Emergent Leadership Skills Assignment on Amazon's Approaches

Read a critical evaluation of Amazon's current strategies and recommendations for adapting leadership skills to navigate emergent changes and uncertainties, complemented by a reflective essay on individual leadership development.

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Emergent Leadership Skills for the Workplace Assignment

Task 1- Leadership Approaches & Styles of Amazon

The report will be made to develop an understanding by briefly introducing the keys to leadership by using various theories within an organization. The highlight of the report is critically evaluated concept of diverse leadership approaches and styles (Schlamp, et. al. 2020). The key features of the report will identify the individual ability of a leader to accomplish key tasks of the leadership position within established leadership styles. To achieve the objectives of the report critical analysis is done on the current leadership strategies in Amazon by extracting data and information from the current annual report of the corporation and published newspapers. The report discusses to provide recommendations for the leaders of Amazon with a map for the leadership of change emergent leadership skills that might be efficient in assessing and analyzing strategy for deciding doubt caused by the COVID-19 global pandemic and economic improbability (Dastin, 2018).

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An overview of Amazon

Amazon is an online seller and network service, supplier. The brand provides products such as auto, apparel, and industrial items, electronics, sports goods, health and beauty products, groceries, books, games, baby products, jewelry, music, movies, toys, tools, and many other products. The case company also provides connected support services, including shipping, home delivery, and other web-related services (Baptista, et. al. 2020). Amazon sells its products through physical and online platforms. These platforms are also used by diverse third parties for advertising their goods. The case company commercializes and manufactures a variety of electric devices such as fire TVs, echo, fire tablets, and other such devices. The company holds with each other responsible for representing the leadership principles throughout actions every day.

Case company logo

Figure 1 Case company logo

(Source: Amazon.com, 2022)

The key leadership theories & styles

  • Leadership theories: A leadership theory explains how and why convinced persons become leaders. The focus is on the character and behavior that the group can approve to improve their leadership capability. According to leaders, well-built high moral and ethical standards are the necessary characteristics of a superior leader (Turner and Baker, 2018). A successful leader possesses bravery, behavior, visible vision, and goal. A powerful leader creates managerial achievement by encouraging the team to achieve at their utmost level.
  • Transactional theory: It is a leadership approach that emphasizes the worth of hierarchy for attractive organizational efficiency. These manager position high significance on utilizing and structuring their ability to put into effect a system to motivate staff to carry out at their best. In unity with this philosophy, employees are rewarded for accomplishing their given goals and objectives. The concept also presumes that workers must fulfill managerial directives. A manager who put into practice transactional leadership carries on their staff, making sure they are satisfied for reaching the milestone and restricted when they fall short (MacNeill, et. al. 2018). This executive, however, does not serve as a prompt for a firm’s expansion.
  • Transformation theory: The connection between leaders and teams can assist Amazon, according to the transformational theory of organization. This theory competes that effective leaders motivate personnel to go above and further than what they are competent in. Leaders expand a vision for their team members and encourage them to appreciate it. Worker morale is elevated and inspired by transformational leaders, which assist them to perform enhanced at work. These managers give confidence to staff members through their performance somewhat than their expressions because they concentrate on setting an example. This leadership approach involves humanizing the job performance and morale of team members by linking with their sense of uniqueness and the combined distinctiveness of the business. A transformative leader is a creative thinker who inspires others and encourages innovation and critical thinking.
  • Contingency theory: this leadership theory determines the optimal approach for leading an association to accomplish goals depending on both external and internal considerations. The right applicant should fit the right scenario, according to the contingency theory. In the place of work, several factors can affect a leader’s efficiency these comprise things including the scope of a project, the size of the team, and the expected delivery time for a consequence. diverse leaders, each with exclusive leadership styles, will act in response to this variable in diverse ways. a successful leader will for eternity be particular in a situation that will challenge them (Bachrach and Mullins, 2019). Consequently, leaders must be prepared to recognize the fact that their accomplishment depends partly on their situation in adding up to their skills.

Leadership models

Leadership models and styles represent the method a person leads based on a variation of their character, business, place of work culture, and principles they pull from unlike leadership models (Gumus, et. al. 2018). Manager often modifies their style of leadership to atmosphere demands, and this approach can be the choosing factor in whether a plan or team succeeds.

  • Team-oriented leadership: This model gives a positive instance by making a mutual team environment in which the leader focus is on the development of the personal strengths of each team member by encouraging them to attain their maximum potential as persons and as a group through motivation and collaboration (Rüzgar, 2018).
  • Coaching: In this leaders attempt to identify personal strengths and work with team members to expand strategy for growth (Babbitt, 2019). The leader focuses on the whole achievement of the corporation and works to attain it through coaching their group members, providing sustainability and tools for structuring their strengths so they can make use of them to give to the firm’s success.
  • Participative: This approach of leadership, often refers as self-governing leadership, is a mixture of sub-categories of leadership recognized as authoritative, authentic, and group leaders. Every one of these subcategories focuses on creative communication, feedback, and release dialogue to unite the group and carry success to the association (Wang, et. al. 2022). A participative leader strives to give confidence to their team to position and assemble goals, and create well-organized processes to help the uppermost possible level of efficiency.

Applying these leadership theories to Amazon

Jeff Bezos is the originator and leader of the e-commerce enormous retail company Amazon, Amazon has now become the biggest online retailer and representation for other e-commerce stores. The company holds each other responsible for representing the leadership principles from side to side actions every day. The company’s leadership principles explain how the brand does its business, leaders lead, and how they keep its customer at the core of our decision. The company’s unique culture describes its Leadership which helps them to pursue its mission of being a customer-centric corporation with the best employers and employees and the safest place to work.

Amazon officially launched its Fulfillment

Figure 2 Amazon officially launched its Fulfillment By Amazon (FBA)

(Source: HALESEP, 2022)

Prior to Amazon's FBA service, fulfillment was anything but not surprising, and this was not a good thing for sellers. It is nearly impossible for sellers to control its fulfillment and business when they do not know what distribution costs are going to cost. The company is the one who was able to alter the pricing model to 3rd Party Logistics, focusing on a simple catch-all rate.

In addition to other points in the document filed with among other highlights in the file with Securities and Exchange Commission, the Amazon Web Services cloud-computing unit is operating at an annual $19 billion revenue-run rate and is accelerating its progress in AI.

Transformational leaders are capable to form persons, and even culture, to bring into line their targets and goals with leaders. Personality is the key element the case company finds in leaders who change industry and culture. Fascinating leaders are capable to motivate self-confidence and protecting the promise of others to their vision. The company’s leaders work energetically to make and remain customer faith. Even though leaders pay concentration to a competitor, they preoccupy with customers. They believe in long-term growth and do not forfeit long-term worth for short-term results (Asbari, et. al. 2020). The company’s leaders act on behalf of the whole company, further than just their team. Leaders be expecting and necessitate innovation and development from their teams and constantly find ways to make it simpler. They are outwardly conscious and look for new ideas from all over the place.

Critical evaluation of the concept of diverse leadership styles and approaches

  • Transformational leadership: highly significant leaders serve as role models to motivate others; this leadership approach involves improving the confidence and work performance of group members by linking with their intelligence of individuality and the combined uniqueness of the association. A transformative leader is a creative who inspire their team members and encourage vital view and innovation.
  • Participatory leadership: this is the quality of the leaders who use concrete approach seeking to convey more self-governing measurement to the organization instead of making use of a conventional top-down approach. These leadership approaches recognize that workers are stakeholders in the business and are permitted to have possession of a voice. Participatory leaders authorize workers who will be the majority affected by the convincing decision to have contributions and decision-making capability in addressing those issues.
  • Value-based leadership: Leaders direct their teams by encouraging others to take action under the company’s common core values. in its place of focus completely on metrics, these leaders drive encouraging change by emphasizing the managerial purpose and mission. This type of leader is determined by their core values which are represented and allied with company values.
  • Situational leadership: This model of leadership considers flexibility so that leaders are capable to get used to according to the requirements of their team and the demands of different situations (Thompson and Glasø, 2018). This approach of leadership also avoids the drawback of the single-style approach by recognizing that there are many diverse ways of dealing with difficulty and that leaders require to be able to review circumstances and the maturity level of leaders to decide what approach is most efficient at any specified moment.
  • Servant leadership: leaders improve the lives of their team members by focusing on structuring enhanced companies and eventually creating a globe that is more considerate and reasonable. These leaders refer to an individual who makes aware of decisions to aim to direct in a means that places other individual’s requirements as their priority. This leader dedicates to the development and well-being of the group in the community (Kiker, et. al. 2019). In its place of focus on accumulating power, this leader share authority and help others to execute as highly as possible.

The individual ability of a leader to accomplish key responsibilities of the leadership role within the situation to recognize leadership styles

A leader’s role is where they are accountable to supervise different situations, teams, and an organization morally and efficiently. Leaders have the skill to give authority and direct their group in a common strategy. They are also accountable for constructing and preserving worker confidence, helping workers to arrive at their full potential, and rousing members of staff loyalty.

  • Coach: leaders in the place of work are required to be a coach who provides support to employees to succeed in their roles. These leaders allow their workers to perform their job and have others in the place work acknowledged their skills. They meet with individual group members to give positive and feedback criticism. They direct workers through obstacle and celebrate their victory.
  • Networker: A leader is obligated to be capable to connect with the public both exterior and inside Amazon. It will help reinforce the relations with the different teams, colleagues, suppliers, and customers of Amazon, helping the company to grow. To be a flourishing networker, the company’s leader can attend corporate events, seminars, and conferences to get admittance to diverse resources, people, and information.
  • Communicator: Significantly, a leader should be a good communicator. The team leader might require communicating with diverse people, such as subordinates, team members, clients, or suppliers. They also require sharing diverse sales strategies, meeting details, policy, and team goals with team members and the way that inspires and motivate them (Javed, et. al. 2020). The leader also requires giving a presentation to a superior group and prepare reports for advanced management.
  • Delegator: they assign tasks to others to take on responsibilities, based on business requirements. To be efficient leaders, they are required to be capable to conclude team members' distinctive strengths and pass on responsibilities accordingly for enhanced productivity. Leaders also allot further responsibilities to workers to allow them to study new skills.
  • Strategist: a leader is also required to be capable to implement various strategies and ways to engage in a plan or assist the corporation in succeeding. They should conclude the overarching targets and goals of the group and build up the top process to arrive at those goals. They are also obliged to share their vision with their team.
  • Role model: the leader should inspire others by setting role models of their personality values, and actions. A leader of the team is required to behave appropriately as they be expecting employees to perform in their place of work, from sticking to business policy to interacting with colleagues and clients.
  • Motivator: leaders are the source of motivation to the group that comes naturally, as they desire to see their team achieve something. Leaders are required to know how to give confidence to the team, motivate them to act, and assist them to realize their potential (Alrowwad, et. al. 2018). The team leader encourages workers to work hard, construct better work, and endeavor for better responsibility in the place of work.
  • Adaptor: leaders are obligated to be flexible. Even if they have a planned timetable, there is always the possibility for the unanticipated to take a position and are obligatory to be capable to adapt as needed. When a leader is flexible, it also set the character for the rest of the set to be flexible and modify the course as needed.
  • Trainer: Training employees is extremely significant for Amazon. As a leader, they are necessitated to make workers recognize the significance of learning new skills, help out employees to recognize new measures of the section, or train group members with instructions to boost their productivity.
  • Innovator: First-class leaders always try to get out behavior to advance the accessible process of work and bring worth to the business. They also give confidence to other workers of the corporation to bring innovative ideas and discuss with them to work on the best one (Cortellazzo, et. al. 2019). Leaders appreciate that pleasurable modification is good for the development of the organization, encourages workers to come out of their comfort zone, and help them grow up as well.

Critically examine the present leadership strategies in Amazon

Amazon's company strategy can be described as cost leadership in use to the remarkable objectives and target. Price, range, and ease are positioned at the center of the company’s competitive advantage. The international online retailer operates with low-profit margins and succeeds due to a grouping of economies of range, innovation of a variety of business procedures, and continuous business diversification. Organizer and CEO Jeff Bezos consider focusing a company’s strategy on things that do not modify at the start of the business.

Entering into new niche segments: The technological enormous has used this benefit broadly to connect in flourishing company diversification. In recent times, the firm has launched home services, an uncomplicated means to buy and program local specialized services as a continuance of its diversification policy. The corporation developed interior systems for its own needs to run communications tasks such as storage, computing, and database. Worldwide logistics represent the company’s competitive advantages (Sadq, et. al. 2018). The firm has become extremely skilled at successively scalable, reliable, cost-effective data centers out of need. At approximately that time, the organization figured out that many new firms faced similar scaling and data administration issues.

Amazon Web Services advises everyone who owns a firm and wants to comprehend their clients' needs to familiarize themselves with the audience in addition to segmenting their global visitors. After years of working with different audience types and groupings, Amazon's team started instructing newcomers on how to develop audiences. The method is somewhat different from the one they use to identify their own customers.

Strengthening the ecosystem: The online retail businesses attempted to create connection between its rising range of products and services to accomplish synergy in operation. Ecology benefits the e-commerce business in 2 ways. Firstly, it reduces the price of operation by accomplishing a level and creating operational synergy. Secondly, a booming environment makes it easier for clients purchasing from the brand to use extra products and services accessible by the company.

Uncompromised center towards consumer service: customer fascination can be specified as a keystone of the company’s business strategy. The case company is the biggest internet seller in the globe by income focus on long-term development rather than short-term profits. The company attempts to seek to be the global best customer-centric company. It does not worry about the rivalry excessively.

Focusing on the company’s leadership values: Gaining maximum contribution from employees is another source of gaining competitive advantage by the company. Working for the case company which requires extremely demanding knowledge and workers are anticipated to take on a serious workload, often sacrificing work-life equilibrium (Iansiti and Lakhani, 2020). The firm's leadership values consist of principles that include customer obsession, insisting on the uppermost standard, diving profound, and participating in an instrumental role in conditions of raising input from HR.

The cost leadership approach focuses on the resources of an organization. The purpose of this theory is to create goods and services at a low potential cost by arranging every probable resource about the present production methods (Borkovskaya, 2018). At that time, by accomplishing the lowest potential cost, the leader can position their team and association into a place where the low price in the marketplace is charged for desirable products and services.

To achieve its goal, Amazon implements several strategy during their development stage, namely cost leadership approach and differentiation plan. Cost leadership strategy: the case company is implementing this leadership strategy as its core plan in serving its consumers. The corporation has massive number of warehouses and dispensation capability, which provide the corporation physical economy of scale. For Amazon to achieve something with the cost leadership strategy it has to transport the large variety of products to accomplish the economies of scale to gain advantage from the low expenditure to exhibit those products on its online market and greater quality services and products.

Advantages of cost leadership approach:

  • Provide better profits for the team,
  • The cost leadership approach focuses on making low-priced operations within their industry and market. Dropping expansion and manufacturing expenses, it becomes the potential for superior profit limitations to come into view,
  • Enlarge the team's market share,
  • This leadership styles attain a higher profit margin and are capable to accomplish an enhanced market share over time as well,
  • Improves sustainability of business,
  • When expenses are lesser for a company then fewer financial threats could put the association out of business.
  • Create more capital used for growth, and
  • This leadership style also encourages the accessibility of more capital possessions. Still though the trade cost of products and services is low, the advanced limitations make it probable to keep resources from each business.

Disadvantages of the cost leadership approach

  • Cause monetary cuts in grave areas that harm the business,
  • It is praise worthy objective to uphold a low-cost position. A lot of leaders following this style will locate ways where cash can be saved from the present budget,
  • Reduce product innovation,
  • For a lot of leaders, this in research and development seems like an irrelevant cost,
  • Reduces the significance of purchaser feedback, and
  • When leaders are paying attention mostly to the cost of the products and services being obtainable, then it become unproblematic to overlook how the marketplace shifts over instance.

Recommendations for the leaders of Amazon with a map for the leadership of emerging changes in leadership skills

The global pandemic has resulted in a flowing consequence across industries; creating corporate leaders to recognize the significance of skilling to stay spirited at the same time as appealing to changeable market uncertainties. Technical disturbance has to turn out to be the norm, and the spin around towards digitization of business calls for organizations to redefine how leadership must gather in the post-pandemic globe (Rowland, et. al. 2020). The global COVID-19 pandemic, accompanied by the rising acceptance of disorderly technology like machine learning, artificial intelligence, and big data, has disturbed the global economy, necessitating a systematic renovation of obtainable business strategy and organizational structure along with the up-skilling of functioning experts.

These market disturbances have to turn into traditional skill sets inappropriate and sufficient at greatest. The approximately immediate switch to a digital platform to carry out business operation across a variety of verticals and the varying talent necessities determined by rising mechanization has made up-skilling vital for the personnel. It comes as no revelation that this has exaggerated managers and company leaders likewise. Leaders have been obligated to reorganize their strategies for supervising workers, increasing their customer base, managing finances, running operations, and imagining their organization’s future course of action. The leaders of tomorrow requires getting better technological ability and data ability while also rising soft skills such as team-building, creativity, efficient communication strategic thinking, innovation, and empathy (Kowo, et. al. 2018). The skill necessities for leaders to have distorted extensively and the learning sector are not ready to fulfill these requirements, thus creating a skills vacuum. This cannot be prepared unless the top leadership of the business is well-informed and up-skilled about contemporary practices, frameworks, tools, methodologies, and technologies.

Task 2- Individual reflective essay

Leadership is the performance for inspiring and motivating team members to work together as a group, inspirational trust, and collaboration to achieve the job. I have learned important leadership education from people I met throughout life. Acquired skill presented through events, an enormous capability to motivate others to put aside self-centered motivation and to approach mutually as a team and endeavor in the direction of achieving a company's and team's goals. I have practiced poor leadership as well as working in Amazon as a marketing manager, I was exposed to an assortment of poor leadership approaches, that were troublesome and fostered a self-centered and unhelpful environment. It was not in anticipation of work for several outstanding leaders. I experienced the possessions of positive and powerful leaders (Bajaba, et. al. 2021). They pay attention to a group effort and apprehended everyone responsible for their performance and input. They have a powerful capability to describe the purpose and present direction and mentorship to the employees working in the marketing department. They helped the whole team members to understand their different roles and responsibility and also inspired our desire to be a component of a team.

Leadership is characteristic that is tremendously significant in any culture. It is recognized as the means employees attempt to make dissimilarity in a situation. Though, I consider that it is superior said to be a way of influencing others' actions. Leadership is generally associated with a great leader that dynamically exaggerated his or her group. All through the semester for my leadership course group, I have extended the information in abundant ways. At present I have developed a complete understanding of the principle and procedure of leadership in a culture. Being a leader is to maintain a representation of being the role model for the whole group and lead them all in efficient ways and motivate them. I consider that the leader should be someone who can encourage, influence, pay attention to, and care for others. They are capable to motivate, arouse, persuade, form, and having a consequence on others.

Throughout my life, I have been opportune to have many opportunities to take on a leadership role and to make use of this role to manipulate others in positive ways. After learning the leadership quiz or examination, I was capable to decide that my leadership approach is participative (Akpoviroro, et. al. 2018). This leadership approach is in which all members of the association work mutually to make a decision. This leadership style is also recognized as democratic leadership, as organization teams give confidence to all employees to contribute.The situational leadership approach inspired me for the most part and I aim to accomplish it shortly. Employees are the major resources of an organization that can be developed, trained, and motivated to work superior. The leadership approach has to be applied based on the development level of the team members. I have chosen this leadership form as it gives leaders the flexibility to adapt different leadership techniques according to the different situations across different levels of maturity in the team. It gives a vital insight into the ability and skills of the team members as every group member is different and brings with them their strength to the table. This method helps to guide teams with miscellaneous skills and backgrounds.

This model is easy and simple to be relevant for an emerging leader like me. Leaders guide, influence, inspire and motivate team members for effectual verbal and nonverbal communication is necessary. I feel even though everybody can communicate, superior leaders should have the skill of efficient communication. Efficient communication is a necessary component of transformational leadership. Superior leaders are capable to discuss and supervise disagreements through successful communication by building confidence and trust within the team. I take the opportunity to communicate among my group members to administer arguments and share information. This helps us to drive activity in the right direction and the feedback established, I am pleased to know my communication was understandable and my group members were able to recognize me with effortlessness. They also talk about how I am an excellent listener and I am friendly which relates to my efficient non-verbal communication. I consider that superior leaders not only communicate well but also help communication among team members.

In my inspection of other activities, I believe another group could build up excellent listening skills, where they aggressively listen but not simply hear. For me, it is significant not only to listen but to be worth and act ahead of the suggestion of my team member. As a leader, I am supple and competent to modify my decision when I am incorrect. This has assisted me to make improved decisions for myself and my team. I realize that this is necessary for superior leadership and would act upon this in my expansion plan. I would like to construct an association based on faith with my group so that allocation comes with no trouble to me. Motivation can be characterized as extrinsic and intrinsic and can affect performance.

Extrinsic inspiration comprises financial rewards on the other hand intrinsic rewards are incentives through support and academic stimulation. Research studies have exposed that in the long-term intrinsic inspiration helps attain improved results through creativity, flexibility, and innovation. Motivation has been exposed to be a dynamic shown in transformational leadership. The researcher also proposes that extrinsic motivators have to work in synergy with intrinsic motivators to attain the best outcomes. Transformational leaders attain positive consequences by providing individualized sustain and touching stimuli to attain inspiration moderately than authority (Magambo, 2021). I experienced how motivation plays a crucial role in an organization in the movement where the workers were requested to work more. This job was multifaceted, as the leaders were not allowed to offer any extrinsic motivation. The plan for dealing with complexity in the organization will help leaders to evaluate the working at the time of challenges. The ethical implication of the workplace gives responsibility to each individual to work accordingly. The thinking skills of the leader develop a better understanding to deal with difficult situations for better management. The leader can navigate employees about the work and task to deliver in a fixed period to avoid future consequences. Effective thinking helps leaders to take better decisions in time of complexity. The approaches and model of leadership will help me assess effective skills and manage the work accordingly.


The report concludes that the tools, methods and theories of leadership will help enhance the qualities and working for the success of the organization with the personal development of leaders. The evidence is used in the second task of the report through the reflection for the self assessment and critical evaluation of the leadership skills. The report discusses the leadership theories adopted by the Amazon with the personality traits important for the leaders to adopt. The skills developed rationally over the period of time will reflect the effective decision making power. The potential scenario displayed in the report will give positive impact on the role of leadership in an organization. The information gathered through this report will assess the option which consequently helps in future. In this changing era of modern world the skills of leadership also needs to be expanded through conceptualization and effective information.


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