of Tesco. Identifying the expectations with power helps Tesco to understand the political priorities of the business. The internal stakeholders of Tesco are managers, employees’ shareholders as well as Board members (Jelassi, and Martínez-López, 2020). It is important to mention that test was suffering from share order rewards due to the executive pay in the past years. Further, the company also responded to the many shoulders demanding healthy food and also announce it's about a commitment to improving the products by the year 2025.
There are certain steps for the stakeholder analysis for Tesco:
1: The first step is to identify the people who are getting involved as well as influenced by the operations of the business.
2: The second step is to analyze the power as well as interest along with the influence of the stakeholders. For this, the company needs to make a grid (Soegoto, 2021).
- There is high power and interest of stakeholders, which helps to make the huge efforts for satisfying the needs.
- The high power and interest of stakeholders affect the strategies.
- Low power and interest of stakeholders are helpful for the company
- Low power stakeholders do not affect much to the business much as they put less effort into the company.
3: The last step of this analysis is to develop a good level of understanding for getting appropriate feedback as well as enough support.
All of these stakeholders play an important role at Tesco whether more powerful than others. Free example many shareholders are against the decision regarding the takeover of a booker at a restaurant supplier by Tesco. So the company sealed its takeover as many shareholders are against it. There is a huge impact of the competitors on the process of Tesco like Lidl as well as Aldi who mainly puts pressure on the pricing policy of the Tesco within the UK. Thus, certain small suppliers cannot affect the activities of Tesco. It is important to meet the needs of stakeholders to deal in the marketplace where they play a powerful role to develop the strategies and business activities for the company.
There is an important role played by the shareholders Tesco due to the major investors considered as setting up the business. The employees of Tesco and business are affecting each other due to the standard of work safety shoes as well as excellence in the priority aspect for Tesco. This can be termed as an improvement where the employees play a major role to keep sustaining the leadership in the marketplace (Dumon, McDonald, and Schmitz, 2020). Further, the distribution network of Tesco is high and it's important for the operations of the business so that they can believe in core values that affect the supply chain management. In addition to this, the customers are the major stakeholders of the company and Tesco completely focuses on customers and their requirements due to the loyal customer base.
Tesco also works with the interest groups such as academic groups, the financial community, the government as well as some NGOs for promoting the requirement for strong as well as build a positive image in the marketplace.
Critically evaluate the competitive environment by using Porter 5 Forces
Porter 5 forces can be termed as a framework to analyze the competitive environment of the company. This model is used to analyze the five different competitive forces which help to shape the industry and examine its strength as well as its weakness.
The Porter five forces analysis of Tesco helps to understand its present situation based on the different factors such as customers suppliers competitors as well as different solutions. Tesco’s Porter Five Forces Analysis is given below:
Threats of new entry- New entry threats are considered a major factor affecting the business operations of Tesco. Different small businesses are setting up their story as well as starting their operations with less capital however, they are trying to compete against Tesco and there is no match to these efforts (Adelakun, 2020). The new player the market-facing difficulties due to the Economics of scale and operations, this is considered or disadvantage for them. However, the new entrants found it difficult to accept that various distribution channels along with the supply chains are mainly dominated by the players like Tesco. Thus, the new entrant’s threat of Tesco is a weak force.
Threats of substitutes- The threat of the substitutes at Tesco is minimum as many products can be substituted but the Tesco’s products mainly fulfill the basic needs of the customers. However, the price of products is considered a deciding factor for the daily customers and Tesco offers the low-cost products for the customers as per their basic needs. Thus, the threat of substitutes is the moderate force that can influence the operations of Tesco (Benghezal, and Izadi, 2022).
Bargaining power of buyers- A large number of competitors in the retail market is considered a major factor to be concerned about the bargaining power of customers. Further, the bargaining power of the customers is low at Tesco as the company already sells products and goods at low prices. In addition to this, the cost of switching is included with the retail store which is considered less for the customers (Ahmad, 2019). Thus, when it comes to Tesco, the bargaining power of the buyers is considered a moderate force for the business.
Bargaining Power of Suppliers- The suppliers of Tesco are comparatively low to bargain the product offered by Tesco is already at a lower price. However, there are many suppliers to feed the different retail stores with their goods. So that the negotiation power of the suppliers is with the retailers only which come the upper hand or deal with the prices. There are many suppliers which are available for the same products in the marketplace. This provides an opportunity to choose the vendors for the company and they consider the quality as well. Thus, the weak force of marketing power of suppliers in the business operations of Tesco (Jelassi, and Martínez-López, 2020).
Competitive Rivalry- There is a lot of competition in the sector where Tesco is operating their business and the different players like Sainsbury, ASDA along with Walmart. The competitor almost offers the same products at the same prices to the customers. The company also uses major marketing strategies for promoting its products. However, it is difficult for Tesco to compete in the Marketplace due to the high level of competition. So there is a strong force of competitive rivalry which can affect the business of Tesco.
Thus, it can be stated that there is huge competition for Tesco in the marketplace in the UK so it is important to use new techniques for dealing with the changes in the business. It is important to deal with the competitive environment by implementing new techniques and strategies for the market.
The competitive advantage of Tesco using new strategies
Tesco highly faces a competitive advantage as compared to the other companies. However, Tesco has some strongest brand marketing for their business (Roy, Mazumder, and Maity, 2018).
- Diversification is considered a major competitive advantage for Tesco as they try to sell their products in a diversified manner according to the needs of customers.
- The distribution system of Tesco is one step advanced that helps in delivering the product and services time to the stated stores. The investment in the digital programs is considered by Tesco for gaining competitive advantages through its operation which gives a huge change in the profitability of the business.
- Tesco mainly captured huge market share with the help of maintaining the low price strategy the cost leadership is unbeatable in the competitive market and the company doesn't face any issues recording costs.
- Advertising strategies of Tesco are highly striking as well as easily recognizable so that people can remember them for a longer time. Many celebrities promote the products of Tesco and it helps to build customer loyalty. The company also gives discounts on many products which has started a wide range of customers (Alam, and Raut-Roy, 2019).
- The employees of Tesco are highly motivated and ready to help people during their time shopping. However, the employees are considered a major part of the business and the company believes in employee empowerment as well as the expansion of the workforce which helps to take the company to a higher level.
Different types of strategies and decisions beneficial for Tesco
The main strategy of Tesco is to develop and concentrate on the satisfaction of the customers. It is important to adopt a new strategy for the development of the product. However, the strategies help to generate revenue as well as develop future opportunities to expand the business of Tesco (Yusof, 2019).
- Market entry strategy is considered development for the organization it can be processed at the initial stage by managing organic growth. This strategy can be used with help of a merger procedure so that the two companies come together to develop a new product and services.
- Substantive growth is another strategy that can be used to make certain diversification in the line of product which helps to develop the market growth in the future.
- The market development strategy can be the main goal of Tesco for accomplishing the desired objectives (Lin, and Peng, 2018). This strategy will help Tesco for beginning its new business activities in other countries by providing food as well as non-food items to the customers. It will help to increase the level of revenue and the strategies played an important role in development in the future.
Recommendations on the strategic planning
There are certain recommendations on the strategic planning which are discussed in the above point for Tesco. It is important to give suggestions for development in the future. It can be recommended that company should open a daily service on the highest rates which helps to increase the sales market. To boost the sales profit of the company, the promotions can be recommended in a particular manner so that it will increase the level of revenue.
The market development strategy of Tesco helps to consider the changes in the market growth by putting efforts into food as well as non-food items which increases the customer satisfaction level. A company can increase its profit by offering free Healthcare services as well as medical checks for the people who are not able to spend money on medical. However, Tesco can improve their position by adding some new products and their list of products which helps to make changes if the quality as well as quantity of customers based on the services.
Evaluate the methods for assessing the strategic plan for ensuring success
In order to evaluate the methods for the assessment of strategic planning macro-environmental analysis only helps to understand the position of the company in the marketplace. It helps in giving an idea about the level of competition faced by Tesco and implementation of strategic planning helps to assess the level of success (Krummel, 2022). The different methods like SWOT analysis provide detailed information about the strengths, weaknesses, opportunities, and threats to deal with the changes in the environment. The highly competitive market gives Tesco the strength to deal with the situation and it can be used as a success for growth. It encourages the management of Tesco to implement certain strategic planning for improving performance to a great extent. The changes in promotional strategies by offering new techniques and services which directly affect the mindset of customers. It proves to be effective for dealing in the competitive environment and ensuring the success of the business. Tesco has a huge customer base and the company offers a wide range of goods and services to the customers (James, and Cooper, 2019). The strategy is to reduce the prices and also manage a good image in the Marketplaces in the last 6 months, the success of Tesco is highly supported by the advancement in the digital strategy as well as usage of data.
It can be concluded that the strategy of Tesco is to find its operations in the business in the different geographical locations. For this goal, the company needs to make more analyses of the business strategies for the development of products and services. It can be stated that the Macro environmental factors like political social economic and technological environmental as well as legal are affecting the business practices they need to make changes in the rules and regulations for business growth. Tesco can also use the product development and growth strategies in the marketplace for the successful operation of its business by attracting a large number of customers. The porter five forces help to consider the competition in the market and develop new strategies with innovation to deal with the high competition in the market. Tesco needs to follow certain aspects of strategies for dealing with the new market conditions and create some beneficial programs to satisfy the customers.
Adamyk, K., 2019. PESTLE Analysis on Tesco PLC.
Adelakun, A., 2020. Should Porters Five Forces have value in Businesses today. Computing for Business (BSC) Aston University Birmingham.
Ahmad, S.M., 2019. Market Research: Demand & Business Models for an Online Grocery Shopping service in Porvoo.
Alam, S. and Raut-Roy, U., 2019. Evaluating the Effectiveness of Reward Strategy at Tesco: Evidence from Selected Stores in UK. Indian Journal of Industrial Relations, 55(1).
Benghezal, D. and Izadi, J., 2022. Exploring the impact of CSR strategy in food retail sector firms.
Beynon-Davies, P., 2021. Building Digital Business Models. In Business Analysis and Design (pp. 293-316). Palgrave Macmillan, Cham.
Dumon, D., McDonald, K. and Schmitz, R., Innovative offers outside the field of traditional sport.
Gavieiro Besteiro, A., 2022. Business Model. In Strategy in Action (pp. 5-29). Springer, Cham.
James, A. and Cooper, B., The Impact of Relationship Marketing On Customer Loyalty At Tesco Plc, UK.
Jelassi, T. and Martínez-López, F.J., 2020. A Roadmap for e-Business Strategy Implementation. In Strategies for e-Business (pp. 537-558). Springer, Cham.
Jelassi, T. and Martínez-López, F.J., 2020. External Analysis: The Impact of the Internet on the Macro-environment and on the Industry Structure of e-Business Companies. In Strategies for e-Business (pp. 49-95). Springer, Cham.
Krummel, D., 2022. Expansion in the Retail Sector—Market Entry Strategies in Consideration of Formal and Informal Institutions: A Tesco Case Study. Open Access Library Journal, 9(2), pp.1-19.
Lin, C. and Peng, J., 2018. Analysis and Solution of the Problems in the Distribution of Suning Tesco. Transportation Management, 1(1).
Monte, A., 2021. A study of value chain reconfiguration processes under Covid-19 pressures: the case of Tesco PLC in the United Kingdom.
Moura, M.B.L.D., 2021. Equity Research in Food & Retail Industry-TESCO PLC (Doctoral dissertation, Instituto Superior de Economia e Gestão).
Roy, A., Mazumder, S. and Maity, S.K., 2018. IMPLICATIONS OF FOREIGN DIRECT INVESTMENT ON GDP AND INDIAN RETAIL BUSINESS: OPPORTUNITIES FOR DOMESTIC ENTREPRENEURIAL VENTURES. International Journal on Recent Trends in Business and Tourism (IJRTBT), 2(3), pp.48-59.
Soegoto, F.A., 2021. Product Development using SWOT Analysis. International Journal of Entrepreneurship & Technopreneur (INJETECH), 1, pp.1-10.
Soegoto, F.A., 2021. Product Development using SWOT Analysis. International Journal of Entrepreneurship & Technopreneur (INJETECH), 1, pp.1-10.
Tirawatnapong, R. and Fernando, M., 2018. Factors influencing Bangkok people purchase intention towards Tesco Lotus house brand products. International Research E-Journal on Business and Economics, 4(2), pp.15-29.
Yusof, A., 2019. Tesco Plc likely to exit Asia business, focus on home country, EU. New Straits Times, pp.1-1.