Marketing Dissertation Topics

What is a Marketing Dissertation? 

Dissertation is a culmination task for final year students of Marketing and it also contributes significantly to the final grades. In Marketing Dissertation, students can create a complete document of their output by researching topics of their choice. A marketing dissertation allows students to pursue their interests in marketing and retail. 

Furthermore, while doing a dissertation, students can enhance and learn new skills. Dissertations are the best way to strengthen your subject knowledge. Although this task can be quite difficult to solve, the best problem marketing dissertation help is available on our online platform. 

How to choose a marketing dissertation topic?

Dissertations always take a lot of hard work and the biggest problem lies in the topic selection of the dissertation. But not anymore as our experts tell students how they can choose the best marketing dissertation topic for them:

While working on MBA dissertations of students, our writers pay full attention to the steps followed. Our experts take every project of their students very seriously, and when it comes to dissertations, it becomes a huge deal. Exactly how they work on your MBA dissertation, know from here.

Choose Your Intrest: First of all, students should give priority to their interests and find out which subject topic excites them to do research. This is the best way to know your domain and it also makes your dissertation research interesting. 

Research Thoroughly: Do further research on the area you have selected and find questions and issues related to it. These facts will help students to choose the final topic of their dissertation.

Know The Trend: A marketing study needs to know what is going on around it. By keeping in mind the new trends emerging in the market, it will be easier for you to select the topic for your marketing dissertation.

Pick Topics: The most important thing is that students should select 4 to 5 topics for themselves. Relying on one topic can be challenging for you. Therefore choose more than 2 topics and check how much related data is available. 

Finalise Your Topic: After your research, take guidance from your professor. The professor will guide you in making the final selection from the topics chosen by you. Along with this, the student will also be able to help in future dissertation preparation. 

By following these steps you can select the suitable dissertation topic for yourself. If you still have trouble with dissertation topic selection, you can get assistance from our UK Marketing Experts.

List of Trending Marketing Dissertation Topics

Marketing Dissertation Topics

• How does social media affect the behaviour of customers?
• The future of online and social media marketing and research.
• The importance of customer satisfaction for a digital marketing agency.
• Landing pages: Role of landing pages and their importance.
• Interaction of customers with digital platforms.
• Optimization of social media strategies for better results.
• Detailed analysis of traditional and digital marketing.
• Difference between Facebook marketing and targeted marketing.
• Analysis of tools used to optimise SEO techniques.
• The growth of digital marketing in the real world.
• Which marketing is effective PPC vs SEO?
• How can block chain technology be implemented in digital marketing?
• How does digital marketing help in achieving marketing goals?
• The necessity of online or digital marketing.
• Misleading perception in the career of digital marketing.
• Evaluating the role of Facebook Analytics for targeted marketing.
• To find out the pReferences of customers on coupon-based promotional activities.
• An impact of visual keyword tools for search engine marketing.
• How has video marketing evolved in the past 5 years?
• Is the pay-per-click advertising effective for brands?
• How can marketers improve visual search by managing digital content?
• What is the difference between content marketing and digital copywriting?

Branding Dissertation Topics

• The impact of media on brand awareness of new products
• What is the difference between real quality and perceived quality in branding?
• Why brand associations may be detrimental in the end
• The role of brand loyalty in promoting products and services
• Why football stars are the best brand ambassadors for products
• Effects of a person marketing more than one brand on a TV station
• Latest innovation technologies that make branding a lucrative venture
• The role of using women in brand and marketing of products
• Why companies should invest more in branding and marketing
• Discuss why a new brand attracts more excellent consumers in the initial stages
• Evaluate the effects of using one brand ambassador for long
• The role of billboards and posters in brand marketing
• Why the text used in a branding message matters the most
• Why children should not be brand ambassadors
• Analyze the factors involved in choosing a brand ambassador
• What determines the rates for a brand ambassador?
• How long should a company advertise a new brand?
• Why is it essential to incorporate theoretical approaches in branding
• The role of branding on public means of transport in the sales

Digital Marketing Dissertation Topics

• The role of social media marketing on consumer behavior: A case study of youths
• How are pop-up advertisements affecting buying behaviors?
• The effect of YouTube ads on how consumers view products
• Why the frequency of a digital media marketing message may affect its sales
• Effects of posters and graphics on digital marketing
• The role of short notes and color choice in digital marketing
• How the internet is affecting consumer behaviors for the worst
• Why it is expensive to use celebrities and influencers in digital marketing
• Effects of short video ads in digital marketing
• The effects of automated service messaging on digital marketing
• Why virtual marketing messages on digital media may not be effective
• The role of AI in consumer digital marketing
• Why companies should invest in marketing on their landing pages
• How to analyze the behavior of consumers in a digital media campaign.
• How to develop better relations with consumers on digital marketing platforms
• Should physical marketers complement digital marketing campaigns?
• How to identify the best time for digital marketing campaigns
• The role of Twitter hashtags in digital marketing campaigns.

Consumer Behaviour Dissertation Topics

• How companies can identify consumer behaviors and maximize on them
• Effects of neglecting consumer behavior in marketing
• Digital tools that can help marketers identify consumer behavior
• How to gauge the reception of a particular marketing message
• Why ladies tend to buy more clothes than the men
• The role of window shopping on the purchase of products: A case of women
• Why teenagers in urban areas are consumers of technology-related products
• Effects of selling beauty products to male audiences
• Why the repetition of marketing messages impacts the consumer behavior
• Discuss why the adult population does not engage in much buying
• Effects of promoting products using indecent language or characters
• How to build a strong brand online among all audiences
• The role of product design and brand image on how the audience perceives it
• How the world wide web is enhancing the outreach of a product
• How to retain the brand value of the product through innovation
• What determines the loyalty of a customer to a particular brand?
• Why it is difficult to market to today’s busy consumers
• Why masks and other related products are selling in the COVID-19 pandemic

Social Media Marketing Dissertation Ideas

• The role of Facebook ads in marketing a product to the consumers
• Why social media marketing is majorly attractive to the young audience
• Effects of advertising on more than one social media platform
• The credibility of social media marketing messages in the 21^st century
• How selling in Amazon is transforming social media marketing techniques
• Discuss the prospects of social media marketing in the face of new technologies
• The role of an online survey in preparing social media marketing messages
• Current strategies used by online marketers in the United Kingdom
• The role of Instagram ineffective social media marketing and branding
• The role of localization in preparing social media marketing messages
• How the internet has made global reach by marketers possible
• The role of social media marketing in demystifying myths about products
• Effects of perception on online purchasing behaviors
• How social media marketing improves brand loyalty
• The role of identity creation in determining online messages
• Discuss marketing ethics that accompany social media marketing
• The part of gamification in social media marketing stories
• The amount of social media presence for global companies

Current Marketing Dissertation Ideas

• The role of coronavirus pandemic in affecting marketing strategies
• Discuss how the 5 P’s of marketing are transforming with time
• The role of market segmentation in determining what messages to prepare
• How targeting and positioning is critical in aggressive marketing
• Discuss the part of analyzing the marketing environment
• Evaluate the needs and motivation behind a successful marketing campaign
• Why group dynamics are essential in identifying the right message for a marketing campaign
• The role of social surroundings and consumer perception in the current marketing world
• The role of using ladies in campaign promotions as compared to men
• Effects of studying consumer behavior, needs, and motivation
• The part of advertising mix-direct selling on social media
• Evaluate the role of sales promotion and public relations
• Why brand evaluation is vital when it comes to identifying new trends in marketing
• The part of effective communication techniques in marketing
• How to achieve relationship marketing using social media tools
• Discuss how cyber and network marketing is affecting the industry
• Does e-commerce promise a better future for marketers and promoters?
• Evaluate rural marketing techniques in developing nations
• What is the relationship between marketing and ethics?

Top Marketing Dissertation Titles

• Discuss why decision making and organization is critical in marketing
• Evaluate the role of communication and control process in marketing
• Why human resource management is essential to marketing
• How to create solutions that deliver satisfaction to the customers
• The part of engaging stakeholders in marketing campaigns
• Evaluate the determinants of advertising, sales promotion, or salesmanship
• Effectiveness of marketing campaigns that target the global economy
• The amount of information in creating marketing messages
• Discuss the key concepts and decisions in marketing in a business environment
• Evaluate effective marketing strategies for business organizations
• How to conduct consumer behavior research for use in marketing
• How to apply marketing principles in decision making in information and other organizations
• How to develop appropriate marketing strategies for information services
• Discuss how to apply the marketing concept in identifying and analyzing consumer needs and wants.
• Evaluate the various marketing management philosophies
• Discuss the different marketing mix variables in digital marketing
• What determines the decisions for products, distribution, and prices?
• Why it is essential to venture into international marketing
• The role of geography and psychology in determining marketing decisions

Advertising Dissertation Topics

• Evaluate the effectiveness of concentrated marketing
• Compare and contrast between differentiated and undifferentiated marketing
• What is the role of sales forecasting?
• Why is marketing pervasive across an organization and supply chain?
• How does marketing make life easier for the consumers?
• The role of marketing in providing career opportunities
• How marketing enriches a particular society in various dimensions
• Ways in which marketing can be entrepreneurial in today’s society
• The part of Oprah Winfrey’s Show and other ventures in marketing
• How does marketing expand a firm’s global presence?
• Discuss the effectiveness of advertising courses in our universities today
• Why the government has a right to ban advertisements on TV
• Why heavy advertising increases the sale of products
• Evaluate the role of political advertising in the UK
• Why make-up advertisements attract women more
• How does product placement in a film impact its reception from consumers?
• Evaluate the features of a non-profit advertisement
• The role of ads in determining a society’s culture
• Discuss why it is essential to incorporate qualitative advertising

Hot Marketing Research Topics

• Why consumer expertise is vital in determining advertising strategies
• Evaluate factors that affect corporate identity in an international scene
• Why brand strategy is critical in assessing the progress of a marketing venture
• The role of content marketing in determining sales
• Why is digital marketing gaining among the young population?
• Discuss the role of inbound marketing in appealing to consumer preferences
• The part of marketing campaign planning in achieving its success
• Why a market plan and budget is essential in the initial stages
• Evaluate why a service or product launch is necessary
• Analyze the various aspects of strategic marketing
• A case study of campaign examples that led to significant sales
• Campaign measurement tools for strategic planning of marketing outcomes
• Analyze the role of competitive positioning in marketing
• The part of copywriting and graphic design ineffective marketing
• Why corporate identity matters in marketing strategies
• Discuss the place of creative development preparing marketing messages
• Why does customer lifetime value issue in any marketing campaign?
• Evaluate the role of customer relationship management in marketing
• Campaign strategies that achieve customer retention

Analytic Consumer Behaviour Dissertation Topics

• Why is direct mail ordinary in the United States?
• Evaluate various distribution channels that determine the success of a product
• Effects of events and trade show on the success of products
• Effective marketing campaign planning for digital products
• The role of marketing collateral in advertising strategies
• Analyze various marketing department procedures in the UK
• The part of constant messaging as a marketing tool
• Evaluate the effects of metrics and forecasting in marketing
• How are partnerships transforming the marketing arena in the 21^st century?
• Compare and contrast the effectiveness of marketing campaigns in print versus digital media.
• How Return on Investment determines the marketing strategies
• How is Search Engine Marketing transforming the practice?
• The role of TV, radio, and outdoor media in marketing
• Evaluate the effectiveness of vendors and websites in marketing
• How does publicity influence the progress of a product online?
• The role of an effective pricing strategy in marketing
• How does recruiting affect the marketing of a company?
• Policies and legislations that transform marketing
• The role of search engine optimization in marketing products online

Fashion Marketing Dissertation Topics

• Why fashion marketing techniques are mainly for women
• Effects of having fashion marketing promotions on social media
• How to identify potential clients in fashion marketing
• Describe the role of anticipating the specific fashion needs of the consumers
• Evaluate the part of predicting, tracking, and creating trends in styles
• How to forecast sales in a fashion trend cycle
• How to conceptualize and design fashion products for various audiences
• How to determine the resources needed for a fashion marketing campaign
• Logistics involved in the promotion and distribution of fashion products
• The role of planning the pricing of fashion products
• How to craft advertisement campaigns for fashion to attract buyers
• How to create enticing and exciting fashion experiences
• Effects of advertising fashion products in beauty parlors
• Marketing techniques necessary for navigating the trendy fashion industry
• Goal-oriented campaigns for fashion that can attract the young population
• Evaluate customer behavioral data for fashion campaigns
• The role of data-driven decisions for fashion campaigns
• Emerging technologies for marketing campaigns
• Why an understanding of fabrics is necessary for fashion campaigns

Sports Marketing Dissertation Topics

• Effects of using footballers as brand ambassadors
• The role of EURO 2022 in advancing marketing campaign strategies
• How ticket purchase is an excellent avenue for marketing
• Evaluate the part of ‘Over the Top’ content in sports advertising
• How Artificial Intelligence technologies shape sports marketing
• How to incorporate augmented reality in sports marketing
• How wearable apparel is vital in sports marketing
• The role of E-Sports in the marketing of products
• How betting companies are advertising on sporting platforms
• How women in sports are advancing sports marketing
• The part of running a sporting contest on sports marketing and promotion
• How to retarget contest participants in sports marketing
• The function of a survey in sports marketing campaigns
• Evaluate the role of sharing pre-match teaser content on the sale of tickets
• How does posting behind-the-scenes footage attract more viewers?
• The role of sports influencers in enhancing sports marketing
• The part of sharing memorable moments on sports marketing
• How post live updates of a match determine the number of viewers next time
• How gambling has affected sports marketing

International Marketing Dissertation Topics

• The role of relationship marketing in the international space
• Why direct marketing may not be effective in global marketing
• Evaluate the various cultures of global marketing
• The part of online technologies on global marketing
• How consumer psychology affects global marketing
• Relationship between global marketing and mobile technologies
• Ethics in international marketing
• Generating international customer loyalty
• Effects of switching costs in international markets
• Effects of product quality on global marketing
• Social media and global marketing
• Small companies and global marketing
• Effectiveness of online consumer tribes
• Perceived risks in global marketing
• Digital international marketing techniques
• Segmentation and international marketing
• Innovations for international marketing
• Corporate social responsibility in international marketing
• Smartphone apps used in international marketing

MBA Marketing Dissertation Topics

• Branding and naming
• Public and media relations
• Intellectual property
• Telemarketing
• Online reputation management
• Psychological marketing
• Analytic marketing
• Affinity marketing
• Event marketing
• Cross endorsements
• Shared incentives in marketing
• Benefits for consumers
• Online public relation tools
• B2B versus H2H marketing
• Marketing mix strategies
• Millennial to marketers
• Marketing mistakes in the 21^st century
• Psychology of color in marketing
• How to repackage marketing messages

How Does New Assignment Help UK Create an Impactful Top Marketing Dissertation Topics for You?

New Assignment Help UK is dedicated to crafting impactful marketing dissertation topics that cater to your academic needs. Their experienced team of experts understands the significance of a compelling dissertation topic in the field of marketing. They meticulously analyze current trends, industry challenges, and emerging issues to propose innovative and relevant research ideas. By considering your academic goals and the latest developments in marketing, New Assignment Help ensures that the chosen topic aligns with your interests and contributes to the existing body of knowledge. With a commitment to excellence, they aim to provide you with a unique and well-defined dissertation topic that sets the stage for a successful research journey in the dynamic field of marketing.

Author Bio

Cara Bennett   10 years | Masters

Hello Students! I am Cara Bennett. I have done my bachelor's and masters at Aston University. I have spent my professional years as a successful academic and research writer. I am confident that with my 10 years of experience and knowledge, I can help you write excellent marketing assignments. I am flexible to work according to your needs.