Marketing Dissertation Topics

How to Choose Marketing Dissertation Ideas for A+ Grades?

Perhaps this will be a tough moment for final-year students of marketing, as this semester's dissertation has to be given. But what is the most problematic point of a marketing dissertation? It is selecting the proper idea for your dissertation, right? Almost every student has to face this issue because choosing a topic that has not been studied in-depth before is a challenge in itself. Therefore, in this blog, we will suggest some interesting and trending marketing topics that will be the perfect choice for your dissertation, and you can score A+ grades. Along with this, students can also gain some tips related to marketing dissertations from here.

How to Choose the Best Marketing Dissertation Ideas?

Every step of the dissertation is filled with difficulties, whether research or topic selection. Exhaustion is everywhere. However, we can help you make your topic selection process easier. Here are some tips which you can follow to find the best topic for your marketing dissertation.

• First of all, make your area of interest a priority. This will determine a category for your topic selection, and you will be able to select dissertation topics more easily. Moreover, you will be able to add extra creativity in your dissertation work.
• Following your subject interest, you can find out the current trends in the market. You can make a list of topics from it that attract you the most. Before jumping into the writing process, please make sure that the topic has not been researched before.
• This is a crucial part to remember while picking a marketing dissertation topic. Always select 3–4 topics at first so that you have options for your dissertation.
• Get feedback from your professors on which topic you should work on. They have more knowledge of the subject and will be able to give you better insight. Choose a topic according to their suggestions so that you can get help in the future easily.
• Whatever topic you have selected, keep in mind whether they can have a practical application or not. If you choose those topics which have more importance in the market, then there are chances that you will get a good score.
• One more thing: make sure nobody is using the topic you have selected. Your topic should be unique and valuable for you and others. There is no place for duplicity in dissertation reports.
• The best way to achieve A+ grades in your marketing dissertation is through our assistance platform. You can easily seek assistance from us in topic selection, and we will provide you with the most suitable topics.

List Of Top Marketing Dissertation Topics

We have prepared for you a list of the best or trending topics for the marketing dissertation. This list has been prepared by marketing experts after a lot of research, here you will find a variety of topics. You can choose your favourite topics and also get support from Marketing Dissertation Help on difficult topics.

Relationship Marketing Dissertation Topics

Relationship marketing refers to the use of relationships rather than purely transactional means, while focusing on long term customer engagement. This lets companies acquire customers, while also maintaining customer loyalty that results in repeat custom for the firm. It is an important area for modern businesses, and a topical area on which to base your marketing dissertation with highly diverse topics:

• Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
• Generating customer loyalty through high-value content creation a case study of UK fitness brands.
• What are the challenges for Tesco’s loyalty card scheme in today's competitive business environment?
• Are switching costs effective barriers to customer retention in the airline industry?
• How can Amazon.com charge a premium price by using its diverse set of services and products?
• What are the motivations and expectations behind loyalty schemes for businesses to attract customers in the long run?
• To what extent does Café Nero’s app foster customer loyalty?
• How and why can relationship marketing be used to attract new customers through social media?
• How does product quality affect customer loyalty among high and low contact products?
• Can luxury goods retailers prevent barriers to switching by locking in customers through a unique set of services and products?
• How do retailers cope with polygamous behaviour among consumers?
• How does customer loyalty at Waterstone’s change when customers shop at their online store rather than in the high street as compared to customers of Amazon.com?
• In what ways does Waterstone’s improve its customer loyalty through its online store and smartphone apps?
• How can companies adopt social media for successful development of relationship marketing with customers?
• What are the challenges for small companies when adopting social media for increasing customer loyalty?
• Using smartphone apps to attract and retain new customers: Advantages and challenges for MNCs.
• Exploring the efficacy of customer service chatbots – helpful or frustrating?
• Exploring the effectiveness of online consumer tribes: A case-study of Tarot reading and personal development industries.

Branding Dissertation Topics

Branding is the promise of a company makes to its customers. Branding is an umbrella term to refer to a wide body of literature examining how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and so forth. Marketing dissertations on branding could be based on the following topics:

• An examination of the relationship between perceived risk and brand equity: A comparison of supermarket retailers in the UK.
• How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as result of COVID-19.
• Do consumers really understand a company’s brand values? The case of Starbucks vs McDonalds.
• How does the relative importance of tangible and intangible brand values vary across product types?
• Using digital methods to increase brand salience – a case study approach.
• Do leading brands need to have the products which attract a large number of customer segments?
• How is brand image affected by product availability for SME?
• Can the brand image be transferred between sectors? The case of Virgin Cola in the UK.
• How does unethical behaviour affect the brand image? The cases of Shell, Nike and Starbucks.
• How do firms use corporate social responsibility to build brand equity? The case of Body Shop.
• How can innovations sustain brands through the use of social media marketing?
• Can brand equity be transferred to a supermarket’s own branded products in the low-price segments?
• Using social media marketing to attract customers to brands of small companies.
• How can companies use smartphone apps to improve brand equity? The case of Starbucks and Café Nero.
• Targeting customers in ethnic markets: The case of Indian food customers in the UK supermarket sector.

Fashion Marketing Dissertation Topics

• Why fashion marketing techniques are mainly for women
• Effects of having fashion marketing promotions on social media
• How to identify potential clients in fashion marketing
• Describe the role of anticipating the specific fashion needs of the consumers
• Evaluate the part of predicting, tracking, and creating trends in styles
• How to forecast sales in a fashion trend cycle
• How to conceptualize and design fashion products for various audiences
• How to determine the resources needed for a fashion marketing campaign
• Logistics involved in the promotion and distribution of fashion products
• The role of planning the pricing of fashion products
• How to craft advertisement campaigns for fashion to attract buyers
• How to create enticing and exciting fashion experiences
• Effects of advertising fashion products in beauty parlors
• Marketing techniques necessary for navigating the trendy fashion industry
• Goal-oriented campaigns for fashion that can attract the young population
• Evaluate customer behavioral data for fashion campaigns
• The role of data-driven decisions for fashion campaigns
• Emerging technologies for marketing campaigns
• Why an understanding of fabrics is necessary for fashion campaigns

Sports Marketing Dissertation Topics

• Effects of using foot ballers as brand ambassadors
• The role of EURO 2022 in advancing marketing campaign strategies
• How ticket purchase is an excellent avenue for marketing
• Evaluate the part of ‘Over the Top’ content in sports advertising
• How Artificial Intelligence technologies shape sports marketing
• How to incorporate augmented reality in sports marketing
• How wearable apparel is vital in sports marketing
• The role of E-Sports in the marketing of products
• How betting companies are advertising on sporting platforms
• How women in sports are advancing sports marketing
• The part of running a sporting contest on sports marketing and promotion
• How to retarget contest participants in sports marketing
• The function of a survey in sports marketing campaigns
• Evaluate the role of sharing pre-match teaser content on the sale of tickets
• How does posting behind-the-scenes footage attract more viewers?
• The role of sports influencers in enhancing sports marketing
• The part of sharing memorable moments on sports marketing
• How post live updates of a match determine the number of viewers next time?
• How gambling has affected sports marketing

International Marketing Dissertation Topics

We also have added topics for international marketing. These are some of the best pics from our experts, choose them if you like it.

• The role of relationship marketing in the international space
• Why direct marketing may not be effective in global marketing
• Evaluate the various cultures of global marketing
• The part of online technologies on global marketing
• How consumer psychology affects global marketing
• Relationship between global marketing and mobile technologies
• Ethics in international marketing
• Generating international customer loyalty
• Effects of switching costs in international markets
• Effects of product quality on global marketing
• Social media and global marketing
• Small companies and global marketing
• Effectiveness of online consumer tribes
• Perceived risks in global marketing
• Digital international marketing techniques
• Segmentation and international marketing
• Innovations for international marketing
• Corporate social responsibility in international marketing
• Smartphone apps used in international marketing

MBA Marketing Dissertation Topics

We have listed the best topics from MBA that can attract your readers and mark them easily. Choose the best one for you.

• Branding and naming
• Public and media relations
• Intellectual property
• Telemarketing
• Online reputation management
• Psychological marketing
• Analytic marketing
• Affinity marketing
• Event marketing
• Cross endorsements
• Shared incentives in marketing
• Benefits for consumers
• Online public relation tools
• B2B versus H2H marketing
• Marketing mix strategies
• Millennial to marketers
• Marketing mistakes in the 21^st century
• Psychology of color in marketing
• How to repackage marketing messages

Direct Marketing Dissertation Topics

Direct marketing is a good field to pick a dissertation topic. This is also important for marketing and you also can add new insights to it.

• Evaluating the Impact of Personalization in Direct Marketing Campaigns
• Analyzing the Role of Data Analytics in Optimizing Direct Marketing Strategies
• Exploring the Effectiveness of Direct Mail in the Digital Age
• Assessing the Influence of Social Media on Direct Marketing Success
• Investigating the Integration of Augmented Reality in Direct Marketing Initiatives
• Examining Cross-Channel Integration in Direct Marketing for Enhanced Customer Engagement
• Measuring the Effectiveness of Direct Marketing in B2B Relationships
• Assessing the Impact of Cultural Factors on Direct Marketing Campaigns
• Exploring the Use of Gamification in Direct Marketing to Increase Customer Participation

Online Marketing Dissertation Topics

When marketing moves online the traditional rules are either broken or extended. Such extensions include the need to take into account privacy, security, the greater ability to customise and personalise user experiences, the changing nature of consumer behaviour and the interaction of online and offline mediums. Online marketing has become essential for organisations in gaining competitive advantages and enhancing their business performance. Online marketing is a useful and current area of market research. Some suggestions to base your dissertation on online marketing are as below:

• How can firms customise their products? The case of Apple.
• What are the effects of a successful digital marketing campaign on Dior’s brand performance?
• What are the benefits and challenges of using social media to market luxury goods?
• How does using web analytics for digital marketing enhance brand performance?
• What is the impact of digital marketing innovation on Apple’s performance?
• What are the benefits and challenges faced by Burberry in using digital marketing?
• How can firms personalise their products? The case of Nike.
• An assessment of the value of assortment to customers: The case of Dell Computers.
• How does a consumer’s perception of control affect their choice of brand? The case of buying computers online.
• How does visual constituency affect site identity and product attitude?
• How does gender affect online consumption behaviour?
• How can firms successfully combine online and offline shopping features? The case of Amazon.com/Toys-R-Us.
• What product attributes are most valued by consumers in search, comparison and purchase decision-making online?
• How do consumers react to brand alliances online? The case of Amazon.com and Wal-Mart.
• An investigation of the antecedents of consumer behaviour in online auctions? The case of eBay.

The 4Ps (Price, Product, Promotion, Place) of marketing mix

The 4Ps concept represents the cornerstone of marketing is widely used by marketing managers when trying to influence consumer decision-making processes. Below are suggestions for dissertation topics in the area of the Marketing mix:

• How do price adjustment strategies vary in online and offline environments? The case of music sales.
• Can an overt international pricing strategy negatively affect the brand image? The case of iTunes.
• How effective are public relations campaigns following brand failures? The cases of Nike, Shell, and Marks and Spencer.
• The impact of firms varying the frequency of their advertisements in online and offline environments on customers’ purchase intentions? The case of Waterstone’s.
• The impact of product information availability and persuasive advertising on consumer behaviour.
• Differences between comparison and non-comparison advertising and the impact on customers’ purchase intentions? The case of the alcoholic drinks industry in the US.
• Advantages and disadvantages of online advertising in international marketing.
• Can point-of-purchase promotions be as effective in an online environment as they are offline?
• How important is location to customer choice in the UK’s airline industry?
• How has the Internet helped unsought goods build brand awareness? The case of comparison websites.
• Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
• How important is the Marketing mix for non-profit organisations?
• The effect of brand awareness on consumers’ purchase intentions. The case of low and high involvement product categories.

Social Media Marketing Dissertation Topics

Social media networks (e.g. Facebook, Twitter, Instagram, and LinkedIn) are not only changing the consumers’ attitudes and behaviours, but they are also presenting marketing practitioners with new challenges when trying to reach and acquire customers online. As social media networks become more popular, a marketing dissertation in this area will be timely and in line with current marketing research trends.

• What uses and gratifications are provided by beauty brands’ social media content?
• A content analysis of Food brands Instagram posts.
• An examination of the positive, neutral and negative user comments on Facebook and their impact on future participation in discussions.
• Why have functional applications on Facebook achieved so little success compared with their fun counterparts?
• How do applications of Facebook turn users into sales? The relationship between total installs, daily active users, and application valuation.
• A comparison of the effectiveness of banner advertising on different social media networks? The cases of Facebook, Instagram and Twitter.
• What impact does newsfeed restriction have on consumers’ attitudes and behaviours towards using Facebook?
• Is electronic word-of-mouth more persuasive than traditional word-of-mouth? An investigation into online customer reviews.
• Does traditional customer loyalty apply to consumer behaviour in social media networks?
• How do non-profit organisations execute marketing campaigns on social media networks such as Facebook?
• Can firms measure the ROI of their social media marketing?
• An investigation of the impact of brand post popularity on Facebook brand fan pages on social media marketing.
• Usage, barriers and measurement of social media marketing: Implications for marketing managers.
• The impact of social media marketing on brand loyalty.
• How do firms use social media marketing to encourage customers’ purchase behaviours?
• How do vegan brands use social listening to enhance their marketing strategy?
• Instagram, influencer marking and trust – a critical investigation.
• Partnering with YouTube content creators and influences – an effective marketing strategy for fitness brands?

Ethics in Marketing Dissertation Topics

The power of the media in changing consumer attitudes has a significant impact on how firms are expected to behave, as well as how they should integrate ethics into their marketing campaigns. As a consequence, marketing ethics is concerned with a range of issues from ethical business practices, to Corporate Social Responsibility (CSR) programmes and cause-related marketing. Below are suggestions for dissertation topics in the area of marketing ethics and CSR:

• The role of EasyJet’s low fare online pricing strategy on changing customer demand trends?
• Exploring Patagonia’s marketing strategy – Green or Greenwashing?
• The impact of FairTrade labels on consumers’ purchase behaviours?
• Vegan vs cruelty-free: the politics of labelling and why it matters.
• What impact do published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer.
• How do ethical purchase intentions and ethical awareness affect purchasing behaviour? A comparison between the sales of battery and free-range chickens.
• What impact do cause-related marketing campaigns have on consumer buying behaviour? The case of Starbucks’ Raise a cup to a good cause campaign.
• Why do some controversial marketing communications work whilst others fail? The case of PETA – People for the Ethical Treatment of Animals.
• How have spam laws improved marketing ethics online?
• What factors distinguish a consumer’s choice of most and least socially responsible firms?
• How do firms use public relations to recover from consumer boycotts? The case of Shell and Nestle.
• The role of gender differences in the impact of CSR perceptions on corporate marketing outcomes.
• The relationship between marketing ethics and corporate social responsibility: Serving stakeholders and the common good.
• The role of trust in building company reputation and brand equity through CSR initiatives.
• Firm performance and corporate social responsibility. An investigation into the role of marketing competence and market environment.

How Does New Assignment Help UK Create an Impactful Marketing Dissertation Topics for You?

New Assignment Help UK is dedicated to crafting impactful marketing dissertation topics that cater to your academic needs. Their experienced team of experts understands the significance of a compelling dissertation topic in the field of marketing. They meticulously analyze current trends, industry challenges, and emerging issues to propose innovative and relevant research ideas. By considering your academic goals and the latest developments in marketing, New Assignment Help UK ensures that the chosen topic aligns with your interests and contributes to the existing body of knowledge. With a commitment to excellence, they aim to provide you with a unique and well-defined dissertation topic that sets the stage for a successful research journey in the dynamic field of marketing.

Marketing Dissertation Ideas FAQ’s

Q- How do I choose a dissertation topics for marketing?

Ans: To choose a good topic you should look for your interest, consider your academic requirements, perform thorough research, use real-world examples, etc.

Q- What are the 4 Ps of marketing dissertation topics?

Ans: The four P’s of marketing dissertation topics refer to the:

• Product,

• Place,

• Price, and

• Promotion.

Q- What are some popular marketing dissertation topics?

Ans: There are numerous topics on which you can do your dissertations such as:

• Emergence of AI in the field of marketing.
• Digitalising the modes of marketing.
• Cultural impacts on marketing.

Q- What are some tips for writing a successful marketing dissertation topics?

Ans: To start writing:

• Choose engaging topic
• Do research and collect sufficient data
• Check the quality of content
• Provide citations of the resources used.

You can also get connected with our writers.

Q- How long does it take to complete a marketing dissertation topics?

Ans: Researchers say that it takes approximately. 6 months. Still, it is dependent upon numerous factors. But, for our writers, it is just a task of a few hours.